Shikhar Term paper

8/15/2019 Shikhar Term paper

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STUDY OF SALES PROMOTIONAL

STRATEGIES OF LEADING COSMETIC

BRANDS IN INDIA

SUBMITTED BY

SHIKHAR AILANI

B.COM(HONS.)

ENROLLMENT NO-A7004614051

U!"# $%&!'" *+

F'%, G%&!"

MR. DHARMENDRA PANDEY

A//. P#*"//#

ABS L%2

(TERM PAPER REPORT IN PARTIAL FULFILMENT OF THE AWARD OF FULL TIME

B.COM (HONS.) (2014-17)

AMITY BUSINESS SCHOOL

AMITY UNI3ERSITY UTTAR PRADESH LUCKNO

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AMITY UNI3ERSITY LUCKNO

CONFIDENTIALITY AGREEMENT

This AREEMENT is !"#$""% #h" &''i" &' #h" "*is#" A+i#, %i"si#, L/%&$ %

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Synopsis for Term paper

A 3&"# "3&# &% +/"#i%* s##"*i"s s" !, &+i%&s i% I%i .Di''""%# +"#h&s s"

!, #h" &+3%, #& !&&s# #h"i s"s % #& !"# #h"i &+3"#i#&s.

S#"%#s N+" SHIHAR AILANI

E%&+"%# N& A70041401

P&*+ B.COM (HONS.)

I%s#, O*%i;#i&%s %+" AMIT5 UNI?ERSIT5

A"ss AMIT5 UNI?ERSIT5 MALHOUR CAMPUS6 NEAR

MALHOUR RAILWA5 STATION 6 LUCNOW

E:#"% i"s N+" MR. DHARMENDRA PANDE5

C&%## D"#is9

M&!i"9 77021=4

E+i9 3%",1/&.+i#,."

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ACKNOLEDGEMENT

I $& i/" #& ":3"ss +, s3"i #h%/s &' '""i%* #& +, *i" MR. DHARMENDRA

PANDEY SIR $h& *" +" #h" *&"% h%" #& #, % & #his *&i&s 3&"# &% #h"

'#"&$ #h# i#i&%, h"3" +" i% &i%* &' %,sis % #h# I +" #& %"s#%

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S"&%, I $& s& i/" #& #h%/ +, 3"%#s % 'i"%s $h& h"3" +" #& 3"3" #h"

3&"# i% #his i+i#" #i+" '+".

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STUDENT CERTIFICATE

C"#i'i" #h# #h" "3&# is 3"3" !s" &% #h" s++" i%#"%shi3 3&"#

%"#/"% !, +" i% STUDY OF SALES PROMOTIONAL STRATEGIES OF

LEADING COSMETIC BRANDS IN INDIA %" #h" *i%" &' P&'"ss&

MR. DHARMENDRA PANDEY i% 3#i ''i+"%# &' #h" "8i"+"%# '&

$ &' "*"" &' Bh"& &' C&++"" B.C&+(H) '&+ A+i#, U%i"si#, 6

U## P"sh.

DATE9

SHIHAR AILANI MR.DHARMENDRA PANDE5 PROF. ?.P. SAHI

(STUDENT) (FACULT5 UIDE) (DIRECTOR. ABS)

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FACULTY CERTIFICATE

F&$" h"" $i#h #"+ 33" "3&# &% STUDY OF SALES PROMOTIONAL

STRATEGIES OF LEADING COSMETIC BRANDS IN INDIA s!+i##" !, SHIHAR

AILANI E%&+"%# %&. A70041401 s#"%# &' B.COM (HONS) =RD s"+"s#" (2014-2017)

This 3&"# $&/ is 3#i ''i+"%# &' #h" "8i"+"%# '& #h" "*"" &' Bh"& &'

C&++"" '&+ A+i#, U%i"si#,6 L/%&$ C+3s6 U## P"sh.

MR. DHARMENDRA PANDEY

A//. P#*"//#

AMIT5 UNI?ERSIT5

LUCNOW CAMPUS

UTTAR PRADESH

DECLARATION

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STUDY OF SALES PROMOTIONAL STARTEGY OF LEADING COSMETIC

BRANDS IN INDIA

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TABLE OF CONTENT

C8'9"# N%:"# T9& P'$" N%:"#

CHAPTER 1 INTRODUCTION

10-14

CHAPTER ; ANAL5SIN COSMETIC

INDUSTR51-21

CHAPTER < COMPAN5S PROFILE 22-27

CHAPTER 4 RESEARCH OBGECTI?ES

AND METHODOLO5 2

CHAPTER 5 CONCLUSION AND

BIBLIORAPH5

2@

INTRODUCTION

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SALES

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#ii#, &' &''"i%* s&+"#hi%*.

Th" "" & #h" +"h%is"s s33i" & +i%is##i&%s 'i%ish"s " i% i*h# &' %

&!#i%i%*6 % 33&3i#i&% & s&ii##i&%. Th"" is *&i%* &' #i#" (3&3"#, & 3&ss"ssi&%)

&' #h" #hi%*6 % #h" s"##"+"%# &' &s#. A "%" &%s 3&% &s# $hih h"

"%#hsis#i, *i"s "s3&%si!ii#, '& #hi%*. Th" "%"6 % #h" !," !, % *" ":"#"s

#h" " % i# is 'i%ish" 3""i%* #h" &++i#+"%# &' i%s#+"%#. A +% $h& &''"s

3&#s & +i%is##i&% i% #h" i%#""s# &' #h" +"h%# is /%&$% s s"s "3"s"%##i" &

s"s+%.

