SHOP Italy Style AW14

Meisterstück and Hugh Jackman

Crafted for New Heights

Ninety years ago, Montblanc created a writing instrument that became an icon far beyond writing culture: the Montblanc Meisterstück, a symbol for the everlasting quest of achievement. To celebrate 90 years of Meisterstück, the new Meisterstück 90 Years has red gold-plated fittings and a nib specially engraved with a commemorative “90”. Visit and shop at Montblanc.com

©T

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14

Pure As SunlightRARE IS A YELLOW DIAMOND.

RARER STILL ONE PURE AS SUNLIGHT.

A TIFFANY YELLOW DIAMOND.

RARE IS THE WOMAN WHO WEARS ONE.

MILANO BOLOGNA FIRENZE ROMA VERONA

TIFFANY.COM

Editor’s Letter

12

Emma Cheevers

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Vilnius

Welcome to Italy

Let SHOP guide you as you explore Italy. Read

about the secret of Italian women’s chic style

(page 60), the story of Gucci’s classic snafe-

bit loafer (page 76), and much more.

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Contributors

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14

David Sparshott

David Sparshott created this

season’s cover illustration for

SHOP Italy Style. His hand-

drawn artwork has previously

been commissioned by the

Guardian Weekend, Esquire and

the New York Times magazine,

among others. His distinctive

style makes him the perfect

choice for this cover, inspired

by our how-to guide to dressing

like an Italian woman on page

60. It shows a cut-out outft,

created using items that can be

mixed and matched to achieve

the desired look.

Read more about our cover

illustrations at globalblue.com/covers.

Clare Coulson

Clare Coulson is former fashion

editor of the Daily Telegraph

and former fashion director of

Harper’s Bazaar, for which she

is currently contributing editor.

She also writes for publications

from Net-A-Porter to InStyle.

In this issue, she examines the

secrets behind Italian women’s

impeccable fashion sense.

Gwyneth Holland

Gwyneth Holland is a journalist

and trend consultant. She works

with leading brands and agencies

to discover what the future

is likely to hold, as well as writing

for a range of leading global

fashion and trend publications.

She is also one of the founders

of new fashion trends service

Unique Style Platform.

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Shop Floor

Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. Whilst every

care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after

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All rights reserved. ©2014 Global Blue

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E DI TOR I A L

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Contents

18

Above: Il Bisonte bag for autumn/winter 2014/15

Produc ts

22 Check Out

sHoP selects a standout

piece from Italy this season

24 My Favourites

designer ollie Amhurst

reveals his top Milan tips

for autumn/winter 2014/15

26 Products

Key looks for the season,

from fashion and footwear

to jewellery and accessories

N e ws

36 Shop Window

one store not to be missed

in Italy

38 News

seasonal updates on shops,

services and new products

58 In Store …

… with Aquafor’s master

perfumer sileno cheloni in

its elegant Florence boutique

p.51

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60 Cover Story:

Simply Perfect

the impeccable style of

Italy’s best-dressed women

is admired worldwide.

clare coulson shows how

to achieve the look

68 Interior Life

Italy’s store designers are

maestros at creating settings

with that extra something,

says stephen doig

76 In Focus: the Classic

Gucci Loafer

Gucci’s famous loafer has

been a design triumph

since it was created 60 years

ago. Gwyneth Holland

explains why

e x Pe r I e Nce

82 Table Talk

eating out in Italy is a

rewarding experience,

says Verity Hogan

Contents

20

Online

English | Р ус ский | 中文

The latest in luxury shopping and travel is updated every day at globalblue.com

Follow the Global Blue editors

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COMPETITIONS

FASHION

gu i dE

90 Maps and guides to the key

shopping areas of Rome,

Milan, Venice and Florence,

plus shOP’s unique view

of Venice’s sights

E ssE n t i a l s

130 How To Shop Tax Free

the simple steps to saving

money on your shopping

t R a nsl at iOns

134 Русский Перевод142 美文翻译

147 日本語翻訳

POstc a R d

154 shOP writes home

about Max Mara

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The first flagship store in Italy

PIAZZA DEL PARLAMENTO, 31 - ROMATEL. +39 06 6832090 - [email protected]

OPEN EVERY DAY MON. 11:30 AM / 7:30 PM - TUE. TO SAT. 11:00 AM / 7:30 PM - SUN. 11:30 AM / 7:00 PM

22 | PRODUCTS

Save up to 15.5% by shopping tax free, see page 130

Check Out

involved in every stage, from de-

sign to production, and his passion

and creative fair keep the label

pushing forwards, producing sea-

son after season of fresh and ex-

citing footwear. Moreover, thanks

to the label’s mastery of the fnest

Italian manufacturing processes,

everything – including these cov-

etable boots – is as well made as it

is beautiful. hl

Alberto Guardiani boots,

€481, Alberto Guardiani,

Corso Venezia 6,

20121 Milan,

+39 02 7602 1697,

albertoguardiani.com

* for map go to page 105

WALK THE WALK

Black boots are a classic, but it never

hurts to add a little new-season

twist, and the striking cobalt blue

on this pair by Alberto Guardiani

elevates them from everyday to

outstanding. Having taken control

of his family’s shoemaking com-

pany in 1972 at the age of just 20,

the eponymous designer has taken

the brand from a modest operation

to an internationally acclaimed

name in footwear, and remains

at the heart of his company. He is

SHOP AT TRUSSARDI.COM

24 | PRODUCTS


Designer Ollie Amhurst worked for many years

for Armani, developing a true passion for all

things Italian, so when he launched his own

label in 2008 Italy was a natural place to start.

Lot78’s frst pieces were luxurious leather jack-

ets handcrafted in Venice; today the line has ex-

panded to ofer a full ready-to-wear collection

fusing streetwear with generations of Italian

manufacturing knowledge. Here he shares what

he loves about Milan, his favourite Italian city,

with Ximena Daneri

MY FAVOURITES: Ollie Amhurst

1. ‘My favourite interiors brand is B&B Italia’

B&B Italia Charles

sofa, from €6,984, B&B Italia, Via Durini 14, 20122 Milan, +39 02 764441, bebitalia.com

2. ‘My favourite designer is Giorgio Armani because he is able to appeal to a wide spectrum of men and women and makes timeless pieces’

Emporio Armani bag,

price on request,Emporio Armani, Via Alessandro Manzoni 31, 20121 Milan, +39 02 7231 8600, armani.com

1

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SHOP | 25

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4. ‘My casual leather pieces are great staple items which ofer basic style with a twist’

Lot78 menswear

autumn/winter 2014/15, lot78.com

3. ‘Put simply, Nike ID is a great idea!’

Nike ID trainers,

from €150, Nike, Corso Buenos Aires 12, 20124 Milan, +39 02 204 7942, nike.com

5. ‘I love fragrances by Ormonde Jayne. The founder, Linda, is a dear friend and has created something unique with her own style. She is always meticulous with everything she does’

Ormonde Jayne

Isfarkand fragrance,

€180 for 120ml,Profumo, Via Brera 6, 20121 Milan, +39 02 7202 3334, ormondejayne.com

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26 | PRODUCTS


1. Church’s wallet, €255,

Church’s, Via Sant’Andrea 11,

20121 Milan, +39 02 7631 8794,

church-footwear.com

2. Marina Rinaldi coat, €390,

Marina Rinaldi, Merceria de l’Orologio,

San Marco 268, 30124 Venice,

+39 041 277 0064, marinarinaldi.com

3. Louis Vuitton necklace,

price on request, Louis Vuitton,

Piazza degli Strozzi 1, 50123 Florence,

+39 055 266981, louisvuitton.com

4. Guess jeans, €129.90, Guess Jeans,

Via degli Speziali 9R, 50123 Florence,

+39 055 213035, guess.com

1

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CHIC COMFORTS

Cosy textures and statement

jewellery make for a snug yet

sophisticated look

28 | PRODUCTS


1. Diesel jumper, €125, Diesel,

Via del Corso 118, 00186 Rome,

+39 06 678 3933, diesel.com

2. Lacoste trainers, €99.90, Lacoste,

Via Dante 6, 20121 Milan,

+39 02 8050 9618, lacoste.com

3. Dolce & Gabbana leather

accessories, from €155, Dolce &

Gabbana, Corso Venezia 7, 20121 Milan,

+39 02 7600 4091, dolcegabbana.com

4. Frends headphones, €219.95,

interchangeable caps, €49.95, Excelsior,

Galleria del Corso 4,

20122 Milan, +39 02 7630 7301,

wearefrends.com

5. Nixon Sentry Chrono watch, €320,

10 Corso Como, Corso Como 10,

20154 Milan, +39 02 2900 2674,

nixon.com

FINISH IN STYLE

Elevate simple, sporty dressing with luxe accessories

1

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6. Victorinox suitcase, €345, Misuri,

Piazza Santa Croce 20R, 50122 Florence,

+39 055 240995, victorinox.com

7. Salvatore Ferragamo scarf, €375,

Salvatore Ferragamo,

Via de’ Tornabuoni 4R-14R,

50123 Florence, +39 055 292123,

ferragamo.com

30 | PRODUCTS


1. Swarovski bangle, €79,

Swarvoski, Corso Vercelli 3, 20144 Milan,

+39 02 433040, swarovski.com

2. Burberry handbag, €2,695,

Burberry, Via Montenapoleone 12,

20121 Milan, +39 02 3601 0852,

burberry.com

3. Tod’s boots, €490, Tod’s,

Via Tornabuoni 60R, 50123 Florence,

+39 055 219423, tods.com

4. M Missoni dress, €491,

M Missoni, Corso Venezia 2,

20121 Milan, +39 02 3651 0974,

m-missoni.com

FEELING PSYCHEDELIC

Give a nod to the 1960s with a vibrant

print dress and sumptuous velvet tote

1 4

2

3

DIESEL PLANET STORE MILANO Piazza San Babila, 1/3 DIESEL STORE FIRENZE Via dei Lamberti, 13/ R

DIESEL STORE VENEZIA S. Marco, 5315-16 (Ponte di Rialto)DIESEL STORE c/o AEROPORTO VENEZIA MARCO POLO - unità 7

DIESEL STORE VERONA Viale Mazzini, 68DIESEL STORE ROMA Via del Corso, 118

DIESEL FLAGSHIP STORE ROMA Piazza di Spagna, 18 - angolo Vicolo del Bottino, 1

32 | PRODUCTS


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EVERYDAY

ECLECTICISM

Brighten up androgynous

tailoring with ofbeat

accessories and a playful

injection of tartan

1. Pinko coat, €485, Pinko,

Via Roma 26R-28R, 50125 Florence,

+39 055 239 9497, pinko.it

2. Delfna Delettrez Lips Piercing

earring, €385, Delfna Delettrez,

Via del Governo Vecchio 67, 00186 Rome,

+39 06 6813 4105, delfnadelettrez.com

3. Christian Louboutin shoes, €695,

Christian Louboutin,

Piazza San Lorenzo in Lucina 22,

00186 Rome, +39 06 687 1520,

christianlouboutin.com

4. Cos trousers, €89, Cos,

Corso Venezia 5, 20121 Milan,

+39 02 7628 0649, cosstores.com

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1. High jacket, €785, Guya,

Via Por Santa Maria 76R, 50122 Florence,

+39 055 282764,

high-everydaycouture.com

2. Serapian Melinè bag, €1,350,

Serapian, Calle Larga XXII Marzo,


+39 041 241 0055, serapian.com

3. Santoni boots, €615, Santoni,

Piazza di Spagna 79, 00187 Rome,

+39 06 6992 2394, santonishoes.com

4. Marella skirt, €129, Marella,

Corso Vittorio Emanuele II, 20121 Milan,

+39 02 7601 2747, marella.com

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TOP OF

THE CLASS

Prim-and-proper pieces

combine with fashion-

forward cuts for a grown-

up take on grunge style

36 | NEWS


Shop Window

an ‘inexhaustible, constant source

of inspiration’. For the redesign,

Marino retained and reinstalled

features created by Italian archi-

tect Di Fausto, who combined

modernist and classical elements

in his transformation of the store

during the 1930s. Marino chose

new materials and furnishings that

complement the historic interior,

creating an elegant, palatial envi-

ronment that suitably showcases

the iconic brand’s heritage and

spectacular collections, which are

housed in diferent rooms within

the space. gl

Bulgari,

Via dei Condotti 10, 00187 Rome,

+39 06 696261, bulgari.com


BULGARI CELEBRATES 130 YEARS

To celebrate its 130th anniver-

sary, Italian luxury jewellery and

watch purveyor Bulgari has refur-

bished its fagship store in Rome.

American artist and architect

Peter Marino oversaw the project,

which incorporates the renova-

tion of Rome’s famous Spanish

Steps. The Steps have served as a

link between Rome’s three Bulgari

boutiques throughout the past four

decades, and the contribution is a

tribute to the city the brand cites as

38 | NEWS


SHOE IN

The colder months might call

for more practical footwear but,

thanks to Loriblu, that doesn’t

mean sacrifcing on style and glam-

our. The Italian footwear brand’s

standout collection for autumn/

winter 2014/15 includes femi-

nine fats, elegant ankle boots and

show-stopping knee-high boots,

all designed to make cold-weather

dressing a cinch. We’re particu-

larly fond of these dramatic black

biker boots with their eye-catching

gold toe cap, buckle and zip detail-

ing; sturdy enough for everyday

use, they will look chic whatever

the weather. irs

NEW STORE FOR OMEGA

Omega may be famous for its

Seamaster watch, but the décor of

its new Florence fagship draws in-

spiration from all of the elements –

air, water, sun and earth – creating

a modern and neutral space. Swiss

brand Omega has almost a cen-

tury of history behind it, making it

one of the most respected horolo-

gists around. Its timepieces have

been worn by some of the world’s

most famous fgures, including

US president John F Kennedy, as-

tronaut Buzz Aldrin and Britain’s

Prince William, meaning you’ll be

in good company. hl

Omega,

Via de’ Tornabuoni 25R,

50122 Florence, +39 055 238 2910,

omegawatches.com


Loriblu, Via de’ Tornabuoni 72R,

50123 Florence,

+39 055 291143, loriblu.com


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ROME SWEET ROME

Luxury perfume house Am-

ouage has opened its frst bou-

tique in Italy, on Rome’s Piazza del

Parlamento. The store, designed

under the guidance of creative di-

rector Christopher Chong, has an

elegant and warm environment.

This is enhanced by bronze wall

panels featuring cut-out foral

motifs, and furniture carved with

the brand’s signature jacquard.

It’s a suitably refned setting for

Amouage’s distinctive women

and men’s fragrance collec-

tions, scented creams, oils, soaps

and candles, all crafted using pre-

cious ingredients such as frank-

incense, Damascene rose, guaiac

wood and oud. A visit to the Rome

boutique is sure to delight your

senses and is the perfect place to

buy a treat for yourself or a gift for

someone special. gl

Amouage,

Piazza del Parlamento 31,

00186 Rome,

+39 06 683 2090,

amouage.com

ALL IN GOOD TIME

Fa m i ly- ow ned Orologer i a

Marretti is one of Florence’s top

destinations for watch lovers. Oc-

cupying a prime position between

the Piazza del Duomo and Piazza

della Signoria, the boutique show-

cases some of the most exclusive

timepieces from around the world.

Each member of staf is an expert

in their feld, guiding even the

most discerning visitors through

the store’s range, which includes

the latest designs from Breguet,

Jaeger-LeCoultre, Piaget, IWC,

Ulysse Nardin and Hublot. Orolo-

geria Marretti also ofers a repair

service in its workshop, all carried

out to the company’s characteristi-

cally high standards. irs

Orologeria R Marretti,

Via dei Calzaiuoli 86R,

50122 Florence, +39 055 215603


NEWS | 43

globalblue.com

PAST AND PRESENT

Heritage brand Luigi Bevilac-

qua, known for its exquisite fab-

rics, has teamed up with designer

Chiara Pizzinato to create a range

of luxurious womenswear and ac-

cessories. Inspired by Pizzinato’s

passion for the natural and botani-

cal, the designs are created using

the fnest Venetian fabrics from

the Luigi Bevilacqua mill. From

intricately detailed foral dresses

and jackets to handbags adorned

with the same prints, the collabo-

ration skilfully combines the best

of Bevilacqua’s rich history and

Pizzinato’s modern ideas. Find

the collection at the newly opened

store and showroom in Venice. hl

Bevilacqua Pizzinato,

Campiello de la Comare,

Santa Croce 1320,

30135 Venice,

+39 041 721566,

bevilacquapizzinato.com

FINAL FLOURISH

Inniu is known for its under-

stated range of leather goods, foot-

wear and accessories. Drawing on

its Italian heritage, it places huge

importance on painstaking crafts-

manship while also keeping an eye

on the latest trends. This season’s

highlights include the brand’s

signature I-Bow footwear collec-

tion, which features Inniu’s classic

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leather-bow pumps, in a selection

of jewel tones and metallics. Don’t

miss the boxy styles of the Corso

handbag collection, which capture

old-school glamour to perfection,

or the cashmere and orylag shawls,

with their exquisite detailing. irs

Inniu, Piazza degli Strozzi 10R,

50123 Florence,

+39 055 274 1128, inniu.it


44 | NEWS


A DISCERNING EYE

Stylish boutique Monocle sees

an exciting addition to its range of

handmade eyewear and accesso-

ries this season with the new Thom

Browne Collection from Dita.

Known for his exquisite ready-

to-wear, which combines classic

tailoring with modern, playful el-

ements, Browne ofers a creative

and experimental take on gentle-

men’s attire. His eyewear range,

created with contemporary eye-

wear label Dita, embraces the same

principles. Traditional shapes are

updated with subtle yet unexpect-

ed details, all realised in the most

luxurious materials. The aim is to

be classic but not predictable, with

a strong emphasis on individuality.

