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Como ayudar a Almika a aumentar la facturación?
Oscar Martínez-EMEA LoB Customer presales
Febrero 2014 Almika
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Agenda
Resumen ejecutivo
SAP Cloud for Sales
–Veámoslo en acción
Resumen
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Resumen ejecutivo
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Resumen ejecutivo SAP Cloud for Sales
Resumen Situación inicial Almika
• Compañía global
• Facturación decreciendo
• Restricciones en la inversión
• Estrategia para expansión en nuevos mercados
• Objetivo incrementar la facturación
• Sin herramienta para la gestión comercial
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Resumen ejecutivo SAP Cloud for Sales
Resumen Retos para el negocio
• Los comerciales tienen dificultad para
encontrar la información de los clientes.
• Dirección, contactos, precio, productos, propuestas,…
• Falta de control en el proceso de ventas • Dificultades en tener previsiones de ventas y priorizar
• Sin datos en tiempo real
• Sin acceso a la información en cualquier lugar • Relaciones uno a uno
• Desplazamientos innecesarios
• Competidores “Agresivos“ • Perdiendo mercado
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Resumen ejecutivo SAP Cloud for Sales
Resumen Soluciones sugeridas para Almika
Herramienta para la gestión del proceso de ventas
• Mas productividad
• Mas ventas
Datos en tiempo real
• Mas “visibilidad”
• Mas productividad
• Mas ventas
• Reducción de costes
Movilidad
• Mas productividad
• Mas ventas
• Reducción de costes
Información de competidores
• Mas ventas
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SAP Cloud for Sales
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Resumen ejecutivo
SAP Cloud for Sales Resumen
SAP Cloud for Sales Engagement Solutions
SOCIAL MARKETING SERVICE SALES COMMERCE
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Resumen ejecutivo
SAP Cloud for Sales Resumen
Que hace tan especial a Cloud for Sales
Gestión de cuentas &
Inteligencia
• Fast Account & Contact Updates
• 360 Customer Intelligence
Gestión oportunidades
& Insight
• Easy Opportunity & Activity Tracking
• Competitor Insight
• Guided Selling
• Feeds, Followers & @mentions
• Internal, Customers, Partners
• Deal Sites
• Social Selling
Colaboración & Social
Analíticas en tiempo real
• Pre-built sales dashboards
• Configurable custom reports
• Account 360
• Mash-ups with SAP BW & Business Objects
Integración
• Pre-built integration with SAP ERP, SAP CRM, SAP JAM, SAVO, InsideView
• Mashups with most other apps
Movilidad
• Complete mobile apps, no extra cost
• Support for iPad, iPhone, Blackberry & Android
Productividad &
Personalización
• Flags
• Tags
• Shelf
• Workflow
• Quick Creates
• User-Defined Fields
Integración “Groupware”
• Robust, Full-Featured with 2-Way Sync
• Support for Microsoft Outlook and Lotus Notes
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Resumen ejecutivo
SAP Cloud for Sales Resumen
Veámoslo en acción
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Resumen ejecutivo
SAP Cloud for Sales Resumen
Un día del equipo de ventas de Almika
B2B
Agente comercial
Jefe de ventas
Incrementando la facturación
Planificar Visitar clientes Gestionando
oportunidades Analizando
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Resumen
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Resumen ejecutivo
SAP Cloud for Sales
Resumen Ultimas referencias
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Resumen ejecutivo
SAP Cloud for Sales
Resumen
Como podemos ayudar a Almika a aumentar la
facturación?
Coste del proceso de propuestas
20 días laborable/mes *8 Horas= 160
Horas laborables/mes
30 minutes al día modificando propuestas
y gestionándolas con el comercial interno
30 min*5 días*4 semanas/mes=
10 horas/mes
Agente comercial dedica el
6 % de su tiempo
a gestionar propuestas
400 Comerciales*30.000€/año*6%=
720.000€/año
http://www.aberdeen.com/Aberdeen-Library/8116/RB-sales-mobility-effectiveness.aspx
© 2013 SAP AG. All rights reserved. 18 Internal
Resumen ejecutivo
SAP Cloud for Sales
Resumen Ventajas Cloud for Sales para Almika
• Herramienta para gestionar los procesos de
ventas
• Solución de Movilidad
• “Venta 360”
• Analíticas en tiempo real
• Es un servicio
• Implementación rápida
Incrementando la facturación!
Oscar Martínez EMEA Cloud Presales
SAP Iberia, S.A. C/ Josep Pla, 2
08019 Barcelona
T: +34 91 483 3500
Gracias por su atención!
© 2013 SAP AG. All rights reserved. 20 Internal
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