Business PlanShop In Shop

Shop in Shop (Modern Trade Chain) SHOP IN SHOP’s dynamic and innovative approach begins with identifying your brand’s strengths and opportunities for improvement as the foundation for a proactive continuous improvement plan. We work with you and your results to strategically build progressive improvement, focused on achieving your brand’s full potential.understands the Customer Experience Research Cycle. Our business model below illustrates the relationship between Mystery Shopping—our core competency—and other methods of research and support that together provide the best spectrum of service. Augmenting our expertise in Mystery Shopping through alliances with experts in the five other steps allows Shop in Shop to be your “one stop shop” for all your research needs.

Modern Trade – Space 6X6 Provided

Business Plan Example for costing

Shop in Shop Planning And (Opening Costing)

      Shop in Shop - Opening CostingShop In Shop

Store Quantity

MT Chain Location Rental Security Total Costing

1 Reliance Delhi 30000 1+1 60,000

      Shop in Shop - Opening CostingShop In

Shop Store Quantity MT Chain

Location Rental

Security

1 Store Costing

Head Total Costing

3Reliance/ V Mart/

BB Delhi 30000 1+1 60000 180000

3Reliance/ V Mart/

BB GGN 30000 1+1 60000 180000

3Reliance/ V Mart/

BB Noida 30000 1+1 60000 180000

3Reliance/ V Mart/

BB GZB 30000 1+1 60000 180000      Total     720000

Monthly Cost

Sales v/s Cost ( For Three Month)

      Total

Staff Salary

Total Costing

Monthly sale

Approximate

 

Shop In Shop Store Quantity

MT Chain Location Rental

Business

Costing

3Reliance/ V Mart/

BB Delhi 90000 72000 162000 450000  

3Reliance/ V Mart/

BB GGN 90000 72000 162000 450000  

3Reliance/ V Mart/

BB Noida 90000 72000 162000 450000  

3Reliance/ V Mart/

BB GZB 90000 72000 162000 450000  

     36000

0 288000 648000 1800000 36%

      BA-Team  Staff

Salary

 Shop In

Shop Store Quantity

MT Chain Location

Cashier

Beauty Advise

rRenta

lTotal

Costing

3Reliance/ V Mart/

BB Delhi 1 1 90000 72000 162000

3Reliance/ V Mart/

BB GGN 1 1 90000 72000 162000

3Reliance/ V Mart/

BB Noida 1 1 90000 72000 162000

3Reliance/ V Mart/

BB GZB 1 1 90000 72000 162000

12       Total36000

0 28800064800

0

• Channel Management Plan ( Yearly)• Customer Management Plan (Yearly)• Product Management (Forecast, Availability, Listing Marshaling, Share

pricing)• Sales Management (Target, Margin, Category, Promotions, Rents)• Identify and act on cost reduction opportunities especially those that

arise out of increased collaboration with customer • Monitoring and reacting to competitor activity I customer outlets• Design and agree o process for internal and external coordination• Mange overall profitability of the account• Coordinating with accounts to ensure collection and dispute resolution• Mange the sales team by outlining clear objectives & ensuring a

transparent, standardized incentive structure • Plan the allocation of the trade marketing budget between accounts and

activates• Set up standard Operating procedures to service key accounts team

Planning Adduction

Measuring Tools

• Sales Report Complete with Margin analysis by customer (an example is provided in the sales report the is the part of the project)

• Normally a 360 degree analysis is the tool used for customer and internal feedback. Alternatively feedback might be used

• Product Management can be monitored through market visits and internal audits by the management

• Trading terms can be monitored by comparing yearly contracts and the internal targets of the key accounts

• Market share report within the stores to monitor the share off category within key accounts

• key account profitability is the understanding of the money earned from servicing an account this could be calculated In the following manner

Gross Margin (-) Rebates(-) Other Expenses ( Rentals, Activates)(-) Allocation of Merchandising Costs(-) Allocation of Logistics Cost (-) Returns & Damages

Praveen Pathak