DIFFERENT TYPE OF SALES METHODS

A s" % #/" 3" #h&*h9

1. Di"# s"s i%&"s 3"s&% #& 3"s&% &%##

2. P&- '&+ s"s

=. A*"%, !s"

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• E"#&%i # i%#"h%*"

TECHNI=UES OF SALES PROMOTION

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REBATE- U%" i# s& s #& " #h" &"!%%" s#&/6 i#"+s " &''"" # s&+"

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"s#i#" s#"#h &' #i+".

DISCOUNT- U%" #his +"#h& #h" s#&+"s " &''"" 3&#s &% "ss #h% is#"

3i". F& ":+3"6 *ii%* is&%# &' =0 &% #h" s" &' Li!"#, Sh&"s.

REFUNDS- U%" #his s##"*,6 s&+" 3i"" &' #h" &s# &' % #i" is is&%#" #& #h"

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- &% "+&%s##i%* #h" %# !%" &' #h" i#"+ "s#i+#" 100-

PRODUCT COMBINATION- U%" #his +"#h&6 &%* $i#h #h" +i% 3&# s&+"

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COSMETICS

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MARKETING STRATEGIES

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"#i sh& % !" i*%&". I%-s#&" 3&+i&% % !" % "''"#i" $, #& i%#&i%* %"$

3&# '"#"s #& &%s+"s.

HISTORY OF COSMETICS

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O S+"i% +"% % i"s $"" 3"%#i, #h" 'is# #& ""&3 % $" i3s#i/6 &%

6000 ,"s *&. Th", s8sh" *"+s#&%"s % #ii;" #h"+ #& i+3&" #h"i 33"%"s6

"ss"%#i, &% #h" i3s % &% #h" ","s. As& &% =000 BC #& 100 BC6 i"s i% #h"

%#i8#" I%s ?", Ciii;#i&% &%%"#" " #i%#" i3s#i/ #& #h"i i3s '& '"

"&#i&%. A%i"%# E*,3#i%s "+&" " && '&+ 's-*i%6 0.01 i&i%"6 % s&+" !&+i%" +%%i#"6 ,"# #his && !&*h# !&# *"%i%" i+"%#. Li3s#i/s $i#h s3/i%*

i+3#s $"" # 'is# +" #ii;i%* 3""s"%# s!s#%" '&% s 3# &' 'ish s"s.

#h&s% ," & "is #h" "+3#i" &# #&+!s &' #h" A%i"%# E*,3#i% 3h&hs "

is&"". A&i%* #& &%" s&"6 ", " i+3&"+"%#s i%"9

• Kohl used by ancient Egypt as a protective of the eye kohl

• Castor oil used by ancient Egypt as a protective balm.

• Skin creams made of beeswax, olive oil, and rosewater , described by Romans.

• aseline and lanolin in the nineteenth century.

• !ivea in "#"".

Di%* #h" si:#""%#h "%#,6 #h" 3"s&% ##i!#"s &' #h" $&+"% $h& s" +/"-3

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"s3"i, #i&" '& +"%6 % +"% " i%"si%*, si%* #h"+.

12

https://en.wikipedia.org/wiki/Castor_oilhttps://en.wikipedia.org/wiki/Castor_oilhttps://en.wikipedia.org/wiki/Linimenthttps://en.wikipedia.org/wiki/Linimenthttps://en.wikipedia.org/wiki/Linimenthttps://en.wikipedia.org/wiki/Cream_(pharmaceutical)https://en.wikipedia.org/wiki/Beeswaxhttps://en.wikipedia.org/wiki/Beeswaxhttps://en.wikipedia.org/wiki/Olive_oilhttps://en.wikipedia.org/wiki/Rosewaterhttps://en.wikipedia.org/wiki/Vaselinehttps://en.wikipedia.org/wiki/Vaselinehttps://en.wikipedia.org/wiki/Lanolinhttps://en.wikipedia.org/wiki/Niveahttps://en.wikipedia.org/wiki/L'Or%C3%A9alhttps://en.wikipedia.org/wiki/L'Or%C3%A9alhttps://en.wikipedia.org/wiki/Eugene_Schuellerhttps://en.wikipedia.org/wiki/Liliane_Bettencourthttps://en.wikipedia.org/wiki/Nestl%C3%A9https://en.wikipedia.org/wiki/Elizabeth_Ardenhttps://en.wikipedia.org/wiki/Helena_Rubinsteinhttps://en.wikipedia.org/wiki/Max_Factorhttps://en.wikipedia.org/wiki/Revlonhttps://en.wikipedia.org/wiki/World_War_IIhttps://en.wikipedia.org/wiki/Est%C3%A9e_Lauder_Inc.https://en.wikipedia.org/wiki/Cosmetics#cite_note-16https://en.wikipedia.org/wiki/Concealerhttps://en.wikipedia.org/wiki/Linimenthttps://en.wikipedia.org/wiki/Cream_(pharmaceutical)https://en.wikipedia.org/wiki/Beeswaxhttps://en.wikipedia.org/wiki/Olive_oilhttps://en.wikipedia.org/wiki/Rosewaterhttps://en.wikipedia.org/wiki/Vaselinehttps://en.wikipedia.org/wiki/Lanolinhttps://en.wikipedia.org/wiki/Niveahttps://en.wikipedia.org/wiki/L'Or%C3%A9alhttps://en.wikipedia.org/wiki/Eugene_Schuellerhttps://en.wikipedia.org/wiki/Liliane_Bettencourthttps://en.wikipedia.org/wiki/Nestl%C3%A9https://en.wikipedia.org/wiki/Elizabeth_Ardenhttps://en.wikipedia.org/wiki/Helena_Rubinsteinhttps://en.wikipedia.org/wiki/Max_Factorhttps://en.wikipedia.org/wiki/Revlonhttps://en.wikipedia.org/wiki/World_War_IIhttps://en.wikipedia.org/wiki/Est%C3%A9e_Lauder_Inc.https://en.wikipedia.org/wiki/Cosmetics#cite_note-16https://en.wikipedia.org/wiki/Concealerhttps://en.wikipedia.org/wiki/Castor_oil


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TYPES OF COSMETIC PRODUCTS

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#&" %i 3&ish6 "," % 'i +/"36 3"+%"%# $"s6 &&" &%##

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&s+"#is.

