Should I Go Mobile? Am I Cool Enough?

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Presentation Given at the AIIM Social Business Conference September 8 2011.topic: the mobile shift

Transcript of Should I Go Mobile? Am I Cool Enough?

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Citations & CreditsSlide 3: 4 billion mobile phones Stat and mobile web cite: Sarah Kessler, March 23, 2011, “Mobile by the numbers [infographic]”

http://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahic/ Quote cite: Robert Lee Hotz, “The Really Smart Phone”, April 23, 2011, WSJ http://online.wsj.com/article/SB10001424052748704547604576263261679848814.html_ Switch pace & graph cite: Switching rates for US smartphone users suggest 50% penetration by August 2012, July 9, 2011 http://www.asymco.com/?s=smartphone&submit=Go

Slide 4: Infographic Cite: 9 Aug, 2011, Mashable Article. Infographic by GIST (owned by RIM) http://mashable.com/2011/08/09/mobile-workers-infographic/

Slide 5: Lukas Blakk, Release Engineer for Mizilla. “Thoughts on cultivating an everyone is remote attitude” June 14, 2011, http://crashopensource.blogspot.com/2011/06/thoughts-on-everyone-is-remote-attitude.html

Slide 8 cite: Dave Olsen, “Developing a progressive mobile strategy”, July 2011, Creative Commons Attribution, Non Commercial, Share Alike: http://www.slideshare.net/dmolsenwvu/developing-a-progressive-mobile-strategy. Cite: Stephen Wellman, April 11, 2007, “Google Lays Out Its Mobile User Experience Strategy”, InformationWeek, http://informationweek.com/blog/main/archives/2007/04/google_lays_out.html Image Cite: Flicker User: frontiersofinteraction creative commons attribution http://www.flickr.com/photos/frontiersofinteraction/5592202919/sizes/l/in/set-72157626310770775/

Slide 9: Cite: Dave Olsen, “Developing a progressive mobile strategy”, July 2011, Creative Commons Attribution, Non Commercial, Share Alike: http://www.slideshare.net/dmolsenwvu/developing-a-progressive-mobile-strategy. Cite: Stephen Wellman, April 11, 2007, “Google Lays Out Its Mobile User Experience Strategy”, InformationWeek, http://informationweek.com/blog/main/archives/2007/04/google_lays_out.htm Image Cite: http://www.flickr.com/photos/conferencebasics/4196002348/sizes/l/in/photostream/ Creative Commons Attribution Conference Basics

Slide 10: Cite: Dave Olsen, “Developing a progressive mobile strategy”, July 2011, Creative Commons Attribution, Non Commercial, Share Alike: http://www.slideshare.net/dmolsenwvu/developing-a-progressive-mobile-strategy. Cite: Stephen Wellman, April 11, 2007, “Google Lays Out Its Mobile User Experience Strategy”, InformationWeek, http://informationweek.com/blog/main/archives/2007/04/google_lays_out.htm Image Cite: Flicker User: frontiersofinteraction creative commons attribution http://www.flickr.com/photos/frontiersofinteraction/5592800834/sizes/l/in/set-72157626310770775/

Slide 11: Cite: The Mobile Movement Study, Google/Ipsos OTX Media CT, April 2011, http://www.gstatic.com/ads/research/en/2011_TheMobileMovement.pdf AND Google Conversion Room Blog, March 21, 2011, “Part 1: Mobile website optimization – 5 considerations when prioritizing content” http://conversionroom.blogspot.com/2011/03/part-1-mobile-website-optimisation-5.html

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Citations & Credits

Slide 12: cite: Mobile content: the return of shovelware? Erin scime, april 16, 2010. http://www.slideshare.net/lakeeffect78/mobile-content-the-return-of-shovelware-presented-at-the-stc-france-content-strategy-forum-2010-erin-scime

Slide 13:Michael Brenner, B2B marketing Insider, June 9, 2011, “Will Content Strategy Save Marketing?”, http://www.b2bmarketinginsider.com/content-marketing/will-content-strategy-save-marketing

Slide 14: Cite: TechJournal South, companionLink Software, Aug 9, 2011, “Infographic: History of Mobile Productivity shows is started way back in the 1970s”, http://www.techjournalsouth.com/2011/08/infographic-history-of-mobile-productivity-shows-it-started-way-back-in-the-1970s/

Slide 15: Cite:Chris Crum, 25 Feb, 2010, “Consumer Demographics and their wireless devices”, WebProNews, http://www.webpronews.com/consumer-demographics-and-their-wireless-devices-2010-02

Slide 17: Big uptake in 25-44 year old demographic. Data Citation: Nate Riggs, July 27, 2011 “6 things to know about using qr codes in content marketing” , CMI, http://www.contentmarketinginstitute.com/2011/07/using-qr-codes-in-content-marketing/ Images: Injection Molding Machine: http://www.berkeleysg.com/wp-content/uploads/2011/04/injection-molding-machine1.jpg Eye Care & Tires flyer: Billy Cripe

Side 18: Image Cite: Flicker User: by Koshyk , creative commons attribution http://www.flickr.com/photos/kkoshy/4334413228/sizes/l/in/photostream/

Slide 19: Cite: Sameer Patel, “Device Ubiquity at work and play: are We Ready?”, 10 Aug, 2011, Pretzel Logic, http://www.pretzellogic.org/blog/2011/08/10/device-ubiquity-at-work-and-play-are-we-ready/

Slide 21: Image Cite Flicker User: by Photography By CalvinCropley creative commons attribution, http://www.flickr.com/photos/photographybycalvincropley/3848886072/sizes/l/in/photostream/

Slide 22: Image Cite: Image Cite: http://briefmobile.com/images/articles/googlenavigation.jpg