Shop One Night Director Alastair Haigh
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The Inside Story
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Transcript of Shop One Night Director Alastair Haigh
The Inside Story
About Me
Alastair HaighCo-Founder of Shop What’s New@alhaigh
on the internet forever
littlefacemitt.tumblr.com
onetinyhand.tumblr.com
selleckwaterfallsandwich.tumblr.com
wtf?
(Changes + more changes)
A LITTLE HISTORY
NOW
(Not so new)
THE CONCEPT
S1N 2012
COLLABORATION
(Fun + sales)
THE RESULTS
S1N 2013S1N 2013
1n1nSOLD OUT
1n1nSOLD OUT
SOLD OUT
400 concurrent users
15k UB’s
80k PI’s
2 stressed out server admins
(Not as fancy as it sounds)
CONSOLIDATION
convenient and accessible
When a company suggests you buy something it's seen as advertising and distrusted, when a friend suggests you buy something it's a valued recommendation. Recommendations are the future of advertising
“
”
(Emo-com)
EMOTIONAL COMMERCE
The Internet is not a vending machine
“
”Hiroshi MikitaniMarketplace 3.0
WHAT’S NEXT?
Questions?