An accomplished collection from a

hugely talented designer, this is one

collaboration not to be missed. hl

Monocle,

Via di Campo Marzio 13,

00186 Rome,

+39 06 683 3668,

monocle-store.com

CENTRE OF EXCELLENCE

Milan’s newly opened Brian &

Barry Building San Babila brings

together the best of fashion, beau-

ty, design and jewellery in an in-

novative way. Occupying a 1950s

palazzo and spanning 12 storeys,

it houses monobrand boutiques as

well as multi-brand spaces devoted

to clothing, accessories, homeware

and technology. Don’t miss the

beauty foor, which has been cre-

ated in collaboration with Sephora

and is the frst retail concept of its

kind in the world. To add to the

appeal, Brian & Barry has teamed

up with Eataly to provide a choice

of restaurants, cafés and gourmet

food halls. What’s more, the build-

ing is open seven days a week from

10am to 10pm, so there’s no excuse

not to drop by and discover Brian

& Barry’s exciting new concept. irs

Brian & Barry Building San

Babila, Via Durini 28,

20122 Milan,

+39 02 7600 5582,

thebrianebarrybuilding.it

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46 | NEWS


PERFECT VISION

The Mondello family founded

eyewear brand Mondelliani more

than 40 years ago with a view to

ofering colourful eyewear options

that fused tradition and innova-

tion. The brand’s delightful store in

the centre of Rome is a treasure

trove of styles and shades, with a

large variety of frames to choose

from. In addition to the Mondell-

iani collections, which are made in

Italy, visitors will fnd distinctive

designs from international brands

including Lindberg, Mykita, Hoet

and Theo. With knowledgeable

staf on hand to guide you through

the options, you’re sure to fnd

something that suits both your face

and your personality. gl

Mondelliani,

Via dei Bergamaschi 49,

00186 Rome,

+39 06 679 3481,

mondelliani.it

FEELGOOD FACTOR

Since launching in 1986 with the

Traditional – a sneaker inspired by

cricket shoes – Italian footwear and

accessories brand Hogan has con-

tinued to come up with smart-casu-

al footwear that perfectly combines PH

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style and comfort. Hogan’s lat-

est design, the H222, couldn’t be

more relevant for the active and

busy modern woman. The sporty

rubber sole makes for ease of wear,

while the stitching and perforation

patterns on the upper are reminis-

cent of a traditional brogue with

the bronze sheen adding a modern

twist. All this makes them ideal for

women who need to look chic on

the move. gl

Hogan, Via Montenapoleone 23,

20121 Milan,

+39 02 7601 1174,

hogan.com


The perfect shopping companion

www.globalblue.com

The Global Blue Tax Free app puts everything you need to shop, save money and navigate the world’s best shopping cities in the palm of your hand. Search for stores worldwide where you can shop tax free, create your own itinerary and use our tools to calculate how much you can save with each shopping trip. Shopping tax free has never been easier.

Download the app from: Apple App Store Android Play Store

48 | NEWS


CAFFÈ CULTURE AT HOME

Italy is known for its fashion, its art and its cofee. Now visitors to Florence can take home a piece of Italy’s cofee-making mastery with Nespresso’s newest model, the Inissia. The most colourful, light-weight and streamlined machine in Nespresso’s range, the Inissia is compact enough to ft into the smallest kitchen, but without any compromise on quality. Lattes, cappuccinos and espressos are cre-ated at the touch of a button, and the machine takes only 25 seconds to reach peak temperature. Avail-able from the city’s Nespresso bou-tique on Via de’ Brunelleschi, in a range of eye-catching colours from ruby red to limited-edition sky blue, the Inissia is a stylish addition to any cofee-lover’s kitchen. rpNespresso,Via de’ Brunelleschi 8R-10R, 50123 Florence, nespresso.com

MAKE IT A GOAL

Fashion and food aside, if there is one thing the Italians are pas-sionate about, it’s football. The newly opened Casa Milan – part museum, part restaurant and part store – pays tribute to one of the country’s fnest teams, AC Milan. Visit the Mondo Milan museum to fnd out about AC Milan’s history, admire its many trophies and enjoy some interactive exhibits. Directly accessible from the museum is the Milan Store, which stocks all the team’s ofcial jerseys and mer-chandise, including a few exclusive items. Find out what it’s like to eat like Mario Balotelli at Casa Milan’s Cucina Milanello, which has the same chef as AC Milan’s training centre and serves delicious fresh and healthy food. irsCasa Milan, Via Aldo Rossi 8, 20149 Milan, +39 02 62281, casamilan.acmilan.com

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MILANO: Piazza della Scala Via Verdi 2 Ang. Via Manzoni - Via Dante 4 - Corso Buenos Aires 15

ROMA: Via Frattina 11 - Via Nazionale 197 - Coin Via Cola di Rienzo 173 - Coin Piazzale Appio 7

FIRENZE: Via dei Tosinghi 8/r - Coin Via dè Calzaiuoli 56/R

VENEZIA: Coin Via Cannaregio 5787

elenamiro.com

NEWS | 51

globalblue.com

VINTAGE IL BISONTE

True ambassador of the ‘made in

Italy’ ethos, Il Bisonte makes all of

its bags and accessories in Tuscany.

This season’s palette is inspired by

another of the region’s celebrated

products, wine, with a range of rich

colours including Lambrusco, Cab-

ernet and Merlot. The new collec-

tion is full of classic pieces, created

in a vintage style with traditional

vegetable-tanned cowhide, which

will only get better with age. Many

of this season’s models, from shop-

pers and satchels to shoulder bags,

also have a sheepskin lining, adding

a very cosy touch. irs

MONTBLANC IN VENICE

Bringing a dash of German pre-

cision to Italy’s most romantic city,

Montblanc has opened a new store

in Venice. Located just a short

stroll from Piazza San Marco, the

boutique stocks the brand’s iconic

Il Bisonte,

Via del Parione 31R-33R,

50123 Florence, +39 055 215722,

ilbisonte.com


writing instruments in addition

to its watches, leather goods and

jewellery. Look out for the limited-

edition collection of driving gloves,

which has been created to celebrate

the opening. irs

Montblanc,

Calle Larga XXII Marzo,


+39 041 241 3747, montblanc.com


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52 | NEWS


MARVELLOUS MARCO

Italian designer Marco de Vin-

cenzo is making a name for himself

on the international fashion scene

with his fattering styles and use of

innovative fabrics. The head acces-

sories designer at Fendi has a pas-

sion for unusual materials, which

is evident in his own designs; au-

tumn/winter 2014/15 features em-

bossed leather, plaid shot with me-

tallic fbres, and iridescent rainbow

lurex, all treated and transformed

into something striking and origi-

nal. Geometric patterns of waves,

circles and squares give a futur-

istic element to retro silhouettes;

the boldly elegant designs and

eye-catching creations make this a

brand to watch. gl

BALLY IN BLOOM

Bally has long been a byword for

outstanding luxury when it comes

to materials and manufacture, with

its shoes, bags and womenswear

in demand across the world. Its

Bloom bag, named for its buckled

sides that open out like petals, is

an instant collector’s item, show-

casing the brand’s ability to do sim-

ple things perfectly. Not that the

bag is simple; it is made using the

most precise methods and cutting-

edge technology. Clean lines and a

streamlined shape allow the sump-

tuous fabrics to take centre stage.

Available in a variety of colours

and textures, including wonder-

fully tactile ponyskin, the Bloom is

a bag to cherish. hl

Bally,

Merceria del Capitello,

San Marco 4919-4921,

30124 Venice,

+39 041 528 5839, bally.com


Gente, Via del Babuino 77,

00187 Rome,

+39 06 320 7671,

marcodevincenzo.com


www.hausmann-co.com • [email protected]

Roma

Via del Corso, 406 Via dei Condotti, 28 Via del Babuino, 63 Tel. 06 68 71 501 Tel. 06 321 10 100 Tel. 06 67 91 558

54 | NEWS


SHOP THE WORLD

Using our wealth of insider knowledge, we

have created a smartphone app to help you

to plan your trip. The app gives information

on 45 cities in 22 countries – thousands of

stores are listed and located on maps, with

full contact details and a description of what

each store sells. Our maps guide you right

to the store and can also be downloaded

for offine use enabling you to create your

own itinerary. You can also sign up for the

Global Blue Card and, once you’re logged

in the My Tax Refund wallet becomes

available, allowing you to track pending

refunds. The app is available in Chinese,

English and Russian, and includes a Tax

Refund Calculator to tell you how much

you’ll save on every purchase you make in

every different country you visit. There are

also instructions on how to use Currency

Choice, our service that allows you to pay

in your home currency.

globalblue.com

Download the Global Blue guide

from the App Store or Play Store

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WORLD OF CAVALLI

Roberto Cavalli’s new store on

Milan’s Via Montenapoleone is the

culmination of a lifelong dream for

the designer. It’s as glamorous as

you’d expect, with fve storeys con-

nected by a mother-of-pearl stair-

case and a 15-metre-high digital

video wall on each foor. The store

carries the complete womenswear

clothing and accessories collec-

tions, including Roberto Cavalli,

Just Cavalli and Cavalli Class. On

the second foor, there’s an atelier

where custom-made pieces can be

created; another foor is dedicated

to homeware. df

Roberto Cavalli,

Via Montenapoleone 6,

20121 Milan, +39 02 763 0771,

robertocavalli.com


NEWS | 57

globalblue.com

TRUSSARDI’S TREASURE TROVE

Be sure to pay a visit to Trus-

sardi’s spacious boutique on Via

dei Condotti, one of Rome’s most

luxurious shopping streets. The

century-old Italian fashion house

fts right in, ofering exquisite

leather pieces and classic but con-

temporary apparel alongside the

other exclusive oferings of the

area. The boutique refects Trus-

sardi’s sophisticated style, with

neutral colours and furnishings of

poplar wood and the brand’s sig-

nature leather. Visitors are made

to feel welcome and comfortable,

and there is even a special relax-

ation area in the Roman lounge

for any customers wishing to have

a break. While the store ofers a

wide range of menswear and wom-

enswear, its focus is on Trussardi’s

accessories, which are the result of

over a century of absolute commit-

ment to quality. hl

Trussardi,

Via dei Condotti 49-50,

00187 Rome,

+39 06 678 0280,

trussardi.com


58 | N E WS


In Store: Aquafor

‘Aquafor is a rarity because

we create and sell our perfumes

directly to our clients, which gives

us an enormous amount of free-

dom and inspiration. I always try

to make myself available to meet

people who want to share the ex-

traordinary experience of creating

artisanal perfumes.

‘As master perfumer, I cre-

ate all our signature fragrances.

On our team we also have Livia

who takes care of every aspect

of how our shop looks and feels:

fowers, displays and a loving spir-

it. Elena and Virginia welcome

our clients and assist in the shop.

‘Aquafor is in a Renaissance

palazzo, dating from the 1500s, in

the heart of Florence near Piazza

Santa Croce. When we were re-

furbishing the spaces, we felt a re-

sponsibility to honour these mag-

nifcent rooms; the custom ceiling

lamps are by a local artisan, and we

sourced all the antique furniture.

One of the cabinets comes from

a pharmacy that used to be in

Piazza del Campo in the centre

of Siena. We want everyone who

visits us to feel that everything is

in its right place, and appreciate

our perfumes in a comfortable and

elegant atmosphere.

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Florence perfumery Aquafor is based in an historic palazzo which houses a shop, as well as the laboratory where master perfumer Sileno Cheloni creates exquisite scents from the fnest raw ingredients. Hannah Lewis

spoke to him about what makes Aquafor so special

N E WS | 59

Monica is our laboratory techni-

cian and gives order to our pro-

duction side. Sandro collaborates

on our external sales clients and

our webstore, and Caitlin is our

PR and sales director.

‘Primarily we sell artisanal

perfumes; this allows us to create

a completely unique personalised

perfume formula for those of our

clients who want a bespoke option.

We have a line of light perfumes:

eaux de toilette and delicate hy-

drating waters. We also have

our own collections of room fra-

grances, perfumed candles made

from soy wax, soaps, bodycare

products with tomato extract, and

bath salts.

‘I think this work chose me.

I love the ephemeral nature of

working with essences to create

new compositions. The possibili-

ties are endless. I am always learn-

ing more about the art of creating

perfumes, and often it is my en-

counters with my clients and the

people who come to the shop from

which I learn the most.’

Aquafor,

Via Borgo Santa Croce 6,

50122 Florence,

+39 055 234 3471,

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60 | F E AT U R E S

Simply Perfect

If you had to deconstruct a nation’s

style, then the typical wardrobe of

a chic Italian woman would proba-

bly be something like this: a crisp

shirt, a luxurious cashmere sweater

(she probably has a collection of

them in beautiful colours), exqui-

sitely cut tailoring and some simple

pumps or moccasins, all ofset with

heirloom jewellery including a few

bangles and a cocktail ring or two.

It’s a luxurious, classic look, which

transcends age, era, background

and location.

SHOP | 61

Understated, luxurious – and utterly chic: no wonder the impeccable style of Italy’s best-dressed women is admired worldwide, says Clare Coulson

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Simply Perfect

SHOP | 63

Above (from top): from the book Italian Touch, commissioned by Tod’s Diego Della Valle; Domenico Dolce and Stefano Gabbana at the opening of The Glamour of Italian Fashion at the V&A in London

This look – perfected and re-

fned by the Italians over decades

– may look simple, but takes some

élan to really pull it of. ‘Great

style comes from within, and Ital-

ians have an innate elegance which

is efortless,’ explains stylist and

one-time Milan resident Carmen

Borgonovo. ‘They are natural and

at ease with their style, and focus

on understated and timeless luxu-

ry.’ But for Borgonovo there’s one

critical reason that Italian women

pull of this look so inimitably:

‘The key to their impeccable chic is

they never look as if they are trying

too hard. They achieve a perfect

balance between constraint and

sophistication.’

It’s a style brilliantly recorded

in Italian Touch, a book com-

missioned by Diego Della Valle,

owner of shoe empire Tod’s. The

glossy volume is a stunning visual

record of supremely stylish Italian

families. In each and every picture,

diferent generations gather in

crisp shirts and chinos, car shoes

and Ray-Bans, making the book a

great starting point if you want to

emulate their natural fair.

It’s also a style on which Italy’s

fashion industry has been built,

64 | FEATURES

Above (clockwise from lef): Max Mara; Giorgio Armani; Tod’s, all autumn/winter 2014/15

one that focuses always on crafts-

manship and quality. This past

summer, an exhibition at the Vic-

toria and Albert Museum in Lon-

don took a trip through the world

of Italian fashion, charting its rise

from the 1950s to the present day.

What shone through was the skill

of artisan producers who have built

their businesses on supreme luxu-

ry: the most sumptuous cashmere,

butter-soft leather bags and hand-

made shoes, beautiful fabrics made

by Italian mills. It’s a heritage that

was only really appreciated from

the mid 20th century onwards, but

has since become recognised and

revered the world over.

This autumn, it’s the eminently

stylish wardrobe of Marella Agnel-

li bringing a fresh focus to the style

of the nation. Look at any images

of Agnelli, whether she’s wear-

ing a beaded kaftan gown by Mila

Schön to Truman Capote’s legend-

ary Black and White Ball in New

York in 1966 or on board her yacht

wearing something as relaxed as a

pink towelling playsuit, and there

is a simplicity thanks to clean-cut

silhouettes and bold lines. But the

efect is never dull because of her

use of sumptuous materials, rich

colour and beautiful accessories.

Agnelli, like her best-dressed com-

patriots, has always had an innate

sense of proportion and elegance.

Often Agnelli’s choices – for

daytime, at least – look supremely

classic, but there’s a lightness and

ease in the way in which it’s all put

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Above (from top): Malo cashmere; Tod’s autumn/winter 2014/15

together. So if you were shopping

for the perfect building blocks, it

would go something like this: a re-

ally luxurious coat – the obvious

choice is a belted camel coat by

Max Mara, such as wide-lapelled

version cinched with a knotted

glossy leather belt from this au-

tumn/winter collection. Wear it

with the simplest of cream sweaters

and perfectly cut trousers and you

have an instantly chic look.

The Italians have a worldwide

reputation for their exquisite tailor-

ing which, championed by Giorgio

Armani, is fuid and soft. This au-

tumn Armani has cut his slightly

slouchy trousers with a slightly

cropped silhouette. But for real

longevity you certainly need to in-

vest in a classic tailored blazer and

beautiful trousers.

Italian women do boyish shirts

brilliantly – as demonstrated in

many Prada and Miu Miu shows –

but they are always expertly laun-

dered. On top you’ll need some

cashmere; thicker ply cashmeres

will last and wear much better than

cheaper versions, and labels such

as Malo produce some of the best

in the world.

Keep accessories simple. You

can’t go wrong with a chocolate

leather intrecciato shoulder bag

from a label such as Bottega Vene-

ta: it will never date and will prob-

ably last a lifetime. Some classic

moccasins from Tod’s or Car Shoe

are the perfect end note. After all,

what could be more Italian than a

lightly tanned ankle peeping out

above a camel suede loafer?

tods.com, maxmara.com,

armani.com, prada.com,

miumiu.com, malo.it,

bottegaveneta.com, carshoe.com

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SHOP | 69

Opposite: Bulgari’s Rome fagship store was reimagined by Peter Marino in 2014

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When it comes to creating stores with that extra something, Italy’s designers are among the best. Stephen Doig looks at the maestros who have changed the retail map

Standard shelving, gleaming glass

display cases and polite rails of

clothing no longer cut it in the

world of shop design. In today’s

competitive fashion business,

brands are raising their game,

morphing the shopping experience

into something fantastical. Eye-

popping art installations, vertical

gardens, incredible feats of archi-

tecture and a sense of magic are

transforming how we engage with

our retail environment, nowhere

more so than in Italy.

One name on the speed-dial list

of fashion designers the world over

looking for an innovative space in

which to showcase their oferings

is Peter Marino, whose work has

put him on fashion’s A-list. In Italy

his brand of elegance is on display

at Milan’s Giorgio Armani store

– little surprise given that he de-

signed Armani’s private residence

– and at the Ermenegildo Zegna

store. Here, sweeping staircases,

slabs of marble and limestone and

tactile materials in the designer’s

trademark tones take over the vast

space, creating a calming, quietly

luxurious environment.

When Bulgari decided to re-

imagine its fagship store in Rome

to mark its 130-year anniversary

Interior

Life

70 | FEATURES

Above (from top): Louis Vuiton celebrates Rome’s cinema heritage; Milan’s 10 Corso Como store is also an exhibition space

The Italians have

mastered the secret

of making the

process of shopping

a luxurious and

sensory one

in 2014, it also chose Marino, with

the architect saying at the launch

that ‘it took all my skills to get a

new concept that was as eternal as

Rome, as sexy as Bulgari’s clien-

tele.’ The result is a sleek temple of

refnement in calm greys and green

African marble. The Italian capital

is no stranger to Marino; he creat-

ed the fantastical Louis Vuitton

store in the city as well, with

Rome’s cinema heritage referenced

throughout and an in-store movie

theatre playing short flms by Ita-

ly’s fnest. It doesn’t get more expe-

riential than that.

Of course, Milan has long had a

template for making the process of

picking up that pair of heels or

must-have dress an experience as

opposed to a standard procedure.

Founded in 1991 by former maga-

zine editor and gallerist Carla Soz-

zani, 10 Corso Como paved the

way for a new kind of store. Based

in a former Fiat garage, it mixed

fashion and art, with cutting-edge

72 | FEATURES

exhibitions spliced between curat-

ed collections of clothes from the

world’s leading designers. Sozzani

changed the retail landscape, in-

troducing a design store, a café, a

record shop, a small hotel and a

roof garden – with all develop-

ments overseen by American artist

Kris Ruhs. In short, it’s a whole

day’s worth of experience under

one beautifully designed roof.

