Shopline- 自助電商教室 Social Commerce 社交商務
Transcript of Shopline- 自助電商教室 Social Commerce 社交商務
![Page 1: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/1.jpg)
Social Commerce
![Page 2: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/2.jpg)
Randal Hung Marketing And Growth Manager At Shopline
Home24 LazadaZalora Hotels.com
SEO
![Page 3: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/3.jpg)
Agenda •
•
•
•
•
•
![Page 4: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/4.jpg)
Social Commerce
![Page 5: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/5.jpg)
…
KPI
![Page 6: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/6.jpg)
Social Commerce
![Page 7: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/7.jpg)
Monthly Active Users
1590
400
320
300
100
100 400,000,000 800,000,000 1,200,000,000
million
Google+
Pinterest 0Source:CAVE social
![Page 8: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/8.jpg)
![Page 9: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/9.jpg)
![Page 10: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/10.jpg)
![Page 11: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/11.jpg)
![Page 12: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/12.jpg)
Social Commerce
![Page 13: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/13.jpg)
Facebook vs Instagram
1.49billion 300million
#hashtag
![Page 14: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/14.jpg)
![Page 15: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/15.jpg)
![Page 16: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/16.jpg)
1.
2. #hashtag
![Page 17: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/17.jpg)
IG
![Page 18: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/18.jpg)
Social Commerce
![Page 19: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/19.jpg)
IG
message
![Page 20: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/20.jpg)
![Page 21: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/21.jpg)
KPI
![Page 22: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/22.jpg)
![Page 23: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/23.jpg)
![Page 24: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/24.jpg)
![Page 25: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/25.jpg)
![Page 26: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/26.jpg)
![Page 27: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/27.jpg)
Social Commerce
![Page 28: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/28.jpg)
UTM link
UTM link
![Page 29: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/29.jpg)
UTM Links
UTM
1)
2)
3)
![Page 30: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/30.jpg)
UTM Google Analytics
![Page 31: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/31.jpg)
UTM
Final URL
UTM Parameters:
utm_source
utm_medium
utm_campaign
![Page 32: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/32.jpg)
UTM
![Page 33: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/33.jpg)
UTM link
UTM
/
![Page 34: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/34.jpg)
Social Commerce
![Page 35: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/35.jpg)
Buffer
![Page 36: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/36.jpg)
…
Co Schedule Hootsuite iconosquare(for IG)
fanpage karma sendible crowdbooster uintly
![Page 37: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/37.jpg)
Social Commerce
-
![Page 38: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/38.jpg)
-
![Page 39: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/39.jpg)
![Page 40: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/40.jpg)
![Page 41: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/41.jpg)
-Lamour
![Page 42: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/42.jpg)
![Page 43: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/43.jpg)
IG
hashtag
![Page 44: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/44.jpg)
![Page 45: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/45.jpg)
FB
![Page 46: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/46.jpg)
![Page 47: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/47.jpg)
UTM Link
![Page 48: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/48.jpg)
FB
![Page 49: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/49.jpg)
GA UTM link=
![Page 50: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/50.jpg)
QR CODE
http://shopline.hk/blog/social-commerce
![Page 51: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/51.jpg)
Social Commerce
![Page 52: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/52.jpg)
…
KPI
YA!
![Page 53: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/53.jpg)
![Page 54: Shopline- 自助電商教室 Social Commerce 社交商務](https://reader031.fdocuments.us/reader031/viewer/2022020919/58757a2f1a28ab78498b5c4b/html5/thumbnails/54.jpg)
Thank You