Shoppers Stop Group 6
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Transcript of Shoppers Stop Group 6
8/19/2019 Shoppers Stop Group 6
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oppersStop
Arnab (M
Chinthu (M
Pankaj (M
Pravin (M
Shruti (M
Shubhan
Su"eet (M
$e%ant (M
8/19/2019 Shoppers Stop Group 6
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Index
1.0 Introduction and Overview:
2.0 Problem statement:3.0 Study 1: Retail Market nalysis
3.1 !ouse"old consum#tion
3.2 S"are o$ or%ani&ed retail
3.3 S'P
(.0 Survey Results
(.1 vailability o$ selection c"oices
(.2 )sa%e o$ cou#ons by customers
(.3 Perce#tion about com#etitiveness in #rices
(.( Return Policy
*.0 +ontributions:
,.0 Im#lications:
-.0+onclusion
8/19/2019 Shoppers Stop Group 6
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!/)'RS ureka 'owerst" loor 4 5in% Minds#ace
6ink Road
Mumbai Ma"aras"tra7(000,(
I8/)S'R9 Retail
'9P Public +om#any
S'')S O#eratin%
+OMP89 SI -000 em#loyees
8)M4RS O S'ORS (
2011 R;8)S Rs. (3.2 crore
8' PROI' Rs. 11.= crore
'O'6 R'I6 R 3.3 million s>. $t.
O)8// 11
SHOPPER STOP: AN OVERVIEW
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Problem Statement
'o conduct a com#re"ensive researc" into t"e %lobal retaillandsca#e $ocusin% on:
• nalysis o$ Retail Market
• '"reat and?or o##ortunities $or S"o##er@s Sto# $romt"ese disru#tions
'o $ocus on:• a. 4R8/ /;6OPM8'
• b. !)M8 RSO)R+S
• c. /ISR)P'IO8
• d. /IAI'6
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The Retail Market
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The Retail Market
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Segmentation Targeting and Positio
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Aailabilit! o" sele#tion #hoi#es
11B
**B
2=B
=B
;ery broad Moderately broad Sli%"tly broad 8ot at all broad
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$sage o" %o&'ons b! %&stomers
1 2 3 ( *0
*
10
1*
20
2*
30
1 - extremely often
2 – somewhat often
3 - neither satisfied nor dissatisfied
4 – once in a while
5 - Not at all often
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Per#e'tion abo&t #om'etitieness in
=B
1,B
2,B
2*B
2,B
Sales
very dissatisCed somew"at dissatisCed neutral
somew"at satisCed very satisCed
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Ret&rn Poli#! o" the Store
Dtremely $air ;ery air Moderately $air0
*
10
1*
20
2*
30
3*
(0
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(ikeliness o" #&stomer re#ommending it to
1 2 3 ( *0
*
10
1*
20
2*
30
3*
(0
1 7 eDtremely likely2 E somew"at likely3 7 neit"er satisCed nor dissa( E once in a w"ile* 7 8ot at all likely
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SWOT Anal!sis
Strengths
• $ariet'
• ane
• ran%s
Weaknesses
• *ih pri+e%
• ,ess s+he"es
• ,ess %is+ounts
Opportunities
• ran% Aareness
• .outh/s Choi+e
• uait'
Threats
• 2overn"ent poi+ies
• -retaiers
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Seri#e Triangle
•4roaden t"e Inte%rated Marketin% 8etwork•
Increase volume advertisements on online c"annels•Pus" $or clarity in loyalty #ro%rams and make cas"cou#ons available•Promotional sc"emes in t"e $orm o$ s"o##in% ba%s be %iven•In store radio• '"ink Areen +am#ai%n s"ould be linked wit" discoucou#ons
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) #onsiderations in b&ilding a Retail *r
• * 6 . A8 * ,6 $: . S(S); Is t"euni>ue about your storeFsG t"at causes t"e #ublic to remember you in a mi%"t not a bad idea to make a list o$ w"at you t"ink makes you uni>ue customer survey to validate t"ose #erce#tions.
• * A . CSMS; /o you know t"e avera%e #roCle o$ yocustomersH 5"y do t"ey s"o# in your storeFsGH !ow can you be sure yot"e ri%"t merc"andise i$ you don@t understand and know your tar%et cust
• :S . MSSA2 C8S:S8; '"ere are many ways to messa%e y
can do #rint advertisin% television e7marketin% social7cause marketin%marketin% to name but a $ew.
• 6S . :C<-A86-MA S *A$ A C8S:S8 A86C8:C AMSP*; Is t"e store desi%ned and merc"andised wit"customer #roCle in mindH Peo#le s#end money in #laces w"ere t"ey $eecom$ortable.
• 6S . S: 6,:$ A MSSA2 *A :S C8S:S8 S :MA2; Success$ul brandin% demands consistency t"rou%"out t
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%ontrib&tion
• Reduced +ost in o#eration
• +ost eective bud%etin% in revam#in%
• 'rainin% em#loyees to en"ance service delivery
Im'li#ation
•
)sin% tec"nolo%y to boost sales and +RM• +reate an end to end service delivery system
• n"ancin% customer eD#erience and servicesca
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%on#l&sion
• +om#any s"ould $ocus on eD#andin% its $oot#rint in t"e urban ma#rimarily 'ier 1 and 'ier 2 cities
• '"ere is an ur%ent need to bolster t"e e7commerce se%ment andbecome a maJor $as"ion and accessories retailer on t"e lines o$ Kaand Myntra
• '"ere is an immediate need to broaden t"e Inte%rated Marketin%8etwork and increase volume advertisements on online c"annels
• '"e already establis"ed L'"ink Areen +am#ai%n@ s"ould %ain moremilea%e and be linked wit" discount cou#ons and ta# t"e urban ni
customers demand o$ bein% eco7$riendly• '"e com#any s"ould #romote "i%" >uality low cost brands to bols
its customer base and volume sales
• )ni>ue innovations suc" as brin%in% $ood counters and kids #lay ainside its store will attract t"e newer demo%ra#"ics suc" as /I8sF/ouble Income 8o idsG and /ISs F/ouble Income Sin%le idG
• nsure t"at servicesca#e is ins#irin% and classy at t"e same time
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'"ank 9ou