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Supima Shines In Parisat Paris Fashion Week

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A Cotton Pilgrimage

Built In Detroit – GETTEESAmerican-made Tee Shirts

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It All Starts With The Fiber:Organic Supima Cotton

Marine Layer Soft Tee Shirts

Sweater Weather WithLands’ End & Supima

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All In The FamilySeptember Licensing Update

STAY CONNECTED

9885 S. Priest Drive, Suite 101Tempe, AZ 85284-3600

602-792-6002info@supima.com | www.supima.com

FOR SUBSCRIPTIONS,COMMENTS & REQUESTS:

newsletter@supima.com

ast month during the height of Paris Fashion Week, Supima hosted an exclusive event to showcase a diverse group of designers from around the world. From the seven recent design-school graduates that competed in Supima’s annual

design competition in New York City, to a select group of independent international designers and cutting-edge brands, Supima set the stage for the unveiling of the Supima Design Lab.

This highly selective group of fashion designers was challenged with creating one-of-a-kind designs using American-grown, premium Supima cotton, showcasing their unique pieces to a gathering of media and fashion luminaries. In announcing the creation of the Supima Design Lab, Buxton Midyette, Supima’s VP of Marketing and Promotions told the crowd, “The Supima Design Lab was created to show the

world the next generation of gifted designers and emerging brands. We wanted to apply the success of working with the top design schools for the Supima Design Competition to tap into that same talent in Europe, as well as leading designers around the world”. Midyette adds, “there is no better way to illustrate the premium qualities of Supima cotton then to have a multi-cultural interpretation of fashion by designers around the world”.

In addition to the winner and six finalists of the Supima Design Competition, the Supima

LShines

In Paris

THE LUXURY COTTON

FOR PREMIUM FASHION

APPAREL AND HOME

In This Edition

OCTOBER 2018AMERICAN GROWN | SUPERIOR | RARE | AUTHENTIC

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Right: The Supima raw, natural state ‘cotton wall’ at the entrance of Paris Fashion Week. Below: An exhibition of the magic that results when the fabric state of cotton is in the hands of designers.

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Design Lab featured finalists from renowned Hyères International Festival of Fashion and Photography and a select group of leading international designers.

Hyères International Festival of Fashion and Photography finalists:• Botter, by Lisi Herrebrugh and Rushemy Botter• Ester Manas• Marie-Eve Lecavalier• Sarah Bruylant• Linda Kokkonen

Leading International Designers:• Veronique Leroy• Martin Grant

• Guy Laroche Creative Director - Richard René• Rahul Mishra• Léonard Creative Director - Christine Phung

Guests were treated to a special exhibition that presented Supima in all its transformations: from the raw, natural state “cotton wall” at the entrance; in a yarn state when the fibers are twisted together into the beautiful yarn installation by the artist Lilli Bell; to the fabric state; and the magic that results from the full potential of Supima in the hands of a diverse group of designers.

It was truly a magical evening for all that

attended and the beginning of Supima’s new, ongoing effort to bridge the continents of international design with one common thread, American-grown Supima cotton.

Supima Shines In Paris continued from page 1

A beautiful installation by artist Lilli Bell, of Supima fibers when twisted together into a yarn state.

Every year when the morning air begins to chill, and the leaves turn there is one constant, the fall harvest of the top 1% of the world’s finest cotton. Forget the pumpkin patches, it’s the cotton fields in the American West where premium, extra-long staple Pima cotton is grown, that is attracting companies from all over the world. It’s a yearly tradition that brings together fashion, home and international retail brands to experience first-hand how Supima cotton is harvested and learn what makes it so special. And, with interest in the American-grown cotton at an all-time high, this year’s harvest is no exception.

Companies including Michael Kors, Marine Layer, Everlane, Banana Republic, Onsen. Sloane & Tate, L.L. Bean and Supima’s long-time brand partner, Brooks Brothers, all reserved time to tour the farm to gain a better understanding of the process that goes into growing Pima cotton and how it’s harvested and prepared for the next stage in its transformation into the many luxury products we’ve all grown to love.

The day starts with a presentation that highlights the history of American Pima cotton and the properties that make it superior to most other varieties of cotton on the market. It’s the extra long fibers, almost 50% more than traditional cotton that give Supima its strength, softness and vibrant color.

From there the group is treated to a tour of the farm that includes a hands-on demonstration of how the cotton is ginned, baled and meticulously inspected by hand to ensure that each bale shipped meets the highest standards of excellence that has come to be expected of American-grown Supima cotton. Finally, the group heads out to the cotton fields to learn how Pima cotton is grown, and all are given the opportunity to experience the harvest by riding on one of the most technically advanced harvesting machines on the market.