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$#" & *" !s" % +, &%#i% &h& #& h"3 #h" 3&# s#, &%. Th", #"+3&i,

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$i#h % 33i#& !sh6 &"!6 & !" 33i" $i#h 'i%*". Li3 *&ss"s " i%#"%"

#& shi%" #& #h" i3s % +, #i%# &' &&6 s $" s !"i%* s"%#" & '&".

Li3 !+s " +&s# &'#"% s" #& +&is#i;" % 3"# #h" i3s. Th", &'#"% &%#i% SPF

3"#i&%.

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+&" "#i" &"*". S&+" '&+#i&%s " +"%# &%, '& #h" "," & &%, '& #h"

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% $ i%".

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Us, i8i6 "+6 & 3&$"6 s $" s +&s# ""%#, i*h# % ''', +&ss".

13

https://en.wikipedia.org/wiki/Human_skinhttps://en.wikipedia.org/wiki/Cream_(pharmaceutical)https://en.wikipedia.org/wiki/Cream_(pharmaceutical)https://en.wikipedia.org/wiki/Lotionhttps://en.wikipedia.org/wiki/Powder_(substance)https://en.wikipedia.org/wiki/Perfumehttps://en.wikipedia.org/wiki/Perfumehttps://en.wikipedia.org/wiki/Perfumehttps://en.wikipedia.org/wiki/Lipstickhttps://en.wikipedia.org/wiki/Lipstickhttps://en.wikipedia.org/wiki/Nail_polishhttps://en.wikipedia.org/wiki/Human_eyehttps://en.wikipedia.org/wiki/Colored_contact_lenseshttps://en.wikipedia.org/wiki/Colored_contact_lenseshttps://en.wikipedia.org/wiki/Colored_contact_lenseshttps://en.wikipedia.org/wiki/Hairhttps://en.wikipedia.org/wiki/Hair_coloringhttps://en.wikipedia.org/wiki/Hair_coloringhttps://en.wikipedia.org/wiki/Hair_sprayhttps://en.wikipedia.org/wiki/Gelshttps://en.wikipedia.org/wiki/Gelshttps://en.wikipedia.org/wiki/Deodorantshttps://en.wikipedia.org/wiki/Hand_sanitizerhttps://en.wikipedia.org/wiki/Hand_sanitizerhttps://en.wikipedia.org/wiki/Bubble_bathhttps://en.wikipedia.org/wiki/Bubble_bathhttps://en.wikipedia.org/wiki/Bath_saltshttps://en.wikipedia.org/wiki/Bath_saltshttps://en.wikipedia.org/wiki/Butterhttps://en.wikipedia.org/wiki/Primer_(cosmetics)https://en.wikipedia.org/wiki/Lipstickhttps://en.wikipedia.org/wiki/Lip_glosshttps://en.wikipedia.org/wiki/Lip_glosshttps://en.wikipedia.org/wiki/Lip_linerhttps://en.wikipedia.org/wiki/Lip_plumperhttps://en.wikipedia.org/wiki/Lip_plumperhttps://en.wikipedia.org/wiki/Lip_plumperhttps://en.wikipedia.org/wiki/Lip_balmhttps://en.wikipedia.org/wiki/Makeup_brushhttps://en.wikipedia.org/wiki/Makeup_brushhttps://en.wikipedia.org/wiki/Makeup_brushhttps://en.wikipedia.org/wiki/Sun_protection_factor#Sun_Protection_Factorhttps://en.wikipedia.org/wiki/Sun_protection_factor#Sun_Protection_Factorhttps://en.wikipedia.org/wiki/Concealerhttps://en.wikipedia.org/wiki/Foundation_(cosmetics)https://en.wikipedia.org/wiki/Facehttps://en.wikipedia.org/wiki/Facehttps://en.wikipedia.org/wiki/Human_skinhttps://en.wikipedia.org/wiki/Cream_(pharmaceutical)https://en.wikipedia.org/wiki/Lotionhttps://en.wikipedia.org/wiki/Powder_(substance)https://en.wikipedia.org/wiki/Perfumehttps://en.wikipedia.org/wiki/Lipstickhttps://en.wikipedia.org/wiki/Nail_polishhttps://en.wikipedia.org/wiki/Human_eyehttps://en.wikipedia.org/wiki/Colored_contact_lenseshttps://en.wikipedia.org/wiki/Colored_contact_lenseshttps://en.wikipedia.org/wiki/Hairhttps://en.wikipedia.org/wiki/Hair_coloringhttps://en.wikipedia.org/wiki/Hair_sprayhttps://en.wikipedia.org/wiki/Gelshttps://en.wikipedia.org/wiki/Deodorantshttps://en.wikipedia.org/wiki/Hand_sanitizerhttps://en.wikipedia.org/wiki/Bubble_bathhttps://en.wikipedia.org/wiki/Bath_saltshttps://en.wikipedia.org/wiki/Butterhttps://en.wikipedia.org/wiki/Primer_(cosmetics)https://en.wikipedia.org/wiki/Lipstickhttps://en.wikipedia.org/wiki/Lip_glosshttps://en.wikipedia.org/wiki/Lip_linerhttps://en.wikipedia.org/wiki/Lip_plumperhttps://en.wikipedia.org/wiki/Lip_balmhttps://en.wikipedia.org/wiki/Makeup_brushhttps://en.wikipedia.org/wiki/Sun_protection_factor#Sun_Protection_Factorhttps://en.wikipedia.org/wiki/Sun_protection_factor#Sun_Protection_Factorhttps://en.wikipedia.org/wiki/Concealerhttps://en.wikipedia.org/wiki/Foundation_(cosmetics)https://en.wikipedia.org/wiki/Face


