Real Life Case Analysis-1Andalib Azfar ChowdhuryID: 1120381530Course: MGT368Section: 4

Instructor: Mr. Muhammad Maruf Ibne Wali(MFW)

BD GadgetsCompetitors: Dx Generation, Gadget 7, Gadget and Gear

The page seems to be very poorly governed and most of the time the comments and queries are not properly answered. This may be the reason that they have very few followers. Most of their offers which exhibits very unique products are left un-responded because they have inactive users and have not been able to make their page interactive through effective and eye-catching marketing. Gadget 7 have used innovative techniques such as offering promotional offers with a tab in the left of the page through which they will send you a mail In one click giving all the details. They also have videos for promoting their page. Dx generation is a similar kind of page but it provides quicker replies to all queries and from the looks of the page they have a much more active business running than BDgadgets. They have a good website where you will be able to get more detailed information regarding prices and offers. Promotional events help to make the site much more popular among technology and gadget buyers.The best one:Gadget and Gear provides better interaction with their customers and they are one of the biggest online businesses in the country. They offer a wide range of quality products. They provides promotional offers such as 12 months installment facilities for Amex card holders. Such offers will definitely pull in a lot of customers. RecommendationIn order to become more successful BDgadgets need to increase their communication with their customers. Secondly they need to differentiate their line of products since there are many innovative gadgets in the market and people are drawn to new products. Once they can satisfy a customer they will always return for purchasing other products. They also lack the promotional offers and discounts whixh are being offered by other businesses.

Shoppers Stop Competitors: Shuchis Collection, Shopaholic, La ModeShoppers stop is an online retail store selling arrange of womens accessories. They provide a range of products including womens clothes, handbags, footwear, mobile accessories and frocks and dresses for children. Their strength is in their wide range of products sold. They have around 20k followers and have a 4.5 rating. They have a well-managed blog which is informative and user-friendly. They also provide imported merchandize which has a 10% advance charge. Shuchis collection provides similar service with an identical base of followers. Other than clothing they also sell household items such as curtains, bed sheets and cushion covers. They dont have a blog or any other additional source of information. Their Facebook page seems to lack vital information regarding delivery time and mode of delivery. However, they are much more responsive of the customer requests and comments than Shoppers Stop. Another competitor is Shopaholic and it is unique in the fact that they have a built in application in their page which allows users to fill in a form for instant payment. They even accept cash through mobile financial services such as Bkash which makes it easier for consumers to purchase. La Mode sells various types of womens accessories as well and operates in a similar fashion as the other three online businesses. They have a wide range of products but do not offer imported goods like the other businesses that we have analyzed. The best one:Shoppers Stop. They are managing the business quite efficiently and are very responsive and hospitable with their customers. RecommendationOverall, Shoppers Stop seems to be the best among the businesses that has been analyzed. They can make improvements in their facebook page by introducing easier payment procedure and mobile financial services such as Bkash. Divine looksCompetitors: Pulse, Exotic Rainbow, BanglashoppersDivine looks in an online cosmetics retailer. You can purchase from their line of products or they also provide service to pre-order items based on Amazon and eBay. For pre-order you have to pay an advance of 50%. Their page gives quick replies to queries and also has good details on how to order the items. Pulse clothing and retail is a competitor who have similar customer base. However, they lack in the sense that they have a narrower range of products and does not provide quick response to their customers. Most of their posts regarding products have no responses showing that the page does not have active customers. Exotic rainbow has an active base of customers and they are providing excellent promotional packages to lure in more customers especially in the festival seasons. The best one:Banglashoppers are the best among the competitors that have been analyzed. Their page is attractive and flashy. They have a wide range of products which have lured in more customers. Their customers are especially impressed with their hospitability. They even provide a complimentary make-up kit which will definitely be a favorite among the customers.

RecommendationThey can use the power of persuasion by giving out souvenirs and complimentary items. These things can go a long way in terms of female consumers and will increase their customer base. Models can be used to wear their products which can give the customers an idea as to what the product looks like when used.

Nasa galleryCompetitors: Doreen Beads, Artbeads, Jetbeads They have creative products ranging from anniversary gifts to decorative items. However the page is yet to have many customers. They have no information on how to purchase the items that have been posted. Doreen beads are in the similar business and they have provided proper information regarding the purchase methods. Also they provide gift vouchers and credits for liking their page and for pinning their page. They have wide range of products from handmade necklaces to earrings. Jetbeads are also a big competitor in this area and have their own newsletter and provides gift certificates for any random subscriber. The best one:Artbeads have the best business performance among all four as they have quality products and a very well-run page. There are tutorial videos which gives lessons on how to make your own craft pieces. Also their page has integrated apps of instagram and pininterest which gives it a wider range of viewers from different social media users. Recommendation Nasa gallery have a bright future in this area as there are still very few competitors and there is a big gap to be filled in this niche. They should make their page more informative and should also differentiate their product line as there are big possibilities if creativity is applied. They can introduce necklaces and handmade cosmetic items.

Bhai brothers ltdCompetitors: Moja loss, Rantages, BuzzdhkBhai brothers ltd is a very popular entertainment page in Bangladesh run by students who makes humorous videos and memes on contemporary issues. They have a really active page and most of their content is based on day to day lives of youngsters. Rantages runs a similar kind of page mostly aimed at adolescent issues in a funny and light-hearted manner. Their specialty is at making memes relating to sports, serials, movies, campus life and the current scene of youngsters in Dhaka. Moja loss has the largest fan base of the four and they are pioneers in the Bangladesh scene in making funny memes and videos. They also posts articles on serious issues in Bangladesh and gives opinions and recommendations on various issues.The best oneBuzzdhk is relatively newer but have gained popularity very quickly. Their way of humor is more innovative and at times enlightening. They do not only focus on the humor aspect but also creates original articles on movies, social business, universities and a wide range of other material. The main reason for picking this page is that they are informative and provides helpful reads for the young people.

RecommendationBhai Brothers ltd is gaining popularity very quick due to their funny content. They can start making more meaningful videos and educational articles which would help the youth since they do have a large and growing fan base.