Shish Ram Summer Training Project on R-com Sams Varanasi Mba Www.shish4alka.hpage.com

ANALASYS OF API DEPARTMENTPROJECT REPORT OF SUMMER TRAINING

Reliance Communication Vatanasi, U.P. {I NDIA }

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SESSION (2008-10)SUBMITTED TO: KANAHIYA SIR (H.O.D.) SAMS-IBM&IHM Varanasi(U.P.)PUNJAB TECHNICAL UNIVERSITY, JALANDHARFor the partial fulfillment of the two years MBA degree2008-2010

UNDER THE GUIDANCE OF: Mr. Aashish Sir Tripathi SirFaculty of Marketing COSD Head (SAMS-IBM, Varanasi) Varanasi (U.P.)Reliance Communication Vatanasi, U.P. {I NDIA }

Mr.

ManishCustomer R-Com.,2

SUBMITTED BY:

SHISH RAM KHARESIYAMBA 3rd Semester

(MBA/04/087)Roll No. 810867085

STUDENT DECLARATIONI here by declare that the research entitled Analysis of API (Accusation Process Interface) Department in Reliance Communication has been prepared by me under the guidance of faculty and through references books & News papers. I also declare that this research which has been training conducted in partial fulfillment of the requirement for the degree of MASTER OF BUSINESS ADMINISTRATION (M.B.A) of the PUNJAB Technical University, JALANDHAR has been the result of my own efforts and that this research has not formed a basis for the award of any other Degree/Diploma/Fellowship by PUNJAB Technical University, JALANDHAR of any other university. ACKNOWLEDGEMENT


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I would like to express my deep felt thanks to Mr. AJAY SINGH CHAUHAN for giving me an opportunity to undertake, this research on CAF MANAGEMENT CDMA & GSM POSTPAID AND PREPAID in Reliance Communication. And also but not the least I would like to acknowledge the Head of CAF Department and respondents who gave me invaluable help and cooperation during the training period.

Place:_____________ Date:_____________ PREFACE

SHISH RAM KHARESIYA MBA/3rd Semester(810867085)

Towards the beginning of the new era, people often feel a growing uneasiness about the future and unsafe for the life. Todays markets are changing at incredible pace. After globalization and changes in technology, we are witnessing a power shift from manufacturing to giant customers, who are now price and value sensitive and set a trend for a market.Reliance Communication Vatanasi, U.P. {I NDIA }

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To get through knowledge of market and to achieve positive & concrete results along with theoretical concept, I have undergone summer training programme, which from a part of my curriculum and completed the research by CAF MANAGEMENT CDMA & GSM POSTPAID AND PREPAID in Reliance Communication at VARANASI U.P. After this study, specific ways for the success of CAF Management could be achieved which would largely depend on their ability to take best CAF Management in terms of the cost and research capability. This research gave me ample of opportunity to view overall working and evaluation of CAF Management in telecommunication companies Management attitudes with special reference to CAF Receiving to CAF Dispatch.

CONTENTS 1. 2. 3. 4.Training Introduction of RCOM Introduction of Project Objective of Project5


5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26.

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Introduction of API Department Function of API Department Structure of Varanasi Cluster Work Process of API Department Check Points RIM Sign in Process POI & POA CAF Dispatch Process Finance Quarterly Report Complication Analysis Between 2 Quarter SOWT Analysis R-Com GSM Service Comparative Analysis with Other Communication Companies R-Com Information Services Force Shaping the Contemporary R-Com Business Environment Changes in Communication Sectors R-Com Strategies Hypothesis Questioner Conclusion Recommendation6


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Bibliography

WHAT IS A TRANINGT: Technology R: Reinforcing A: Activating I: Inducing

N: NURTURING/GROUP I: Inspiring for initiating

N: No To On conversion G: Generating new thinking. As for as training policies are concerned. It goes this way:-

TRAINING POLICYContinuous development of human resource at all will be the guiding principal to realize our vision:Our training & development resources will be directed towards:1. Optimum utilization of existing resources & enhancing productivity. 2. Bridge the skill gap-fictional and managerial, arising from career growth and technological advancement.Reliance Communication Vatanasi, U.P. {I NDIA }

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3. Develop multi skilled work force for overall business perspective, process orientation and flexibility in there. 4. Nature talent to develop leadership across all levels of the org. 5. Provide multiple learning opportunities to employees and help them realize their full potential. 6. Prepare the org. to anticipate and lead change. 7. Promote the work ethos, which emphasize performance orientation, participation and innovation. Management is committed to provide opportunity to all employs, time and resource to develop their full potential.

TRAININGIt is the process of imparting of specific skill for doing a particular job. It is a planned program design to improve performance & bring about measurable changes in knowledge, skill, and attitudes social behavior of the employees. Process of Training 1. Organizational objectives and strategies the first step in the training process in org. is the assessment of its objectives and strategies at what level of quality do we wish to provide this product or services and where do we want to be in future. 2. Assessment of training need-need assessment identify present problem and future challenges to be complete through training, org. spends vast sums of money on training, before commute mating such used resources org. would do well to assess the training need of their employs. 3. Establishment of training goals-without clears set goals it is not possible to design a training program. Goals must be tangible, verifiable, and measurable. 4. Designing training program-very training must address certain issues- a. who particular in the training program b. who are the trainers c. what methods and techniques are to be used for training d. what learning principals are need. 5. Implement of training program- once the training program has been designed it needs to be implement, by using following tips- a. deciding the location and organizing training and other facilities b. scheduling the training program c. conducting the program d. monitors the progress ofReliance Communication Vatanasi, U.P. {I NDIA }

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program evaluation of results-the last stage in the training process is evaluation of result. Since use sums of money are spent on training, how far the program has been useful must be determine.

INTRODUCTION The study was carried out at VARANASI. The Proposal is supported by company Employee and CSD Team Leaders. The Projection was made on the basis of a set of assumptions and policy statement as practiced by Reliance Communication, Varanasi (U.P.). To suggest the most suitable media for educating the consumers about the new process of CAF Management. Understanding from dialers satisfaction. Searching new market as uncovered market.

OBJECTIVES OF THE PROJECT To get a practical Corporate Exposure. The task to analyze the product management system of reliance communication Ltd. To analyze the current programme in managing the product. To analysis the major project to minimize the product. To analyze the corporate sufficiency in managing the product. To analyze the postpaid connection plans procedure. To analyze the current procedure of product development & rating.Reliance Communication Vatanasi, U.P. {I NDIA }

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Purpose of the study1. 2. 3. 4. 5. 6. 1. 2. 3. 4.1.

To improve communication skill & the quality. To help the company achieve target. To help the company achieve max. profit. To help the company fulfills its future requirement. To increase the productivity & requirement. proper training can help prevent corporate looses.

Scope of the studyTo improve the organization effectiveness & demand. To motivate the employees for achieve max. goal. To increase satisfaction label of the employees. To heighten the morale of the employees.

Benefits of the studyIt ensures that the correct training is performed. 2. Limited training resources are not wasted. 3. Knowledge of Business environment. 4. Aware about the work environment. Limitation of the study 1. The finding of the study are based on the assumption that respondent have disclosed correct information. 2. The study is helpful in analyzing training effectiveness in Reliance communication in Varanasi . 3. As the information was collected during the working hours, the respondent may have answered in any sans giving adequate consideration due to lack of time. 4. There is a possibility of result not being accurate due to small size of the sample. The time constraints are limiting factor for an in-depth analysis of subject as well as response.


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A dream come true the late Dhirubhai Ambani dreamt of a digital India an India where the common man would have access to affordable means of information and communication. Dhirubhai, who single-handedly built Indias largest private sector company virtually from scratch, had stated as early as 1999: Make the tools of information and communication available to people at an affordable cost. They will over come the handicaps of illiteracy and lack of mobility. It was with this belief in mind that Reliance Communications (formerly Reliance Infocomm) started laying 60,000 route kilometres of a pan-India fibre optic backbone. This backbone was commissioned on 28 December 2002, the auspicious occasion of Dhirubhais 70th birthday, though sadly after his unexpected demise on 6 July 2002. Reliance Communications has a reliable, highReliance Communication Vatanasi, U.P. {I NDIA }

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capacity, integrated (both wireless and wireline) and convergent (voice, data and video) digital network. It is capable of delivering a range of services spanning the entire infocomm (information and communication) value chain, including infrastructure and services for enterprises as well as individuals, applications, and consulting. Today, Reliance Communications is revolutionizing the way India communicates and networks, truly bringing about a new way of life.

