I. EXECUTIVE SUMMARY

Awareness of high quality baked goods is on the rise. Today's consumer has

less time to create wholesome, handmade sweets, but increasingly appreciates

the nutritional and sensory benefits it provides. Filipinos have been given the

chance to finally choose from a very wide collection of bakeries and pastry

shops across the country. Some of the best includes Goldilocks, Red Ribbon,

and Bizu Philippines Patisserie.

Sweet Bliss Bakeshop produces and sells high quality handmade pastries. The

business will focus on cookies and cakes with high quality. Sweet Bliss

Bakeshop aims to offer high quality product at a competitive price to meet the

demand of middle-to higher-income local market area residents. The products

will be baked and sold at small store to be located at Fairview Center Mall,

Quezon City. The day to day operation will run with the help of nine

employees.

This business project is established by Maizel Monterde, Angelina Lee,

Sunshine Seva and Girlie Garabiles. Each of them contributes 100,000 each to

get the business underway. Major costs include equipment purchases, shop rent,

ingredient purchases, and marketing.

A. Type of Business

Sweet Bliss Bakeshop offers not just ordinary cookies and cakes. It provides

innovative products to catch delightful customers by customizing its pastries.

The business is formed through a partnership, which is registered under the

Securities and Exchange Commission.

1. Nature

When it comes to bakeshops in the Philippines, Filipinos have been given the

chance to finally choose from a very wide collection of bakeries and pastry

shops across the country. Unlike in the past, the cake and pastry industry in the

Philippines have steadily grown, particularly when international bakeshops

have started to open their doors for the Filipino people. Bakeshops such as

Délifrance, The French Baker, and BreadTalk are some of the most popular

bakeshops in the Philippines today. There have also been other popular bakeries

in the Philippines which is proudly Filipino own. Some of the best includes

Goldilocks, Red Ribbon, and Bizu Philippines Patisserie.

2. Name

Sweet Bliss Bakeshop is a start-up bakery retail establishment to be located in

Don Antonio, Quezon City. SBB expects to catch the interest of regular loyal

customer base with its broad variety of cookies and cakes.

Sweet Bliss Bakeshop aims to offer high quality product at a competitive price

to meet the demand of middle-to higher-income local market area residents.

3. Products/Services

Sweet Bliss Bakeshop provides freshly prepared pastry products at all times

during business operations. Three to five moderate batches of pastry products

are prepared during the day to assure fresh baked goods are always available.

Cookies

Chocolate chips cookies that will surely get the attention of not only kids

but teenagers even adults also.

Ocakesion

For more exciting special occasions, you’re free to approach as with your

own customization/style for cakes upon ordering.

The bakeshop also intends to hire one full-time and 8 shifting pastry employees

to handle day to day operations.

B. Management, Marketing and Financial Highlights

Management

Recognizing the importance of human capital, Sweet Bliss Bakeshop assembled

a strong management team. Maizel Monterde will lead the group. Angelina Lee

will share her expertise in baking cookies. Girlie Garabiles will bring her

financial skills. And Sunshine Seva will bring the marketing strategies.

Mission

Our mission is to provide excellent pastries quality at competitive price and

service that exceeds customer expectations, at best value.

Vision

To become one of the most recognized bakeshop.

Objectives:

Improve customer satisfaction by doing quarterly survey.

Improve freshness by ensuring that cookies and cakes ingredients are in

high quality.

Improve profitability by measuring production and waste goods; and to

put a marketing program in place to market to local businesses, and

increase sales.

Marketing

Sweet Bliss Bakeshop wants to establish a large regular customer base, and will

therefore concentrate its business and marketing on local residents, which will

be the dominant target market. This will establish a consistent revenue base to

ensure stability of the business.

Since the business is still in the beginning stage, SBB will be using print ads as

marketing strategy to attract customers and help them familiarize with the store

products. Tarpaulins, leaflets and posters will do the favor to minimize cost.

Creating page on social networking site will also help to advertise the products

to the public.

Financial Highlights

This business project is established by Maizel Monterde, Angelina Lee,

Sunshine Seva and Girlie Garabiles. Each of them contributes 100,000 each to

get the business underway. Major costs include equipment purchases, shop rent,

ingredient purchases, and marketing.

C. Socio-Economic Contribution

Establishing a business is very risky especially now that our economy is facing

economic crisis condition. Taking the risks is one way of proving that there is

always a way to balance every situation in any circumstances.

Being one of that bakeshop in industry, we assure that we will contribute

betterment not only for us but for everybody. We want to promote healthy food

with regards to our product. Through cookies and cakes in its simple way we

can supply the excessive loss of nutrients to maintain healthy body function for

Filipinos. We are looking forward to generate income for economic benefits.

