APP VS. APPA SHOPPING DEMO

Part of Salsify’s DRUGSTORES GONE MOBILE Presentation

Tuesday, July 2, 13

APP VS. APP:

A SHOPPING DEMO

Target product: Laundry detergent

1 2 3 4

First screen a prioritized list

of product categories

Relatively broad

secondarycategories

405 results for laundry; enter

search for “detergent”

4 steps to get

376 resultsfor “detergent”

*NOTE: The shop optionappears on the secondscreen of app features

Further filtersinto morespecific

sub-categories

Tuesday, July 2, 13

APP VS. APP:

A SHOPPING DEMO1 2 3

Alphabetized listof broad

categories

Relatively broadsub-categories;

generally only onelevel deep

150 results for laundry supplies; enter search for

“detergent”

3 steps to get

54 resultsfor “detergent”

Target product: Laundry detergent

Tuesday, July 2, 13

APP VS. APP:

SEARCH RESULTS

WalgreensCVS

3 steps

4 steps

54 results

all related

370 results

not all properly filtered

Tuesday, July 2, 13

www.salsify.com

Tuesday, July 2, 13