RCOM joins hands with Yatra.com for air and hotel bookingsRCOM joins hand

Convenient travel and hotel bookings for over 1500 hotels via Reliance Mobile World Payments collected right from homes. Credit cards also accepted from mobile phones Tie-up to benefit millions of Reliance subscribers Reliance Communications and Yatra.com have launched a mobile service to provide hotel and air ticket bookings in a convenient manner over all Reliance Mobile handsets. This service offered by Yatra Online (Pvt) Ltd, (Yatra.com), a leading online Travel Company can be accessed using Reliance Mobile World (R World), the multimedia application suite of Reliance Communications. This is the first time that such a facility is being offered by a travel portal on a mobile phone. Over the Reliance Mobile phone, the service allows users to enter request for hotels and air travel bookings via a user-friendly interface of Reliance Mobile World. The customers just need to provide basic information like date of travel, number of air tickets required to make the bookings on mobile phones. Yatra executives will call customers providing them with numerous choices from a database of over 1500 hotels and resorts as well as options for flights. The added convenience is that Yatra will offer this on 'Cash-on-Delivery' basis in 15 cities in the country. Bookings can also be done on the mobile phones andReliance Communication Vatanasi, U.P. {I NDIA }

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payment by credit/ debit cards for completing the bookings. This application is the latest initiative that Reliance Mobile World now offers in the area of Mobile Commerce (M-Commerce). Reliance Mobile World hosts a suite of M-Commerce applications through which customers can book railway, movie and airline tickets, purchase lottery tickets and even pay electricity and mobile bills anytime, anywhere without the need to look for PCs or internet connections. Commenting on the tie-up with Yatra, Krishna Durbha, Business and Marketing Head-Value Added Services, Reliance Communications, said, "Mobile phones today have simplified many services and made them accessible to millions of Indians. Booking hotels, railway, and air tickets is now only a few clicks away, for millions of Reliance subscribers. This association will bring convenience to the users across the country. Yatra has been offering attractive choices in air fares and hotel bookings. Reliance Communications' customers can now make all their travel plans from Reliance Mobile phones and enjoy the cost and comfort benefits." Speaking on the launch of this innovative service Dhruv Shringi, Cofounder and Director, Yatra.com, said, "In its continued endeavor to offering cheapest and best air and hotel booking deals, Yatra.com has tied up with Reliance Communications. This tie-up will not only make services provided by Yatra accessible to millions of Reliance mobile phone users in Tier I, Tier II, Tier III cities, but also take us to the next level of technology innovation. Our aim is to make travel easier and get closer to our customers." Harshal Shah, on Board of Directors of Yatra Online and CEO of Reliance Technology Ventures Pvt. Ltd. said, "Since we invested into Yatra, it has been our constant endeavor to leverage all new technology medium including mobile internet to offer value added services to Yatra's customers. The tie-up between Reliance Communications and Yatra.com, which has been independently won, has further reinforced that." Online hotel sales account for 6% of total sales and expected to increase to 10% by 2008. Currently, Yatra books around 4,500 tickets every day including 250 room nights. With this tie-up, Yatra spreads itReliance Communication Vatanasi, U.P. {I NDIA }

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wings to millions of Reliance Mobile users. Yatra.com has recently been nominated for World Travel Awards 2007, the most prestigious awards program in the global travel industry. It has endorsed Yatra's position as a leading player in the online travel space. Yatra.com was launched in August 2006 and within a short span of time it has seen a 40-fold increase in revenue with an employee base touching 400. Currently, Yatra is posting an average revenue of over Rs 38 crore (US $9.5 million) a month with a volume of 4,500 tickets and 250 rooms a day. The company projects a turnover of Rs 485crore (US$120 million) by the end of 2007 and expects to breakeven in 2008. About Reliance Mobile World Reliance Mobile World has gained popularity as a one-stop-shop for entertainment, communication, gaming and m-commerce. Thanks to the wide range of applications it has endeared itself to users from all walks of life. Reliance Mobile World's applications include mobile TV, videos, cricket updates, music, ringtones, M-Commerce, mobile mail, messaging, city and TV guides, railway reservations, banking, bill payment and examination results. Dial 1234, which is the voice interactive service of the Reliance Mobile World suite, has a bouquet of services such as Talking Message Service (TMS), My Tunes (Caller Ringback Tones), apart from the popular find-a-friend, play-a-song, ringtones, cricket and other services. Over 2,500 useful applications on Reliance Mobile World make the lives of the subscribers simple, productive and efficient. About Yatra Online Yatra.com helps consumers and corporates to book airline tickets, reserve hotel rooms and plan holidays online by visiting www.yatra.com or by calling Yatra's 24x7 customer care center. Yatra provides travel-related information, pricing, availability and reservations for airlines tickets, hotel rooms, holiday destinations, buses and cabs for both domestic and international travel. Yatra's customers will benefit from instant booking, customized travel packages and best buy deals as a result of their exclusive tie ups with the leading travel suppliers. The company will also offer free travel-related news and travel advisory services to customers. Yatra's world-renowned investors include Norwest VentureReliance Communication Vatanasi, U.P. {I NDIA }

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Partners (NVP) - Promod Haque's leading venture capital firm, Reliance Capital (a member of Reliance - Anil Dhirubhai Ambani Group), and Television 18 Group (TV18)-India's premier news broadcaster (CNBC TV18, CNN-IBN and Awaaz) and a leading Internet player (running moneycontrol.com, commoditiescontrol.com and ibnlive.com) founded by Raghav Bahl. For more information, please log on to www.yatra.com or call Yatra on 1800 1800 800 / 987 1800 800 About Reliance Communications: Reliance Communications Limited founded by late Shri. Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. Rated among Asia's 'Six Topmost Valuable Telecom Companies', Reliance Communications is India's foremost truly integrated telecommunications service provider. The Company, with a customer base of over 35mllion including 1.2 million individual overseas retail customers, ranks among the top ten Asian Telecom companies. Reliance Communications' corporate clientele includes 600 Indian and 250 multinational corporations, and over 200 global carriers. The Company has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire infocomm value chain, covering over 10,000 towns and 300,000 villages. Reliance Communications owns and operates the world's largest next generation IP enabled connectivity infrastructure, comprising over 150,000 kilometers of fiber optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region. Website: www.reliancecommunications.co.in About Reliance Technology Ventures Limited: Reliance Technology Ventures Limited (www.rtvl.co.in) was launched in 2006 with an investment mandate to incubate new business ideas and invest in emerging and high-growth technologies. It seeks out and invests in promising technology (IT, ITES, hardware and semiconductors), media & entertainment, and telecom (TMT) companies worldwide. Its investments focus is onReliance Communication Vatanasi, U.P. {I NDIA }

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established and new technologies that advance the computing, communications, media and convergence platforms. RTVL aims to create an ecosystem which not only maximizes investor returns but also provides a fertile environment for the growth of the invested companies. RTVL has advised and/or invested in deals to the tune of over Rs.2828 crore ($700 million).

We will leverage our strengths to execute complex global-scale projects to facilitate leading-edge information and communication services affordable to all individual consumers and businesses in India. We will offer unparalleled value to create customer delight and enhance business productivity.We will also generate value for our capabilities beyond Indian borders and enable millions of India's knowledge workers to deliver their services globally.

SH. DHIRUBHAI AMBANI Few men in history have made as dramatic a contribution to their countrys economic fortunes as did the founder of Reliance, Sh. Dhirubhai H Ambani. FewerReliance Communication Vatanasi, U.P. {I NDIA }

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still have left behind a legacy that is more enduring and timeless. As with all great pioneers, there is more than one unique way of describing the true genius of Dhirubhai: The corporate visionary, the unmatched strategist, the proud patriot, the leader of men, the architect of Indias capital markets, the champion of shareholder interest. But the role Dhirubhai cherished most was perhaps that of Indias greatest wealth creator. In one lifetime, he built, starting from the proverbial scratch, Indias largest private sector enterprise. When Dhirubhai embarked on his first business venture, he had a seed capital of barely US$ 300 (around Rs 14,000). Over the next three and a half decades, he converted this fledgling enterprise into an Rs 60,000 crore colossus an achievement which earned Reliance a place on the global Fortune 500 list, the first ever Indian private company to do so. Dhirubhai is widely regarded as the father of Indias capital markets. In 1977, when Reliance Textile Industries Limited first went public, the Indian stock market was a place patronized by a small club of elite investors which dabbled in a handful of stocks. Undaunted, Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hardearned money in the Reliance Textile IPO, promising them, in exchange for their trust, substantial return on their investments. It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets. Under Dhirubhais extraordinary vision and leadership, Reliance scripted one of the greatest growth stories in corporate history anywhere in the world, and went on to become Indias largest private sector enterprise.Through out this amazing journey, Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind, in the process making millionaires out of many of the initial investors in the Reliance stock, and creating one of the worlds largest shareholder families.

Regarded as one of the foremost corporate leaders of contemporary India,Shri Anil D Ambani, 48, is the chairman of all listed companies of the Reliance ADA Group, namely, Reliance Communications, Reliance Capital, Reliance Energy and Reliance Natural Resources limited.He is also Chairman of the Board of Governors of Dhirubhai Ambani Institute of Information and Communication Technology, Gandhi Nagar, Gujarat.Reliance Communication Vatanasi, U.P. {I NDIA }

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Till recently, he also held the post of Vice Chairman and Managing Director of Reliance Industries Limited (RIL), Indias largest private sector enterprise. Anil D Ambani joined Reliance in 1983 as Co-Chief Executive Officer, and was centrally involved in every aspect of the companys management over the next 22 years. He is credited with having pioneered a number of path-breaking financial innovations in the Indian capital markets. He spearheaded the countrys first forays into the overseas capital markets with international public offerings of global depositary receipts, convertibles and bonds. Starting in 1991, he directed Reliance Industries in its efforts to raise over US$ 2 billion. He also steered the 100-year Yankee bond issue for the company in January 1997. Regarded as one of the foremost corporate leaders of contemporary India,Shri Anil D Ambani, 48, is the chairman of all listed companies of the Reliance ADA Group, namely, Reliance Communications, Reliance Capital, Reliance Energy and Reliance Natural Resources limited.He is also Chairman of the Board of Governors of Dhirubhai Ambani Institute of Information and Communication Technology, Gandhi Nagar, Gujarat. Till recently, he also held the post of Vice Chairman and Managing Director of Reliance Industries Limited (RIL), Indias largest private sector enterprise. Anil D Ambani joined Reliance in 1983 as CoChief Executive Officer, and was centrally involved in every aspect of the companys management over the next 22 years. He is credited with having pioneered a number of path-breaking financial innovations in the Indian capital markets. He spearheaded the countrys first forays into the overseas capital markets with international public offerings of global depositary receipts, convertibles and bonds. Starting in 1991, he directed Reliance Industries in its efforts to raise over US$ 2 billion. He also steered the 100-year Yankee bond issue for the company in January 1997. He is a member of: Wharton Board of Overseers, The Wharton School, USA Central Advisory Committee, Central Electricity Regulatory Commission Board of Governors, Indian Institute of Management, Ahmedabad Board of Governors Indian Institute of Technology, Kanpur


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In June 2004, he was elected for a six-year term as an independent member of the Rajya Sabha, Upper House of Indias Parliament a position he chose to resign voluntarily on March 25, 2006. Awards and Achievements: Conferred the CEO of the Year 2004 in the Platts Global Energy Awards Rated as one of Indias Most Admired CEOs for the sixth consecutive year in the Business Barons TNS Mode opinion poll, 2004 Conferred The Entrepreneur of the Decade Award by the Bombay Management Association, October 2002 Awarded the First Wharton Indian Alumni Award by the Wharton India Economic Forum (WIEF) in recognition of his contribution to the establishment of Reliance as a global leader in many of its business areas, December 2001 Selected by Asiaweek magazine for its list of Leaders of the Millennium in Business and Finance and was introduced as the only new hero in Business and Finance from India, June 1999.

