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OnTarget Marketing enables advertisers to use various print and digital options to reach consumer minded audiences throughout central Ohio. Both

website and e-commerce advertising opportunities compliment print campaigns allowing more reach

and consistency with central Ohio consumers.

TheBag.com

• Social Networking – Where Central Ohio Consumers connect

• What to buy and where to buy it in central Ohio• 18,000 unique users each month• 70,000+ page views each month

Listings

• Coupons or offers on TheBag.com

PrintableViewableLink to websiteForward to friends

• Targeted and qualified leads generated

• $50 advertisers/$100 non-advertisers

• Listings stay up for a year, no limit to amount

ListingsListings

CouponCoupon

Banner advertising

• Choose:- Ad position- Time period- Amount of impressions- How many people see your ads

• Average response rate is 3-4 times above the national average (.08 compared to .02)

• Targeted audience of central Ohio consumers

• Rotation frequency determined by the number of impressions purchased

TowerTower

LeaderboardLeaderboard

CircularCircular

Banner advertising

• Maximum purchase of 60,000 impressions per month

• Top leaderboard: $20 cpm

• Tower: $18 cpm

• Text links: $5 cpm

• Circular program: see account executive for details

$18 cpm$18 cpm

$20 cpm$20 cpm

CircularCircular

Rich media advertising

• Highly invasive

• Original and creative

• Customizable

• Viewed by unique visitors only

• $35 cpm plus production (advertiser owns production file)

Road block

• Effective marketing strategy to “sponsor” or “brand” pages of a website.

• Online users cannot help but view your message

• Cost $36 CPM

E-mail Marketing

E-mail marketing is the proactive approach to advertising and is considered the “direct to

customer” in the digital world. E-mail marketing is an intrusive, yet highly effective form of

marketing an advertiser’s brand and product to individuals who have requested such information.

Weekly e-mail blast

• TheBag.com’s weekly e-mail blast

• Sent to 69,000+ e-mail subscribers

• Sent every Monday

• Averages 9-10.5% open rate

• “E-mail marketing is considered the most effective form of digital marketing, second only to search marketing” — Yahoo data

• Exclusive feature offer• 470 x 220 pixel banner• 2 listings• Tip of the week• Leaderboard on TheBag.com for

one week (5,000 impressions)• $500 per blast

Sponsorship opportunity

Ohio E-Bag

Median age 38.03 35.90

Bachelor graduate 9% 22%

Median HH Income $46,315 $58,806

Median Home Value $118,838 $164,482

January 1, 2008

Ask for e-bag

penetration by zip code

Key demographics

Custom E-mail Blasts

• Custom created e-mail file (html) • Target by:

Gender GeographyLifestyle Interests

• Minimum 5,000 blasts• $100 CPM, production included

Custom E-mail blasts

• Maps• Links• Coupons• Polls• News

• Logos• Graphics• Survey’s • Contests• More!