Shopping Cart Optimization

@SlingshotSEO | www.SlingshotSEO.com

MARTY MUSESlingshot SEO

@MartyAMuse

INTRODUCTIONS

CONNER BURT

@ConBurt

STEVEN SHATTUCKSlingshot SEO

@StevenShattuck



Shopping CartPart 4:

SEO & The Shopping Cart



SEO Friendly eCommerce Platform• SEO Friendly • Scalable • Flexible • Up to speed on

indexation and crawlers


The Basics: What You Must Know• Site Architecture • Duplicate Content– Pagination – Product Variations– Multi-faceted Navigation

• Properly Mapped Keyword Usage– The right product to the right customer at the

right time• Content is Still King

SEO & Usability

• Use email addresses instead of usernames• Use breadcrumbs to ease navigation• Visible contact information• Visible search box• Show recommended and related products• Use strong calls to action• Use security badges• Use content in the order process• Visible shopping cart


Privacy Policy for SEO?• Ask yourself, what do big

and deserving brands do?• Is having a privacy policy

good for the user experience? And what does that say about Google’s interest?

• AdWords advertisers and AdSense publishers are required to use one.



Checkout Now.» Anatomy of a cart.

» In Action…» To Do or Not To Do.


Source: http://monetate.com/2011/10/infographic-shopping-cart-abandonment-and-tips-to-avoid-it


In action…


To Do or Not To Do

DO

• Hide Shipping Costs• Force Registration• Assume you’ve got the

perfect process• Forget to measure A/B tests

• Display shipping early• Create urgency with stock

availability• Recommend with Purpose• Save cart for repeat visitor• Capture Email Address Early• Show Progress

DON’T


Abandoner» Anatomy of a perfect Abandoned Cart Message.


75%

@SlingshotSEO | www.SlingshotSEO.com@SlingshotSEO | www.SlingshotSEO.com

Understanding the Shopper Journey

1.Shipping Costs2.Browsing Stage3.Product Prices

Source: 2011 Forrester Research


AnatomyImportant things to consider:• Subject Line: Consider including

product name• Clear Call out: Image of Item(s)

of Interest• Link to Saved Cart• Personalized Product

Recommendations• Test Ideal Send Time – First

Message within hours• Drip Campaigns• Offers and Promotions?


» December 11: Post-Purchase Page

SlingshotSEO.com/resources/webcasts

Upcoming Webinars

iGoDigital observes behavior, asks questions, leverages

social profiles and analyzes “wisdom of the crowds” to

help retailers and consumer brands deliver the right

product to the right customer at the right time.

OUR TOOLBOX OF SERVICES:

Personalized Product Recommendations

Guided Selling Tools

Guided Search

Segment Builder

Visit iGoDigital.com or email [email protected] for more information


WE STAY ON TOP OF BEST PRACTICES, EMERGING TRENDS, PEER REPORTING, & CHANGES IN THE SCIENCE OF THE INDUSTRY SO WE CAN RESPOND TO THE REALITIES WE ENCOUNTER.

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Shopping Cart Optimization

Technology

Transcript of Shopping Cart Optimization