Shri Anil D. Ambani - Chairman Prof. J Ramachandran Shri S.P. Talwar Shri Deepak Shourie Shri A.K.Purwar


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Looking back, looking forward Reliance Anil Dhirubhai Ambani Group, an offshoot of the Reliance Group founded by Shri Dhirubhai H Ambani (1932-2002), ranks among Indias top three private sector business houses in terms of net worth. The group has business interests that range from telecommunications (Reliance Communications Limited) to financial services (Reliance Capital Ltd) and the generation and distribution of power (Reliance Infrastructure Limited). Reliance ADA Groups flagship company, Reliance Communications, is India's largest private sector information and communications company, with over 80 million subscribers. It has established a pan-India, high-capacity, integrated (wireless and wireline), convergent (voice, data and video) digital network, to offer services spanning the entire infocomm value chain. Other major group companies Reliance Capital and Reliance Infrastructure are widely acknowledged as the market leaders in their respective areas of operation.

Reliance Energy Ltd.

Reliance Mutual Fund

Harmony

Reliance Communications


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Reliance Life Insurance

Reliance Anil Dhirubhai Ambani Group

Reliance General Insurance

Reliance Portfolio Management Service

Reliance Big Entertainment

Organizations, like individuals, depend for their survival, sustenance and growth on the support and goodwill of the communities of which they are an integral part, and must pay back this generosity in every way they can... This ethical standpoint, derived from the vision of our founder, lies at the heart of the CSR philosophy of the Reliance ADA Group. While we strongly believe that our primary obligation or duty as corporate entities is to our shareholders we are just as mindful of the fact that this imperative does not exist in isolation; it is part of a much larger compact which we have with our entire body of stakeholders: From employees, customers and vendors to business partners, eco-system, local communities, and society at large. We evaluate and assess each critical business decision or choice from the point of view of diverse stakeholder interest, driven by the need to minimize risk and to pro-actively address long-term social, economic and environmental costs and concerns. For us, being socially responsible is not an occasional act of charity or that one-time token financial contribution to the local school, hospital or environmental NGO. It is an ongoing year-round commitment, which is integrated into the very core of our business objectives and strategy. Because we believe that there is no contradiction between doing well and doing right. Indeed, doing right is a necessary condition for doing well.Reliance Communication Vatanasi, U.P. {I NDIA }

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Reliance World Reliance World is a nationwide chain of world-class retail outlets for all Reliance Communications products and services. It is designed to give the customer a delightful experience of the digital world of information, communication, entertainment and utility services. Besides a wide range of phones and associated services, you will find a whole array of digital offerings at the Broadband Centre @ Reliance World. All Reliance World outlets are connected to Reliances countrywide optic fibre network. The Broadband Centre @ Reliance World leverages this broadband network to bring you offerings like Broadband Surfing, Online Gaming, Video Conferencing, Digital Electronic News Gathering, Digital Services, eLearning, eTicketing, Virtual Office & many more services.With 241 Reliance World outlets across 105 cities in the country, you are sure to find one in your vicinity. Reliance Mobile Stores Reliance Mobile Stores are franchised retail and customer service outlets in the neighbourhood of our customers for their convenience. Reliance Mobile and Reliance Hello products are showcased and retailed at these Reliance Mobile Stores & WEB World.


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(4.5.2009

To 09-05-2009)

INTRODUCTION DEPARTMENT

OF

API

API is the department in which from CAF (Customer Application Form) Receiving to CAF dispatch all activities comes under it. CDMA & GSM both type of services are providing by only RELIANCE TELECOMMUNICATION. Functions of API department:1. 2. 3. 4. 5. 6. 7. 8. Physical verification of CAF. Check POI (Proof of Identity) & POA (Proof of Address). Online CAF entry. Online CAF verified. Making CAF Excel. Dispatch all valid CAF at warehouse. Rejection CAF resend to Sender. CV of the customer. 9. Physical AV of the customer. 10.Process of handling the CEF related problems. 11.The way of find out the salutation of CAF department. 12.The time management. 13.The optimal utilization of all available resources. 14.Check out the original document if any doubt. 15. lf any problem then Physical verification by head of department.

LEARN IN API DEPARTMENT To determine the Managements attitudes towards the CAF Management.Reliance Communication Vatanasi, U.P. {I NDIA }

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To determine the satisfaction level of API Department to the CAF fulfilling and Documents witch are attached and various aspects to the Reliance Communication.

To determine the usage of the CAF. To know about the API Department & CSD Members preference and their perception about the Reliance Communication.

To trace the CSD Members & customer profile.

REGRINDING PREPAID CONNECTION AUDIT OF PHYSICAL CAF IMPORTANT1. GSK sticker to be placed at top left hand corner 2. Photograph must be pasted, not stapled. 3. Personal data to be completely captured in relevant fields including DOB 4. PAN no. / Form 60/61 should be enclosed/ filled, and signed. 5. POI & POA must be checked / ticked in the boxes printed on CAF. 6. Signature of the subscription should be present on the CAF and FORM 60IF NO OF PEN CARD and all document attached. 7. Data of subscription should be mentioned.

ACQUISITION PROCESS INTERFACEWell-focused customer acquisition process for effective conversions.Reliance Communication Vatanasi, U.P. {I NDIA }

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The process of customer acquisition is a simple planed and executed well. Many of business fail in their customer acquisition efforts due to improper planning of the entire process. The ideal customer acquisition process comprises of a few steps: Define the objective/ requirement and gather pre-campaign analytics to help with data outline. Define geographic scope and work out a media plan for enhanced reach. Recognize customer-related challenges and work out approaches to overcome the same. Identify options to capture customer contacts E-mail address, contact number, etc. List them in the way applicable for your business B2B, B2c, etc. Gather opt-in names for lists to avoid bad leads later. Believe in permission-based contacts. Do not ask for sensitive information from customers be attentive to privacy concerns. Work on highly targeted messages to captures the most relevant prospectus View it as a away to strong relationship with customer. Customize your message for the varied targets based on interests. Depends on permission-based marketing for best prospects, with high chance of conversion to customers. Maintain updated database on contact details by cross-checking the information provided. Track and monitor response click, conversion rates, etc. Once you have won a customer, find ways to retain them. Customize your message for the varied.

AUDIT POINT FOR CAFS.NO Audit point for CAF acceptance S.NO Audit Point For CAF Persuasion 25Reliance Communication Vatanasi, U.P. {I NDIA }

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

Photo with signature First name Last name Gender Nationality Fathers/Husbands name Address-1 Town State POI POA Common POI & POA (if this is selected then POI& POA field is not mandatory) Local POA Customer signature Retailer stamp & signature Distributor stamp, signature & code Pin code

18 19 20 21 22

Address-2 Date of birth CAF filled in black ink Form 60 or Pan card Availability of MDN/RSN sticker

All these fields will be considered for accepting CAF.

These field are required to be uploaded in simplify but shall not be considered for CAF acceptance


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DISTRIBUTOR CHECKLISTDATE:-______________ DISTRIBUTOR POINT NAME:-_____________________ __________________ SYSTEM EXECUTIVE-1___________________________ __________________ SYSTEM EXECUTIVE-2___________________________ __________________ SYSTEM EXECUTIVE-3___________________________ __________________ S. NO ITEMS AVAIL ABLE NOT AVAI LABL E AVAIL ABLE NOT FUNCT IONAL CONTECT NO:CONTECT NO:CONTECT NO:CONTECT NO:AVAIL ABLE & FUNC TION AL TYPE OF SUPPORT REQUIRED

INFRASTRUCTURE AT DIST POINT CHECK BOX


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1

SIMPLIFY HANDSET-1

2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 1 2 3 4 5

SIMPLIFY HANDSET-1 SIMPLIFY HANDSET-1 DATA CARD PC PRINTER SCANNER MASTER E-TOP HANDSET R-CONNECT SOFTWEAR SIMPLIFY PPAD PDMS i-CARE VERIFY R-MAIL CONFIGURATION R-CONNECT CONNECTIVITY DIST POINT ACTIVITY RETAILER MAPPING DSR MAPPING CDMA PRIMARY GSM PRIMARY CDMA ACTIVATIONS


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6

GSM ACTIVATIONS

7 8 9 10 11 12 13 14 15 16 17 18 19 20

CDMA SECONDARY GSM SECONDARY CDMA CAF ENTRY GSM CAF ENTRYSMS BASED ACTIVATIONS THROUGH HANDSET SMS BASED ACTIVATIONS THROUGH SYSTEM

