8/3/2019 Short Haul Cust Acquisition Meeting- Data Format

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Trading Area Data RO 1 RO 2 RO 3 RO 4 RO 5

Avg HSD sales PM CY Apr-Oct

Avg HSD sales PM LY Apr-Oct

CY Market Share To -------

RO operation Timing

Lubricant sales PM in lits (excluding 2T/4T) (D)

Avaerge Inventry of Lubs in lits

NH/SH No -----

(C) (B) (A)

Near by Touch point Details TP1 TP 2 TP 3 TP 4 XYZ location XYZ city

Name of TP

Location of TP 1 Indicate the positioning of Touch Point in the trading area with volume Potential

No of vehicles in TP

HSD potential of the TP

Existence of Bulk ConsumersNo of Institutes like

school/colleges/universities

No of Industrial Units near by

No of Mandis/Market/Malls near

by

No of large commercial

establishments near by

8/3/2019 Short Haul Cust Acquisition Meeting- Data Format

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RO Specific Data

Name of RO Driveway type- CC/Paver/Bitumen/BOE/WBM Canopy Automation Auto billing MPDs

1 kamal filling station cc yes yes yes

2

3

4

5

Manpower Position

Name of RO No of shifts operate No of DSM No of Mana er No of Cashier

No of Fo

su ervis

1 kamal filling station 2 6 2

2

3

4

RO sales Data

Name of RO Total HSD sales PM

HSD Sale PM A/c

Long Distance

Vehicles

HSD Sales PM a/c local short

haul vehicles HSD Sales PM a c a riculture

HSD Sale

bulk sup

industria

kamal filling station 300kl 90kl 90kl 5kl 100kl

Cash/Credit Ratio

under each

segment 25:75 1/9 50/50 cash credit

Average number of

Vehicles ( fuelling

above 30 lits)per

day under each

segment 60 40 10 nil

% Sales thru

Loyality Card from

each segment 30% 80% 20%

No of Loyality card

transactions perday 6 average

Value of

transactions (HSD)

thru credit card na na na na na na

No of Credit Card

transactions ( HSD

Commercial

vehicle)per day na na na na na na

Cash Customer Data of RO ( Top 50 )

Sl No Name of Cash Customer Qty of HSD fuelling PM Type of Vehicles No of Vehicles

Whether enrolled under smart Fleet /Petro

card

Reasons

chosing t

Traffic Count Data

Types of vehicles Average Daily No of Vehicles passing thru the Road Shift 0700-1400 1400-2100

truck 200 100 100

tata 407 40 20 20

bus 20 10 10

mini bus 50 30 20

tractor 80 40 40

taxi 60 32 28

loading tempo 60 30 30

HSD Customer Acquisition Activities under taken in past 6 months

Month Activity Type Duration

No of cash customer

ac uired No of Credit Customer ac uired

Volume

from suc

custome

june SDCV programe free insurance (29 person).

July

august

sept

oct yash enterprises 60 kl

nov SDCV programe: consultancy about RTO and Insurance problems nil shiv ganga pvt ltd. 25kl

dec

HSD Customer lost in past 6 months

Name of customer Contact Number cash customer credit Customer No of vehicles Volume

Possible Tie u Partners available in the market for networkin activit

Field of specialization

Name of RO Name of Partner Automobile Spares Auth service Stn associated Company Name Tyres Battery

kamal fillin station