Of course, it comes as no sur-

prise that the Italians have mas-

tered the secret of making the

process of shopping a luxurious

and sensory one. The historic

Galleria Vittorio Emanuele II in

Milan and Galleria Alberto Sordi

in Rome have long stood as hand-

some proof of their ability to create

inviting retail spaces. Each has its

own unique history, with arches

or domes, vaulted or coloured

glass ceilings and antique detailing

providing a memorable setting for

boutiques, cafés and restaurants.

Above (from top): the impressive glass ceiling of Rome’s Galleria Alberto Sordi; Milan’s historic Galleria Vitorio Emanuele II

Italy’s rich architectural heri-

tage has not stifed innovation,

however. Providing a deft example

of how to update a historic site,

Moschino enlisted architect Mi-

chele De Lucchi to reimagine its

sumptuous Milan store space in

a 19th-century townhouse as a se-

ries of harlequin-printed rooms

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MILANO - ROMA - VENEZIA - FIRENZE

TORINO - GENOVA - VERONA

HANNELI

MUSTAPARTA

wearing the

Colour Block Coat

MA X ANDCO.COM

74 | FEATURES

Incredible feats of

architecture and a

sense of magic are

transforming our

retail environment,

nowhere more so

than in Italy

boasting eye-poppingly bright fur-

niture. A similarly imaginative ap-

proach was taken by denim innova-

tor Replay in its Florence store in

2009, when the brand decided to

highlight environmental issues by

creating a vertical indoor garden,

with jeans displayed amid forest-

like foliage.

The emphasis on creating in-

teriors that invite exploration is

shown to breathtaking efect at

Spazio Rossana Orlandi. This de-

sign and interiors shop, founded by

the eponymous gallerist and design

connoisseur, has an ever-evolving

exhibition space, with a garden

terrace resplendent with contem-

porary art and impeccable pieces

– previous exhibitions include col-

laborations with British design duo

James Plumb and Danish silver-

smith Georg Jensen.

As for the future, the new

CityLife complex in Milan – three

distinctive and eye-catching sky-

scrapers designed by architects

Zaha Hadid, Daniel Libeskind and

Arata Isozaki – is currently under

construction and will have residen-

tial, business and retail areas. The

three gleaming towers will act as

a new shopping landscape for the

21st century, picking up beauti-

fully where Italy’s graceful old gal-

leries left of

armani.com, zegna.com,

bulgari.com, 10corsocomo.com,

moschino.com, replay.it,

rossanaorlandi.com, city-life.it

Above (from lef): vertical indoor garden in Replay’s Florence store; Moschino’s Milan store designed by Michele De Lucchi

76 | F E AT U R E S

Above: Sophia Loren wearing Gucci’s iconic loafers on the set of La Moglie del Prete, 1970

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SHOP | 77

The Classic Gucci LoaferGucci’s smart-casual snafe-bit loafer has been a design classic since it was launched 60 years ago. Gwyneth Holland explains why

The term ‘iconic’ is frequently

overused in the fashion world, but

not every product, designer or col-

lection can become an icon. Guc-

ci’s snafe-bit loafer, however, was

a classic from the very start. In-

spired by the easy, functional style

of the aristocratic guests at the Sa-

voy hotel in London where founder

Guccio Gucci once worked as a

bellboy, the snafe-bit loafer was

launched by his son Aldo in 1953.

Since then, the shoe has been worn

by Hollywood stars and sports

stars, politicians, business mag-

nates and international playboys,

and, along the way, it has changed

footwear forever.

In FoCus:

The Gucci brand, now famous

across the world, started in a Flor-

ence saddlery in 1921 and equestri-

an-themed details pop up through-

out the brand’s collections, from its

red and green stripes, inspired by

the strap used to hold a saddle in

place, to the double ring and bar

motif of the snafe bit (also known

as the horsebit). The snafe bit has

appeared on Gucci bags, belts and

even Tom Ford-era cut-out dress-

es, but never looks so at home as on

the front of the classic loafer.

The snafe-bit loafer is a slip-on

shoe made of supple leather, with an

almond-shaped toe, slim sole and

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78 | FEATURES

Above (from top): one of Gucci’s artisans at work; women’s snafe-bit loafer, 1970s

Gucci’s snaffle-bit

loafer was a classic

from the very start

its simple looks, the loafer has had a

major impact on the way men

dress: Gucci efectively created a

whole new category of footwear for

men when it launched the loafer in

1953. Previously, men’s footwear

was available only in either ex-

tremely smart or very casual styles,

but this luxurious slip-on, crossing

the ease of a moccasin with the

sleekness of a dress shoe, became

the original smart-casual footwear

and was quickly adopted by the in-

ternational jet set. The distinctive

glint of the snafe bit became a

symbol of European chic for Hol-

lywood stars from Clark Gable and

Fred Astaire to Peter Sellers and

John Wayne, with the style swiftly

adapted and taken up by leading

ladies too. But it’s not just the fa-

mous fans that have made the style

so iconic: the snafe-bit loafer has

long had an air of aspirational, con-

tinental-style exoticism, whether

worn sockless and carefree on the

Riviera, or with a sharp suit on the

streets of London or Milan.

The shoe’s style is partly down

to its unique structure: each pair is

built by Gucci artisans over two-

and-a-half days, using a tubular

construction technique that does

away with the insole and makes the

shoe light, pliable and comfortable.

Once the shoe is constructed, the

leather is then hand-stained by a

colour specialist, giving each pair a

unique look. Although the snafe-

bit loafer was originally only avail-

able in safe black, brown and white

leather, the 45-strong range has

now expanded to include both

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Above (from top): the very frst men’s snafe-bit loafer, 1953; women’s loafer, autumn/winter 1995/96

bright and classic colours in patent

leather, suede, crocodile, python

and patterned canvas.

A women’s version of the shoe

was introduced in 1968, and has

since been embraced by stars in-

cluding Sophia Loren and Jodie

Foster, who was snapped skate-

boarding in her pair. More re-

cently, Charlotte Casiraghi, scion

of Monaco’s royal family and ama-

teur show-jumper, starred in an

equestrian-themed 2012 ad cam-

paign sporting the loafers.

As with any product that’s been

around for decades, the snafe-

bit loafer has had ups and downs,

sometimes literally. In the 1970s,

the block heels of the men’s shoe

rose almost as high as the women’s

version, while 90s versions bore

chunky tyre-like treads. In be-

tween, the instantly recognisable

snafe bit became a status symbol,

as demonstrated by Leonardo Di-

Caprio’s loafers in the recent flm

The Wolf of Wall Street.

The snafe-bit design may

have had some high-octane mo-

ments, but the original style of

the loafer remains truly timeless.

After all, it’s the only shoe to make

it into the permanent collection of

New York’s Metropolitan Museum

of Art. Gucci’s creative director

Frida Giannini has now returned

the snafe-bit loafer to its of-duty

sweet spot through the new 1953

collection, launched to mark the

loafer’s 60th anniversary last year.

The reimagined loafer, worn

with anything from rolled-up

chinos to a dress to a tuxedo, has

found a wealth of new fans across

the world, from style leaders Poppy

Delevingne and Li Bingbing to

snappy dressers such as actors Id-

ris Elba and James Franco. A whole

new generation is rediscovering the

easy glamour of the iconic snafe-

bit loafer: which is only right for a

shoe with one foot in the past and

one in the present

gucci.com

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82 | E X PE R I E NCE

Table Talk

Italy’s restaurants refect the high standard of its cuisine with diverse menus based on the fnest produce,

along with high-end décor and inviting atmospheres. Verity Hogan explores

a selection of the country’s best

world cuisine represented among

its restaurants, Rome favours lo-

cally sourced ingredients and a

rustic approach, Venice ofers di-

versity and an extensive seafood

selection, and Florence specialises

in game-based dishes featuring

venison, pheasant and wild boar.

The country’s luxury restaurants

and more casual dining spots often

draw from these regional tradi-

tions, providing authentic favours

within comfortable environments.

Italian cuisine is world renowned;

regardless of the environment in

which it is served, the selection

on ofer is diverse and universally

delicious, based on fresh ingredi-

ents and complementary favours.

There is an eatery to suit every

taste and budget, from luxury res-

taurants to more casual trattorias,

each with a unique selling point.

Regional diferences are

marked; Milan embraces interna-

tional infuences with almost every

SHOP | 83

O S T E R I a B a N C O g I R O

Located at the heart of historic

Venice, at the foot of the Ri-

alto bridge, Osteria Bancogiro

is known for serving perfectly

executed regional cuisine. The

restaurant’s menu is based on

high-quality seasonal produce and

every dish is creatively designed,

aromatic and full of favour. With

its vaulted ceilings and terrace

overlooking the Canal grande, the

restaurant exudes heritage charm.

Bancogiro’s signature dishes run

the gamut from green gnocchi with

scallops and porcini mushrooms to

beef fllet with a spicy lentil sauce,

while its selection of regional Ital-

ian cheeses is unrivalled.

Osteria Bancogiro,

Campo San giacometto,

San Polo 122, 30125 Venice,

+39 041 523 2061,

osteriabancogiro.it

globalblue.com

D i m S u m

Dim Sum ofers diners an au-

thentic taste of Chinese cuisine in

central milan. The menu features

traditional dim sum specialities,

updated to suit current tastes using

only the highest-quality fresh in-

gredients. its dining room is suit-

ably refned with a sleek, modern

design free from Oriental kitsch.

Popular menu options include beef

with ginger and leek, salt-and-pep-

per fried squid, crispy duck and

sautéed noodles – all accompanied

by a chilled glass of Perrier-Jouët.

Dim Sum,

Via Nino Bixio 29,

20129 milan,

+39 02 2952 2821,

dim-sum.it

m a r z a P a N e

marzapane’s Sicilian roots are

evident in its friendly, unpreten-

tious atmosphere and the sensory

experience provided by its cuisine.

The restaurant’s décor takes inspi-

ration from Paris, with its modern

minimalism enhanced by a mono-

chrome colour scheme and aged-

wood accents. Dishes range from a

starter of sweetbreads, noisette po-

tatoes, aged balsamic and liquorice

to main courses such as braised

beef cheek with puf pastry, creamy

celeriac and shiitake mushrooms.

Marzapane,

Via Velletri 39,

00198 rome,

+39 06 6478 1692,

marzapaneroma.com

84 | e X Pe r i e NCe

globalblue.com

M a M a i

With a name that means ‘mother’

in Gaelic, Mamai ofers appropri-

ately homespun italian cuisine.

Every dish strikes the perfect bal-

ance between aesthetics and fa-

vour, while the menu as a whole is

creative and contemporary. The

wine list, ofering more than 100

diferent options, complements

dishes such as roasted octopus with

mashed sweet potato and orange,

and crispy sweetbreads glazed with

veal stock, nuts and creamy Stil-

ton. The restaurant’s ambience is

relaxed, but service levels are never

less than professionally perfect.

Mamai, Via adige 9,

20135 Milan, +39 02 8721 3909,

mamaimilano.it

C o r T E S C o n T a

one of Venice’s best-kept secrets,

Corte Sconta is among the city’s

fnest seafood restaurants. Despite

its acclaimed reputation, the res-

taurant is surprisingly relaxed with

a convivial ambience and bohemi-

an trattoria-style décor. Dishes are

universally delicious, enhanced by

the restaurant’s homemade pasta

and the inventive favours added to

classic recipes. Expect traditional

fare with a twist, such as clams

with ginger, prawn and courgette

linguine with safron, and roasted

eel with a balsamic reduction.

Corte Sconta,

Calle de Pestrin, Castello 3886,

30122 Venice, +39 041 522 7024,

cortescontavenezia.it

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86 | E X PE r i E nCE

EUROPE LONDON DUBLIN PARIS MADRID BARCELONA MILAN

BRUSSELS FRANKFURT MUNICH CHINA SUZHOU SHANGHAIOPENING AUTUMN 2015

LIKE SHOPPING. BUT BETTER.

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globalblue.com

E n o t E c a P i n c h i o r r i

With a grand entrance fanked

by two granite columns, Enoteca

Pinchiorri provides an appropri-

ately opulent setting for its menu

of fne italian cuisine. the talents

of two head chefs are employed in

the kitchen, both creating favour-

ful, well-balanced dishes that push

the boundaries of italian gastrono-

my while remaining faithful to its

roots. the menu is complemented

by the restaurant’s vast cellar,

which features more than 4,000

diferent vintages. Be sure to try

dishes such as baby pork with Je-

rusalem artichoke and shallots, and

lobster with an olive crust in a spicy

crustacean stew.

Enoteca Pinchiorri,

Via Ghibellina 87,

50122 Florence, +39 055 242757,

enotecapinchiorri.it

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88 | E X PE r i E ncE

Guide

90 | GU I DE

Global Blue’s guide ensures you make the most of your trip to Italy with a look at the country’s must-visit destinations, from the fnest museums in Florence to the grand cafés around Venice’s Piazza San Marco. Start with SHOP’s recommendations before delving deeper with expert guidance from our well-travelled team. For more helpful hints and detailed city guides, check out globalblue.com/italy.

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globalblue.com

A GlIMPSE OF VEnIcE

Venice’s Grand Canal fows through the heart of the

city and acts as its main thoroughfare. It is lined with

richly decorated palazzos and plays host to the annual

historical regatta, watched by thousands of visitors.

globalblue.com

SNAPSHOTS

OF A CITY

‘One of the world’s most

romantic cities, Venice

seldom disappoints with

its winding waterways,

picturesque piazzas

and wealth of cultural

attractions’ – Ximena

Daneri, SHOP’s assistant

market and fashion editor

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92 | GUIDE

SHOP | 93

Follow our

team’s travels

on Instagram

@globalblue.

Tag us in your

city pictures

when sharing

them and you

might see them

in print!

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94 | GUIDE

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SHOP | 95

Via Belsiana & Via Mario de’ Fiori

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PiazzaMignanelli

BABY PRATESI ●

BARTON’S ●

ORAFO ●

HENRY BEGUELIN ●

VERTECCHI ●

L'ANELLERIA ●

CASTIELLO ●

BORGHINI ● BELSIANA 91 ●

BORGHINI ●

MARCHIONNIGIOIELLI ●VINTAGE ●

ALBERTA FERRETTI ●NIKI NIKA ●

MALO ●

BEAUTY POINT ●

RUCOLINE ●HAVAIANAS ●

NIA OUTLET ●

PANCRISIA ●LAURA

BIAGIOTTI ●

BADURA ●

IMPERATORE DI CAPRI ●

MATTIOLO ●

WATCH POINT ●

MADE IN ITALY ●

● LUIGI BORRELLI

● ZAPPIA

● ILEANA DELLA CORTE

● I CARTAI

● IL LACCIO

● FLORENCE MOON

● C.U.C.I.N.A.

● WOLFORD

● MANUELE ZOO

● MARTINO MIDALI

● BL GIOIELLI

● BRACCIALINI

● CAMEO CENTER

● LA MERCERIA● WORLD ORIGINAL WATCH

● BARTON’S

● LA VIE VOLEUSE

● CORNER

● MONT BLANC

● JAJA CAMICERIA

● COSE

● TIZIANA MODIANO

● FABRIS

● UNDUETRE

● GIOIELLI DI COCO'

● GREMESE

● CHOSES

● GIOIELLERIA MARONI

● MOSTROLEO

● TRONCONI

● GHERARDINI

● BOZART

● DOMUS CALZATURE

● FGF STORE

● CHIARA BLU

● MALO ACCESSORI● GIORGIA R

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96 | GUIDE

Via Dei Due Macelli

VIAGREGORIANA

VIADEIDUEMACELLI

● CHIURATO MICHELE

● EDITH B

● HOSS INTROPIA

● PINEIDER

● TAMMARO

● ULISSE GALLERY

● OTTICA BILECI

● JACKSON

● PINKO

● PELLETTERIA FLACCO

● EDISON

● RALPH

● VICTORY

● KAMINSKY

● LA BOTTEGA DI ELI

● CARPISA

MANDARINA DUCK ●

METTIMI GIÙ ●

ILLY SHOP ●

59/A ●

RED & BLUE ●

ARCHIMEDE SEGUSO ●

CARTELLO D’AURIA ●

RENARD ●

GABRIEL STORE ●

BATA ●

VICTORY ●

I-D ●

ROSA FISH ●

PC X TE ●

globalblue.com

1. Santa Maria della Pace

Located in the quiet backstreets behind Piazza Navona, the 15th-century Santa Maria della Pace church is one of the city’s most impressive. Its exterior is dominated by a theatrical Baroque façade, designed by Pietro de Cortona, while the interior is home to the celebrated Four Sibyls fresco by Raphael. Santa Maria della Pace,

Via Arco della Pace 5,

00186 Rome,

+39 06 686 1156

2. Giardino degli Aranci

One of Rome’s most romantic locations, the Giardino degli Aranci (Orange Garden) offers spectacular views of the city’s skyline. Designed by Raffaele de Vico and tucked behind the Basilica di Santa Sabina, the garden’s terrace is one of the city’s most sought-after picture spots, especially among couples, thanks to its panoramic view across the river Tiber to the dome of Saint Peter’s.

3. Nuovo Mercato di Testaccio

One of Rome’s finest gourmet destinations, Testaccio covered market is a haven for food enthusiasts, offering 100 stalls stocking every ingredient imaginable. The market is always filled with locals and has a vibrant, bustling atmosphere; explore the selection of fresh fruit and vegetables or try a hot tripe sandwich – a local speciality. Nuovo Mercato di Testaccio,

Via Luigi Galvani,

20124 Rome

4. Glass

Hidden in historic Trastevere, Glass is a strikingly modern restaurant with an award-winning design. The combination of light wood, clean lines and plenty of glass creates an airy interior, while the cuisine on offer blends classical Italian dishes with hints of French and Asian flavours. Beef tartar with orange, capers, wasabi sauce, tabiko and micro greens is a popular appetiser, especially when followed by the saffron risotto with goat cheese, ginger and white fennel. Glass,

Vicolo del Cinque 58, 00153 Rome,

+39 06 5833 5903,

glass-restaurant.it

RoMe’S beST-

kePT SecReTS

4

SHOP | 97

Via del Corso (North)

VIA DEL VANTAGGIO

VIA ANTONIO CANOVA

VIA LAURINA

VIA DI GESU E MARIA

VIA DI SAN GIACOMO

VIA DEI GRECI

VIA

DI

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VIA DELLE CARROZZE

VIA DELLA CROCE

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● BORSALINOPiazza DelPopolo ● ZEISS HOUSE

BERNABEI ●KINZLY ●

LU ●RE MISHELLE ●

DA PIETRO ●DAVID HAMILTON ●

KELOKURA ●

H&M ●

DESIGUAL ●

NUVOLARI ●OTTICA SOLE ●

FLORENCE ●

TIMBERLAND ●PIAZZA ITALIA ●

MAC ●CASUCCIO & SCALERA ●

SEPHORA ●

NIKE ●

ADIDAS ●

REDFORD ●

GAP ●

ISHOP ●

GEOX ●

CAMPER ●

BRANDY & MELVILLE ●

● ALFIERI

● STEFANO RICCI

● ORIGINAL MARINES

● BOTTEGA VERDE● ANTHEA● DOMINIQUE● LUSH● 7 CAMICIE● REFRIGIWEAR● MURPHY & NYE

● GAZZELLE

● DIVA● BERNABEI● TATIÉ● SUBDUED

● FOOT LOCKER● PULL LOVE● MARCO

● LAB SHOES

● SISLEY● VANS

● ELISABETTA FRANCHI● PERLA

● SOLARIS● COCCINELLE● GAUDÌ

● LACOSTE● CATENELLA● PEPE JEANS

● MANILA GRACE● KEY● LU● BERNABEI● SIMONA● L’OCCITANE● DA VINCI● FRANCESCHINI

● MONDO WIND● MARELLA● INTIMISSIMI● EFFETTI● MARC O’POLO● ET MOI● ATHLETES WORLD● LA 3 STORE● NAU● CHOPIN● DAVID SADDLER

● CALZEDONIA● DECCIO CARLO● FORNARINA● GOLDEN POINT● ASOLE E BOTTONI● TALLY WEIJL● DIESEL● GUESS

Largo DeiLombardi

Al Bolognese

RestaurantGlobal Blue Retailer Non-Global Blue Retailer

Featured In This Issue

1. David Saddler

David Saddler is the perfect place to

go for a full wardrobe update; knitwear,

suits, coats, jackets and shirts are all

available, alongside a range of belts,

shoes and ties. Italian traditions, style

and quality are upheld throughout

the range, while the fabrics used are

reliably luxurious.