E-RECHARGE TRANSFER CDMA ACTIVATION/OTAF DUMP GSM ACTIVATION/OTAF DUMP CDMA CAF ENTRY DUMP GSM CAF ENTRY DUMPDIST WISE SMS BASED ACTIVATION DUMP

OTHERS OTHERS

PREPAID HOW TO SIGN ON


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Subscribe now, keep talking Now set yourself free with the new Reliance Mobile. Choose from our wide range of handsets and then choose a SIM of just Rs 99 to get connected or Rs 299 SIM to stay connected for lifetime. Step 1: Fill up a Prepaid Customer Application form To get a Reliance Prepaid connection, you need to submit a Customer Application Form. You can get the form at nearest Reliance Outlet. Step 2: Get your documents ready If you want to submit both of Identity & address proof at one go, then you can submit any one from the list below:

Passport Arms License Driving License Photo Identity card having address Election Commission ID card Any Other document containing photograph includes Ration card with photo address applicable for person whose photo is affixed. Central Government Health Scheme (CGHS/Ex-Servicemen Contributory Health Scheme (ECHS)card Certificate of Address having photo issued by MP/MLA/Group A Gazetted Officer in letter head. Certificate of Address with photo from government recognized educational institutions (For Students only) Certificate of Address having photo, issued by village panchayat head (for rural areas)


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Telephone bill of fixed line (Not older than last 3 months) Electricity Bill of state company(Not older than last 3 months) Income Tax assessment order Vehicle registration certificate Registered Sale/Lease Aggrement.

POA AND POI LIST 1. PROOF OF ADDRESS(POA) The documents acceptable as PROOF OF ADDRESS A. B. C. D. E. F. G. H. I. J. K. Ration Card (Other then BPL). Election Commission ID Card. Recent water tax bill* (Recent 3 months). Recent fixed line telephone bill* (Recent 3 months only BSNL). Recent electricity bill* (Recent 3 months). Income tax assessment. Appointment letter of any company/institution (A Category companies PSU, private limited / limited company). Passport (Valid). Arms license (Valid). Driving license (Valid). Vehicle registration certificate.31


L. Registered sale/ lease agreement (in case of sale deed original copy must be check) on Notary (Recent not more then three months). M. Allotment letter of GAS connection. N. Certificate from educational institution (Govt. recognized). O. Certification from postmaster/ Panchayat Head/ MLA/ Class 1 gazetted officer Original to be attached with SEF. P. House Allotment letter issued by govt. Organization to its employees. PROOF OF IDENTITY (POI) A. B. C. D. E. F. G. H. I. Driving License. Passport. Income Tax PAN Card. Arms license. Photo debit/ credit card. Voter ID Card. Any other Govt. / PSU/ Public limited company issued photo identity card. Membership card of Recognized Professional Institute. Student ID card of state/ Central Govt. / AICTE affiliated colleges- for student only. J. Election commission ID card. K. Ration card with photo (for holder only). L. Certification from postmaster/ Panchayat Head/ MLA/ Class 1 gazetted officer (attestation accompanied with telephone number) Original to be attached with SEF. M. Other legal entities/ Bank Manager Book issued by bank with photograph.

It may be emphasized that all the above documents MUST have photo of application.

Proof of identity for an individual (any ONE of the following)Reliance Communication Vatanasi, U.P. {I NDIA }

32

Passport Voter ID Card Valid PAN Card Driving License Photo credit card Any other photo identity card issued by the government or a statutory authority Proof of residence for an individual (any ONE of the following) Paid Telephone Bill Ration Card Electricity Bill Credit Card Statement Bank Statement Employer's certificate Note: All documents except a Ration Card and lease agreement must be dated within the previous three months. Existing Reliance Mobile postpaid customers can also avail the On-net talktime pack. The free talktime benefit, as a part of the zero rental plan, can be used for calls to other than Reliance phones within the circle. On-net benefits are not available while roaming.Reliance Communication Vatanasi, U.P. {I NDIA }

33

Get on to Reliance: The most reliable wireless network in India. Walk into your nearest Reliance World or Reliance Communications outlet or any other leading handset outlet in your city. Or Simply call 3033 4343. You can also email us at [email protected] The on-net calling facility to Reliance numbers is meant only for personal use and not for PCOs, telemarketing, or any other commercial use. The company reserves the right to withdraw and/or alter any of the terms and conditions of this offer at any time without prior notice. Marketed by Reliance Communications Infrastructure Limited. Conditions apply. If you want to submit separate document for identity and for address then the options available are For Identity Income Tax PAN Card Photo credit card For Address Ration card Water Bill (Not older than last months) PREPAID CAF DISPATCH PROCESS FORM DISTRIBUTOR END TO CDC 1. The CAF need to check as per the norms provided in for acceptance at dist points. 2. THE acceptance list of is also attached with this document. 3. An excel of all entered CAF (CDMA) need to be prepared. 4. CAF need to be bundled and kept as per the serially entered in Excel file. 5. The CAF need to be courier/send manually to CDC along with the printed copy of the serially arranged Excel. 6. And the Excel of the same need to be mailed to be AV/CV Head having mail ID.Reliance Communication Vatanasi, U.P. {I NDIA }

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7. Distributors will Mail the same Excel as soon as they dispatch the CAF from their end so that it is receive before CAF reaches CDC. 8. The CAF when received at CDC will be matched with the Excel print-out and receiving of the same will handed over to the person depositing the CAF or will be kept as record. 9. On spot Hard copy receiving will only be provided if the CAF are serially arranged and kept in order. 10.Distributors will get the same mail of same Excel as receiving Max by next day after the CAF is physically received at CDC. 11.The Excel format for CDMA CAFs mentioned below with all required columns in CDMA CAF RECEIVING DATED//. 12.The CAF dispatch mail in the predefined Excel format should must reach before CAF is physically received at CDC so that it may be compared with the physical CAF receiving. 13.CAF sent without this proper required format in both i.e. in soft as well as Hard copy will not be accept and no queries will be entertained pertaining to the CAF without the proper mail of the CAF dispatch. 14.No other medium of communication will be targeted against any CAF related disputed with CDC. 15.Excel format to be prepared and attached and all columns need to displayed in the file also. 16.This excel file receiving will be named as CDMA CAF DISPATCH DATED 00/00/0000. 17. The subject of the mail should be CDMA CAF DISPATCH DATED 00/00/0000- location (town only).Example:-


35

S. N o.

CA F No

MD D N ATE OF DISP ATC H

R ECEI VED ONTO BE UPD ATE D BY CDC

D IST PIO NT NA ME

O T C C O D E

PR OFI LE CH AN GE

A N C A S E

MO DIF IED CA SE

N or m al C A F s

O THE RS WIT H PRO BLE M DET AIL S

S IGN & RE CEI VE D BY CD C

DI S SE T AC CO UN TC E

1 2 3 4

111 112 113 114

931 932 933 934

20th May 09 20th May 09 20th May 09 20th May 09

Xyz Xyz Xyz Xyz

Prof Cha nge A N Mo difi ed Y Y

VARANASI CLUSTEROrganisation StructureReliance Communication Vatanasi, U.P. {I NDIA }

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CLUSTER HEAD Ajay Singh CLUSTER COSD HEAD Manish Tripathi SALES & MARKETING Ansul Nagpals

API LEAD Sunil Kumar Singh AV/CV Anupam Varma

CUSTOMER OPERATION LEAD Anurag Vij

BILLING & COLLECTION LEAD Santosh Kumar

TOUCH POINT MANAGEMENT LEAD Balwant Singh

FULFILLMENT SUPPORT

CAF MANAGEMENT


37

NEW CUSTOMER OPERATION Tanveer Ahamad

FINANCI ALReliance Communication Vatanasi, U.P. {I NDIA }

38

QUARTER LY REPORTJune30, 2009

QUARTERLY REPORT FINANCIAL RESULTS

ON

THE

UNAUDITED


39

FOR THE FIRST QUARTER ENDED JUNE 30, 2009Reliance Communications Limited Registered office: H Block, 1st Floor, Dhirubhai Ambani Knowledge City, Navi Mumbai 400710 July 31, 2009 Supplemental Disclosures Safe Harbour: Some information in this report may contain forward-looking statements. We have based these forward-looking statements on our current beliefs, expectations, and intentions as to facts, actions and events that will or may occur in the future. Such statements generally are identified by forward-looking words such as believe, plan, anticipate, continue, estimate, expect, may, will or other similar words. A forward-looking statement may include a statement of the assumptions or bases underlying the forward-looking statement. We have chosen these assumptions or bases in good faith, and we believe that they are reasonable in all material respects. However, we caution you that forward looking statements and assumed facts or bases almost always vary from actual results, and the differences between the results implied by the forward-looking statements and assumed facts or bases and the actual results could be material depending on the circumstances. You should also keep in mind that any forwardlooking statement made by us in this report or elsewhere speaks only of the date on which we made it. New risks and uncertainties come up from time to time, and it is impossible for us to predict these events or how they may affect us. We have no duty to, and do not intend to, update or revise the forward-looking statements in this report after the date hereof. In light of these risks and uncertainties, any forward looking statement made in this report or elsewhere may or may not occur and has to be read and understood along with this supplemental disclosure. General Risk: Investments in equity and equity-related securities involve a degree of risk and investors should not invest in the equity shares of the Company unless they can afford to take the risk of losing their investment. For taking an investment decision, investors must rely on their own examination of the Company including the risks involved. Convenience Translation: All references in this report to Rs are to Indian Rupees and all references herein to US$ are to United States Dollars. We publish our financial statements in Indian Rupees, the legal currency of the Republic of India. All amounts translated into United States Dollars in this report are provided solely for the convenience of the reader, and no representationReliance Communication Vatanasi, U.P. {I NDIA }