14/28

F&%#i&% 3&i"s &"*" '&+ sh"" #& '. F&%#i&% 3i+" % !" 33i"

!"'&" & '#" '&%#i&% #& &!#i% s+&h" 'i%ish. S&+" 3i+"s &+" i% 3&$" &

i8i '&+ #& !" 33i" !"'&" '&%#i&% s !s"6 $hi" h" 3i+"s &+" s

s3, #& !" 33i" '#" #h" '&%#i&% #& h"3 #h" +/"-3 s# &%*".

• F" 3&$" s"#s #h" '&%#i&%6 *ii%* i# +##" 'i%ish6 % #& &%" s+ '$s

& !"+ish"s. Ti%#" '" 3&$"s +, !" $&% &%" s i*h# '&%#i&%.

• R&*"6 !sh & !sh" is h""/ &&i%* #& !i%* &# #h" && i% #h" h""/s %

+/" #h" h""/!&%"s 33" +&" "'i%". R&*" &+"s i% 3&$"6 "+6 % i8i

'&+.

CHAPTER -;

ANALYSING COSMETIC INDUSTRY

PRODUCTS AND SER3ICES

PRODUCT SEGMENTATION SHARE

Hi && 22

C&& &s+"#is 1

S/i% " 1

B#h % sh&$" 1=

F*%"s @

M"%s &&+i%* 7

O h,*i"%" 7

S% "6 %i " Q !!, "

D"&%#s 4

SEGMENTATION AND TARGET OF COMPANY OF A

COSMETIC COMPANY

14

https://en.wikipedia.org/wiki/Face_powderhttps://en.wiktionary.org/wiki/Special:Search/mattehttps://en.wiktionary.org/wiki/Special:Search/mattehttps://en.wiktionary.org/wiki/Special:Search/mattehttps://en.wikipedia.org/wiki/Rouge_(cosmetics)https://en.wikipedia.org/wiki/Cheekshttps://en.wikipedia.org/wiki/Zygomatic_bonehttps://en.wikipedia.org/wiki/Zygomatic_bonehttps://en.wikipedia.org/wiki/Face_powderhttps://en.wiktionary.org/wiki/Special:Search/mattehttps://en.wikipedia.org/wiki/Rouge_(cosmetics)https://en.wikipedia.org/wiki/Cheekshttps://en.wikipedia.org/wiki/Zygomatic_bone


15/28

STP

Segment Middle and upper class

Target Group 18-35 year old female at mass market

Positioning Makes you more beautiful it! subtle care

M'#" A',/&/ S%'#

Th" &s+"#is +/"# *"$ !, &" 1 !ii&%. (A #" &' ..) A +& '#& i% #h" *&$#h

&' #his s"*+"%# $s #h" i+3# &' %ih" i%"s $i#h s3 3&si#i&%i%*. C" iisi&%s !"#$""%

#"*&i"s " !"&+i%* !". Th" S3 #h"+" %&$ #&h"s &% i#, 3&#

#"*&i"s. A&+#h"3, hs *i%" +i%s#"+ "3#%" % is 3"s"%# i% 3&#

#"*&i"s. A #"*&i"s (":"3# M"%s) ":3"i"%" *&$#h. 1@@@ s"s % *&$#h !,

#"*&, !&/" &$% s '&&$s9

S"s &$#h M/"# Sh"

S/i% C" 61 =.40 2.00

C&& C&s+"#is 617= .@0 =1.00

F*%" =6=4 1.40 17.00

B&, % B#h =64@ 7.0 17.00

M"%s Li%" 1647 -2.0 7.00

T 20604 .0 100.00

Wi#h #h" "% *& &' #his i%"s#i*#i&% $" " &%"%##i%* ":si", &% #h" '"+"

!si%"ss s"#&. I% #his $, & 3"%#i i"%#s !s" ($i#h #h" "% *& &' "#i%*

3&"#i&%s) &"s ":" %, +"s"+"%#s & 3&"+"%#s '& +" s#&+"s. W" h"

#ii;" #h" "+&*3hi "3&# '& s3 *&"s i"#" !, s3 $""/ '#" $""/ s 3"+is"

'& & 3"s+3#i&%s. Bs" 3&% #his "i"$ #h" s3 *&" is &"$h"+i%*, '"+" ()6

&+3ish" (4 $"%# #& sh&&)6 % &ss"s 3, ""s (2 *i% % ":#, =6000<

=2 3&" i% #h" +i" &' =6000 % 746@@@ % 42 8i" &" 76000).