David Saddler, Via del Corso 103,

00186 Rome,

+39 06 6976 5830,

davidsaddler.com

2. Caleffi

Reflecting the classic Italian sense

of style, Caleffi is known for its high-

quality shirts – the basis for good

tailoring. Careful manufacturing and

collaborations with experts including

Kiton, Sartorio and Herno have helped

to elevate the house’s reputation.

Caleffi, Via Colonna Antonina 53,

00186 Rome, +39 06 679 3773,

caleffi.net

3. Saddlers Union

Saddlers Union specialises in

providing luxury leather goods for

every eventuality. The range is

extensive; from large travel bags to

bucket bags, belts and chic stationery

sets, there is a suitably stylish piece

in store to suit any need.

Saddlers Union, Via Margutta 11,

00187 Rome, +39 06 3212 0237,

saddlersunion.com


Top SToreS aroUnD

Via Del CorSo

3

SHOP | 100

Via del Corso (Central)

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VODAFONE ●7 CAMICIE ●

SISLEY ●HAMILTON ●

CORNER ●CARPISA ●

GREISY ●HAUSMANN & CO ●

ACCESSORIZE ●PUMA ●

INTIMISSIMI ●

FRETTE ●

SABABA ●

TIM ●X CORSI ●

FIFTY FIFTY ●

MOOD ●ROBERTO ANTICOLI ●

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● LUCCHESI● TEZENIS● G.D.V.● MARC O’POLO● COLONNA● LUISA SPAGNOLI

● ESOTICA● YAMAMAY● OTTICA EFRATI● ALDO ● CARPISA

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● OMAI NOW OR NEVER

● ETY● OTTICA CANOVAI

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● TATIE● TEBE● LEVIATAN● SALOMÈ● LE GROUP● PERONI● ALCOTT● CLASS● RIENZI

Piazza di San Lorenzoin Lucina

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Global Blue Retailer Non-Global Blue Retailer

100 | GUIDE

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Via del Tritone, Piazza di San Silvestro,Via di San Claudio & Via delle Convertite

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Metro Station

Global Blue Retailer Non-Global Blue Retailer Shopping Centre/Mall

Once you’ve headed west of the Tiber to

visit the Vatican, turn south-east off Piazza

San Pietro and make the gentle ascent up

the Gianicolo – this secluded viewpoint

offers some of the most spectacular views

across Rome. It’s an easy walk from the hill

down into the bustling Trastevere district,

filled with bars and restaurants that are

perfectly placed for a post-walk treat.

TOP TIP

PH

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: MR

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BY

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3.0

102 | GUIDE

Save money when you shop at over 270,000 stores worldwide with Global BlueTax Free Shopping.

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The world’s best shopping streets, tax free

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● SALMOIRAGHI VIGANÒ ● MORESCHI● BROSWAY● BOGGIBALDININI● TREND● BAGATT

Piazza San Carlo

SAN BABILA

● D

IES

EL

● S

UIT

SU

PP

LY

● V

ION

NE

T

FL

OS

●

● GUESS

● EDDY MONETTI

● EDDY MONETTI

● FLORSHEIM

● MILANO OFFICIAL STORE

IITTALA ●

Corso Venezia

Milan

Piazza San Babila & Corso Matteotti

CO

RS

O V

EN

EZ

IA

VIA B AGUTTA

C

OR

SO

VE

NE

ZIA

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VIA DELLA SPIGA

VIA SENATO

LUCIANO

PADOVAN ●

MALLONI ●

CAMPAGNA ●

CULTI ●

MOSCA ●

MARVILLE ●PARAH ●RENCO ●

NANDO MUZI ●AEROSOLES ●

VIVIENNE WESTWOOD ●LIVIANI ●

LA CALZA ●OTTICA ●

MY STYLE BAGS ●MADINA ●

LINDARICO ●

DOLCE & GABBANA ●DOLCE & GABBANA

BARBIERE ●FLAVIO CASTELLANI ●

NERO GIARDINI ●NERO GIARDINI JUNIOR ●

HENRY COTTON’S ●DOLCE & GABBANA ●

COS ●ARMANI COLLEZIONI ●

GRIMOLDI ●BAGATT ●

PRADA ●BRACCIALINI ●

P ZERO ●ZARA HOME ●

● LIGHT TIME

● E’DE PADOVA

● STONE ISLAND

● ADD

● WOLFORD

● WHO’S WHO

● FRANCESCO BIASIA

● GAGÀ MILANO

● NAVIGARE

● NOMINATION

● EMPRESA

● ULTIMA EDIZIONE

● CHRISTOFLE

ALBERTO● GUARDIANI

● PAOLO TONALI

● RED VALENTINO

● LOVE MOSCHINO

● M MISSONI

Piazza San Babila

SAN BABILA

Shopping Centre/Mall

Bar

Global Blue Retailer

Non-Global Blue Retailer Featured In This Issue

No visit to Milan would be complete

without enjoying an evening aperitivo.

This popular local custom typically

takes place between 6pm and 9pm,

before dinner. Visit a bar between

these times and buy a drink and you

can take your pick of the appetisers

available. The range offered depends

on the restaurant; some selections

are limited, while others offer such an

extensive choice that there is no need

for dinner!

TOP TIP

Above: Bhangra Bar, Milan

P.22

SHOP | 106

VIA BORGOSPESSO

VIA SANTO SPIRITO

VIA GESÙ

VIA

DE

LL

A S

PIG

A

V

IA D

EL

LA

SP

IGA

VIA VERRI VIA SANT’ANDREA

VIA

MO

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EN

AP

OL

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NE

VIA

MO

NT

EN

AP

OL

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VIA MANZONI

PiazzaCroce Rossa

CORSO VENEZIA

MONTENAPOLEONEARMANI

● MANZONI 31

● LORIBLU

VERTU ●

ERMENEGILDO ZEGNA ●

VIERRE ●

MONTBLANC ●

LORO PIANA ●

SERGIO ROSSI ●

TOY WATCH ●CELINE ●

ANGELO FUSCO ●OMEGA ●

TOSCA BLU ●HOGAN ●

MASSIMO SFORZA ●

MARIO BUCCELLATI ●PHILIPP PLEIN ●

CUSI GIOIELLIERI ●DEVI KROELL ●

LOEWE ●A.TESTONI ●

ITALIA INDEPENDENT ● BREGUET ●

FABI ●BALDININI ●

GIADA ●

ASPESI ●VERSACE ●

VENINI ●HENRY BEGUELIN ●

OMEGA ●

LARUSMIANI ●GUCCI ●ETRO ●

NARA CAMICIE ●BOTTEGA VENETA ●

SUTOR MANTELLASSI ●VILLA MEISSEN ●

FENDI ●SALVATORE FERRAGAMO ●

LA PERLA ●MONCLER ●

OFFICINE PANERAI ●SIMONETTA RAVIZZA

BY ANNABELLA ●JAEGER LE-COULTRE ●

PEDERZANI ●FRATELLI ROSSETTI ●

● CORNELIANI

● PINKO

● GEOX

ROLEX BOUTIQUE -

● PISA OROLOGERIA

● GIUSEPPE ZANOTTI DESIGN

● GRIFFE

● SALVATORE FERRAGAMO

● VALENTINO

● ALBERTA FERRETTI

● MALO

● MARIANO RUBINACCI

● CARTIER

● PAUL & SHARK● DIOR

● HERMÈS● DIOR● BURBERRY● ICEBERG● KID SPACE● ALBA ELOISA● DAMIANI

● PRADA WOMANGIUSEPPE ZANOTTI ● DESIGN● FEDELI RED AND BLUE● BALLY● SABBADINI

● ROBERTO CAVALLI

● CAMPER

● SANTONI

● PRADA MEN’S FASHION

● AUDEMARS PIGUET

● RALPH LAUREN

● GIORGIO ARMANI

● LOUIS VUITTON

● BULGARI

Cova

● EMILIO PUCCI

VILEBREQUIN ● CASTELLO D’ORO ●

BYBLOS ●COLOMBO ●

PIQUADRO ●FRETTE ●

DE NICOLA ●HITCH - HIKER ●

RUCOLINE ●

LANVIN ●

PHILLIPP PLEIN ●

GANDINI TESSUTI ●PAOLO PECORA ●

TIFFANY & CO. ●

BELSTAFF ●

FRANCK MULLER GENEVE ●RICHARD MILLE ●

RIVOLTA DAL 1883 MILANO ●

FAY ●

POLLINI ●

MIU MIU ●

SCAVIA ●COLOMBO VIA

DELLA SPIGA ● SICIS JEWELS ●

MONCLER ●BRUNELLO CUCINELLI ●

GHERARDINI ●

KURT GEIGER ●CAR SHOE ●

BUSATTI GIOIELLI DIVIA DELLA SPIGA ●

CHIMENTO ●FALCONERI ●

CROMIA ●HERNO ●

● PAKERSON● MONNA LISA● PRETTY BALLERINAS ● MARISA● ROCCO BAROCCO

● MARNI● BLUGIRL BLUMARINE● MISS BLUMARINE● LES COPAINSMAISON MARTIN● MARGIELA● SERMONETA GLOVES● PORSCHE DESIGN● FABIANA FILIPPI● ROSATO● I PINCO PALLINO● SERAPIAN● PORSCHE DESIGN● ALAN JOURNO● MEGA FASHION● NILU FAR● BRUNELLO CUCINELLI● Nº 30● CLAUDIA PAVIGNANO● BLUMARINE● MOSCHINO● DOLCE & GABBANA● TOD’S● SPORTMAX

● PRADA

● CHOPARD

● MICHAEL KORS● PASQUALE BRUNI● PEUTEREY

● LONGCHAMP● GIÒ MORETTI● DOLCE & GABBANA

Via Montenapoleone & Via della Spiga

Metro Station

CafèGlobal Blue Retailer Non-Global Blue Retailer


Sabbadini

Sabbadini’s jewellery range is

internationally renowned thanks to its use

of high-quality gemstones and exceptional

attention to detail. The label’s flagship

store stocks the full collection; look out

for its signature bee motif featured on

necklaces, bracelets and brooches.

Sabbadini,


20121 Milan,

+39 02 7600 8228,

sabbadini.com

Santoni

Each pair of shoes on offer at Santoni’s

Via Montenapoleone store is produced

by hand by master craftspeople using

the finest leather available.

Santoni,


20121 Milan, +39 02 7628 0508,

santonishoes.com

Mario Buccellati

Buccellati’s jewellery collections are

known for their strong design aesthetic,

bold sense of style and high standards of

craftsmanship.

Mario Buccellati, Via Montenapoleone 23,

20121 Milan, +39 02 7600 2154,

buccellati.com

Top SToreS on Via

MonTenapoleone

P.46

P.54

106 | GUIDE

Galleria Vittorio Emanuele,Piazza del Duomo & Via Torino

VIA

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AC ●

BOUTIQUE DEL GIOIELLO ●

TRE ESSE SPORT ●

SALMOIRAGHI & VIGANÒ ●

CIP GIOIELLI ●

PULL & BEAR ●OLTRE ●

KIEHL’S ●

GUESS ●TEZENIS ●

TALLY WEIJL ●

DIXTIE ●

● LUIGI VERGAPiazza Pio XI

PiazzaCordusio

DANTE CORDUSIO

Piazza Del Duomo

DUOMO

Piazza Santa

Maria Beltrade

ZARA ●

OVS INDUSTRY ●●

OYSHO●

INTIMISSIM

I

● M

ARILENA

● CALZEDONIA

● NARA CAM

ICIE

● CAM

PER

● GEOX

● FOOT LOCKER

● ENERGIE

● M

ANGO

● M

CS●

VERGELIO

● CARPISA

● KIKO

● KEY BE

● PIM

KIE

● ACCESSORIZE

● YAM

AMAY

● M

ARCO

● OTTICA BARELLO

● TRONY

GA

LL

ER

IA V

ITT

OR

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MA

NU

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E

VIA

ME

NG

ON

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CORSO VITTORIO EMANUELE

● BORSALINO● CENTENARI● MEJANA● PIUMELLI● CHURCH’S● NOLI● BRIC’S● GUCCI● GIORGIO ARMANI

● LOUIS VUITTON

COMUNE DI MILANOURBAN CENTRE ●

RIZZOLI ●

ANDREW’S TIES ●

LUISA SPAGNOLI ●

LEO PIZZO ●

PRADA ●

● OXUS

● VIGANÓ

● LIBRERIA BOCCA

● MASSIMO DUTTI

TOD’S ●

SWAROVSKI ●

VERSACE ●

MERCEDES BENZ ●

ISTITUTO POLIGRAFICO ●

STEFANEL ●

NARA CAMICIE ●

CADÉ ●

● PRADA

CRACCO

One of Milan’s most experimen-

tal chefs, Carlo Cracco is known

for producing unusual yet deli-

cious favour combinations in

his acclaimed eponymous res-

taurant. The imaginative menu

options range from risotto with

black sesame and apple to egg-

yolk spaghetti with garlic, olive

oil and chilli pepper, while the

distinctive desserts include a

chocolate cream accompanied by

black olives and caper ice cream.

The restaurant itself is rather

Metro StationGlobal Blue Retailer Non-Global Blue Retailer

108 | GU I DE

more straightforward, with a

bright, elegant interior providing

the perfect safe environment for

culinary experimentation.

Cracco,

Via Victor Hugo 4, 20123 Milan,

+39 02 876774,

ristorantecracco.it

Corso Vittorio Emanuele

VIALARGA

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P.154

SHOP | 109

Via Pietro Verri, Piazza Meda & Via Sant’Andrea

V

IA G

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VIA BIGLI

VIA DELLA SPIGA

VIA BAGUTTA

VIA

PIE

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VIA

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VIA MONTENAPOLEONE

Piazza Meda

SAINT LAURENT ●

MIU MIU ●

ROGER VIVIER ●

BOTTEGA VENETA ●

AGNONA ●

CHURCH’S ●

ARMANI HOME ●

CARLO ELEUTERI ●

TRUSSARDI DAL 1911 ●

BORSALINO ●

ERES ●

GUIDO PASQUALI ●

JIMMY CHOO ●

CASADEI ●

PISA OROLOGERIA ●PATEK PHILIPPE-

PISA OROLOGERIA ●BURBERRY ●

ETRO PROFUMI ●CRUCIANI ●

JOHN RICHMOND ●

NESPRESSO ●JO MARIANI ●

IL GUFO ●

AGENT PROVOCATEUR ●TUMI ●

TOM FORD ●LANIFICIO DI TOLLEGNO ●

CANALI ●BALDININI ●

ELEVENTY ●PUNTO OTTICO ●

CAVI BY NICO - RAVAZZOLO ●

CASTELLANI ●

● BERLUTI

● JIL SANDER NAVY

● MOSCHINO

● SEBASTIAN● GIAMBATTISTA VALLIERIKA CAVALLINI ● SEMI- COUTURE

● CHANEL

● IRIS

● STUART WEIZMANN

● BANNER

● CESARE PACIOTTI

● DORIANI

● MISSONI

● VAN CLEEF & ARPELS

● GUCCI

● ALEXANDER MCQUEEN

● JIL SANDER

● LA MARTINA

● DSQUARED2

● OXFORD

● LARIO 1898

Via San Pietro all’Orto

VIA

BE

CC

AR

IA

VIA

BIG

LI

VIA

SA

NT

’AN

DR

EA

VIA

MO

NT

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AP

OL

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CORSO MATTEOTTI

VIA

SA

N P

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RO

AL

L’O

RT

O

CORSO VITTORIO EMA NUELE

BOGLIOLI ●

MASCHIO ●

EYE STYLE ●

POMELLATO ●

VERSACE COLLECTION ●

VALLI ●

SAMSONITE ●

MAURO LEONE ●

CONTIGO ●

BOSE ●

FOR PETS ONLY ●

● ISAIA

● BAGUTTA

● ABERCROMBIE & FITCH

ZEPTER

● INTERNATIONAL

● BROOKS BROTHERS

● PRONOVIAS

● SANDRO FERRONE

● MARCO

● PAM

1. Church’s

Church’s traditional footwear collections

often reference the brand’s English

identity, and brogues for both men and

women remain a key style in its range.

Every pair is handmade in a process that

takes up to eight weeks.

Church’s, Via Sant’Andrea 11, 20121 Milan,

+39 02 7631 8794, church-footwear.com

2. Roger Vivier

Roger Vivier’s artistic director Bruno

Frisoni is known for adding just the right

amount of modern styling to otherwise

timeless pieces. Expect styles to range

from pumps to heels, many embellished

with the label’s signature buckles.

Roger Vivier,

Via Sant’Andrea 17, 20121 Milan,

+39 02 7602 5614,

rogervivier.com

3. Stuart Weitzman

Favouring form over function, Stuart

Weitzman’s footwear collections exude

glamour. His styles often incorporate

unusual materials; look out for pieces

featuring cork, vinyl and 24-carat gold.