For a business to be socially responsible it means that the business is conscious

of the environment in which it operates. The environmental conditions that

influence the activities of a business define the society that the business is

indebted to. Therefore, social responsibility is a way of giving back and in so

doing businesses aim at improving the welfare of the society in general. So that

Sweet Bliss Bakeshop will ensure proper waste disposing and will be providing

safe and healthy work environments for employees to avoid accidents. In

packaging, we used safe and environmentally sound manufacturing methods.

II. MARKETING PLAN

A. Product/ Service to sell

Sweet Bliss Bakeshop is a pastry shop that offer customers with uniquely

designed cakes and cookies that will satisfy your cravings such as:

- Cakes

- Cookies

B. Target Market

Our business tries to catch the taste of consumer in a very affordable

to be able to meet the demand and unique taste that everyone from every

generation will patronize.

1. Area Coverage

Sweet Bliss Bakeshop will concentrate its business on local areas

especially those within to our shop in Fairview, Quezon City.

2. Consumer/ Customer

Sweet Bliss Bakeshop expects to catch the interest of sweet lover

customer of different ages who loves to eat our uniquely made cakes and

cookies for their special occasions. This can truly satisfy one’s cravings

with very low price.

E. Marketing Program/ Strategies

1. Practices of Competitors

Goldilocks Bakeshop

Goldilocks Bakeshop has a wide range of products being offered to the

market. Aside from baked products, they also sell signature Filipino

dishes. They also use different advertisement tools and popular

personalities for promotion, through papers, television and internet, and

sponsors different shows and events.

Red Ribbon

Red Ribbon sells variety of desserts, baked goodies and other dishes.

They also use advertisements such as television commercials, leaflets and

posters. Magazine and newspaper features and advertisements are also

used by them. They are also effectively using unpopular endorsers but

instead; make out good stories for their advertisements.

Bizu Patiserie

Patisserie is considered as one of the new additions to new popular

bakeshops and cafes in the Philippines. Although the name of the shop is

more like a French bakeshop, Bizu Patisserie is a proudly Filipino-

owned bakeshop. Bizu is a French inspired bakeshop that specializes in

selling French pastries and European breads. Although considered as a

new comer in the market, Bizu Patisserie is quickly becoming a very

popular place for cakes and pastries.

III. PRODUCTION OPERATIONS PLAN

A. Technical Production Description

The technical aspect of this study involves the business’ producing process of

the product, building and a structure, the capacity and design of the machinery,

plant size and plant layout. This is also deals with the requirements with the raw

materials, and other supplies and the labor requirements.

Sweet Bliss Bakeshop manufacturing process has stages like mixing, forming,

baking, cooling and packaging.

MIXING: This is a process where all ingredients are put together in right

proportion for dough formation. These ingredients are then fed into Mixers

where mixing is done and dough is prepared for molding .Major ingredients are

flour, sugar, egg and others as per the product one would like to have.

MOULDING: In this section we laminate the dough into sheet which then

passes down to gauge rollers and sheet thickness achieved for cutting. Here we

have a cutter or a molder as per the variety where one gets the shape and sizes

of cookies/cakes.

BAKING: This is the area where we pass the molded cookies/cakes into baking

oven. The cookies/cakes are baked on desired temperatures.

COOLING: Baked cookies and cakes must undergo this stage for perfect

formation before serving or packing.

PACKAGING: Cookies will be package in boxes (6 pcs. /box).

B. Production/Operations Process

1. Step by step procedure

COOKIES

CAKES

C. Labor Requirement

Job Description Working

Hours

Day Off Time-in Time-out

Supervisor/Manager 8 hours Monday and

Friday

11:00am 8:00pm

Job

Description

MON TUE WED TH FRI SAT SUN

Cook A and

Crew A

Day Off 9:00am-

3:00pm

9:00am-

3:00pm

9:00am-

3:00pm

Day Off 9:00am-

3:00pm

9:00am-

1:00pm

Cook B and

Crew B

9:00am-

3:00pm

Day Off 3:00pm-

9:00pm

Day Off 9:00am-

3:00pm

3:00pm-

9:00pm

2:00pm-

5:00pm

Cook C and

Crew C

3:00pm-

9:00pm

3:00pm-

9:00pm

Day Off 3:00pm-

9:00pm

3:00pm-

9:00pm

Day Off 6:00pm-

9:00pm

Supervisor or Manager

Supervise and monitor the flow of production.

Secure the quality if the product being purchase.

Do the tabulating and daily recording of sales.

Ensures that employees are satisfied with their jobs.

Responsible for developing marketing strategies to advertise the products to

the public

Production Chief/Cook

In charge in all product preparation.

Maintain cleanliness and sanitation of the production area.