Many things come to mind when we think of Detroit: American steel, the Model-T and the rich tradition of the American manufacturing. But if Mathew Hunt has his way, apparel manufacturing will soon follow. Hunt is the founder of GETTEES, an American-made tee shirt brand 100% sourced in the USA.

Born and raised in the Detroit area, Hunt experienced what the loss of manufacturing jobs could do to a city. While attending Michigan State University, he became interested in another rich tradition of American history, garment manufacturing and in 2014 set out to change the landscape of the Detroit manufacturing scene by building a garment factory in the metro-Detroit area and launched GETTES.

GETTEES’ collection of premium tees is made using U.S. sourced luxury fabrics from 100% American-grown Supima cotton. The company’s vertical operation and highly trained American workforce enable them to produce premium quality garments at affordable prices. Available in several styles and colors for both men and women under the Model Tee collection, GETTEES uses a custom 100% Supima interlock fabric that make their tees luxuriously soft and built to last.

Learn more about GETTEES and shop their full collection of tees at www.gettees.us; Made in Michigan – By the People by the People.

A Cotton Pilgrimage

GETTES –Built In Detroit

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It All Starts WithThe Fiber

In its ongoing effort to promote transparency throughout the supply chain, Supima, Albini Group and Oritain have announced the first 100% traceable organic Supima cotton platform for international luxury group, Kering.

Kering represents the epitome of luxury, housing some of the industry’s most sought after brands including Gucci, Saint Laurent, Bottega Veneta, Alexander McQueen, Brioni and Kering Eyewear, to name a few. In 2013 Kering set out to lead the way in sustainability with the creation of its Materials Innovation Lab. Charged with identifying sustainable raw materials that meet luxury’s highest standards of quality, MIL has amassed a library of over 2,000 certified fabrics.

Cecilia Takayama, Director of the Materials Innovation Lab at Kering said: “Traceability in fashion’s fragmented and global supply chains is imperative to create real change. At Kering we are focused on sustainable raw material sourcing and this innovative technology for our organic cotton supply chain will enable our Materials Innovation Lab greater visibility to verify farming best practices and fiber quality; ensure integrity within the supply chain; and guarantee alignment with our Kering Standards.”

Spearheading the initiative with Kering is leading Italian textile manufacturer, Albini Group. World renowned for their Made in Italy premium fabrics, Albini Group has been leading the luxury textile industry with its culture of quality and innovation for over 140 years. Albini Group’s President, Stefano Albini comments, “We are proud to be the ‘orchestra conductors’ of this revolutionary project and to have brought it on a global scale. We have chosen to collaborate with the most authoritative scientific partner to analyze one of the most beautiful raw materials in the world and we are happy that our vision is shared by such a prestigious and forward-thinking luxury group.”

Supima cotton has been at the forefront of premium cotton since 1954. Accounting for the world’s top 1% of cotton, the American-grown extra-long staple cotton has become synonymous with luxury fashion. Supima’s President and CEO, Marc Lewkowitz understands the importance of authenticity and transparency throughout the supply chain. “The Supima organization is extremely proud to be partnered on this project with the best possible partners in Kering, Albini Group and Oritain. Traceability and sustainability can now be proven, utilizing forensic sciences to chemically analyze the fiber”, says Lewkowitz.

Known for their absurdly soft shirts, San Francisco based, Marine Layer has been putting their own spin on luxury apparel with a laid back, west coast vibe. What started as a mission to replace an old vintage tee has transformed into a full-blown lifestyle brand with collections for men, women and children, 37 retail locations across the county and two additional stores in the works.

Marine Layer focuses on developing premium, custom fabrics; over 25 and counting, that give their collection of tee shirts that absurdly soft feel. Using a blend of American-grown Supima cotton, Marine Layer is able to craft top quality products that are luxuriously soft and incredibly strong. The company recently introduced ML Denim, a collection of jeans for men and women that stays true to brand’s credo: using premium fabrics, attention to detail and an insanely soft feel.

In its continuing quest for global domination, Marine Layer is set to open its newest location on November 3rd at the Avalon, a mixed-use development in Alpharetta, Georgia that includes 500,000 square feet of retail space, a 12-screen movie theater, office space, single-family residences and luxury rental homes.

From its e-commerce presence, to Marine Layer’s brick and mortar stores across 27 states, to the brands two AirBNB locations, experiencing the Marine Layer lifestyle has never been easier.