Stuart Weitzman, Via Sant’Andrea 10A,

20121 Milan, +39 02 7600 3316,

stuartweitzman.com

Milan’S fineSt

footWeaR


1

110 | GUIDE

Corso Buenos Aires

VIAFELICE

CASATI

VIALEVITTO

RIOVEN

ETO

VIALETUNISIA

VIALEREGIN

AGIOVAN

NA

VIAPANFILO

CASTA

LDI

Piazza SantaFrancesca Romana

BASTIO

NI DI PO

RTAVENEZIA

VIAMARCELLOMALPIGHI

VIALAZZARO

PALAZZI

VIAMELZO

PiazzaGuglielmoOberdan

CORSOBUENOSAIRES

CORSOBUENOSAIRES

PORTA VENEZIA

CALVIN KLEIN JEANS ●

VERGELIO ●SISTE’S ●

GAMESTOP ●

STRADIVARIUS ●FBL ●

FOSSIL ●IANA ●

SOLARIS ●KIKO ●

STEFANEL ●

DOUGLAS ●PERSONA ●ALTIERI ●

SALMOIRAGHI & VIGANÒ ●

● SHADAO● ANTONY MORATO

● PIQUADRO● GUESS KIDS

● GUESS

● HILFIGER DENIM

● MERREL

● F.LLI SOLENNE GIOIELLI

● MILANO HOUSE OF CASHMERE

● CLARKS● LIU JO

● DIECIDECIMI

● FURLA

BRACCIALINI ●

PANDORA ●

DESIGUAL ●STROILI ORO ●

SWAROVSKI ●

L’OCCITANE ●

● AERONAUTICA MILITARE

Grom

Metro StationGlobal Blue Retailer Non-Global Blue Retailer

Gelateria Featured In This Issue

1. Grom

Artisan gelateria Grom uses high-quality

raw materials to produce flavourful ices,

free from additives. The flavour choice is

extensive, but be sure to try its signature

scoop Crema di Grom, featuring a mix

of Colombian chocolate and crushed

Meliga biscuits.

Grom, Corso Buenos Aires 13,

20124 Milan, +39 02 2052 0104, grom.it

2. Shockolat

An extensive development process

and meticulous approach to ingredient

selection has allowed Shockolat to develop

a diverse range of delicious ice creams.

Expect flavours infused with cinnamon,

vanilla, chai, aniseed and balsamic vinegar.

Shockolat,

Via Giovanni Boccaccio 9,

20123 Milan,

+39 02 4810 0597,

shockolat.it

3. La Bottega del Gelato

One of Milan’s best-known gelaterie, La

Bottega del Gelato offers a daily changing

menu featuring more than 50 flavours.

La Bottega’s combination of high-quality

ingredients and traditional production

methods creates reliably delicious results.

La Bottega del Gelato,

Via Giovanni Battista Pergolesi 3,

20124 Milan,

+39 02 2940 0076,

labottegadelgelato.it

BeSt GeLateriaS

1

112 | GUIDE

Venice

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● C

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● B

RU

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BRUNELLO

CUCINELLI ●

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LL

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LA

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● SCERVINO

● BALENCIAGA

● CELINE

ROBERTO

● CAVALLI

● CHURCH'S

● VHERNIER

● MISSONI

● TOY WATCH

● MARLY'S

1. La Coupole

Multibrand boutique La Coupole

showcases an exclusive range of pieces by

both Italian and international designers.

La Coupole, Calle Larga XXII Marzo,


+39 041 522 4243

2. Marina e Susanna Sent

Marina and Susanna Sent produce

unique glass jewellery items with highly

original designs. The duo’s pieces strike

the perfect balance between art and

design, with strength and simplicity as

their signature.

Marina e Susanna Sent,

Ponte San Moisè, San Marco 2090,

30124 Venice,

+39 041 520 4014,

marinaesusannasent.com

3. Miu Miu

Miuccia Prada’s more playful line Miu

Miu offers collections that are feminine

and infused with a touch of whimsy. This

season outerwear makes up the majority

of the range; expect duffel coats, parkas

and boxy jackets to be stocked in store.

Miu Miu, Salizada San Moisè,


+39 041 810 6066,

miumiu.com

VeniCe’S beSt

woMenSwear

boutiqueS

1


P.51

114 | GUIDE

CA

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● FABRISAUDEMARS ● PIGUET● TOKATZIAN● ESTERIA● IL CAMMEO● BEVILACQUA● BARBALICH

● VENINI

● LA COUPOLE● ANTICA MURRINA VENEZIA

● PAULYPA

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● ORLANDINI

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globalblue.com

1. Caffè Florian

One of the oldest cafes in Italy, Caffè

Florian has welcomed guests into

its ornate interior since 1720. Take

a seat outside to be serenaded by a

chamber orchestra.

Caffè Florian, Piazza San Marco,

San Marco 56-59, 30124 Venice,

+39 041 520 5641, caffeflorian.com

2. Gran Caffè quadri

Gran Caffè Quadri evokes the spirit of

the 18th century with its luxurious interior

décor and impeccable standards of

service. The café is located opposite the

equally grand Caffè Florian and has its

own chamber orchestra talented enough

to rival that of its neighbour.

Gran Caffè Quadri, Piazza San Marco,


+39 041 522 2105, caffequadri.it

3. Caffè Lavena

Caffè Lavena has been occupying

its position at the base of the Torre

dell’Orologio in Piazza San Marco since

1750. The café is known for its elegant

interior and exquisite artisanal pastries;

note the green marble tables, antique

mirrors and Murano glass chandeliers.

Caffè Lavena, Piazza San Marco,

San Marco 133-134, 30124 Venice,

+39 041 522 4070,

lavena.it

beSt SpotS For an

eSpreSSo in piazza

San MarCo

1

SHOP | 115

Mercerie di San Salvador, Capitello, San Zulian & dell’Orologio

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S. SALVADORX U STILES& BJOUX ●

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● DODO/POMELLATO

● FALCONERI

● FOOT LOCKER

● SWATCH

● AL DUCA D ’AOSTA

● KIKO

● GEOX

● PIQ

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● MATTIUZZI● 786

● BAMPA● IL CORALLO

● PAGNACCO

723 ●FABRIS RICAMI ●

LA PARIGINA ●STEFANEL ●

LUISA SEMENZATO ●LA PARIGINA ●

JB GUANTI ●ASTOLFO ●

LIBER ●

R. TIOZZO ●LUISA SPAGNOLI ●

FERRARI ●LONGCHAMP ●

● 236● SWAROVSKI

● GIOIELLERIA GAMBINO ● GUCCI

● VIVICI ● OTTICA VENEZIANA

● SOLARIS ● CARGASACCHI

● AD

● VIVA ● MARINA RINALDI

● SPAZIO A● MORELLATO● CESARE PACIOTTI

L’OCCITANE ●229 ●

REMINISCENCE ●DOLCE & GABBANA ●

LE MURRINE VENEZIANE ●

LA MASCHERA DEL GALEONE ●LACOSTE ●PANDORA ●

RECARLO ●GIANMARIA BUCCELLATI ●

MANDARINA DUCK ●POLLINI ●

ROVOLETTO ●OREFICERIA DELL’OROLOGIO ●

SAN SALVADOR

● BATA

● COCCINELLE

● PELLETTERIA

LA

PE

RL

A ●

FU

RL

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EM

AL

DI ●

CA

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Marchini TiMe

Marchini Time is one of the

most acclaimed pasticcerie in

Venice, and its range of hand-

made chocolates and trufes is

also sure to delight those with

a sweet tooth. The high quality

of its products, combined with a

friendly team of staf and unusu-

ally late opening hours, has only

added to its popularity.

Marchini Time,

campo San Luca,

San Marco snc, 30124 Venice,

+39 041 241 3087,

marchinitime.it


P.52

116 | GU i De

Murano

FONDAMENTADEIVETRAI

FONDAMENTADELAM

ULA

FONDAMENTAMANIN

RAMOSANCIPRIANO

SIGNORETTO LAMPADARI ●

IDEA MURANO ●

VETRERIA ARTISTICA LA FENICE ●

MAZZEGA GLASS FACTORY ●

MARCHETTI MARIA ●

CAMPAGNOL E SALVADORE ●

PESCE PESCE ●

FIORE FIORE ●

COLLELLI & OTTERDAHL ●

ARTIZ ●

SOFFIO DI VETRO ●

EFFE DUE MURANO ●

PICCOLI PENSIERI ●

DOMUS VETRI D’ARTE ●

ANTICA VETRERIA ●

GIOIELLI R.T. MURANO ●

NEROPACO ●VETRI D'ARTE RAVANELLO ●

VENINI ●

OROVETRO ●

IL VETRO DI FUGA ●

SCHIAVON MURANO ●

CESARE TOFFOLO ●

LUCEVETRO ●

BAROVIER & TOSO ●

GIAMPAOLO NASON VETRI ARTISTICI ●

FRANCO SCHIAVON GALLERY ●

VETRERIA COLONNA ●

CESARE SENT ●

SCHIAVON ●

CAM ●

● FERRO VETRO

● APA GIOIELLI

● F.LLI MORETTI● MOSAICI DONÀ MURANO

● SEGUSO VIRO● COSE COSÌ

● MIRIAM● LAMBERTI RAFFAELLA

● VETRI G. BASTIANELLO● MORI SNC

● L'ARTE MURANESE● F & M BALLARIN

● M. CAVAGNIS

● NASON MORETTI MURANO

● ORIGINAL MURANO

● BOTTEGA DEL VETRO

● ARTIGIANATO VENEZIANO

● VETROMANIA

● ART BIJOUX

● ANDREA 2000

● CARLO MORETTI

● C & G

● LINEA MURANO ART

● FORNACE GINO MAZZUCCATO

● VETRERIA ARTISTICA GRITTI

1. Seguso

Seguso produces emotive pieces with a

modern style while still paying homage to

Murano’s antique glassmaking techniques.

Seguso, Fondamenta Daniele Manin 77,

30141 Murano, +39 041 527 4255,

segusoviro.com

2. Linea Murano Art

Overseen by renowned artist Afro Celotto,

the collections on show at Linea Murano

Art are some Murano’s most recognisable.

Linea Murano Art,

Fondamenta Daniele Manin 1,

30141 Murano, +39 041 736845,

lineamuranoart.com

3. Carlo Moretti

Since its founding in 1958, Carlo Moretti

has been creating standout pieces that

respect traditional Murano glassmaking

techniques while also embracing

contemporary Italian design.

Carlo Moretti,

Fondamenta Daniele Manin 3,

30141 Murano, +39 041 736588,

carlomoretti.com

MurAno’S fineSt

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Global Blue Retailer Non-Global Blue Retailer Featured in This issue

118 | GUIDE

With Global Blue’s Currency Choice service you can pay in your home currency, abroad. It helps you to stay on top of what you’re spending, whilst guaranteeing you the Best Rate*.

www.globalblue.com

Choose your colour, choose your cut,

choose your currency

*Terms and conditions apply

Florence

Via de’ Tornabuoni, Via degli Strozzi

& Via Porta Rossa

Via della Vigna Nuova

VIA DELLA VIGNA NUOVA

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MONTBLANC ●GIANFRANCO LOTTI ●

PRADA ● SAVE THE QUEEN! ●

ARMANI JUNIOR ●DODO ●

TIFFANY & CO. ●

BURBERRY ●OMEGA ●

SPACE ● DIOR ●

IL GUFO ●DESMO ●


HERMÈS ●LORETTA CAPONI ●

LES COPAINS ●

ERBORISTERIA INGLESE ●

ROLEX / FANI GIOIELLI ●

HOGAN ●

PARENTI ●

POMELLATO ●

ROBERTO CAVALLI ●

● LOCMAN ITALY● CASADEI● LORI BLU● MAX MARA

● TOD’S

● ERMANNO SCERVINO

● TOMMY HILFIGER

● ADELE FADO

● MICHELE NEGRI

● ELEUTERIOLFATTORIO MUSEO● DELLE CIPRIE● DAMIANI● CÉLINE● PUCCIDOLCE & ● GABBANA

● GIORGIO ARMANI● INNIU

SERGIO ROSSI ●

● LORO PIANA

EMPORIO● ARMANI● MILORD

VITTORIO DI GIACOMO ●

PALAZZO

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● FALU

GI

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● PAM

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● ALBERTA FERRETTI

● CELLERINI

BOTTEGA QUATTRO ●BRIONI ●

DEGAIA ●

Place Of InterestGlobal Blue Retailer Non-Global Blue Retailer


P.38

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P.51

120 | GU I DE

1. A Piedi Nudi nel Parco

Specialising in the artistic and avant-garde,

A Piedi Nudi nel Parco offers high-end

conceptual fashion from some of the

world’s finest designers. Its dedicated

womenswear boutique offers ready-to-

wear, jewellery and accessories by labels

including Azzedine Alaïa, Rick Owens and

Gareth Pugh, as well as items by emerging

design talents.

A Piedi Nudi nel Parco, Via del Proconsolo

1N, 50122 Florence, +39 055 218099,

pnp-firenze.com

2. Luisa Via Roma

One of Florence’s finest fashion

emporiums, Luisa Via Roma offers an

extensive, eclectic selection of international

and Italian brands. An efficient team of

staff is on hand to guide visitors through

the vast range. Both established and

avant-garde designers are represented;

expect pieces by Balmain, Lanvin and Dior

alongside items by Peter Pilotto, Charlotte

Olympia and Gareth Pugh.

Luisa Via Roma, Via Roma 19R-21R,

50123 Florence, +39 055 906 4116,

luisaviaroma.com


3. Bottega Quattro

Bottega Quattro’s cohesive range of

chic casualwear – and a décor featuring

burnt ochre walls and renaissance statues

mingled with vintage furnishings – sets

this multibrand boutique apart from the

competition. The collection on offer is

diverse but effortlessly wearable; on-trend

separates with an urban edge fill the

rails alongside a selection of versatile

utility wear.

Bottega Quattro, Via de’ Rondinelli 9R-13R,

50123 Florence, +39 055 238 2016,

bottegaquattro.com

FLoReNce’S cooLeSt

coNcePt StoReS

2

3

globalblue.com

SHOP | 121

Via Roma &

Via Calimala

Via dei Calzaiuoli

VIA DEI L AMBERTI

VIA DEI TOSINGHI VIA DELLE OCHE

VIA DEI TAVOLINI

Piazza dellaSignoria

VIA

RO

MA

V

IA C

AL

IMA

LA

VIA

DE

I CA

LZ

AIU

OL

I

VIA

DE

I CA

LZ

AIU

OL

I

VIA PORTA ROSSA VIA DELLA CONDOTTA

VIA DEGLI SPEZIALI VIA DEL CORSO

● LUISA SPAGNOLI● COCCINELLE● NARA CAMICIE● SOLARIS● QUERCIOLI● GUIDORENI

● FURLA

● LEATHER FACTORY

● CALZEDONIA● PIUMELLI● CAPRI WATCH● PYLONES● COIN● MOSSA● STEFANEL

Piazza del Duomo

● FREYWILLE● FIRENZE PRATESI● STROILI ORO● MANETTI● GERONICO● OROLOGERIA R MARRETTI● KIKO● TEZENIS● YAMAMAY

● ENRICO VERITÀ ● TIM● BATA

ARMANDO POGGI ●

INTIMISSIMI ●

GREISY ●

CALZAIUOLI 91 ●

MAX & CO ●

MIGONE ●CARPISA ●

SALMOIRAGHI& VIGANÒ ●

DISNEY ● A. UGOLINI & FIGLI ●

PROFUMERIA ALINE ●

GOLDEN POINT ●FURLA ●

ACQUA DELL'ELBA ●SWAROVSKI ●

LOMBARDI ● ATHLETIC WORD ●

FALCONERI ●

PUSATERI ●RENEO ●

L’OCCITANE ● BEMPORAD ●

FARMACIA MOLTENI ●CORSANI ●ATESETA ●

FOSSIL ●

CHANEL ●

VIA DEI TOSINGHI

VIA

PE

LL

ICC

ER

IA

VIA PORTA ROSSA

Piazza diSan Giovanni


VIA

RO

MA

VIA

CA

LIM

AL

A

VIA DEGLI SPEZIALI

V

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AL

ZA

IUO

LI

VIA ORSANMICHELE

VIA DEI L AMBERTI

● PUMA

● CORNELIANI

● LIU JO● DIESEL

● ZARA

● LIU JO

● GUCCI

● PINKO

● MICHELE NEGRI

● MISS SIXTY

● EREDI CHIARINI

● MIU MIU● ROBERTO BIAGINI

● MICHAEL KORS

● BOSS STORE

● LA RINASCENTE

MASSIMO DUTTI ●

PRADA ●LE SILLA ●

LUISA VIA ROMA ●STEFANEL ●

● CLARKS

SISLEY ●

MYWALIT ●

MORESCHI ●

CALIMALA 31 ● GUYA ●

ROY ROGERS ● ATOS LOMBARDINI ●

GOLF ●

ZARA ●

GEOX ● PIQUADRO ●

TWIN SET ●

1. Fratelli Piccini

Fratelli Piccini adapts to current trends

without losing its signature style,

established over its 110-year history.

Fratelli Piccini, Ponte Vecchio 23R,

50125 Florence, +39 055 294768,

fratellipiccini.com


2. Torrini

Long-established Florence jeweller Torrini

combines its rich heritage with high-quality

craftsmanship, creative designs and a

welcoming attitude towards modern

technology. Every piece is crafted by

hand in the company’s workshop.

Torrini, Piazza del Duomo 12R,

50122 Florence,

+39 055 230 2401,

torrini.com


3. Stroili Oro

Stroili Oro’s collections epitomise

Italian glamour; every piece is ornately

bejewelled. The brand’s boutique contains

a treasure trove of gold and silver jewellery.

Stroili Oro, Via dei Calzaiuoli 94R-96R,

50122 Florence,

+39 055 284947,

stroilioro.com

FlOrence’S BeST

JewellerS

1


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Piazza del Duomo & Via del Corso

PIA Z Z A

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Piazza diSan Giovanni Piazza del Duomo

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● FLAVIO PELLETTERIE● LIBRERIA SAN PAOLO

● FLAVIO PELLETTERIE S. M. DEL FIORE

● LEATHER FACTORY

● M

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Galleria degli Uffizi

One of the world’s most famous museums,

with a renowned collection of Renaissance

works, the Uffizi is rightly internationally

acclaimed. The museum’s 45 rooms

showcase works by artists such as

Botticelli, Michelangelo, Leonardo da Vinci

and Raphael.

Galleria degli Uffizi,

Piazzale degli Uffizi 6,

50122 Florence,

+39 055 238 8651,

uffizi.org

Galleria dell’Accademia

Michelangelo’s famed statue of David is

the work that draws the majority of visitors

to the Galleria dell’Accademia.

Galleria dell’Accademia,

Via Ricasoli 58-60, 50122 Florence,

+39 055 238 8612,

uffizi.firenze.it/musei/accademia

Palazzo Vecchio

A symbol of civic power in Florence, the

spectacular Palazzo Vecchio was built

between the 13th and 14th centuries.

