Shoozy - Nastartup
-
Upload
na-startup -
Category
Presentations & Public Speaking
-
view
162 -
download
0
Transcript of Shoozy - Nastartup
Shoozy - Your fashion assistant in an AppThe disruptive 1-to-1, location-based marketing tool
The Problem The Solution The Market Advantage Strategy Revenues Team
The ProblemBuying shoes and bags is overwhelming. Always! It is hard to make
matches! It is even harder to look for stuff! And then, it is almost impossible to find what you really need and want without luck!
SOFIA shoe-addict
!"I need a new pair of shoes, but where am I going to find them?
TOO MUCH NOISE !!
Martin shop-owner
!"There are thousands of people passing by in front of my store.
The Problem The Solution The Market Advantage Strategy Revenues Team
The SolutionShoozy solves the problem by creating a platform for fashionistas and shoe lovers.
We bring a daily social interaction online and also use a location-based, 1-to-1 marketing approach to let women find the shoes they want. And if they need them
now, they can buy them on the App.
Sell directly through the app. Reward users with vouchers and coupons
Use location-based shopping and push- notifications to attract more customers
We bring (social) shoppers, influencers, shops, and brands together in one community
The Problem The Solution The Market Advantage Strategy Revenues Team
The Market
Competitors
Target Group98% Female; 87% Aged 13-35; 75% Use Smartphone while
Shopping!USERS
!!!!Fashion
Influencers
Top 10 Global!>815k Avg Followers
Top 100 Global!>50k Avg Followers
$2500 Avg cost of sponsorship ≈ 3000 Avg Downloads + Virality!
37k Shoe Shops on Google in Italy!!
Low Digitalization, Little Time, Limited Budget!!Shops
7.5% Global Online Ad spending = Fashion!1000+ Fashion Brands on Instagram!
Top100 Avg MobileAd spend > 30,000$/day!!USERS
•European Online Retail reached €112 billion (2012)
•Italy is on rank 4th •49% of consumers are mobi le
shopping •Average basket size is 74€ •88% of searches lead to a purchase
within 24h •9% increase in in-app ads •30% of advertisers use social media
The Problem The Solution The Market Advantage Strategy Revenues Team
Com
petit
ive
Adva
ntag
eShoozy offers a complete mobile shopping
solution
Shoozy provides a condense platform unifying (social) shoppers, fashion-influencers, bands
and shops
Shoozy informs its users about offers and stores in their local area according to their
preferences and shopping behaviour
Design
Usability
Interface
Gamification
The Problem The Solution The Market Advantage Strategy Revenues Team
The Problem The Solution The Market Advantage Strategy Revenues Team
The Problem The Solution The Market Advantage Strategy Revenues Team
Revenue Streams
The Problem The Solution The Market Advantage Strategy Revenues Team
PartnersThe three founders: • Umberto Canessa (CEO) • Christian Salvaneschi (CTO) • Alberto Lodo (CFO)
The core team:• Giulio Tartaglia (CMO) • Alessio D’Angelo (Graphic Designer) • Cristina Cucinotta (iOS Developer) • Pasqualino Sorice (Android Developer) • Tizian Kronsbein (Marketing and Sales) • Francesca Furini (PR & Communication)
The Partners:• La Buccia Borse (handmade bags in Italy) • Salvador Artesano (50 shops + online store in Spain) • Chiara Biasi (Fashion Blogger) • Chiara Nasti (Fashion Blogger)
https://www.facebook.com/shoozyapp
@shoozyofficial
https://www.vimeo.com/shoozy
https://www.linkedin.com/shoozy