Checks all products as it leaves the production area and tabulates each

individual order or proportion of the product.

Cashier/ Service Crew

Receiving payment made by the customer

Provides fast, friendly and accurate check out services for our customers.

Itemize and total all customer order (per day)

Shall maintain harmonious relationship with customers.

D. Machinery/Equipment Requirement

La Germania SL 530 10w

Description

External Dimension, cm: 88 (h) x 54 (d) x 48 (w)

Oven Dimension, cm: 32 (h) x 42 (d) x 37 (w)

Oven Capacity: 49 liters

Features

Gas thermostat oven

3 Gas top burner with automatic piezo ignition

Enameled top cover panel

Porcelain enameled body

Baking Tools and Utensils

Cookie and Baking Sheets Cookie sheets are rimless, flat metal

sheets, perfectly designed for placing

rows of cookies. The long flat edges

allow you to slide cookies off the

sheet after baking.

Sheet Cake Pans The pan should be at least 2 inches

deep, and for ease in cleaning, look

for pans that have slightly rounded

inside corners. Square corners can

trap crumbsin the crevices.

Mixing Bowls Used for mixing, whipping creams or

egg whites, preparing ingredients,

raising breads, or just storing food in

the refrigerator.

Measuring Spoons Provide the most accurate measuring.

Dry Measuring Cups Dry measuring cups are used to

measure all dry ingredients such as

flour, sugar, and oats, also for

semisolid ingredients such as jam,

shortening, sour cream, and peanut

butter.

Liquid Measuring Cups All liquid ingredients, such as water,

milk, or juice are measured in a liquid

measuring cup.

Ruler For measuring pans, measuring rolled

pastry dough, cutting bar cookies into

uniform sizes, as a guide when

splitting cakes into equal layers, or

measuring 1 inch cuts for cinnamon

rolls.

Rubber or Silicone Spatulas Spatulas have many uses including

scraping batters down from the sides

and bottom of a mixing bowl,

spreading fillings, stirring stovetop

custards and chocolate while heating,

folding lighter ingredients into heavy

batters, scrambling eggs, and more.

Whisks Used to whisk or stir wet or dry

ingredients together, beating egg

whites or cream, stirring ingredients

as they heat in a saucepan and folding

ingredients together.

Wooden Spoons Won’t scratch nonstick pans, and

perfect for stirring almost anything,

including hot liquids on the stovetop.

Pastry Bag and Decorating Tips Used to pipe decorative borders of

icing or chocolate onto cakes and

cookies, or for pressing out small

cookies or chocolate shapes.

Cookie Cutters There are hundreds of cookie cutter

shapes available ranging from

Christmas, Thanksgiving, Halloween,

and Valentine’s Day shapes, along

with alphabets, numbers, animals,

stars, and flowers.

Rolling Pin A good rolling pin is essential for

rolling pie pastry, sugar cookie dough,

and bread dough.

Wire Cooling Racks For setting just-out-of-the-oven hot

baking pans to cool.Use when

drizzling icing or chocolate on top of

cookies, cakes, or pastries

Pot Holders and Oven Mitts A pot holder or oven mitt is a must

when removing hot pans from the

oven.

Apron Protective garment that covers the

front of the body. It may be worn for

hygienic reasons as well as in order to

protect clothes from wear and tear.

E. Raw Materials Requirement

Brown Sugar Flour

Baking Powder Butter

Eggs Vanilla

Salt Fresh milk

F. Plant/Factory Location

G. Plant Layout

H. Waste Disposal System

Garbage shall be disposed through the garbage collector. Garbage truck

collectors usually garbage daily and the trash should be disposed properly. The

business’ waste disposal is located at the backside of the store. Garbage will

compose of biodegradable and non- biodegradable with separate trashcans.

Water waste shall be disposed through drainage pipers installed in the premises.

The drainage pipers course the ways to the main sewerage system in the area.

Maintaining Hygiene Standards:

1. Make certain that the area allocated to storage is clear of foreign matter and

has been thoroughly washed and cleaned and dried appropriately.

2. The person responsible for the mopping routine must make sure that signage

is posted in good visibility to warn of wet or slippery floors, if need be.

3. An all-purpose chemical should be used each time you clean the store-

rooms. It is advisable to use mutton cloth to clean shelves etc. as opposed to

toweling cloths.

4. Ensure that there are no insect / pest infestations before you put new stock

on the floor / shelves.

5. Take care that the packaging of the goods to be stocked is in good condition

and that no leakage is evident. All items should be sealed.

6. Where items need to be refrigerated or frozen, ensure that the temperature of

the fridges always remains at constant–4 degrees Celsius.