Palazzo Vecchio,

Piazza della Signoria, 50122 Florence,

+39 055 276 8325,

museicivicifiorentini.comune.fi.it/palaz-

zovecchio

Florence’s mUst-Visit

mUseUms


P.122

124 | GUIDE

Via Por Santa Maria & Ponte Vecchio

BORGO SAN JACOPO

BORGO SANTI APOSTOLI

VIA LAMBERTESC

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CH

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VIA VACCHERECCIA

LUNGARNO DEGLI ACCIAIOLI

LUNGARNO DEGLI ARCHIBUSIE

RI

VIA DELLE TERME

● T. RISTORI

● U. GHERARDI

● GOLDEN DREAMS

● DIAMANTE

OREFICERIA DEL

● PONTE VECCHIO

● CALLAI

● TOZZI●

FRATELLI PICCINI●

A. RISALITI

● CARLO PICCINI

● CASSETTI - ROLEX

● PONTE VECCHIO DIAMONDS

● L VETTORI

● TRADE GOLD

● FRILLI

● P. FALL

●

ACIG. BELLINI

● THE GOLDEN BRIDGE

● U-B●

OATDAMALA●

FORMIGLI ANNA MARIA

● S.A.D.A GOLD●

MADOVA

S. VAGGI ●

GHERARDI & GHERARDI ●

R. FALLACI ●

THE GOLDEN RIVER ●

PONTE VECCHIO ●

GOLDEN FLORENCE ●

S. TORRISI ●S. VAGGI ●

E. FALLACI ●

THE GOLDSMITH ●

OLD BRIDGE GALLERY ●E. FANTONI ●

DANTE CARDINI ●

ART GOLD ●

G. BISCIONI ●

GOLDEN SILVER ●

SOLID GOLD 18KT ●

BERNARDO ANTICHITÀ ●

CELLINI GOLD ●

GIOVANNI MELLI ●

OREFICERIA SOLDI ●

VACHERON CONSTANTIN ●

CASSETTI ●

MANNELLI ●BELLINI ●

FRATELLI PERUZZI ●

CHELAZZI ●

PARRI'S ●B.DEL SECCO ●

H&M ●BRIC’S ●CAMPER ●SEGUE ●

GUIDORENI OTTICA ●

GALLERIA MACHIAVELLI ●RICAMI ●

POR SANTA MARIA 35 ●

POR SANTA MARIA LEATHER ●REPLAY ●

MANDARINA DUCK ●

MINIATI GIOIELLI ●

TAF ●PANDORA ●

GUIDORENI OTTICA ●

UGO PICCINI ●

ATE SETA ●

● BONGI● GUYA

● BENETTON

● NERO GIARDINI

● FRIZZONI

● FERRINI

● SACCARDI

● CHAMPION

● MISS ROBERTA

● GUESS

● DESIGUAL●

FALAI ●

CASELLI●

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● NEGRIN

● LUCIANO

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L Vettori

Visitors to L Vettori on the Pon-

te Vecchio are sure to be spoilt

for choice. this family company

is now overseen by the founder’s

son, Ferdinando Vettori, who

is involved at every stage of the

manufacturing process, from

design to fnished product. each

piece demonstrates a refned

sense of style.

L Vettori,

Ponte Vecchio 37r-39r,

50125 Florence,

+39 055 282030,

vettorigioielli.com

global Blue Retailer Non-global Blue Retailer Featured in This issue

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Above: Pisa’s famous leaning tower on Piazza dei Miracoli

Pisa

Located just an hour from Florence,

former maritime power Pisa is

now best known for its leaning tower.

Even so, the rest of this compact yet

vibrant city is also well worth exploring

thanks to its enviable portfolio of well-

maintained Romanesque buildings,

Gothic churches and Renaissance

piazzas, as well as its bustling

student population.

The tower is Pisa’s most famous

landmark by far; construction began

in 1173 and the structure has tilted by

about a millimetre every year since.

Be sure to book ahead; only 40 visitors

are allowed to climb the tower’s 300

or so steps at any one time. The

Duomo, opposite the tower, is equally

impressive; the building’s opulent

façade features four tiers of columns,

while inside 68 granite columns

and the wooden ceiling accented

with 24-carat gold add to the sense

of grandeur.

Away from the Piazza dei Miracoli,

Pisa offers myriad attractions. The river

Arno flows through the city centre,

lined by restaurants and cafés; be

sure to stop at De’ Coltelli gelateria

to enjoy an ice cream with river views.

Visit the Palazzo Medici and the Museo

Nazionale di San Matteo to view

some of the country’s finest works

of art, browse the shops set along

Corso Italia, and dine on traditional

Tuscan cuisine at the historic Il

Campano restaurant.

De’ Coltelli,

Lungarno Antonio Pacinotti 23,

56020 Pisa,

+39 345 481 1903,

decoltelli.it

Antica Trattoria Il Campano,

Via Domenico Cavalca 19,

56126 Pisa, +39 050 580585,

ilcampano.com

FurTher AFIelD… HoW to Get tHere

By train:

trains leave from Florence

Santa Maria Novella for

Pisa Centrale a few times

every hour.

regional trains that stop

at intermediate stations

including Pontedera and

empoli take around an hour,

while fast trains can complete

the journey in rather less.

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128 | GUIDE

Fidenza Village

PERFECT DAY

10am

Start the day by perusing

the range of luxurious

home accessories on ofer at

Calef.

12pm

The levels of craftsmanship

on display at Italian footwear

label Sutor Mantellassi

are sure to impress. Expect

elegant designs created by

master cobblers.

2pm

Stop for a break at authentic

Italian cofee shop

Ca’puccino. The café ofers

a traditional Italian menu.

4pm

Luxury label Massimo

Rebecchi is known for

combining sleek Italian

tailoring with comfort.

Fidenza Village,

Via San Michele Campagna,

43036 Fidenza,

+39 0524 33551,

fdenzavillage.com,

chicoutletshopping.com

Opening times

Monday-Sunday:

10am-8pm

How To gET THERE

By car

Exit the A1 motorway at

Fidenza/Salsomaggiore. Pass

the toll booth and Fidenza

Village is 100 metres on

your left.

By train

Fidenza station is on the

direct line into Milano

Centrale with frequent

services and a journey time

of approximately one hour

20 minutes.

By Shopping Express®

The Shopping Express®

runs from central Milan to

Fidenza Village daily.

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globalblue.com

Translations

134

РУССКИЙ ПЕРЕВОД

Клэр Коулсон раскрывает секреты итальянского безупречного стиля, который сочетанием роскошной простоты и неподражаемой элегантности восхищает поклонников моды во всем мире

Если задаться целью и разобрать итальянский стиль по составляющим, то типичный гардероб итальянки выглядел бы примерно так: накрахмаленная рубашка, целая коллекция роскошных кашемировых свитеров красивых оттенков, костюм изысканного кроя и несколько пар простых туфель-лодочек или мокасинов. Все это венчают фамильные драгоценности – несколько браслетов и

60: Simply Perfect

Идеальная простота

несколько коктейльных колец. Столь роскошный

классический образ оказался неподвластен смене веков, эпох и исторических декораций. Итальянцы оттачивали и совершенствовали его на протяжении десятилетий. И пусть он выглядит просто, однако чтобы поддерживать его постоянно, требуются определенные навыки. «Безупречный стиль идет изнутри, но итальянцы обладают врожденной элегантностью, которая кажется непринужденной, - объясняет стилист Кармен Боргоново, которая раньше работала в Милане. – Они естественны и легко справляются со своим стилем, фокусируясь на лаконичной и неподвластной времени роскоши». Боргоново точно знает секрет этого неподражаемого стиля: «Ключ к безупречной элегантности итальянок кроется в том, чтобы никогда не показывать приложенных усилий. Им удается соблюдать идеальный баланс между работой над образом и непринужденной утонченностью.

Этот подход очень точно передан в книге Italian Touch владельца обувной империи Tod’s Диего Делла Валле. Ему удалось собрать под общей обложкой фотографии

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globalblue.com

136

итальянских семей с идеальным вкусом. На каждой странице читатель видит представителей различных поколений в накрахмаленных рубашках и брюках-чинос, мокасинах Car Shoes и очках Ray Ban. И если вы хотите проникнуться этим врожденным итальянским талантом изысканно одеваться, эта книга станет прекрасной отправной точкой. Ведь именно этот стиль лежит в основе всей итальянской модной индустрии, в центре внимания которой - идеальное качество и великолепный уровень мастерства.

Еще одним путеводителем по миру итальянской моды стала этим летом выставка в лондонском Музее Виктории и Альберта, раскрывшая развитие национального стиля с 1950-х до наших дней. Все ее экспонаты объединяет высший профессионализм исполнения, сосредоточенный на истинной роскоши. Великолепный кашемир, сумки из мягчайшей кожи и обувь ручной работы, прекрасные ткани, выработанные на итальянских мельницах, - все это богатое наследие приобрело особую ценность в Италии с середины 20 века. А после – получило мировое признание и уважение.

Этой осенью решающее влияние на итальянский стиль оказывает гардероб Мареллы Аньелли. Если внимательно посмотреть на фотографии, то можно заметить, что все ее

образы объединяет роскошная простота, в основе которой – ясные силуэты и мягкие линии. Обратите внимание на расшитое бисером платье-кафтан от Mila Schön для легендарного бала Black and White Ball, который Труман Капоте провел в Нью-Йорке в 1966 году, или на мягкий розовый комбинезон, в котором она позировала на борту яхты. Но эта простота не может наскучить, поскольку в основе ее - роскошные материалы, насыщенные оттенки и красивые аксессуары. Марелла Аньелли, как и ее безупречно одетые соотечественницы, обладала врожденным чувством гармонии и элегантности.

Дневной комплект, которому Аньелли отдает предпочтение, остается классическим. Однако особая легкость явлена в ее манере сочетать вещи. И если, вслед за ней, вы станете подбирать идеальные составляющие будущего образа, ваш список покупок будет возглавлять по-настоящему роскошное пальто из верблюжьей шерсти с ремнем от Max Mara, например, модель с широкими лацканами, затянутая кожаным плетеным поясом из коллекции осень/зима этого года. Простой кашемировый свитер кремового оттенка и брюки идеального кроя – и неподражаемо роскошный образ готов.

Изысканный крой, плавный и мягкий, с легкой руки

137

Джорджио Армани, прославил итальянскую моду на весь мир. В осенней коллекции Armani вновь появились фирменные свободные брюки, но на этот раз в укороченной вариации. Но если вам нужен по-настоящему неподвластный времени стиль, обратите внимание на блейзер классического кроя и идеально сидящие брюки.

Итальянки знают толк в рубашках мужского кроя, что наглядно показывают коллекции Prada и Miu Miu, но они должны быть идеально посажены по фигуре. Поверх нужно надеть качественный свитер: кашемир плотной вязки будет выглядеть гораздо лучше и останется с вами дольше, чем недорогие аналоги более экономичных марок. Лучшие в мире свитера ищите у таких лейблов, как Malo.

Аксессуары также должны быть простыми. Безошибочным вариантом будет сумка через плечо intrecciato из шоколадной кожи от Bottega Veneta. Она никогда не выйдет из моды и вы наверняка будете использовать ее многие года. Классические мокасины от Tod’s или Car Shoe прекрасно завершат образ. В конце концов, это так по-итальянски – когда поверх легких туфель из верблюжьей замши выглядывает слегка загоревшая лодыжка.tods.com, maxmara.com, armani.com, prada.com, miumiu.com, malo.it, bottegaveneta.com, carshoe.com

Стивен Дойг рассказывает об итальянских бутиках, изменивших представление о дизайне интерьеров в мире моды

Стандартный стеллаж, сверкающие стеклянные витрины и изящные рейлы – этого уже недостаточно, чтобы считать интерьерный дизайн бутика успешным. Модная конкуренция диктует игру на повышение ставок: сам процесс шоппинга должен быть для покупателя настоящим приключением. Причудливые арт-инсталляции, вертикальные сады, неподражаемая архитектура и атмосфера волшебства преображают наше восприятие современных магазинов. И едва ли где-то эти идеи применяются более эффективно, чем в Италии.

Среди дизайнеров с мировыми именем, способных воплотить инновационный проект в модной сфере, особое место занимает Питер Марино, профессионализм которого признают ведущие представители индустрии. Он разработал интерьер бутиков Giorgio Armani (что неудивительно, учитывая, что он же оформил частный дом Армани) и Ermenegildo Zegna. Широкие лестницы, стойки из мрамора, известняка и других изысканных материалов

68: Interior Life

Идеальная простота

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фирменных оттенков украшают обширное пространство салона, что только способствует созданию спокойной и роскошной атмосферы.

Компания Bulgari также отдала предпочтение Марино, когда приступила к реконструкции флагманского магазина в Риме к 130-летию в 2014 году. На открытии новой версии бутика архитектор отметил: «Я приложил все свои знания и умения, чтобы разработать новый концепт – такой же вечный, как Рим, и столь же сексуальный, как клиенты Bulgari». Благодаря мягким серым оттенкам и зеленому африканскому мрамору в отделке, обновленный магазин буквально воплощает утонченность.

Марино активно работает в Риме: он же стал автором столичного бутика Louis Vuit-ton. В основе его оформления – великий итальянский кинематограф, а на экранах демонстрируются лучшие фильмы. Оказываясь внутри такого магазина, посетитель как будто попадает в ту эпоху – едва ли можно придумать нечто более увлекательное.

В Милане же есть собственные ориентиры: уже довольно давно здесь работает магазин, в котором обычная покупка пары туфель или платья must-have превращается в целое событие. В 1991 году Карла Соццани, галерист и

бывший редактор журнала, открыла в гараже Fiat первый магазин под брендом 10 Corso Como, и он положил начало концепции нового времени. В соответствии с ней, в одном пространстве сосуществовали мода и искусство, а актуальные выставки перемежались коллекциями дизайнеров с мировыми именами. Соццани удалось сломать формат традиционной розничной торговли, соединив дизайн-бутик, кафе, музыкальный магазин, небольшой отель и даже сад на крыше. Соавтором этого проекта стал американский художник Крис Рус. Плодом их труда стало заведение нового типа, где можно провести целый день и получить самые разные впечатления.

Неудивительно, что именно в Италии шоппинг приобретает новые свойства. Такие исторические торговые центры, как Galleria Vit-torio Emanuele II в Милане и Galleria Alberto Sordi в Риме, уже давно подтверждают умение итальянцев творчески подходить к этому вопросу. Таким образом, у каждой из этих галерей своя история и особенности, будь то арки или купола, сводчатые или мозаичные потолки, или даже античная отделка бутиков, кафе и ресторанов, которая остается в памяти посетителей надолго.

Вместе с тем, великое архитектурное наследие

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Италии не мешает развиваться инновациям. Напротив, по всей стране немало примеров, как современные компании переосмысляют исторические достопримечательности. Так, бренд Moschino нанял архитектора Мишеля Де Луччи, который разработал роскошный магазин в миланском таунхаусе 19 века: теперь это целая галерея ярко расписанных комнат с притягивающей взгляды мебелью. Подобный же изобретательный подход выбрал в 2009 году джинсовый лейбл Replay для своего флорентийского магазина: с помощью вертикального озеленения он подчеркнул внимание к окружающей среде, а джинсы оказались не в витринах, а среди зеленой листвы.

Бутик интерьерных решений Spazio Rossana Or-landi – пример особых успехов в создании необычных и интересных интерьеров. Галерист и истинная поклонница дизайна Россана Орланди сделала его похожим на выставочное пространство с садами и террасами, где представлены произведения современного искусства и великолепные дизайнерские вещи. В частности, в рамках экспозиций она представляла совместны проекты с британским дизайнерский дуэтом Джеймсом Пламбом и серебряных дел мастером из Дании Георгом Йенсеном.

Новый торговый комплекс CityLife в Милане - образец интереса итальянцев к авангардной архитектуре. Невозможно не заметить три выдающихся небоскреба, тем более что над каждым работали именитые архитекторы - Заха Хадид, Даниэль Либескинд и Агата Исозаки. В каждом здании предусмотрены жилые, деловые и торговые зоны. Эти три красивые башни пришли на смену старинным грациозным галереям, знаменуя наступление новой эпохи 21 века и в модном мире тоже.armani.com, zegna.com, bulgari.com, 10corsocomo.com, moschino.com, replay.it, rossanaorlandi.com, city-life.it

76: In Focus: The Classic

Gucci Loafer

В фокусе: Лоферы Gucci с жокейской пряжкой

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Гвинет Холланд рассказывает, как лоферы Gucci, столь органичные в стиле smart-casual, стали классикой 60 лет назад – с первых дней своего существования

Термином «культовый» в модном мире часто злоупотребляют. Ведь далеко не у всякой вещи, коллекции или даже дизайнера есть шанс по-настоящему приобрести подобный статус. Лоферы Gucci с фирменной пряжкой, однако, превратились в модную классику с первых же сезонов. Когда-то Гуччио Гуччи перенял спокойный функциональных стиль английских аристократов – постояльцев отеля Savoy в Лондоне, где он работал посыльным. Вдохновляясь этой манерой, его сын Альдо Гуччи создал первые лоферы в 1953 году. Так этот вид обуви прочно вошел в обиход голливудских звезд, спортсменов, политиков, магнатов и модников всего мира. Более того, лоферам удалось безвозвратно преобразить само представление об обуви.

Марка с мировым именем Gucci начинала свой путь в 1921 году с шорной мастерской, куда жокеи обращались за инвентарем. Поэтому жокейская тематика появляется практически во всех коллекциях бренда. Иногда это проявляется в отделке вещей красными и зелеными полосками, напоминающими

о ремнях для седла. Еще один популярный мотив – похожая на уздечку пряжка в форме соединенных рейкой двух колец. Он украшал сумки, ремни и даже платья того периода, когда Том Форд был дизайнером марки. Но нигде этот элемент не смотрится так органично, как на классических лоферах.

Лоферы представляют собой туфли с миндалевидным носком, на тонкой подошве и без шнурков. Их шьют из мягкой кожи и украшают фирменной жокейской пряжкой. Несмотря на весьма простой облик, они оказали существенное влияние на мужской гардероб: таким образом, в 1953 году бренд Gucci создал новую категорию обуви для мужчин. Прежде существовало две крайности: либо элегантные модели, либо нарочито расслабленные. Новые роскошные туфли объединили в себе легкость мокасин с изящностью костюмных туфель и, тем самым, задали новые тренды стиля smart-casual, которые тепло приняла международная стильная тусовка.

Фирменная пряжка стала символом европейского шика для голливудских звезд: дизайнерское решение Gucci по достоинству оценили Гларк Гейбл, Фред Астер, Питер Селлерс и Джон Уэйн. Вскоре новым видом обуви заинтересовались и знаменитые актрисы. Но не только звездные поклонники

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сделали лоферы культовыми: в массовом восприятии они ассоциировались с экзотичной атмосферой Европы. Их расслабленно носили без носков на Ривьере, и с равным успехом сочетали с деловым костюмом на улицах Лондона или Милана.