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is made that the Indian Rupee or United States Dollar amounts referred to herein could have been or could be converted into United States Dollars or Indian Rupees respectively, as the case may be, at any particular rate, the rates stated in this report, or at all. Others: In this report, the terms we, us, our, the Company or the Group, unless otherwise specified or the context otherwise implies, refer to Reliance Communications Limited (Reliance Communications) and its affiliates, including, inter alia, FLAG Telecom Group Limited (FLAG), Reliance Telecom Limited (RTL), Reliance Communications Infrastructure Limited (RCIL) and Reliance Infratel Limited (Reliance Infratel). Further abbreviations are defined within this report. Any discrepancies in any table between total and sums of the amounts listed are due to rounding off. Disclaimer: This communication does not constitute an offer of securities for sale in the United States. Securities may not be sold in the United States absent registration or an exemption from registration under the U.S. Securities Act of 1933, as amended. Any public offering of securities to be made in the United States will be made by means of a prospectus and will contain detailed information about the Company and its management, as well as financial statements. 1. Performance Snapshot Quarter ended ParticularsUnitsTotal Subscribers 000s Consolidated financials Revenue Rs. mn EBITDA Rs. mnCash profit from operations Rs. mn Profit before income taxes Rs. mn

March-2007# March-2008 March-2009 June 30, 2009 (Q1 FY10)28,007 144,683 57,207 56,291 32,247 31,632 330,423 202,719 18,238 45,794 190,678 81,991 82,064 70,762 54,011 523,126 254,609 99,700 43.0% 28.3% 33.7% 0.39 340 0.74 460 72,666 229,411 92,875 100,789 61,353 59,077 729,476 370,003 225,943 40.5% 25.8% 37.1% 0.61 244 0.63 389 79,616 61,452 24,525 28,353 19,475 16,366 716,059 377,165 221,630 39.9% 26.6% 39.7% 0.59 210 0.58 365 41

Net Profit Rs. mn Total Fixed Assets Rs. mn Shareholders' Equity Rs. mn Net Debt Rs. mn Key Ratios EBITDA Margin % Net Profit Margin % Return on Networth %

39.5% 21.9% 26.8% Net Debt to funded equity ratio Times 0.09 KPIs Wireless APRU Rs. 371 Wireless RPM Rs. 0.74 Wireless MoU per sub Min/month 503


Long Distance Minutes Mn Min

23,238

30,045

39,724

12,558

Chart:- Performance Snapshot Quarter endedReliance Communications Limited (Reliance Communications or the Company) is Indias largest integrated communications service provider in the private sector with over 85 million individual, enterprise, and carrier customers. We operate pan-India across the full spectrum of wireless, wireline, and long distance, voice, data, video and internet communication services. We also have an extensive international presence through the provision of long distance voice, data and internet services and submarine cable network infrastructure globally. 1. Wireless We offer CDMA and GSM based wireless services on a nationwide basis, including mobile and fixed wireless voice, data, and value added services for individual consumers and enterprises. Following the recent roll-out of our GSM network, we are now the only player in the country offering both GSM and CDMA (dual technology) services on a nationwide basis. We not only provide telecom connectivity to the mass market consumer segment but also, as an Integrated Telecom Service Provider, we offer total telecom solutions to our corporate, SME & SoHo customers. Our portfolio of products includes mobile handsets, fixed wireless phones/terminals, high-speed internet data cards and Blackberry services. Our primary brands are Reliance Mobile for the mobile portfolio of services, Reliance Hello for the fixed wireless portfolio of services and Reliance Netconnect for wireless data services. We offer a unique wireless multi media experience under the brand Reliance Mobile World. We also offer public calling office (PCO) services over our wireless network through independent retail operators of such facilities. We have pioneered ruralReliance Communication Vatanasi, U.P. {I NDIA }

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telephony initiatives that are supported by the Government of Indias Universal Services Obligation (USO) Fund. Additionally, we provide connectivity for devices such as point of sale terminals, lottery terminals, and ATM terminals. We are among the top two providers of wireless communication services in the country, with a wireless subscriber base of over 79.6 million as of June 30, 2009 representing a market share of 18.9%. We are also the second largest seller of mobile handsets/devices in the country, and the largest service provider engaged in this activity. Due to our unique strength in high speed wireless data transmission, we have nearly 60% market share of the data card and USB modem market for laptops and PCs. In addition, we are the largest PCO operator in the private sector with over 50% market share. Reliance Mobile has been rated as "India's Most Trusted Service Brand" amongst all service brand categories in the most reputed pan-India consumer survey conducted by "The Economic Times". Network and Operating Facilities We have Indias widest network coverage encompassing 23,000 towns, 600,000 villages & all major railway routes & highways which covers 90% of the countrys population. Our national inter-city long distance network is the largest next generation network in India, with over 160,000 route kilometres of ducted fibre optic cables, We have a totally unique asset in over 25,000 route kilometres of ducted fibre optic cables installed in the leading cities in India. The entire intercity and metro fibre optic backbone Network is deployed in a ring and mesh architecture and is MPLS enabled. The Reliance Data Network has over 180 MPLS integrated network nodes. We have over 304,000 sq. ft. of IDC capacity in multiple locations and plan to add more IDC capacity to meet growing demand. Our network operating centre in Navi Mumbai, India, is one of the most advanced in the world. The entire range of our products and services is enabled by streamlined, fully integrated, flow through operating and business support systems. These facilities provide us with by far the most superior platform in India for offering bandwidth intensive, feature rich, converged services and solutions for consumers, enterprises, and carrier customers with virtually limitless scalability. Our national networks are integrated with our international networks. With the acquisition of Vanco, Reliance Globalcom will get significant advantage through Vancos relationship with over 700 global,Reliance Communication Vatanasi, U.P. {I NDIA }

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regional and domestic carriers capable of offering services in 230 countries. Vancos Managed Network Services are currently available in over 40,000 locations across 163 countries. Through our acquisition of Yipes Holdings Inc. we own 22,000 kms of metro fibre network in the U.S. in 14 metros. Our customers can get seamless end-to-end connectivity to these key business markets. Our consumer and SME offerings are supported by one of the most extensive and powerful distribution networks in India with throughput capacity for over 24 million handsets per annum. The backbone of our retail presence is nearly 2,000 exclusive Reliance World and Reliance Express stores with a presence in over 700 Indian cities. These stores offer customer activation and after sales service. Reliance World stores also operate as broadband experience centres offering a range of broadband internet and video conferencing applications. Together with preferred retailers, we have a branded retail presence in over 1,300 towns. We have a plan for aggressive expansion in our branded retail outlets during the course of this financial year. Furthermore, we have over 600,000 retailers who offer sale of Reliance Mobile connections or recharge of our prepaid mobile and FWPs in our coverage footprint. Our customer service is further supported by about 10,000-employee, multi-lingual contact centre facilities. Financial Highlight Financial results for the quarter ended June 30, 2009 as per Indian GAAP. In the tables below, Qtr ended 31/03/09 refers to the three month period ended March 31, 2009 and Qtr ended 30/06/09 refers to the three month period ended June 30, 2009. Exchange rate for conversion of Indian Rupees to United States Dollars is Rs 50.72 = US$ 1.00 for the quarter ended March 31, 2009 and Rs 47.90 = US$ 1.00 for the quarter ended June 30, 2009, being the revaluation rate as announced by Foreign Exchange Dealers Association of India (FEDAI). 3.1. Summarized Consolidated Statement of Operations (Rs Million, except ratios)Particulars Qtr ended 31/03/09 Qtr ended 30/06/09 Q-on-Q Growth (%) Total revenue 61,237 61,452 0.4% Net revenue 51,731 53,607 3.6% EBITDA 23,832 24,525 2.9% Cash profit from operations 26,595 28,353 6.6% Amortisation of Compensation under Employee Stock Option Scheme (1,570) 111 NA Profit before tax 15,654 19,475 24.4% Net profit 14,544 16,366 12.5% EBITDA margin (%) 38.9% 39.9% ------Reliance Communication Vatanasi, U.P. {I NDIA }

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(US$ Million)

Particulars Qtr ended31/03/09 Qtr ended 30/06/09 Q-on-Q Growth (%) Total revenue 1,207 1,283 6.3% Net revenue 1,020 1,119 9.7% EBITDA 470 512 8.9% Cash profit from operations 524 592 12.9% Amortisation of Compensation under Employee Stock Option Scheme (31) 2 NA Profit before tax 309 407 31.6% Net profit 287 342 19.0% EBITDA margin (%) 38.9% 39.9% ------

Summarized Consolidated Balance Sheet (Rs Million, except ratios)Particulars InvestmentsTotal current assets (excluding cash & cash equivalents)

As at 31/03/09

Net fixed assets, including capital work-in-progress 729,476

Total assets Liabilities and stockholders equity Total current liabilities and provisions Net debt Total liabilities Stockholders equity (Net of Goodwill) Minority interest Total liabilities and stockholders equity Net debt to annualized EBITDA (x) Net debt to stockholders equity (x) Book value per equity share (Rs) (US$ Million)

2,857 136,983 869,316 265,142 225,943 491,085 370,003 8,228 869,316 2.37 0.61 183

As at 30/06/09 Assets 716,059 1,318 151,937 869,314 263,518 221,630 485,148 377,165 7,001 869,314 2.26 0.59 186