15


16/28

U#ii;i%* #his "+&*3hi s #h" 3"+is" '& & 3hi&s&3h, $" " #& & 3"%#i i"%#

!s" $i#h #h" &+3%,i%* 3+"#"s9 W&+"% $i#h s&+" sh&& !"#$""% #h" *"s &' 2

% . W" #, "" i"s $i#h %& sh&&6 i"s s&+"$h"" &% 1 % 26 i"s

+&" #h% % #h" $h&" +" 3&3". I# is ss"ss" #h# #h" '"+" 3&3" $i

""&3 # #" &' .1 ,", '&+ 2000 #& 202. This i%'&+#i&% is '& #h" $h&"

S##"s. O' #h" ==6426000 i"s s3&/" #& !"#$""% #h" *"s &' 2 % $h& $"%# #& sh&&6

2@62@=6000 (7) i" i% +& i#i"s

LEADING COSMETIC BRANDS

C&s+"#is " s&+"#hi%* $hih h" !"&+" % i%#"* 3# &' $&+%s 'shi&%

s##"+"%#. Th", % &%, +%*" #& +&'*" h" '$s !# s& "%h%" h" '"#"s.

ASSOCHAM 3"3" "3&# i% 2012 &% I%is &s+"#is +/"# % sh&$" #h# i# hs

!""% *&$i%* # % %% 3" &' 20. I% 201= #h" I%i% &s+"#i i%s#, is " #

2@6000 &"s. Th" '&&$i%* is# #i"s #& 3#" #h" i&s !%s #h# " 3&3 +&%*

#h" &%s+"s " #& i''""%# "s&%s %*i%* '&+ !"i%* "&%&+i6 & !"i%* &*%i &

!"i%* +" 3 &' s3"i& i%*"i"%#s.

LAKME

L/+" is "3#" I%i% !% $hih is &$%" !, U%i"". Th" &+3%, is h"" !, M

A%i Ch&3 $h& is #h" CEO &' #h" &+3%,. L/+" $s '&%" i% #h" ," 1@2 !, GRD

T#. I% 1@@ #h" T# *&3 "i" #& s" &'' i#s s#/" i% L/+" #& Hi%s#% L""

Li+i#". L/+" $s s& %/" # 47#h s &%" &' #h" +&s# #s#" !%s i% I%i &i%*

#& Th" B% Ts# R"3&# i% 2011. This !% s& s3&%s&s #h" L/+" Fshi&% W""/ (LFW)

#$i" ,". I# s& %h" #h" L/+ P"'"# Ri%" % L/+ ","&%i / $hih

*i%" si*%i'i%# +/"# sh". I% #h" 'i%%i ," 20126 Hi%s#% U%i"" Li+i#" h is" i% 3&'i# !"'&" #: % i%#""s# &' !&# 2=.

BIOTI=UE

Bii8" $s %h" !, ?i%i# Gi% i% #h" ," 1@4. This !% s& +%*"s #& s#% &#

i% #h" $& &' h"+i-!s" &s+"#is s i# &"s%# &%#i% %, #i'ii 3"s"#i"s &

s,%#h"#i '*%"s. Th" i%*"i"%#s s" " ":##" %#, '&+ h"!s. M&"&" #h"

h"!s3%#s s" '& ":##i%* $ +#"i " s& +&%i#&" '&+ i#s %s"%# s#*" h"%"

#h" "% 3&# is &*%i.

16


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MAYBELLINE

Th" M,!"i%" C&+3%, $s '&%" !, T&+ L," Wii+s i% 1@1. Th" &+3%, !"*%

3&#i&% '&+ i#s 'is# 3%# i% Chi*& % 3&" M,!"i%" C/" Ms i% 1@17-

#h" 'is# +&"% "," &s+"#i '& "",, s". Th" &+3%, $hih $s s##" &'' s

s+ '+i, &$%" !si%"ss is %&$ %+!" &%" &s+"#is &+3%, i% A+"i % is

*&$i%* 3i, &ss #h" $&. M,!"i%" N"$ 5&/ I%i is 3&3 &s+"#i !% i%

I%i $i#h $i" 3"s"%" i% +&s# i#i"s % +"#&3&i#% "s #h&*h "#i s#&"s

SHAHNA> HUSSAINThis !% $s '&%" i% #h" 1@70s !, Shh%; Hsi%. I% #h" ," 200 sh" $s $"

#h" P+ Shi. This !% s& #i"s #& h%"ss #h" %# *&&%"ss &' A,". C"%#,

i# hs &% =0 3&#s s3" &# &" i''""%# #"*&i"s i/" s/i%6 hi6 +/" 3 "#.Th" !% i+s #h# i#s USP is #h" h $&/ &%" &% "s"h s& #h# #h" 8i#, &' #h"

3&# is &' s3"i& *".

RE3LON INDIAA+&%* #h" i%#"%#i&% 3,"s i% #h" &s+"#i s"*+"%# i% I%i6 #h" 'is# &%" #& %h

$s %&%" h" #h% R"&% i% 1@@. I# h33"%" " #& #h" &!&#i&% !"#$""% U+"sh

M&i &%* $i#h R"&% P# L# i% 1@@4 . Pii%* is &%" '& #h" +i-"" &%s+"s s i#

%"i#h" #&& hi*h %& #&& &$ 3i". Th" &+3%, &$%s 33&:i+#", 20-2 &' #h"

&+"s#i && &s+"#i +/"# sh".

MAYBELLINEI# $s %h" $, !/ i% 1@1 !, T.L. I# $s #" 8i" !, LO" % i% I%i i# $s

%h" !, i#s s!sii,6 LO" I%i. O%" &' #h" +& '#&s #h# h" h"3" #his

!% #& " i#s %ih" is !"i%* "s&%!, 3i" i% s3i#" &' hi%* % i%#"%#i&% 33".

Th" M,!"i%" C&&ss %*" $s h*" hi# i% I%i $hih +" #h" !% +&" 3&3.