Подобной востребованностью эта обувь отчасти обязана уникальной полой конструкции. Причем на создание каждой пары мастера Gucci тратят до двух с половиной дней. Структура не предусматривает внутренней стельки, за счет чего туфли получаются легкими, гибкими и удобными. Затем кожа вручную окрашивается прошедшим подготовку колористом, который придает каждой паре особенный вид. Изначально выпускались только черные, коричневые и белые лоферы, однако теперь в ассортименте 45 оттенков и различные материалы: лакированная кожа, замша, кожа аллигатора и питона, а также полотно с принтом.

Женская вариация появилась в 1968 году, и на них сразу обратили внимание такие звезды, как София Лорен и Джуди Фостер. Фостер однажды даже попала в объективы фотографов во время катания на скейтборде – конечно, в любимой паре лоферов. В 2012 году Шарлотта Касираги, представительница королевской семьи Монако и любительница конкура, снялась для рекламной

кампании Gucci, посвященной жокейской тематикой.

Как это часто бывает, за десятилетия существования лоферы знали периоды взлетов и падений, иногда в буквальном смысле. Так, в 1970-е широкий каблук мужской обуви стал почти таким же высоким, как женский. А в 90-е уплотнились подошвы туфель, став похожими на шины. Но за все эти годы узнаваемая пряжка превратилась в символ определенного статуса, что наглядно демонстрируют лоферы Леонадро ДиКаприо, в которых он появился в вышедшем недавно фильме «Волк с Уолл-Стрит».

Пусть даже жокейская тема в отдельные периоды была на острие моды. И все же оригинальный стиль лоферов остается поистине неподвластным времени. Они даже вошли в постоянную коллекцию нью-йоркского Музея искусств Metropoli-tan. Креативный директор Gucci Фрида Джаннини сумела привлечь к легендарной модели заслуженное внимание с помощью новой коллекции «1953», посвященной 60-летию лоферов, которое отмечалось в прошлом году.

На новом этапе их так легко сочетать с чем угодно – брюками-чинос, платьями, смокингами. Такая изящная легкость завоевала лоферам множество новых поклонников по всему миру, в том числе -

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130: When You Shop The

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美文翻译

低调、奢华、别致:难怪意大利女性无

可挑剔的着装风格，全世界都为之倾

倒。Clare Coulson报道

如果你想分析一个国家的时尚风格，那

么典型意大利摩登女郎的衣橱里可能包

括：挺括的衬衫、奢华的开司米羊毛衫（

可能会有一系列不同的颜色）、精美剪

裁成衣、简约高跟鞋或鹿皮鞋、祖传珠

宝——几个手镯、几枚鸡尾酒戒指。奢

华经典的造型,超越了年龄、时代、背景

和地理位置。

意大利经典造型经过几代人的完善

和改进，可能看起来很简单，但是需要添

加一些奔放的热情才能称之为完美。

“伟大的风格是发自内心的,意大利人有

一种天生的优雅,毫不费力就能驾驭时

光。”曾经的米兰居民、造型师Carmen

Borgonovo这样说道，“他们的风格自然

悠闲，并专注于低调和永恒的奢华感。”

但是对Borgonovo来说，意大利女性时

尚风格无法效仿，有一个重要原因：“时

60: Simply Perfect

简单完美

трендсеттеров Поппи Делевинь и Ли Бинбин и модных актеров Идриса Эльбу и Джеймса Франко. Новому поколению модников по душе простая роскошь этих культовых туфель. И это абсолютно справедливо: стиль лоферов Gucci органично объединяет прошлое и настоящее.gucci.com

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尚风格无可挑剔，关键是她们从未过度

修饰，她们能在拘谨和繁琐之间达到完

美的平衡。”

这种时尚格调完美收录于《意大

利风尚》（Italian Touch），本书受鞋

业王国Tod’s的所有人Diego Della

Valle委托制作。书籍制作精美，记录了

超级时尚的意大利家族，令人叹为观止。

如果你想模仿意大利式自然风格，本书

就是很好的入门教材，每页都有不同年

代风格的模特，穿着挺括的衬衫和斜纹

棉布裤、船鞋、戴雷朋太阳眼镜。

意大利时尚产业的基石是其对工艺

和质量的专注。在这个即将过去的夏天，

在伦敦维多利亚阿尔伯特博物馆(Victo-

ria and Albert Museum)展示了意大

利时尚世界之旅，记录了其20世纪50年

代崛起至今的发展历程。其中表现出高

端奢侈品制作工匠的高超技艺：华丽的

开司米羊毛、柔软皮包、手工制鞋、意大

利纺织厂生产的美丽织物。对这种时尚

传统的真正欣赏始于20世纪中期,至今已

受到世界各地的认可和尊敬。

今年秋天，Marella Agnelli卓

越的穿衣风格给全国带来新鲜的时尚

焦点。Agnelli造型多变，她穿着Mila

Schön设计的珠串装饰土耳其长袍，亮

相于1966年纽约Truman Capote举

办的传奇“黑白”舞会上。如果在游艇

上，她会穿着粉色休闲毛巾料连身裤，

粗线条图案，轮廓鲜明，风格简约。无

论如何，她的穿着从不沉闷，因为她大

胆选用华丽的材料,丰富的色彩和美丽

的饰品。Agnelli和她那些着装考究的

朋友一样，总是知道如何恰到好处地优

雅打扮。

Agnelli白天时的着装选择通常极

度优雅经典，整体搭配又透出一丝轻快。

如果你想购买完美的服装整体搭配，它

可能是这样的：真正奢华的外套——最

佳选择是Max Mara配腰带驼毛外套，

例如今年秋冬系列中的大翻领款，搭配

打结漆皮腰带。如果里面穿上奶油色简约

款毛衣，下面搭配剪裁完美的裤子，就会

立刻展现时髦造型。

意大利人有享誉全球的精致裁剪，

线条流畅柔软，Giorgio Armani是其

中佼佼者。今年秋季Armani的设计略

有削减裤子的剪裁轮廓，使其更加修身。

但出于真正的长久性考虑，你当然需要投

资经典的定制西装和剪裁漂亮的裤子。

意大利女性可以巧妙穿着男孩风的

衬衫——在许多Prada和MiuMiu的

秀场有所展示——但是这些衬衫都经过

完美洗熨。上半身你可以穿开司米羊毛；

厚实的开司米羊毛比廉价高街时尚品更

耐穿，品牌例如Malo生产全球最佳开

司米制品。

配饰要简洁。巧克力色皮革编织单

肩包永远不会出错，你可以选择Bottega

Veneta：永不过时，可能会陪伴你一生。

最后，你可以从Tod’s 或Car Shoe选

择合适的经典船鞋。想想看，在驼色麂皮

船鞋上方露出浅浅古铜色的肌肤，还有

什么比这更显意大利风情呢？

tods.com, maxmara.com,



bottegaveneta.com, carshoe.com

PH

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gO

ru

nw

ay

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globalblue.com

144

牌的合作之后早已托身为时尚商业空间

设计界的超一线大咖。在意大利，他招

牌式的优雅设计正呈现在Giorgio Ar-

mani位于米兰的旗舰店中，当然，在他

设计了Armani先生的私人豪宅以及Er-

menegildo Zegna旗舰店之后这也算

不上意外。曲径通幽的阶梯，丰富的大理

石与石灰岩，还有各种质感华贵的材质

堆砌蔓延整个空间，构造出一个奢侈而

沉静的购物环境，这便是Peter Marino

的独特设计风格。

当Bulgari为了庆祝品牌130周年而

准备将自家罗马旗舰店整体翻新时，他

们的目光也指向了Peter Marino。之

后在Bulgari罗马总店翻新完成庆典当

晚，Peter Marino说：“为了能使新店

匹配于Bulgari品牌的性感魅力，同时

也能在罗马这样的永恒地标中完美融

入，我用上了我的一切经验。”而设计师

努力的结晶也的确美轮美奂：新店仿佛

一座供奉着精美逸品的神殿，在装饰上

更缀以质感高贵的绿色与灰色非洲大理

石。Peter Marino算是罗马的常客，他

也曾负责过Louis Vuitton位于罗马门

店的内部装潢：灵感来源于罗马丰富的电

影历史，而他甚至在店中单独分隔出一间

小型电影院来播放优秀的意大利原创短

篇。真是太先锋太酷了！

当然米兰一直以来都有着将普通的

购物过程变为惊喜体验的传统。前杂志

编辑、画廊主人Carla Sozzani在1991

年创立了10 Corso Como，一种前所未

有的商店。从一个古旧菲亚特汽车仓库

改造而来，10 Corso Como融合了艺术

与时尚，从先锋艺术展览到从世界各地

采买来的设计师潮服无所不包。Carla

Sozzani完全改变了零售商业本来的样

貌，在这个空间中引进了设计师商店、咖

啡馆、唱片店、精品酒店甚至一个屋顶花

园！这些都是她邀请了美国艺术家Kris

Ruhs亲自监督设计的。总结起来，10

Corso Como就是各种新奇体验全部

集中在了同一个屋檐下，能够让你在此呆

满一天。

在独具风格的门店内部装潢领域，意大

利设计师们绝对是业内翘楚。Stephen

Doig走近这些改变了零售商业面貌的大

师们，为我们带来精彩报道

标准化的展示架、闪亮亮的玻璃橱窗还

有整齐挂着的服装在门店设计的世界里

早已过气。在当下竞争激烈的时尚界中，

各大品牌都在暗暗发力，誓要把原本普

通的购物体验升级成为爱丽丝梦游仙境

般的探险。弹眼落睛的装置艺术、垂直花

园、难以置信的建筑形态甚至还附带有

些微的魔幻氛围，这些新趋势正在转变

我们与零售商业环境的关系，而意大利

正是这些非凡创意的起源之地。

近年所有想要找到能与自己服饰设计

相称展示空间的时尚设计师们，他们手

机通讯录上排名第一的那个名字毫无疑

问是Peter Marino。他在这几年与各大

68: Interior Life

内饰秘诀

145

时尚休闲的Gucci 马衔扣乐福鞋，自60

年前发布至今已俨然成为一款经典设

计。Gwyneth Holland为您揭秘个中

缘由


Gucci Loafer

精品聚焦:马衔扣乐福鞋

当然，意大利人将普通购物流程化

腐朽为神奇，使之变为充满各种感官享

受与惊喜的本事，早已不是什么秘密。米

兰那金碧辉煌充满历史气息的埃马努埃

莱二世拱廊街，罗马Galleria Alberto

Sordi拱廊街，都是意大利人设计智慧的

有力证明。两处拱廊各自拥有自己独特的

历史，在宏伟的穹顶之下，彩绘玻璃与精

致古董点缀其中，都为消费者留下了令人

难忘的购物体验。

意大利深厚浓重的建筑历史遗产不

但没有束缚设计创新，反而愈加为设计

师们提供了灵感。Moschino的御用建

筑师Michele De Lucchi将其米兰总

店改造成了极尽奢华的复古大宅，辅以

每个房间里的小丑主题元素以及鲜艳无

比的家居配饰。前卫牛仔品牌Replay也

同样充满了想象力，为了推广其环境保护

理念，将一座垂直式室内花园搬进了佛罗

伦萨门店，那些花草树木的枝条上则长

出了牛仔裤！

如果说哪家店铺对创意室内设计的

运用达到了出神入化夺人心魄的地步，

非Spazio Rossana Orlandi家居商店

莫属。这个由同名画廊主人、艺术鉴赏家

建立的家居设计商店有着不断变化的展

示空间，甚至单独设有一个花园阳台用

来专门展示现代艺术以及珍贵单品：它

曾近展出过包括英国设计双人组 James

Plumb和丹麦银匠Georg Jensen的设

计作品。

而未来呢？最新由世界上三位

最具个性颠覆设计的建筑师Z a h a

Hadid、Daniel Libeskind和Arata

Isozaki设计的CityLife建筑群正在施

工当中：它将会包括住宅、商业和零售空

间。这三座摩天大楼将会成为米兰在21

世纪最新的购物地标，从传统的拱廊手

中传承意大利商业最优雅的历史。


bulgari.com, 10corsocomo.com,


rossanaorlandi.com,

city-life.it

“标志性”一词在时尚界时常被滥用，但

是并非每款产品，每位设计师或每个系

列都可成为时代标志。然而Gucci的马

衔扣乐福鞋，自诞生之日起就是无可争议

的经典。受品牌创始人Guccio Gucci曾

当过服务生的伦敦Savoy酒店内往来的

贵族宾客们轻便实用的着装风格启发，

创始人之子Aldo在1953年推出了马衔

扣乐福鞋。自那时起，这款产品就受到好

莱坞明星与体育明星、政客要人、商界巨

鳄与国际花花公子们的青睐，并从此影

响并永远改变了鞋履的世界。

如今誉满全球的Gucci品牌，始于

1921年创立于佛罗伦萨的一间马具店，

以马术为灵感的设计细节可见诸于品牌

全系列，从灵感来自固定马鞍的绳索的

红绿间隔条纹，到借鉴自马衔扣（也称为

马嚼子）的双环与连接杆图案。马衔扣装

饰曾出现在Gucci的包袋、腰带、甚至

globalblue.com

146

当您在全球顶级购物区中的27万多家商

店消费时，环球蓝联（Global Blue）购

物退税服务（Tax Free Shopping）为

您节约购物开销。

每年有两千六百多万名游客通过环球蓝

联（Global Blue）获得购物退税，您怎

能错过？您要做的只是寻找蓝星标志或

者问询商家是否提供环球蓝联（Global

Blue）服务，然后遵循我们简单的退税

过程：



畅购全球，尊享退税

Tom Ford时代的镂空连衣裙上，然而

其从未像今日出现在这款经典乐福鞋头

上那么恰如其分。

马衔扣乐福鞋是一款足部可直接滑

入的懒人鞋，使用柔软皮革制作，搭配以

杏仁形鞋头、超轻便鞋底与围绕全足的

条纹镶边。尽管外形十分简单，这款鞋却

对男性着装史产生过重大影响：Gucci

在1953年推出这款乐福鞋时，成功为

男士们创造出一个全新的鞋款类别。之

前的岁月里，男人们的鞋履要么极为正

式，要么极为休闲，而这款奢华懒人鞋，

将软皮鞋的惬意与正装鞋的时髦完美融

合，创造出全新的时尚休闲鞋履，并迅速

蹿红于全球上流群体之间。乐福鞋头上

马衔扣折射出的独特光芒，使其成为从

Clark Gable、Fred Astaire到Peter

Sellers与John Wayne等一众好莱坞巨

星眼中的欧洲时尚。不久之后，这种款式

迅速被改造借鉴，权利女性们也纷纷加

入穿着行列。然而这款鞋如此具有标志

性，并非只因其名人拥趸：马衔扣乐福鞋

自身便带有充满启发性的、欧陆风格的

异国情调，无论是赤足穿着、无忧无虑地

漫步于里维埃拉，还是搭配精干西服、踏

足于伦敦或米兰的街头。

这款鞋履的风韵部分来自于其独特

的结构：每双鞋都需由Gucci的工匠们

花费两天半时间打造，该鞋采用摒弃鞋

垫的圆筒形结构，使其分外轻巧、柔软与

舒适。鞋的架构完成之后，再由色彩专家

对皮革进行手工染色。赋予每对鞋独一

无二的外观。虽然马衔扣乐福鞋刚推出

时只提供保守的黑色、棕色和白色款，但

如今已有多达45种款式可供选择，其中

包括经典色彩与明亮色彩的漆皮、麂皮、

鳄鱼皮、蟒蛇皮与印花帆布版本。

马衔扣乐福鞋的女士版本在1968

年推出，并自那时起成为Sophia Loren

与Jodie Foster等女星的心头好，后者

曾被拍摄到着该鞋滑雪的镜头。将时间

拉近，摩洛哥王室的年轻成员、业余马术

选手Charlotte Casiraghi，也在2012

年的马术主题广告中穿着该款乐福鞋。

作为一款延续几十载的产品，马衔

扣乐福鞋经历了各种跌宕起伏，有时也

是字面意义上的。在1970年代，男士的

粗跟鞋变得几乎与女士粗跟鞋一样盛

行，到了90年代，又演化成轮胎花纹样

式的齿轮状鞋底。在流行摇摆之间，辨识

度经久不衰的马衔扣成为地位的标志，

正如莱昂纳多在电影《华尔街之狼》中穿

着的乐福鞋所展示的一般。

马衔扣乐福鞋或已走过辉煌之极

的巅峰时刻，但这种独一无二的乐福鞋

款式已然成为永不落伍的经典。毕竟，

这是被纽约大都会博物馆收入永久性馆

藏的唯一一款鞋履。Gucci的创意总监

Frida Giannin通过去年为庆贺这款鞋

诞生60周年而推出的全新1953系列，

宣告马衔扣乐福鞋重新回归其休闲风格

定位。

这款经过重新塑造的乐福鞋，可与

从卷裤脚卡其裤、连衣裙到燕尾服等任

何服饰搭配，并在全世界范围内聚集了

一众新拥护者，其中包括时尚领军人物

Poppy Delevingne与李冰冰，还有时

髦代表Idris Elba与James Franco等

演员。新生代们正在重新发现这款标志

性的马衔扣乐福鞋所流露的轻松魅力：

对于这样一款源自经典、又面向未来的

鞋款而言，一切正该如此。

gucci.com

147

日本語翻訳

60: Simply Perfect

とにかくパーフェクト

控えめで贅沢、そしてあくまでシック。

着こなしの上手なイタリア女性の一部

の隙も無いスタイルが世界中で賞賛さ

れるのも不思議はない。クレア・コール

ソンがレポートする。

各国民のスタイルを解析するとした

1. 消费购物

无论您在哪里消费，请索要环球蓝联

退税表格（Global Blue Tax Free

Form）。

2. 申请退税

当您准备回家时，您需要先去出发城市

的海关柜台请他们在您的退税表格上盖

章，然后再到我们的客服柜台领取您的

退税款。

联系方式：

[email protected]