Particulars Assets InvestmentsTotal current assets (excluding cash & cash equivalents)

As at 31/03/09 56 2,700 17,134

As at 30/06/09 14,947 28 3,172 18,147 45

Net fixed assets, including capital work-in-progress 14,378

Total assets Liabilities and stockholders equity


Total current liabilities and provisions Net debt Total liabilities Stockholders equity (Net of Goodwill) Minority interest Total liabilities and stockholders equity

5,226 4,453 9,679 7,293 162 17,134

5,501 4,627 10,128 7,873 146 18,147

Summarized Statement of Operations by Segment Wireless(Rs Million, except ratios) Particulars Gross revenue Net revenue EBITDA EBIT EBITDA margin (%) EBIT margin (%) Qtr ended 31/03/09 45,015 33,683 16,629 9,020 36.9% 20.0% Qtr ended 30/06/09 47,931 38,086 18,489 11,365 38.6% 23.7% Q-on-QGrowth (%) 6.5% 13.1% 11.2% 26.0% -------------

Broadband

(Rs Million, except ratios) Particulars Qtr ended 31/03/09 Qtr ended 30/06/09 Q-on-Q Growth (%) Gross revenue 7,075 6,842 -3.3% Net revenue 6,178 5,997 -2.9% EBITDA 3,160 2,994 -5.2% EBIT 2,090 1,842 -11.8% EBITDA margin (%) 44.7% 43.8% ------EBIT margin (%) 29.5% 26.9% ------Note: Net revenue in wireless & Broadband above represents gross segment revenue less license fees and access charges.

Contribution to Revenue by Segment(Rs Million, except ratios) Segment & Revenue Qtr ended 31/03/09 % of Total Revenue Qtr ended 30/06/09% of Total Wireless 45,015 61% 47,931 62% Global 18,803 25% 18,844 25% Broadband 7,075 10% 6,842 9%Reliance Communication Vatanasi, U.P. {I NDIA }

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Others Sub Total Eliminations Total

3,132 74,025 (12,788) 61,237

4% 100%

3,031 76,648 (15,196) 61,452

4% 100%

Contribution to EBITDA by Segment(Rs Million, except ratios) Segment Qtr ended 31/03/09 EBITDA % of Total Qtr ended 30/06/09 EBITDA % of Total Wireless 16,629 70% 18,489 75% Global 5,025 21% 4,515 19% Broadband 3,160 13% 2,994 12% Others (977) -4% (1,381) -6% Sub Total 23,837 100% 24,617 100% Eliminations (5) (92) Total 23,832 24,525

Investment in Projects by Segment(Rs Million, except ratios) Segment & Cumulative to 30/06/09 Rs Million % of Total Qtr ended 30/06/09 Rs Million % of Total Wireless 512,935 69% 9,402 97% Global 149,995 20% 182 2% Broadband 55,217 8% 136 1% Others 24,503 3% 33 0% Total 742,650 9,753

Investment in projects comprises gross fixed assets, intangible assets (unamortized portion of one time entry fee paid) and capital work-in-progress. The categories of assets allocated to each segment are set out.

Key Performance IndicatorsThe financial figures used for computing ARPU, RPM, SMS revenue, nonvoice revenue, and ARPL are based on Indian GAAP. Data used for computing wireless market share is derived from reports published by industry associations. Although we believe that such data is reliable, it has not been independently verified.Reliance Communication Vatanasi, U.P. {I NDIA }

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Definitions of terms are set out in Section 7. Qtr ended 31/03/09 refers to the three month period ended March 31, 2009; Qtr ended 30/06/09 refers to the three month period ended June 30, 2009. WirelessMetric Unit Qtr ended 31/03/09 Qtr ended 30/06/09

Service areas operational* Nos Wireless customers Nos Wireless market share (All-India) % Wireless net adds Nos Market share wireless net adds % Pre-paid % of total wireless customers % Pre-paid % of wireless net adds % Wireless ARPU Rs/Sub Wireless churn % Wireless minutes of use (MoU) Bn MinsWireless MoU per customer/month Min/Sub Wireless revenue per minute (RPM) Rs/Min 0.60

22 72,666,192 18.8% 11,321,060 25.6% 93.5% 99.9% 224 0.8% 74.8 372

22 79,616,300 18.9% 6,950,108 19.5% 94.0% 99.0% 210 1.3% 83.3 365

0.58 Wireless EBITDA per minute Rs/Min 0.22 0.22 * Considering Tamil Nadu and Chennai as one combined circle

BroadbandMetric Unit

Qtr ended 31/03/09 Qtr ended 30/06/09

Service areas operational Nos Towns active (wireline only) Nos Access lines Nos Access line net adds Nos ARPL Rs/line Buildings directly connected Nos

18 42 1,385,000 50,000 1,735 929,600

18 42 1,422,000 37,000 1,626 967,154

Basis of Presentation of Financial Statements Reporting PeriodsReliance Communication Vatanasi, U.P. {I NDIA }

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The financial year end of Reliance Communications Limited is March 31. Each financial year (FY) is referred to by the calendar year in which the particular financial year end occurs. The current financial year will be for a period of 12 months, commenced on

April 1, 2009 and ending on March 31, 2010 Consolidated and Segment Financial Results RevenuesRevenues of the Company have been reported in the following manner: Consolidated Revenues and Segment Gross Revenues Consolidated revenues of the Company have been classified as Services and Sales revenue. This represents revenues earned from the provision of services and from the sale of network infrastructure on an IRU basis. For the purposes of business segment reporting, revenues have been classified under three segments namely Wireless, Global, and Broadband. The lines of business included in each segment and the basis of segment revenue reporting is described in Section 5.3 below. Revenue earned from operating activities not included in these segments (as defined) is shown as Other Income under Others in the segment analysis. Elimination of Inter Segment Revenues Revenues for each business segment are reported at gross level where inter segment revenue is also included. Hence, revenue of one segment, from inter segment source, is reported as the expense of the related segment. Elimination takes place in determining consolidated revenues for the Company. For the purpose of determining transfer pricing between segments, open market wholesale rates for comparable services or, where applicable, rates stipulated by the regulatory authorities have been adopted. Net Revenues by Segment Net Revenues represent revenues earned less direct variable operating expenses in the nature of: (1) revenue share (including levies for Universal Service Obligation), and spectrum fees (referred to collectively as License Fees); and (2) charges for access, carriage, interconnection, and termination (referred to collectively as Access Charges).Reliance Communication Vatanasi, U.P. {I NDIA }

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Expenses included under License Fees are currently incurred as a percentage of adjusted gross revenue. Expenses included under Access Charges, on the basis of fixed or ceiling cost per minute, or are determined by commercial negotiation with other carriers and between our business segments, as appropriate. Access Charges and license Fees are disclosed in aggregate as part of the classification of Operating Expenses in the consolidated statement of operations. Net Revenues are reported for each business segment. Operating Expenses Operating expenses of the Company have been reported in the following manner: Consolidated and Segment Gross Operating Expenses Consolidated operating expenses of the Company have been classified under four categories of costs, namely Access Charges and license Fees, Network Operations, Employees, and Selling, General & Administrative. Elimination of Inter Segment Expenses Principles, as stated in 5.2.1 above, have been followed for reporting gross operating expenses of each segment and elimination of such expenses in determining consolidated EBITDA for the Company. 5.3. Composition of Segments Financial performance of the Company has been reported under the following three business segments: Wireless Global Broadband Financial results by segment include all products and services covered by the individual segment as described below. Operating activities not included in the segments (as defined below) are grouped under Others. Wireless The Wireless segment functions in a retail mode. Wireless services are offered on both CDMA and GSM technology platforms. Wireless services consist mainly of the following: Mobile services for individuals and corporate customers, including local and long distance voice, messaging, wireless internet access, wireless multimedia and value added services. Services are offered on both pre-paid and post paid bases.Reliance Communication Vatanasi, U.P. {I NDIA }

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Fixed wireless phone and terminal services are mainly for residential and SME customers, including local and long distance voice, messaging, wireless internet access, wireless multimedia, and value added services. Services are offered on both pre-paid and post paid bases. Public calling offices and coin collection boxes for local and long distance voice using fixed wireless phones and terminals Service is provided to independent retail operators of such facilities on a pre-paid basis. Assets allocated to this business segment include: radio equipment (base transreceiver stations (BTSs), microwave towers, antennas, mobile switching centers (MSCs), and related electronics, software and systems for operations); intra-city access networks (ducts and optical fiber) other than in 44 cities; utilities, servers, customer premises equipment, and license fees. Broadband All services provided through wire-line, LMDS etc. and involving the provision of IT infrastructure are covered under this segment. Services are provided across various customer groups including residential, SMEs, and large corporates. Products and services include the following: Voice Products: E1 DID, Centrex, PBX trunks, One Office Duo, toll free, Audio conferencing, and fixed line phones. Data products: VPN, leased lines, IPLCs, Ethernet, video conferencing, Remote Access VPN, internet data centre (IDC) services (including managed hosting, applications, storage, and disaster recovery), and broadband internet. Assets allocated to this segment include: in-building wiring and building access networks from building access nodes in all locations where active; intra-city access networks (ducts and optical fiber) in 44 cities; internet data centers; digital loop carriers (DLC), routers, modems and related electronics; customer premises equipment (CPE) and license fees. 3.Others Others comprise operating activities not included in the segments as defined above. These activities include DTH services, retailing (Reliance World), property leasing and investments. Assets shown under Others mainly comprise properties owned by the Company, including the Dhirubhai Ambani Knowledge City, and property andReliance Communication Vatanasi, U.P. {I NDIA }