HIMALAYATh" Hi+, D* C&+3%, $s '&%" i% #h" ," 1@=0 !, M. M. M% $h& h

isi&% #& +/" A," "ssi!" #& #h" $&. Hi+, hs !""% !" #& 3#"%# i#s

s%s""%6 U%"-E," C"+6 A%#i-A%" %*" % Hi L&ss "+ +&%* h"s '&+ #h"

U%i#" S##"s P#"%# % T"+/ O''i". Th" !si%"ss &' Hi+, i% I%i &%#i!#"

0 &' #h" !%s s"s &' Rs 16 200 &"s i% 2011. Hi+, is s& #h" &$%" &' #h"

3&3 '" $sh JPi',i%* N""+ $hih is ", 3&3 i% &%#, i/" I%i $h"" 3&!"+s i/" %" % *"s, s/i% " $i"s3".

17


18/28

TIPS TO ATTRACT REATAIL BUYERS

ORD OF MOUTH ALAYS ORK- This is "'i%i#", #h" &"s# '&+ &'+/"#i%* % "#isi%* s" !, !si%"ss"s si%" #h" $& !"*%. Whi" i# +, !i%*

s&$" "s#s #h% i& & #""isi&%6 i# s#i $&/s ", $" !"s" 3"&3" " !"&+i%*

i%"si%*, ss3ii&s &' 3i "#isi%*6 I s#i #hi%/ $&-&'-+&#h "+i%s &%" &' #h"

+&s# #s#" +"#h&s i% #h" $& #&,.

Wh"% s#&+" is h33, % s#is'i" $i#h 3&# & s"i"6 #h""s %# h+%

#"%"%, #h# #h", " i/", #& sh" #his ":3"i"%" $i#h 3"&3" i% #h"i i" &' #s# %

i%'"%" '+i,6 'i"%s6 &"*"s6 %"i*h!&s % s&+"#i+"s6 s#%*"s.

?FREE@ ORKS LIKE MAGIC- Everybody loves free stuff.

ii%* $, s&+" &' ,& 3&#s % s"i"s '& '"" &"s #h"" ", 3&si#i" %

i%#""s#i%* #hi%*s '& ,& s+ !si%"ss. Fis#6 i# "#s 3"&3" &# #h"" /%&$ #h# ,& ":is#.

S"&%6 i# *i"s ,& h%" #& 3&" #h" " &' ,& 3&# & s"i" % sh&$ #h# i#

", $&/s. Thi6 i# 3&i"s ,& '#" s#&+"s $i#h is/-'"" $, #& #, &# ,&

3&#s & s"i" $i#h&# s3"%i%* %, +&%",. A% i' s#&+"s 'i% " i% ,&

3&#s & s"i"s6 #h", $i !" $ii%* #& 3, +&%", '& i#.

OFFERS DISCOUNTS AND DEALS-Gs# i/" '"" s#''6 is&%#s % "s$&/ $" #&&. Th", " %h" "#i" % &$ &s# $, #& ### +&" s#&+"s #& ,&

!si%"ss.

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#& !, +&" 3&#s & s"i"s #h% #h", i%i#i, 3%%". Th", &" #& J#/" #h"

&33&#%i#, !"s" #h" s+" 3&#s +, % !" s& h"3 #&+&&$. O''"i%* "s %

is&%#s " s& 3&$"' $, #& 3!iis" ,& !%. Th"" " %&$ &3" &' "

$"!si#"s i% A'i #h# "#is" *"# "s #& "-h%*, s#&+"s &% i, !sis.

START A CONTEST-E",!&, &"s #& $i%. I#s % s# $,s !&# #h" 3i;",& $i%6 i#s #h" #hi &' *"##i%* /, & !"#i%* h" 3"&3". E"% #h&*h +%, &' #h"+

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+/" '&+ s"i%* ,& 3&#s i%* #h" &%#"s# %% &" #h" &s# &' %%i%* i#.

18


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HA3ING A EBSITE-As "s# &' #h" h*" i%'"%" &' #h" i%#"%"#6 & $& is%&$ +&" &%%"#" #h% "" !"'&". M&s# 3"&3" si+3, s" #h" i%#"%"# %&$,s $h"%

#h", $%# #& 'i% 3&# & s"i".

Wi#h #h" s3" &' +&!i" 3h&%"s &ss +%, 3#s &'6 i# is "si" % +&" "''"#i" #&

s"h &&*" '& i%'&+#i&% #h" #h% s/ #h" %""s# h+% !"i%*.

PROMOTIONAL STATEGIES ONED BY COSMETIC COMPANIES

M'#"&$ D"&"/ & Y%# B%/&"// P,'

O' #h" #"*&i"s #h# &+3is" ,& !si%"ss 3%6 ,& +/"#i%* % s"s s##"*,

s""s s #h" !/!&%" '& %hi%* ,& 3&# s"ss', i%#& #h" +/"#3". i"

#h&*h# #& ,& +/"# 3"%"##i&% s##"*, -- &+3isi%* *&$#h6 is#i!#i&% h%%"s %

&++%i#i&%s6 i%i%* %, 3!i "#i&%s -- 3i& #& %hi%* ,& &s+"#i 3&#.

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3/*i%*6 !%i%* % 3&# 3&si#i&%i%*.