+421 232 111 111

最低消费€154.94并且节约高达购买价

格15.5%的金额。最低消费€154.94并

且节约高达购买价格15.5%的金额。请注

意：最终退款将包含增值税总额，但是

要扣除管理手续费。若选择即时现金退

税，部分退税点将以退税表格为单位收

取一定数额的手续费。

ら、お洒落なイタリア女性の典型的な

ワードローブはおそらくこんな感じに

なるだろう。パリッとしたシャツ、高級

カシミアのセーター（たぶん美しい色

を一式揃えている）、巧みなカットの

スーツ、シンプルなパンプスかモカシ

ンが数足。そして、それらとバランスを

とるのが母から受け継いだジュエリー

で、バングルが数点とカクテルリング

が一つ二つ。贅沢で古典的なルックス

で、年齢や時代、場面、場所を問わな

い装いだ。

イタリア人が数十年かけて洗練し

完成したこのルックスは、シンプルだ

が、本当に着こなすにはある程度の気

迫が必要だ。「素敵なスタイルは内面

から。イタリア人は、努力をしなくても

天賦の優雅さが備わっている」と、か

つてミラノに住んでいたスタイリストの

カルメン・ボルゴノヴォは説明する。「

自然体で、自分のスタイルについても

気楽に構えています。そして、控えめで

時代を超えた高級感を大事にするの

です。」ただ、ボルゴノヴォにとって、イ

タリア女性がこのルックスを他にまね

のできない巧みさで実現する決定的

な理由は一つ。「イタリア女性がどこ

までもシックなのは、決して一生懸命

努力しているように見えない点が鍵。

慎みと洗練のバランスが完璧なので

す。」

それは、大手靴メーカーのトッズ

のオーナー、ディエゴ・デッラ・ヴァッ

レが制作委託した本『イタリアンタッ

チ（Italian Touch）』が見事に記録

したスタイルだ。この華麗な本は、こ

の上なくスタイリッシュなイタリア人一

族を素晴らしい画像で記録している。

異世代が集い、パリッとしたシャツに

チノパン、カーシュー、レイバンのサン

グラスといった姿で映っている写真を

納めたこの本は、自然なセンスの良さ

を見習いたいという向きには格好の出

発点だ。

PH

OT

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al

O S

Pa

globalblue.com

148

常に職人技と品質を大切にする

イタリアのファッション業界が発展し

てきたのも、このスタイルが基礎にな

っている。この夏、ロンドンのヴィクト

リア＆アルバート博物館でイタリアフ

ァッション界の歴史を1950年代から

現在までたどる展覧会が催されたが、

際立っていたのは、最高級品を作るこ

とを基本に事業を築き上げてきた職

人気質の生産者のスキルだ。贅沢極ま

るカシミアやソフトでしなやかな革製

のバッグ、手作りの靴、イタリアの紡績

工場で作られた美しい生地などだ。こ

うした伝統技能の賜物が真に評価さ

れるようになったのは20世紀半ばのこ

とで、以来、世界中で認められ、尊ば

れるようになった。

今秋、イタリア人のスタイルに改

めて注目が集まっているのは、とびき

りスタイリッシュなマレラ・アグネリの

ワードローブの影響だ。トルーマン・カ

ポーティが1966年に主催した伝説的

な「白と黒の舞踏会」でまとったミラ・

ショーンのビーズ付きカフタンガウンに

しろ、自家用ヨットの上で着ていたピ

ンクのタオル地のプレイスーツなどリ

ラックスした装いにしろ、アグネリの姿

にはすっきりしたカットによるシルエッ

トと大胆なラインが醸し出すシンプル

な美しさがある。シンプルといっても、

つまらなくはない。それは彼女が贅沢

な素材、豊かな色彩、美しいアクセサ

リーを使っているからだ。着こなし上

手の同邦人と同じく、アグネリは調和と

エレガンスについては天性のセンスを

持っていた。

アグネリが選ぶのは（少なくとも

昼間については）とびきり典雅な服装

が多いが、要素のまとめ方に軽やかさ

と気楽さがある。というわけで、完璧

なスタイル要素を買い求めるなら、こ

んな感じになるだろう。まずは、いかに

も贅沢感のあるコートだ。すぐ思い浮

かぶのが、マックスマーラのキャメル色

のベルト付コート。今秋冬シーズンのコ

レクションから、幅広襟で艶やかな革

ベルトを結ぶタイプのものなどはどう

だろうか。その下に、この上なくシンプ

ルなクリーム色のセーター、完璧なカ

ットのパンツを合わせれば、たちまち

シックなルックスが出来上がる。

イタリアは巧みな仕立てが世界

的に有名だ。ジョルジオ・アルマーニ

がこだわるその仕立ては優美で柔ら

かい。この秋、アルマーニは少しだぶっ

としたパンツをやや短めのシルエット

にカットしている。だが、本当に長持ち

するものとなると、伝統的な仕立ての

ブレザーと美しいパンツがどうしても

欠かせない。

イタリア女性はプラダやミュウミ

ュウのショーで幾度となく実証されて

いる通り、ボーイッシュなシャツの着こ

なしも上手だが、シャツにはいつもアイ

ロンがピシッとかかっている。シャツの

上にはカシミアが必要だ。撚糸の本数

が多い厚手のカシミアは、大衆向けの

安い品より遥かに丈夫で持ちがいい。

マーロなどのブランドでは、世界でも

最高級の品を生産している。

アクセサリーはシンプルに。ボッ

テガ・ヴェネタなどから出ているチョ

コレート革のイントレチャート(編み込

み)のショルダーバッグなら、間違いな

くキマる。時代遅れになることもなく、

おそらく一生持つだろう。トッズやカー

シューの標準的なモカシンが数足あ

れば、仕上げは完璧だ。何と言ったっ

て、キャメル色のスエードのローファー

の上に、薄く日焼けしたくるぶしが見

え隠れするのほどイタリアらしい姿が

あるだろうか。

tods.com,

maxmara.com,



bottegaveneta.com,

carshoe.com

149

68: Interior Life

今どきの店舗デザイン

何か特別なプラスアルファのある店

舗インテリアを創造することにかけ

ては、イタリアのデザイナーは第一級

だ。スティーヴン・ドイグが小売店の様

相を変えた巨匠の創作を紹介する。

標準的な棚、輝くガラスの陳列ケー

ス、上品な洋服掛けといった造りは、

ショップデザインの世界ではもう古

い。競争の激しい今日のファッション

業界では、各ブランドがそれより上を

行き、ショッピング体験を何かしら幻

想的なものに変貌させている。あっと

驚くようなアートインスタレーション、

垂直庭園、信じがたい建築の妙技、

魔術のような感覚を取り入れて、消費

者の小売環境との関わり方を変えてい

るのだ。そして、その傾向が最も顕著

なのがイタリアだ。

革新的な商品陳列スペースを探

す世界中のファッションデザイナーか

ら声がかかる人気店舗デザイナーの

一人がピーター・マリノ。その実績が

評価されて、ファッション界のAリスト

に名を連ねている。イタリアでは、彼

のエレガントなデザインスタイルがジ

ョルジオ・アルマーニのミラノ店で見ら

れる。アルマーニの自宅をデザインし

た縁があるから、特に意外ではない。

もう一つの例は、エルメネジルド・ゼニ

アの店舗だ。ここでは、大階段、大理

石と石灰石の石板、マリノに特徴的な

トーンの実体感豊かな素材が広と々し

たスペースにふんだんに使われ、落ち

着いた静かな高級感のある環境を創

り出している。

2014年にブルガリが創業130年

を記念してローマ旗艦店の改装を決

めた時も、選ばれたのはマリノだっ

た。オープンにあたってマリノは、「ロ

ーマのように永遠性があり、ブルガリ

のお得意客のようにセクシーなコンセ

プトを新たに考えつくのに、持てる限

りのスキルを注ぎ込んだ」と話してい

る。そうして生まれたのが、グレーとグ

リーンのアフリカ産大理石を使い、洗

練を絵に描いたような落ち着いた空

間だ。イタリアの首都ローマはマリノ

にはお馴染みだ。奇想天外なルイ・ヴ

ィトンの店舗もデザインしているが、こ

こではローマの映画史をテーマに店

内映画館を設けて、イタリアの名監督

による短編映画を上映している。これ

ほど実験的な店舗デザインはそうそう

ない。

だが、ハイヒールを買うにしても

必須アイテムのドレスを選ぶにしても、

それを単なる買い物でなく「体験」に

した例がずいぶん前からあるのは、や

はりミラノ。元雑誌編集者で画商のカ

ルラ・ソッツァーニが1991年に創設し

た10コルソコモが、新タイプの店舗の

先駆けだ。元々フィアットの工場だっ

たこの店は、ファッションとアートを融

合し、世界一流のデザイナーによる選

り抜きの洋服を置くと共に、最先端の

アート展も開催している。ソッツァー

ニは、デザインストアにカフェ、レコー

ド店、プチホテル、ルーフガーデンを

導入して小売店のイメージを塗り替え

た。その全ての開発を監督したのは、

globalblue.com

150

グッチのスマートカジュアルシューズ「

ホースビット・ローファー」は、60年前

の発売以来続くデザインの名品だ。グ

ウィネス・ホランドがその理由を説明

する。

「アイコニック」という言葉はファッシ

ョン界では濫用されがちだが、製品に

しろデザイナーにしろコレクションにし

ろ、全てがアイコンの地位を獲得でき

るわけではない。そんな中で、グッチ

のホースビット・ローファーは発表され

るなりデザイン史に名を残す傑作とな

った。創業者のグッチオ・グッチはか

つてロンドンのサボイホテルでベルボ

ーイをしていた。この名門ホテルを訪

れる貴族階級の機能的でくつろいだス


Gucci Loafer

注目のブランド：グッチ

アメリカ人建築家のクリス・ルスだ。一

言で言えば、美しくデザインされた一

つ屋根の下に、丸一日を過ごすに値す

る体験が詰まっているわけだ。

むろん、買い物の過程を贅沢で

感覚的なものにする秘技をイタリア人

がマスターしているのは何の不思議も

ない。歴史あるガッレリア・ヴィットー

リオ・エマヌエーレII（ミラノ）とガッレ

リア・アルベルト・ソルディ（ローマ）

は昔から、足を向けたくなる小売スペ

ースを創造する能力を見事に体現した

場所だった。それぞれが独自の歴史を

もつこれらのアーケードでは、アーチ

やドーム、高天井や色ガラス天井、古

い様式のディテールがブティックやカ

フェ、レストランの忘れがたい舞台を

成している。

とはいえ、イタリアの豊かな建築

遺産が革新を難しくしているかという

と、そうではない。歴史的な建物の現

代化を見事にやってのけた例が、モス

キーノだ。同ブランドでは建築家ミケ

ーレ・デ・ルッキを起用して、19世紀の

タウンハウスにある豪華なミラノ店のス

ペースを菱形多色プリントの一連の部

屋にイメージチェンジし、目を見張る

ような鮮やかな家具を配している。デ

ニムの革新ブランド、リプレイも2009

年オープンのフィレンツェ店で同じよ

うに想像力豊かなアプローチを採用

した。環境問題を強調するために垂直

の屋内ガーデンを創り、森のように葉

が茂る中でジーンズをディスプレイし

たのだ。

探検したくなる店内を創ることに

力点を置くといえば、スパツィオ・ロッ

サーナ・オルランディが圧巻だ。店と

同名の画商でデザイン通のスパツィ

オ・ロッサーナ・オルランディが創設

したこのデザイン・インテリアショップ

には、常に進化する展示スペースがあ

り、ガーデンテラスには現代アートと

非の打ちどころのない品々が見事に

同居している。これまで行われた展示

会は、イギリスのデザインドュオ、ジェ

ームズ・プラムとのコラボや、デンマー

クの銀細工店ジョージ・ジェンセンな

ど。

一方、将来に関してはミラノの一

大都市再開発プロジェクト「シティラ

イフ」の新しい複合建築がある。建築

家のザハ・ハディド、ダニエル・リベス

キンド、磯崎新による特徴的なデザイ

ンが目を引く高層ビル三棟が現在建

設中で、住宅、オフィス、小売店が入

居する予定だ。三棟のまばゆいタワー

が、21世紀の新たなショッピング風景

の舞台となり、イタリアの優美な古い

ガッレリアの後を立派に継いでいく。


bulgari.com,

10corsocomo.com,


rossanaorlandi.com,

city-life.it

151

タイルをインスピレーションとするホー

スビット・ローファーは、1953年に息

子のアルドが発売。以来、この靴はハ

リウッドの映画スターや有名スポーツ

選手、政治家、大物実業家、世界に名

をはせるプレイボーイの足元を飾り、そ

れに伴ってフットウェアの世界を一変

させた。

今や世界の有名ブランドとなった

グッチは、1921年にフィレンツェで馬

具商として起業。かつて鞍の固定に使

われた腹帯にヒントを得た赤と緑のス

トライプから、二つの輪と金棒から成

る馬ハミ（ホースビット）のモチーフま

で、乗馬をテーマとしたディテールが

コレクションに広く登場する。ホースビ

ットはグッチのバッグやベルトに使わ

れ、トム・フォード時代にはカットアウ

トドレスにも見られたが、やはり名作

ローファーの前甲に付いているのが一

番しっくりくる。

ホースビット・ローファーはしな

やかな革で作ったスリップオンタイプ

の靴で、靴先はアーモンド形、靴底は

スリムで、甲に金棒が渡されたデザイ

ンだ。見た目はシンプルだが、このロ

ーファーが男性の装いに与えた影響

は大きい。グッチが1953年にこのロー

ファーを発売した時、事実上、紳士靴

の全く新しいカテゴリーを生み出した

といっていい。それまでの紳士靴とい

えば、きちんとしているか極くカジュア

ルかの両極端しかなかったが、モカシ

ンの履きやすさと礼装用靴の洗練を

合わせたこの高級感あるスリップオン

が元祖スマートカジュアルシューズと

なり、それに世界を股に掛けるジェッ

ト族が飛びついたのだ。ホースビット

の独特のきらめきは、クラーク・ゲーブ

ルからフレッド・アステア、ピーター・

セラーズ、ジョン・ウェインまで、ハリ

ウッドスターの間でヨーロピアン・シッ

クのシンボルとなり、このスタイルはま

もなく主演女優たちにも広まった。た

だ、アイコニックになったのは、何も有

名人ご用達だからという理由だけでは

ない。ホースビット・ローファーは昔か

ら、リヴィエラで素足につっかける気

楽な履き方から、ロンドンやミラノの

街で洗練されたスーツに合わせる履き

方まで、ヨーロピアンスタイルのエキゾ

チズムが漂う憧れのアイテムなのだ。

この靴のスタイルはユニークな構

造もその一部だ。グッチの職人が一足

一足を二日半かけて作るのだが、イン

ソールのないチュブラー構造のおかげ

で、軽くしなやかで履き心地がよい。

靴の組み立てが済んだら、染色専門

の職人が皮を手染めして一足一足にユ

ニークな風合いを与える。当初は無難

な黒、茶、白の革製だけだったホース

ビット・ローファーも現在では45種を

超え、古典的な色から明るい色まで、

素材もパテントレザー、スエード、クロ

コダイル、パイソン、プリントのキャン

バスまで様々だ。

婦人用が登場したのは1968年

で、以来、ソフィア・ローレンやジョデ

ィ・フォスターなどのスターが愛用して

いる。ジョディはホースビット・ローフ

ァーを履いてスケートボードを楽しむ

姿をスナップ写真に撮られている。さ

らに最近は乗馬をテーマとした2012

PH

OT

O: G

uc

ciO

Gu

cc

i S

PA

globalblue.com

152

グローバル・ブルーの免税ショッピン

グ制度をご利用いただきますと、世界

各地の有名ショッピング街にある27万

軒を超える加盟店でのお買い物がお

得になります。

年間2600万人が楽しまれているグロ

ーバル・ブルーの免税ショッピングを、

貴方もぜひご利用ください。手続きは

簡単。まず、青い星を目印に加盟店を

探します。星が見当たらなければ、店

員に「グローバル・ブルー？」とお尋ね

ください。あとは、次のステップを踏む

だけです。

1. お買い物

お買い物をした際は、必ずグローバ

ル・ブルーの免税書類（タックスフリ

ー・フォーム）を受け取ってください。

2.還付請求

ご帰国の際は、まず出国地の税関で

免税書類にスタンプを押してもらっ

てから、グローバル・ブルーのカスタ

マーサービスデスクで払い戻しを受

けます。

お問い合わせ：

[email protected]

+421 232 111 111

€154.94以上のお買い物をすれば、購

入価格の最高15.5％の払い戻しが受け

られます。最終的な払い戻し額は、付

加価値税（VAT）合計から事務手数

料を差し引いた金額となりますので、そ

の旨ご了承ください。なお、現金での

即日還付が必要な場合は、還付の場

所によって、各タックスフリーフォーム

につき固定の追加手数料をとられる

場合があります。



海外でのお買い物が免税に

年の広告キャンペーンで、モナコ公女

で馬術のアマチュア選手でもあるシャ

ルロット・カシラギがこのローファーを

履いている。

何十年にもわたる長寿商品なら

浮き沈みはあって当然だが、このホー

スビット・ローファーもご多分に漏れ

ず、アップダウンが（時には文字通り）

あった。1970年代には紳士靴のブロ

ックヒールは婦人用とほとんど変わら

ない高さだったが、90年代にはガッチ

リしたタイヤのような靴底になった。そ

んな移り変わりの中で、ホースビットは

一目でわかるステータスシンボルとな

る。最近の映画「ウルフ・オブ・ウォー

ルストリート」でレオナルド・ディカプ

リオが履いていたローファーがまさに

それだ。

ホースビットをあしらったデザイン

が全盛の時期が何度かあったが、もと

もとのローファースタイルの真に時代

を超える魅力は今も健在だ。何しろ、

ニューヨークのメトロポリタン美術館

の永久所蔵コレクションに加えられた

唯一の靴なのだから。グッチのクリエ

イティブ・ダイレクター、フリーダ・ジャ

ンニーニは昨年、このローファーの発

売60周年を記念した新1953年コレク

ションで、ホースビット・ローファーを

本来のスイートスポット「休日の装い」

に回帰させた。

ロールアップしたチノパンからド

レスやタキシードまで何にでも合う新

イメージのローファーは、スタイルリー

ダーのポピー・デルヴィーニュやリ・

ビンビン、スタイリッシュな俳優のイ

ドリス・エルバやジェームズ・フランコ

など、世界中で新たなファンを続々獲

得している。アイコニックなホースビッ

ト・ローファーの気楽な魅力を全く新

しい世代が再発見しているのは、過去

から現在にまたがる靴にいかにもふさ

わしい。

gucci.com

globalblue.com

Postcard

154

MAX MARA

Inspired by a passion for tailoring

passed down by his mother and

great-grandmother, Achille Mara-

motti founded Max Mara in 1951

in the Italian city of Reggio Emilia.

He began with a line of high-end

coats which were inspired stylis-

tically by French haute couture

but made using cutting-edge in-

dustrial tailoring techniques. In

this, Maramotti had discovered

an exciting new area of fashion.

His methods created more styles,

cuts and colours than ever before,

allowing him to reach a far wider

audience. His clothes gained im-

mediate and overwhelming rec-

ognition, and within a few short

years the brand was opening new

lines under the umbrella group of

Max Mara. Today Max Mara is

one of the largest fashion houses

in the world, and the Max Mara

Group – which consists of 19 dif-

ferent lines – is the biggest cloth-

ing company in Italy. More than

60 years after Maramotti made his

frst coats, the brand remains at

the forefront of fashion, producing

beautiful clothing in almost every

category imaginable, from the clas-

sic to the experimental. hl

Max Mara,

Corso Vittorio Emanuele II,

20121 Milan,

+39 02 7600 8849,

maxmara.com


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