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fittings (including electronics for video-conferencing and other digital services) used by Reliance World retail outlets. Financial Statements Financial results for the quarter ended June 30, 2009 as per Indian GAAP. An explanation of the basis of presentation is set out in Section 5. In the tables below, Qtr ended 31/03/09 refers to the three month period ended March 31, 2009 and Qtr ended 30/06/09 refers to the three month period ended June 30, 2009. Previous quarters figures have been re-grouped, re-arranged and reclassified wherever necessary. 6.1. Consolidated Results of Operations(Rs. Million, except ratios) Particulars Total revenues Services and sales Total operating expenses Access charges and license fees Network operations Employees SG&A EBITDA before exceptional item Finance charges (net) Depreciation / amortization Qtr ended 31/03/09 61,237 61,237 37,405 9,506 13,582 4,213 10,104 23,832 (1,678) 11,426 Qtr ended 30/06/09 61,452 61,452 36,927 7,845 13,856 4,112 11,114 24,525 (6,205) 11,144

Amortisation of Compensation under Employee Stock Option Scheme Profit before tax 15,654 Provision for tax (including Deferred tax) 485 Net profit after tax (before adjustment of share of Minority Interest/ Associates) 15,169 Share of Minority and associates 625 Net profit after tax (after adjustment of share of Minority Interest/ Associates) 14,544 Ratios EBITDA margin (%) 38.9% Net profit margin (%) 23.8% 6.2. Consolidated (Rs. Million) Particulars ASSETS Current assets

(1,570) 111 19,475 2,267 17,208 842 16,366 39.9% 26.6%

Balance SheetAs at 31/03/09 As at 30/06/09


52

Inventories Debtors Other current assets Loans and advances Total current assets (excluding cash and cash Fixed assets Gross block Less: Depreciation Net block Capital work-in-progress Total fixed assets Investments Total assets

5,427 54,785 16,912 59,859 136,983 756,489 141,069 615,420 114,056 729,476 2,857 869,316

5,390 53,797 21,679 71,071 151,937 775,059 162,527 612,532 103,527 716,059 1,318 869,314

LIABILITIES AND STOCKHOLDERS EQUITY Stockholders equity Share capital 10,320 Reserves and surplus (net of Goodwill) 359,683 Stockholders equity 370,003 Minority interest 8,228 Current liabilities and provisions Current liabilities 225,980 Provisions 39,162 Total current liabilities and provisions 265,142

10,320 366,845 377,165 7,001 224,206 39,312 263,518

Debt Secured loans Foreign currency loans - Rupee loans Unsecured loans Foreign currency loans Rupee loans Less: Cash and cash equivalents Net debt Total liabilities and stockholders equity (Rs. Million) Particulars Cash flows from operating activities: Net profit/(loss) before tax A Add: Non cash/non operating items B Depreciation and amortization Provision for doubtful debts

30,000 186,906 118,614 109,577 225,943 869,316

30,000 182,875 101,756 93,001 221,630 869,314

6.3. Consolidated Statement of Cash FlowsQtr ended 31/3/09 15,654 6,915 (600) 11,426 404

Qtr ended 30/06/09 19,475 11,144 235 53


Finance charges (net)* (2,643) (Profit)/loss on sale of investments (702) Exceptional items Cash generated from operations before working capital changes A+B 22,569 (Increase)/decrease in working capital Cash generated from operations 28,867 Tax paid (1,117) Net cash provided/used by/in operating activities C 27,750

(11,306) (784) (1,570) 111 18,875 6,298(2,549) 16,326 (1,218) 15,108

Cash flows from investing activities: (Purchase)/sale of property, plant, and equipment (net) (42,424) (8,780) (Purchase)/sale of investments (net) (80) Interest income / (expense) (net) (6,578) (4,911) Net cash provided/used by/in investing activities D (49,082) (13,691) Cash flows from financing activities: Increase/(decrease) in borrowings 50,162 (17,993) Net cash provided/used by/in financing activities E 50,162 (17,993) Cash and cash equivalents: Beginning of the period F 80,747 109,577 End of the period C+D+E+F 109,577 93,001

Notes to Accounts.(As reported to stock exchanges)1. On account of various factors including, in particular, an amendment to Schedule VI of the Companies Act, 1956 (the Act) withdrawing the requirement to adjust changes in the amounts of liability relating to Loans and Liabilities in foreign currency attributable to Fixed Assets acquired by the Company in the cost of the said Fixed Assets, the Company has decided after the end of the Financial Year 2008 - 09 and after the approval of the Unaudited Financial Results for the Year ending on 31st March, 2009 that it would be more appropriate to account for the changes in the amounts of liabilities, consequent to changes in foreign exchange rates, as part of the profit or loss of the Company for the year in which the changes take place without adjusting the amount of the change in the cost of fixed assets. The accounting policy now adopted by the Company is in line with the Accounting Standard (AS) 11, The Effect of Changes in Foreign Exchange Rates as also in line with the accounting policy adopted by the Company in theReliance Communication Vatanasi, U.P. {I NDIA }

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Previous Year ending 31st March, 2008 and the accounting policy followed by the Company for similar changes relating to liabilities expressed in foreign exchange other than those relating to fixed assets. Accordingly, in respect of the Year ending on 31st March, 2009, Rs. 599,856 lakh being the foreign exchange difference relating to such loans/ liabilities, which were earlier adjusted in the cost of fixed assets, have now been charged to the Profit and Loss Account. Rs. 586,603 lakh has been withdrawn from the General Reserve of the Company in accordance with the terms of the Scheme of Arrangement between the Company and Reliance Infratel Limited approved by the Mumbai High Court on 18th July, 2009 and consequently, there is no impact vis--vis profits of the year ended 31st March, 2009 of such charge except for consequential effects relating to Depreciation, etc. which have been appropriately dealt with. However, aforesaid adjustment by withdrawing from the General Reserve shall be reversed in case, for any reason, the Order does not become effective. The revised accounting policy is continued in respect of the Current Year and he financial results for the Quarter ended on 30th June, 2009 have been arrived at on the basis of the revised accounting policy. The accounting treatment in relation to changes in amount of liabilities consequent to changes in foreign exchange rates was the subject matter of reference in the Review Report of the Auditors for the previous Quarter ending on March 31, 2009. 2. During the quarter, the Company has repurchased and cancelled 297 Foreign Currency Convertible Bonds (FCCBs) of USD 1,00,000 each, at a discount. This has resulted in a saving of Rs. 2,449 lakh which has been reflected as part of Other Income. Consequent upon such repurchase and cancellation, the Companys obligations to convert the said FCCBs into Shares, if so claimed by the FCCB Holders and/ or to redeem the same in foreign currency, have come to an end vis-vis the cancelled FCCBs. 3. (i) Pursuant to the Scheme of Amalgamation under Section 391 to 394 of the Companies Act, 1956 sanctioned by the Honourable High Court of Bombay vide Order dated 3rd July, 2009, Reliance Gateway Net Limited (RGNL), a Wholly Owned Subsidiary of the Company has been amalgamated into the Company with effect from the Appointed Date as 31st March, 2009. As required by the Scheme, the Company has considered the accounting effects of the Scheme into unaudited accounts for the year ended as at 31st March, 2009. All the assets and liabilities as appearing in the books of the RGNL as on the Appointed Date have been recorded at their respective fair values by the Company. Excess of Rs. 1,433,205 lakh arising on such transfer of assets and liabilities, in proportion to its ShareholdingReliance Communication Vatanasi, U.P. {I NDIA }

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in Reliance Globalcom Limited, Bermuda, after making the adjustment, in accordance with the Scheme, for cancellation of investments of Rs. 2,09,643 lakh in RGNL and net effect on revaluation of assets and liabilities of the Company selected by the Board as required to be revalued for this purpose (Identified Assets) of Rs. 1,275,481 lakh has been credited to General Reserve, to be dealt with in accordance with the Scheme. Further to the above, during the current quarter, additional depreciation of Rs. 28,934 lakh arising on account of fair valuation of Identified Assets, have been adjusted by drawing an equivalent amount from General Reserve, leaving no impact on Profit and Loss Account of the Company. (ii) Pursuant to the Scheme of Arrangement (the Scheme) under Section 391 to 394 of the Companies Act, 1956 sanctioned by the Honourable High Court of Bombay vide Order dated 19th June, 2009, the Treasury Activities, as defined in the Scheme, of Reliance Communications Infrastructure Limited (RCIL), a wholly owned subsidiary of the Company have been transferred and vested into Reliance Telecom Limited (RTL), a wholly owned subsidiary of the Company with effect from the Appointed Date as 1st April, 2008. Since the Scheme between two wholly owned subsidiaries of the Company does not involve any movement of assets or liabilities to any company outside the group controlled by the Company, RTL is not required to issue any shares or pay any consideration to either RCIL or to its shareholders. (iii) Pursuant to the Scheme of Arrangement (the Scheme) under Section 391 to 394 of the Companies Act, 1956 sanctioned by the Honourable High Court of Bombay on 18th July, 2009, the Optic Fiber Undertaking, as defined in the Scheme, of the Company has been transferred and vested into Reliance Infratel Limited (RITL), a subsidiary of the Company with effect from the Appointed Date as 1st April, 2008. However, the detailed Order of the Court is yet to be received. Also, the said Order has not become effective as the Company is still to file the said Order with the Registrar of Companies. In the interest of providing relevant information, the Company has decided that, notwithstanding the aforesaid position, the Company would reflect the transactions forming part of the Scheme sanctioned by the said Order in compiling the accounts both for the Year ended 31st March, 2009 and for the Quarter ended 30th June, 2009. 4. The Company has provided for Current Tax based on Minimum Alternate TaxReliance Communication Vatanasi, U.P. {I NDIA }

