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Shooting Stars' Battle Of Hope Contest - Man Of Steel
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Transcript of Shooting Stars' Battle Of Hope Contest - Man Of Steel
Shooting Stars - Case StudyBattle Of Hope Contest
Man Of Steel
The Concept• Warner Bros. Pictures & Shooting Stars LLC were
giving a chance to win Special Edition “Man Of Steel” Nokia Lumia 720.
• A custom Facebook app was created where fans where asked to compete against each other by choosing a side each.
• Winners were to be selected from the side that gets maximum entries at the end of the contest.
App - Battle Of Hope
The Facebook App
• The contest was in the form of a Facebook app.
• A ‘like-gate’ was installed to ensure non-fans like the fan page before participating.
• On the next page fans were asked to fill in few basic details.
• All entries were captured in a database at the backend.
• The user now had to choose his/her side and proceed.
• The user still doesn’t know which side has the maximum entries.
• Once they chose a side they were asked to submit their answer to the following question
“I deserve to win because _____.”
• Each vote was counted on a live ticker which was displayed on the app itself.
• Because of which, interactions increased as users prompted friends to participate in the same side as theirs.
• The lucky winners were picked from the side with maximum votes.
• The contest was on for a period of 30 days.
• 2 lucky winners were selected from the side which won maximum votes.
How did we go viral?
• Fans were able to invite their friends to the app, thereby increasing interaction.
• Auto wall posts, which increased the visibility of the contest user’s newsfeed.
How did we promote the contest?
• The contest was promoted on a frequent basis to reach to out to existing fans.
• Facebook ads were run to bring in new fans on the page and increase participation.
What did we achieve?
• Reaching out to more fans organically.• Interacting with our fans on the page. • Engagement.• Higher recall for MAN OF STEEL & SHOOTING
STARS.
The story on twitter..
• The contest was open to all the resident of United Arab Emirates.
• One could tweet and retweet as many times.• It was mandatory to use the hashtag and
mention @ShootingStarsae in each of their tweets.
• The tweet had to answer the following “I deserve a chance to win because ______.”The most creative answer would win the contest.
Statistics
Facebook stats
• Total entries: 347• Votes for Right hand side : 286• Votes for Left hand side : 61• Total increase in the number of Fans = 200 +
Twitter Stats
• Total Tweets: 60• Total Retweets: 161
• Total increase in the number of followers = 20
Statistics
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