ShopLaunch Presentation: Planning, Executing, and Running a Pop-Up
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Transcript of ShopLaunch Presentation: Planning, Executing, and Running a Pop-Up
![Page 1: ShopLaunch Presentation: Planning, Executing, and Running a Pop-Up](https://reader033.fdocuments.us/reader033/viewer/2022051710/5a661f4a7f8b9a25258b4965/html5/thumbnails/1.jpg)
PLANNING, EXECUTING & RUNNING A POP UP
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WHY SHOULD YOU RUN A POP-UP?
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HOW TO PREPARE FOR A POP-UP
![Page 4: ShopLaunch Presentation: Planning, Executing, and Running a Pop-Up](https://reader033.fdocuments.us/reader033/viewer/2022051710/5a661f4a7f8b9a25258b4965/html5/thumbnails/4.jpg)
![Page 5: ShopLaunch Presentation: Planning, Executing, and Running a Pop-Up](https://reader033.fdocuments.us/reader033/viewer/2022051710/5a661f4a7f8b9a25258b4965/html5/thumbnails/5.jpg)
WHY SHOULD YOU OPEN A POP-UP SHOP?
![Page 6: ShopLaunch Presentation: Planning, Executing, and Running a Pop-Up](https://reader033.fdocuments.us/reader033/viewer/2022051710/5a661f4a7f8b9a25258b4965/html5/thumbnails/6.jpg)
WHY SHOULD YOU OPEN A POP-UP SHOP?Establish the Experience of your Brand
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WHY SHOULD YOU OPEN A POP-UP SHOP?$50 BILLION: Annual pop-up shop sales in the U.S.
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WHY SHOULD YOU OPEN A POP-UP SHOP?$100,000: Approx. cost of opening a new brick-and-mortar store
![Page 9: ShopLaunch Presentation: Planning, Executing, and Running a Pop-Up](https://reader033.fdocuments.us/reader033/viewer/2022051710/5a661f4a7f8b9a25258b4965/html5/thumbnails/9.jpg)
WHY SHOULD YOU OPEN A POP-UP SHOP?LOCATION, LOCATION, LOCATION: Sell anywhere without breaking the bank
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WHY SHOULD YOU OPEN A POP-UP SHOP?60%: Customers buy 60% more when shopping in person than online
![Page 11: ShopLaunch Presentation: Planning, Executing, and Running a Pop-Up](https://reader033.fdocuments.us/reader033/viewer/2022051710/5a661f4a7f8b9a25258b4965/html5/thumbnails/11.jpg)
![Page 12: ShopLaunch Presentation: Planning, Executing, and Running a Pop-Up](https://reader033.fdocuments.us/reader033/viewer/2022051710/5a661f4a7f8b9a25258b4965/html5/thumbnails/12.jpg)
HOW TO PREPARE FOR A POP-UP: “TO-DO’s”
![Page 13: ShopLaunch Presentation: Planning, Executing, and Running a Pop-Up](https://reader033.fdocuments.us/reader033/viewer/2022051710/5a661f4a7f8b9a25258b4965/html5/thumbnails/13.jpg)
✓ Decide On A Venue OR Con, Tradeshow, Craftfair
HOW TO PREPARE FOR A POP-UP: “TO-DO’s”
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HOW TO PREPARE FOR A POP-UP: “TO-DO’s”✓ Decide On A Venue OR Con, Tradeshow, Craftfair * Consider Front & Back Of House
![Page 15: ShopLaunch Presentation: Planning, Executing, and Running a Pop-Up](https://reader033.fdocuments.us/reader033/viewer/2022051710/5a661f4a7f8b9a25258b4965/html5/thumbnails/15.jpg)
HOW TO PREPARE FOR A POP-UP: “TO-DO’s”✓ Decide On A Venue OR Con, Tradeshow, Craftfair * Plan For Transport & Loading Of Products
![Page 16: ShopLaunch Presentation: Planning, Executing, and Running a Pop-Up](https://reader033.fdocuments.us/reader033/viewer/2022051710/5a661f4a7f8b9a25258b4965/html5/thumbnails/16.jpg)
HOW TO PREPARE FOR A POP-UP: “TO-DO’s”✓ Create A Marketing Plan
![Page 17: ShopLaunch Presentation: Planning, Executing, and Running a Pop-Up](https://reader033.fdocuments.us/reader033/viewer/2022051710/5a661f4a7f8b9a25258b4965/html5/thumbnails/17.jpg)
HOW TO PREPARE FOR A POP-UP: “TO-DO’s”✓ Create A Social Schedule
![Page 18: ShopLaunch Presentation: Planning, Executing, and Running a Pop-Up](https://reader033.fdocuments.us/reader033/viewer/2022051710/5a661f4a7f8b9a25258b4965/html5/thumbnails/18.jpg)
HOW TO PREPARE FOR A POP-UP: “TO-DO’s”✓ Decide What Products You Are Selling
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HOW TO PREPARE FOR A POP-UP: “TO-DO’s”✓ Design The Space
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HOW TO PREPARE FOR A POP-UP: “TO-DO’s”✓ Design the Space * Plan The Layout & Flow Of Customers
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HOW TO PREPARE FOR A POP-UP: “TO-DO’s”✓ Design the Space * Plan For Merchandising Your Products
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HOW TO PREPARE FOR A POP-UP: “TO-DO’s”✓ Design the Space * Ensure Products Are Secure
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HOW TO PREPARE FOR A POP-UP: “TO-DO’s”✓ Consider The Customer Experience
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HOW TO PREPARE FOR A POP-UP: “TO-DO’s”✓ Consider The Customer Experience * Make It Easy For Customers To Shop
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HOW TO PREPARE FOR A POP-UP: “TO-DO’s”✓ Consider The Customer Experience * Plan The Checkout
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COORDINATE THE LOGISTICS
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COORDINATE THE LOGISTICS✓ Decide On Pop-up Policies (returns etc.)
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COORDINATE THE LOGISTICS✓ Prepare Your Checkout
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COORDINATE THE LOGISTICS✓ Prepare Your Checkout * Have Cash Floats / Plan For Cash Drops
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COORDINATE THE LOGISTICS✓ Consider The Customer Experience * Source Appropriate Size Shopping Bags
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COORDINATE THE LOGISTICS✓ Prepare Your Checkout * Make Sure to Have Proper Supplies
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COORDINATE THE LOGISTICS✓ Prepare Your Checkout * Acquire POS Hardware
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COORDINATE THE LOGISTICS✓ Plan For Proper Signage
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COORDINATE THE LOGISTICS✓ Staff:
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COORDINATE THE LOGISTICS✓ Staff: * Decide Who Will Be Working
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COORDINATE THE LOGISTICS✓ Staff: * Plan For Breaks
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COORDINATE THE LOGISTICS✓ Staff: * Train (POS App, Store Policies)
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COORDINATE THE LOGISTICS✓ Strong Wifi Connection
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COORDINATE THE LOGISTICS✓ Make Sure You Can Power Your POS Hardware
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THANK YOU :)