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(MAT) rate of 15% with applicable surcharge and education cess and discontinued provision of Fringe Benefit Tax (FBT), in view of the proposals contained in the Finance Bill (No.2) 2009. 5. The Board of Directors have declared Interim dividend of Re. 0.80/- per equity share of Rs. 5 each i.e. 16% for the financial year 2008 - 09. The interim dividend will be paid on or after 6th August, 2009. 6. The Company is operating with Wireless, Broadband, Global, Investments and Others / Unallocated segments. Accordingly, segment-wise information has been given. This is in line with the requirement of AS 17 "Segment Reporting". Key Performance Indicators and Financial Terms Wireless Segment Wireless market share Total wireless customers (CDMA Mobile + GSM Mobile + FWP + Wireless PCO), at the end of the relevant period, divided by All-India wireless customers, at the end of the same period. All-India wireless customer numbers are sourced from industry reports. Market share of wireless net adds Wireless customer net additions during the relevant period, divided by All-India wireless customer net additions during the same period. Wireless ARPU Computed by dividing total wireless revenue for the relevant period by average customers; and dividing the result by the number of months in the relevant period. Wireless net ARPU Computed by dividing net wireless revenue for the relevant period by average customers; and dividing the result by the number of months in the relevant period. Wireless churn Computed by taking average monthly wireless disconnections divided by opening monthly subscriber base in the relevant period. Churn is expressed as a percentage. Total wireless minutes of use (MoU) Sum of all incoming and outgoing minutes used on the wireless access network by all customers in aggregate Wireless MoU per customer per month Total wireless MoU divided by average number of wireless customers on the network in the relevant period. The result is expressed as the average per customer per month. Wireless revenue per minute (RPM) Wireless ARPU divided by the average wireless MoU per customer per month. SMS revenue (% of ARPU) Comprises both charges for customer to customer messaging services and for applications accessed by customers over the SMS platform. SMS revenue is divided by wireless revenue, and expressed as a percentage of ARPU. Non-voice revenue (% of ARPU) Comprises SMS revenue, charges for applications accessed by customers over the wireless multimedia platform, wireless internet access services, wireless data, and other value addedReliance Communication Vatanasi, U.P. {I NDIA }

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services. Nonvoice revenue is divided by wireless segment revenue, and expressed as a percentage of ARPU. Global Segment ILD minutes Total of incoming and outgoing international long distance minutes carried by the Global business. This includes minutes originating or terminating in India, international transit minutes, and global calling card minutes. NLD minutes Total of national long distance minutes carried by the Global business. The domestic carriage of all ILD minutes has been included in NLD minutes. Broadband Segment Buildings directly Connected The number of buildings directly connected to Reliance Communications's own network (either by wireline, fiber optic, or other fixed access technologies) at the end of the relevant period. Access lines Number of narrowband and broadband voice and data access lines in use. ARPL (average revenue per line) is computed by dividing total Broadband business revenue by the average number of access lines in use during the relevant period; and dividing the result by the number of months in the relevant period. Financial Terms Net revenue Total revenue less (1) charges for access deficit, USO levy, revenue share and spectrum fees (referred to as License Fees) and (2) charges for access, carriage, interconnection and termination (referred to as Access Charges). Cash profit from Operations Is defined as the sum of profit after tax, depreciation and amortization. ARPL (average revenue per line) is computed by dividing total Broadband business revenue by the average number of access lines in use during the relevant period; and dividing the result by the number of months in the relevant period. Reliance Communications [RCOM] its financial results for the financial year ended March 31, 2009

Reliance Communication [RCOM] announces its financial results For the financial year ended March 31, 2009 Net Profit up by 9.4% to Rs. 5,908 crore [us$ 1,165million] Revenues HIGHER BY 20.3% AT Rs. 22,941 Crore (US$ 4,523 MILLION) EBITDA higher by 13.3% at Rs. 9,288 Crore (US$ 1,831 MILLION)Reliance Communication Vatanasi, U.P. {I NDIA }

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EBITDA margin stable at 40.5%, among the highest in INDIA Fast track NETWORK EXPANSION ACCELERATED WITH Rs. 19,417 CRORE (US$ BILLION) CAPITAL EXPENDITURE DURING THE YEAR, 35% lower capex then original guidance of Rs. 30,000 Crore. Only company to have nationwide GSM & CDMA service in INDIA Second largest mobile operator in INDIA with 73 million subscribers Mumbai, April30, 2009; Reliance Communication Limited [RCOM] today announced its unaudited consolidated financial result for the year ended March 31, 2009Highlights of the financial performance for the year are; Net profit of Rs 5,908 Crore (US$ 1,165 million), higher by 9.4% compared to net profit of Rs 5,401crore (US$ 1,350million) in the last year EBITDA at Rs. 9,908 Crore (US$ 1,165million) growth of 13.3% EBITED margin stable at 40 .5 % with strong across all businesses wireless, global and enterprise Revenue growth of 20.3% at Rs.22, 941 crore (US$ 4, 523 Million) from Rs. 19, 068 Crore (US$ 4, 765 Million) Commenting on the results, Mr. Anil Dhirubhai Ambani, Chairman, Reliance communication Limited, said; Reliance Communications have completed the worlds largest network roll-out in Fy2009 ahead of schedule and at a very competitive cost which is approx 35% lower than original guidance .We are confident of improved performance in the coming year.


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STRENGHTS:-


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Reliance is the first company which incoming call rate free in India & also give mobile of 500 & 3350 rupees of 10000 rupees. Reliance is providing high level signal transmission for stable and ensure network. Reliance provides the widest coverage more than any other circle provider in country. Customer user group free in Reliance communication. Reliance no. network of India. Reliance best service provider compares any other company. Reliance chipset & best service provider no.1 company of India. It has 24 hrs customer care service. Wide range of franchises and marketing associates with enthusiastic sales. Reliance first company of India which provide at 495, all India R to R free (post paid). USB MODEM chip compare other any company & Roaming free in Data card. WEAKNESS: A lot of customers are not satisfied from billing system. Courier service is not good for bill. Retailers which belong out of city are not satisfied from service because sales man not able to reach for this type of area. Before inform through message that deposited bill of mobile, otherwise will closed of your connection but nowadays , closed connection of mobile, after that inform that deposited the bill. Due to low profit margin some retailers have no interests to keep Reliance product.Reliance Communication Vatanasi, U.P. {I NDIA }

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Somewhere the service of distributors and salesman are not good. Business of customer care department reduces the satisfaction of customer. OPPORTUNITIES:Reliance is providing 3G technology to its customers. Cell phone should be launch itself in market. There are huge opportunities in cellular market. Reliance is providing internet and E-mail facilities to its customers. THREATH: There is very tuff competition with BSNL, Airtel , Vodafone, Idea, & Tata indecom. There will tuff competition with coming competitors as like shyam telecom, UNI tech telecom etc. Market is too price sensitive. Government has given the license to other companies to providing their cellular service in U.P. so there is no monopoly of Reliance.

RESEARCH METHODOLOGYThe research undertaken for this project is both descriptive and analytical in nature. It is descriptive because it attempts to describe the state of affairs, as it exits in the market at present. It is analytical for its user available facts, information for analysis to make a critical evaluation of the material. METHODS USED IN THE PROCESSING OF DATA


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I surveyed shops, showroom and Malls in Vanarasi. I have used percentage method and comparative study method to analyze the information that gathers from the questionnaire and informal meetings. 1. DATA SOURCES A. PRIMARY: . The primary data is collect through questionnaire. B. SECONDARY DATA: Magazines Internet Authorized Dealers Reliance Library 2. RESEARCH APPROACH The survey approach is used to collect the primary data from the potential retailers and subscribers. 2. RESEARCH INSTRUMENT Questionnaire of the copy which has been provided in the appendix 4. SAMPLING PLAN Sampling unit- top middle & lower class & office.Reliance Communication Vatanasi, U.P. {I NDIA }

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5. METHOD CONTACT Market study- Visited the Reliance outlet and markets at various shops in

Vanarasi. Field survey- visited the respondents personal. RESEARCH OBJECTIVE The purpose of my research was to know to the size of the subscribers of institutional segment and find out the potential market of Reliance products. The purpose of the company to allotting these objectives to us that are as follows: To create awareness of newly launched schemes related to retailers and among the customers of institutional segment. To help in sale of Reliance products by observing their needs. To estimate the success percentage of Reliance in institutional segment. Find out the satisfaction level from the retailer and subscribers that are already using Reliance.

R-COM launched its GSM Services all over India:R-COM announced the worlds experience and launched GSM services in 11,000 towns all over India. RCOM has launched its GSM services in just 11 months from the receipt of start up GSM spectrum in January 2008. RCOM added over 11.3mn wireless subscribers during the quarter, an increase of 110% compared to the previous quarter and also increased its own coverage from 11,000 to 20,000 in jests 3 months.Reliance Communication Vatanasi, U.P. {I NDIA }

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R-COM GSM is the state of the art next generation network with digital voice clarity and Indias first nationwide enhanced EDGE network for fast internet access. R-COM GSM will also offer widest R-World mobile content offering entertainment, music, news, cricket, bollywood, maps and search and one-click set-up and access to Email and social networking offering commission RCOM announced Indias faster internet services Netconnect Broadband Plus RCOM recently rolled-out its faster internet services Broadband Plus with the Downlink speed of up to 3.1 Mbps which is30% faster than any other wireless broadband offering .this makes Netconnect

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