C#"'&" P''$&$

C"#i" 3/*i%* is % i+3&#%# &+3&%"%# #& ,& +/"#i%* s##"*, #h# 3#"s #h"

&" &&/ % '"" &' ,& 3&#. 5& &s+"#is 3/*i%* s& % *& &%* $, i%

!%i%* ,& !si%"ss. E#s,6 $"!si#" $h"" s+ !si%"ss &$%"s % s" h%+"

3&#s i%i%* &s+"#is6 "+3hsi;"s #h" i+3&#%" &' "#i" 3/*i%* #& +/" #h"+&s# &' ,& s"s 3"%#i. Us" i%%&#i" +#"is sh s $&&6 "," !&6 "

& ""#. A s &' ,"s % "+!"ish" "#is sh s i!!&%s6 '3s6 !##&%s & '!i

&s. A$,s i%" ,& &*& &% 3/*" "si*%s %6 i' #h" 3/*" $%#s i#6 &+3%,

i%'&+#i&% sh s ,& $"!si#" & 3h&%" %+!" .

Branding

As ,& &%#i%" #& "'i%" ,& +/"#i%* i"#i"s6 !%i%* %#, &+"s i%#& 3,.

B%i%* is #h" "+i&% !"hi% ,& 3&# -- i% "ss"%"6 i#s #h" &%s+"s 3""3#i&% %

'""i%* #&$ ,& !%. i" #h&*h# #& ,& !% 3"s&%i#,6 &%"3# #h# B"s+"

19

http://www.smallstarter.com/browse-ideas/technology-and-telecoms/mobile-phone-businesses/http://www.smallstarter.com/browse-ideas/technology-and-telecoms/mobile-phone-businesses/http://www.smallstarter.com/browse-ideas/technology-and-telecoms/mobile-phone-businesses/


20/28

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s#i/ i% #h" &%s+"s +i%.

B% 3"s&%i#, i%"s #h" &&/ % '"" &' ,& !si%"ss6 +& s#%i%*6

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&' && % "si*% #h# 33"s #& ,&%*" "+&*3hi $i#h s+"s % #":#"s #h# "

i*h# % i,. L%hi%* :, 3&# i+" # % &" "+&*3hi sh& h"

#i#i&%6 &3"%# '"" $i#h ih" '*%"s % #hi/"6 '" #":#". Th"s" '#&s "

#& ,& &s+"#i !% 3"s&%i#,6 % "ss"%#i &+3&%"%# #h# "s #& 3&# 3&si#i&%i%*

i% #h" +/"#3".

Product Positioning

T/" ,& +/"#i%* i"#i"s s#"3 '#h" !, ;"&i%* i% &% ,& &" "+&*3hi %

+/"#i%* #& #h"+. S+ !si%"ss"s % $&/ #& ', %"s#% #h"i &" s#&+"s !,

si%* &%i%" +/"#i%* #&&s i/" &&*" A%,#is6 % i%#"#i" #&& #h# "#is h&$ ,&

$"!si#" is !"i%* s"6 i%i%* i%&+i%* s"h #"+s. F& i%s#%"6 #h" s"h >!"s# &i-'""

'" $sh '& %"K $& i/", i"%#i', ,&%*" i"%"6 $hi" #h" /",$& >h,&%i

i %i*h# +&is#i;"K +, i%i#" +#" "+&*3hi. %&$i%* $h& is !,i%* "h

3&# &' ,& &s+"#is i%" &3"%s #h" && #& hi*h,-"''"#i"6 s"*+"%#" "#isi%* -- %

"ss"%#i &+3&%"%# #& ,& &" +/"#i%* s##"*,.

CHAPTER- <

COMPANY PROFILE

T.L. Wii+s '&%" Th" MA5BELLINE C&+3%, i% 1@1 % i%#&"

MA5BELLINE C/" Ms i% 1@17 s #h" 'is# +&"% "," &s+"#i #& !" 3&" '&

"",, s". Th" 'i+ % !% %+" MA5BELLINE $s &3#" i% h&%& &' his &"s#

sis#"6 M!"6 '&+ $h&+ h" &i*i%, ""i" #h" i" &' 3&i%* % "s,-#&-s" 3&#

#& /"% #h" ","sh"s $hih & !" s& &++"i,. MA5BELLINE %&$ &3"#"s s

s"3#" iisi&% $i#hi% LO USA6 I%.

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C/" +s $s &i*i%, "#is" % s& ":si", !, +i. I# $s ""i" s& $"

!, #h" *"%" 3!i #h# $&+"% s##" s/i%* '& i# i% * s#&"s. Th" MA5BELLINE

s"ss s#&, i%# ", s## %#i +s 'is# 33"" i% #h" %#i&%s i"#, s#&"s. I%

S"3#"+!" 1@=26 s3"i 10-"%# 3/*" &' M,!"i%" +s $s "si*%" '& s" i%

#h"s" s#&"s. Th" s!s"8"%# s"ss &' #his 3&# hs !"&+" "*"%6 ","!&$ 3"%is+" &%* '"$ ,"s #". E,"!&$ 3"%is $"" #h" %# '&&$-3 #& #h" s&i

+s s #h" &+3%,s s"&% "," &s+"#i. E," sh&$s &' i&s sh"s $"" "

i% #h" 1@20s % h" i%"s" i% 3&3i#, % *"%" s*" ," '#" ,".

I% F"!,6 1@@6 M,!"i%" $s 3hs" !, LO6 I%. % #h" &+3%, h"8#"s

$"" s!s"8"%#, +&" #& N"$ 5&/ Ci#,. I% i#i&% #& "s#!ishi%* MA5BELLINE s

&& #h&i#,6 "#i%* #"h%&&*i, %" 3&#s !"+" &+3%, 3i&i#,.