Shop the full collection of Marine Layer products at www.marinelayer.com

Marine Layer

It’s time to face facts, summer has come and gone and although its nice to think about those long summer days on the beach, the fall season is here. It’s time to freshen up that closet with the Lands’ End collection of premium sweaters made from American-grown Supima cotton. Whether you’re in a cardigan kind of mood, looking for 3/4 sleeve Jacquard or can’t live without a long-sleeve tunic, the design team at Lands’ End has just what you need. And with Lands’ End current online sale you may even be able to buy more than one!

Supima Reversable Cardigan SweaterMade with 100% Supima cotton, this reversible cardigan gives you two

looks for the price of one. Offered in Radiant Navy Stripe that reverses to a solid Lilac Mist Heather or Vintage Birch Heather Stripe that reverses to solid Blossom Heather, the Lands’ End cardigan features neck, placket and hem trimmed in contrasting colors to finish the look.

Supima 3/4 Sleeve Jacquard SweaterThis classic crew neckline sweater is the perfect addition to any closet.

Made with America’s best cotton, Supima cotton gives this sweater a luxuriously soft feel and a vibrant color pallet. Whether you’re styling it with jeans or skirt for the workday or weekend, you’ll look and feel good.

Long-Sleeve Supima Boatneck Tunic SweaterThis is everything you love about Lands’ End Supima sweaters but in a tunic

length. The mid-thigh length sweater features a ribbed yoke and wide crew neckline for a flattering, feminine look. Crafted with American-grow Supima cotton ensures that this sweater will last and keep its color for years to come.

Be sure to shop for all your Lands’ End Supima fall needs before the sale ends – www.landsend.com

Sweater Weather with Lands’ End and Supima

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9885 S Priest Dr, Suite 101Tempe, AZ 85284-3600

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IMPORTANT WEB LINKS FOR AMERICAN PIMA CROP INFORMATION

Supima offers a variety of reports for growers, manufacturers and retailers of American Pima cottonin the areas of specific product information, overall market data, and background research. The reports are

updated frequently with the release of new data and are available for use by anyone interested.

USDA - AMS Pima Spot Price (Daily):http://bit.ly/AMSPimaDailySpot

USDA - AMS Cotton Reports:http://bit.ly/AMSCottonReports

USDA - NASS U.S. Production Estimates (Monthly):http://bit.ly/NASSCropProduction

USDA - FAS Export Sales Report (Weekly):http://bit.ly/FASWeeklyExportSales

Classing Reports:By Office: http://bit.ly/AMSPimaClassingOfficeBy State: http://bit.ly/AMSPimaClassingState

U.S. ELS Competitiveness Payment Report (Weekly):http://bit.ly/FSAELSCPPReport

Supima is excited to introduce our new licensees for the month of September. Supima continues to focus on expanding its network of manufacturers, brands and retailers, in an effort to ensure that each and every product that carries the SUPIMA® label is sourced from a recognized supplier:• AntaiKnittingCo.Ltd.(Japan)-Brand,Mail Order/Catalog,Manufacturer• CoopGenossenschaft(Switzerland)-Men’s KnitShirtsBrand&Retailer• EastmanExportsGlobalClothingPvt.Ltd. (India)-Knitter,Manufacturer-Apparel• EddieBenosaEnterprise(Philippines)-Mens &Women’sKnitShirtsBrand• FoshanYouqiBabyProductsTradingCo.,Ltd. (China)-Infant&Children’sApparelBrand &Manufacturer• GMSCompositeKnittingInd.Ltd.(Bangladesh)- Knitter,Manufacturer-Apparel• NGSMalhasS.A.(Portugal)-Knitter

• JinhuaMidoHouseProductsCo.,Ltd. (China)-SheetingBrand&Manufacturer• J.P.Boden&Co.Ltd.(UnitedKingdom)- InfantApparelBrand• OneTee(Canada)-Men’sT-ShirtBrand• SamilSpinningCo.,Ltd.(SouthKorea)-Spinner• Sloane&Tate(USA)-Women’sT-Shirts& IntimatesBrand• SmartShirts(Lanka)Ltd.(SriLanka)- Manufacturer-Apparel• TheComfortGroup(NewZealand)-Home FashionBrand• TonDesignIndustrialCo.,Ltd.(China)- Brand,Manufacturer-HomeTextiles,Weaver

Be sure to visit our supplier directory for a full list of licensed companies, http://supima.com/industry-resources/suppliers

All In the Family

LicenseeUpdate

To learn more about Supima’s consumer initiatives, industry news and updates, please visit SUPIMA.COM