Shopping Cart Optimization
-
Upload
slingshot-seo -
Category
Technology
-
view
644 -
download
0
description
Transcript of Shopping Cart Optimization
@SlingshotSEO | www.SlingshotSEO.com
MARTY MUSESlingshot SEO
@MartyAMuse
INTRODUCTIONS
CONNER BURT
@ConBurt
STEVEN SHATTUCKSlingshot SEO
@StevenShattuck
@SlingshotSEO | www.SlingshotSEO.com
@SlingshotSEO | www.SlingshotSEO.com
Shopping CartPart 4:
SEO & The Shopping Cart
@SlingshotSEO | www.SlingshotSEO.com
@SlingshotSEO | www.SlingshotSEO.com
SEO Friendly eCommerce Platform• SEO Friendly • Scalable • Flexible • Up to speed on
indexation and crawlers
@SlingshotSEO | www.SlingshotSEO.com
The Basics: What You Must Know• Site Architecture • Duplicate Content– Pagination – Product Variations– Multi-faceted Navigation
• Properly Mapped Keyword Usage– The right product to the right customer at the
right time• Content is Still King
SEO & Usability
• Use email addresses instead of usernames• Use breadcrumbs to ease navigation• Visible contact information• Visible search box• Show recommended and related products• Use strong calls to action• Use security badges• Use content in the order process• Visible shopping cart
@SlingshotSEO | www.SlingshotSEO.com
Privacy Policy for SEO?• Ask yourself, what do big
and deserving brands do?• Is having a privacy policy
good for the user experience? And what does that say about Google’s interest?
• AdWords advertisers and AdSense publishers are required to use one.
@SlingshotSEO | www.SlingshotSEO.com
@SlingshotSEO | www.SlingshotSEO.com
@SlingshotSEO | www.SlingshotSEO.com
Checkout Now.» Anatomy of a cart.
» In Action…» To Do or Not To Do.
@SlingshotSEO | www.SlingshotSEO.com
Source: http://monetate.com/2011/10/infographic-shopping-cart-abandonment-and-tips-to-avoid-it
@SlingshotSEO | www.SlingshotSEO.com
In action…
@SlingshotSEO | www.SlingshotSEO.com
In action…
@SlingshotSEO | www.SlingshotSEO.com
To Do or Not To Do
DO
• Hide Shipping Costs• Force Registration• Assume you’ve got the
perfect process• Forget to measure A/B tests
• Display shipping early• Create urgency with stock
availability• Recommend with Purpose• Save cart for repeat visitor• Capture Email Address Early• Show Progress
DON’T
@SlingshotSEO | www.SlingshotSEO.com
Abandoner» Anatomy of a perfect Abandoned Cart Message.
@SlingshotSEO | www.SlingshotSEO.com
75%
@SlingshotSEO | www.SlingshotSEO.com@SlingshotSEO | www.SlingshotSEO.com
Understanding the Shopper Journey
1.Shipping Costs2.Browsing Stage3.Product Prices
Source: 2011 Forrester Research
@SlingshotSEO | www.SlingshotSEO.com
AnatomyImportant things to consider:• Subject Line: Consider including
product name• Clear Call out: Image of Item(s)
of Interest• Link to Saved Cart• Personalized Product
Recommendations• Test Ideal Send Time – First
Message within hours• Drip Campaigns• Offers and Promotions?
@SlingshotSEO | www.SlingshotSEO.com
@SlingshotSEO | www.SlingshotSEO.com
» December 11: Post-Purchase Page
SlingshotSEO.com/resources/webcasts
Upcoming Webinars
iGoDigital observes behavior, asks questions, leverages
social profiles and analyzes “wisdom of the crowds” to
help retailers and consumer brands deliver the right
product to the right customer at the right time.
OUR TOOLBOX OF SERVICES:
Personalized Product Recommendations
Guided Selling Tools
Guided Search
Segment Builder
Visit iGoDigital.com or email [email protected] for more information
@SlingshotSEO | www.SlingshotSEO.com
WE STAY ON TOP OF BEST PRACTICES, EMERGING TRENDS, PEER REPORTING, & CHANGES IN THE SCIENCE OF THE INDUSTRY SO WE CAN RESPOND TO THE REALITIES WE ENCOUNTER.
Visit SlingshotSEO.com/Resources for more information