7. In general, ensure that the standards you maintain in the storerooms are in

compliance with the Occupational Health and Safety Act for inspections,

which should take place at least quarterly during the year.

I. Quality Control System

Sweet Bliss Bakeshop believes that Quality Control is an ongoing process.

Employees in every department area are responsible for continual inspection

and maintenance to ensure that our facility, operational procedures related to

product quality, hygiene and sanitation meet or exceed industry standards. We

embrace new ideas, working together and setting higher standards.

SBB aims to having satisfaction to each customers that consumes their product.

Certain standard measures should be settled to ensure qualities of the product as

well as to service. Below is some way to provide quality control system:

Inspection of raw materials to ensure that no poor quality ingredients are

used.

Carrying out checks on the process to ensure that the weights of the

ingredients and temperature and time of baking are correct.

Inspecting the final product to ensure that no poor quality cookies and cakes

are sent to the consumer.

Proper sanitation Proper hygiene and cleanliness on the production (includes the proper attire

of the crews)

J. Production Cost

ITEM QUANTITY COST

Baking Oven

Cookie Sheets

Sheet Cake Pans

Mixing Bowls

Dry Measuring Cups

Measuring Spoons

Liquid Measuring Cups

Spatulas

Whisks

Wooden Spoons

Pastry Bag

Cookie Cutter

Rolling Pin

Wire Cooling Racks

Pot Holder and Oven

Mitts

Apron

TOTAL

V. ORGANIZATIONAL PLAN

A. Legal Form of Business

PARTNERSHIP

A partnership consists of two or more persons who bind themselves to contribute

money or industry to a common fund, with the intention of dividing the profits

among themselves. The most common example of partnerships is professional

partnerships, like in the case of law firms and accounting firms. Just like a

corporation, it is registered with the Securities and Exchange Commission (SEC).

A partnership, just like a corporation, is a juridical entity, which means that it has a

personality distinct and separate from that of its members. A partnership may be

general or limited. In a general partnership, the partners have unlimited liability for

the debts and obligation of the partnership, pretty much like a sole proprietorship.

In a limited partnership, one or more general partners have unlimited liability and

the limited partners have liability only up to the amount of their capital

contributions. Unlike a corporation, which survives even when a

member/stockholder dies or gets out, a partnership is dissolved upon the death of a

partner or whenever a partner bolts out.

B. Organizational Structure

Ma

General Manager

Finance Officer Marketing Officer Production Officer

Accountant OfficerKitchen Staff

Store Personnel

C. Qualification of Officers

General Manager

General Manager is primarily responsible for guiding employees in

achieving the goals and ambitions of the organization. They ensure that all

processes and practices are working in a proper manner. They discuss with other

members of the top management and devise any specific goals, which are to be

accomplished within a certain time period. As they oversee all processes, they have

to pay minute attention to monthly or quarterly functioning of each individual

practices. They need to hire well-experienced and efficient managers for handling

the operations of individual practices in a company. They need to train, guide and

assist the newly hired process managers, regarding handling daily processes and

employee performance.

General manager are required to conduct presentations to the higher

management pertaining to business, marketing, and advertising strategies, and all

other necessary aspects of the company processes. Communicating with clients and

attracting new projects to the company for execution and finalization are also

important general manager duties. Other job responsibilities include ensuring that

every individual department is giving their best possible outputs, and

recommending and devising any new policies that are likely to prove beneficial to

the goodwill of the organization. They also conduct quarterly, semiannual and

yearly general meetings for presenting the profits, gains and achievements of the

company.

Finance Officer

The financial officer is more than a bookkeeper who maintains accurate records of

an organization's business transactions and accounts. As a corporate officer, he is

primarily responsible for managing the financial risks associated with running an

organization. Although financial planning and supervision of recordkeeping are

among the key duties, he must report an organization's financial performance to the

company's chief leadership personnel, along with preparing budgets and financial

reports. Financial officer also analyzes industry trends, directs a company's

strategic financial planning, and is involved in short- and long-term planning.

Marketing Officer

A marketing manager performs many duties aimed at developing and

implementing the long- and short-term marketing strategies of his employer. The

broad scope of this task requires him to interact heavily with various departments

of his firm, including research and development, manufacturing, supply chain,

sales and, in some industries, legal and compliance. Depending on the size of his

organization, a marketing manager may also oversee a team of junior marketing

professionals.

Production Officer

A production manager is involved with the planning, coordination and

control of manufacturing processes.

A production manager ensures that goods and services are produced efficiently.

They ensure the correct amount is produced at the right cost and at the right level

of quality.

Account Officer

The main responsibility of an accountant officer is that it keep all the record

of the business transaction .he provide accurate and satisfactory data when it

needed for the top management accountant keep the chronological record of all the

transaction.