Si%" #h"%6 #h" i%%&#i&% hs !""% %&%s#&3. O%" &' +,!"i%" !i**"s# s"ss s#&i"s is #h"

i%#&#i&% &' #h" E:3"ss Fi%ish Fs#-D, Ni E%+" i% 1@@7. I#s "", $&+%s "+

&+" #" %i "%+" #h# *&"s '&+ $"# #& s"# i% &%" +i%#" E:3"ss Fi%ish Fs#-D, Ni E%+" is #h" %+!"-&%" !"s# s"i%* %i "%+" &% #h" +/"# #&,. Ai#i&%

E:3"ss 3&#s s&&% '&&$" i%i%* E:3"ss Li3s#i/ J% Li%" i% O%"6 ?&+ E:3"ss

Ms % E," E:3"ss Li8i E,"i%".

SWOT ANALYSIS

SOT A',/&/

S#"$8

1. M,!"i%" hs #h" #&3 "s"h % ""&3+"%# #"+s %

"s&"s #h&*h #h"i 3"%# &+3%, LO"

2. Th" M,!"i%" hs &"#" i+*" &' hi36 i%#"i*"%#6 s#,ish% h+i%*

=. S#&%* +/"# 3"%"##i&% % !% &,#,

4. L&$ 3i"s " #& &$ &s# &' 3&#i&%

.Di''""%# "si&%s &' 3&# " 3&" '& "h &%#,

"'"// 1.D"s3i#" !"i%* 3&3 !%6 &s+"#is i%s#, hs i%#"%s"

&+3"#i#i&% % h"%" i+i#" +/"# sh"

2. S&+"#i+"s &s+"#i 3&#s &%# si# 3"&3" $i#h s"%si#i"

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s/i%

O99#%&

1.S##" &' # "s"h "%#"

2.Usi%* /%&$ h&$ '&+ L&" *&3

T8#"'/

1.P"&3" " 'i #& '&&$ #h" #"s# 'shi&%

2.Hi*h #"h &+3"#i#& '#&i"s

=.Wi" %*" &' s!s#i##"s

R"/%,/ '8&""! : M':",,&" N"2 Y# I!&'

This +3i*% h ""i" #"+"%&s "s3&%s" '&+ #h" &%i%" &++%i#,. Th"

&+3%, ""i" +&" "%**"+"%#s % i%&"+"%#s '&+ '%s % '&&$"s &% +&

s&i +"i %"#$&/s. H"" " #h" +& hi""+"%#s &' #his +3i*%. Th" F"!&&/ '%

&%# h "h" &" 2.1 +ii&%.

• E%" *&& "s3&%s" '&+ #h" 5&T!" i"& "#" '& 3&+i&% 33&s".

• R""i" +&s# 2606000 i"$s $i#hi% #h" 4 ,s &' #h" %h.

• Th" T$i##" hsh#* iss S&%* $s s"ss' +3i*% % #"%" i% I%i.

• Th" &+3%,s T$i##" h%" M,!"i%" I%i h "#" % i+3# i% #h" !%

" % #"%" i% M+!i.

• T '&&$"s &% T$i##" h +&" !&" 4200.

O" 000 *is h 3#ii3#" i% #h" +3i*% % &%#i!#" #& #h" s&%* $i#h #h"i /iss"s

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INTRODUCTION TO COMPANY

Th" &*%i;#i&% Ls H"!s L#. $s s"# 3 #$& ""s !/ i% #h" ," 1@@= !, +

Pssi. This !% +%*"s ss"+!i%* % &''"i%* &' i''""%# s&#s &' !"#, " 3&#s.

Th" %&$% i%&3&#"s '" h"+is6 s%s""%s6 $i%#" "6 hi &is6 % sh+3&&s.

Pssi /%"$ #h" si*%i'i%" &' *&& !%i%* % "i'i" his i#"+s "+"*" i% &%'i*#i&%.

H" i/"$is" " his i#"+s %& "ss #h% 10-1 &$" #h% #h" &%#"+3&, !%s i% #h"

'*+"%#. Th"% *i% h" &"s%# #hi%/ +/i%* #"+"%&s &%s+3#i&% &% 3&+i%*.

Ls H"!s L# C&+3%, hs s&+" ":3"#is" i% "#i%* !"#, " 3&#s #h# i+ #&

h" A," % i% i#i&% h&+" *&$% *&&%"ss. Th" !% %"s #h"i i#"+s !,

"#i',i%* #h"i USP #& !" % +*+#i&% &' &%"%#i&% i%'&+#i&% &%*si" ##i%*

"*" i%%&#i&%. Th", 3# s#&/ i% +/i%* #ii;#i&% &' h&+" *&$% 'i:i%*s % +/i%*

#h"i i#"+ $i#h&# &+3&% !s"6 +%'#" !"#, " 3&#s. This !% is

i/"$is" "%#i", *i%s# #h" +"i"ss &#i%" &' "#" #"s#i%*. Ls H"!s L#. is

""&3i%* # #" &' =-40 ,".

s H"!s is I%is ii%* %&+ !"#, " 3&#s &*%i;#i&%. C&%s&i#i%*

%#i8#" sh"$%"ss '&+ #h" ?"s $i#h 21s# "%#, i%%&#i&%6 $" &''" s&3" &' +&"

#h% 20 h"#h, s/i%6 hi &%si"#i&%6 s% " % +/"-3 i#"+s '& #h" "#i % ":3"#

+/"#s. I%i is %"s#&& "",$h"" #h&*h&# #h" $& '& h" ih !%%" &'

"s#&#i" % "+"i h"!s % '& #h" 6000 ," & i%"s#i*#i&% &' A," #h#

3#i"s #h" s" &' #h"s" h"!s "8#",. A'#" %+"&s ,"s &' "' ":+i%#i&% $"

#h&*h# &' ":3"i+"%#, "#" i#"+s #h# 3&" #h" s+" 3!" i+3#6 i% sh&#"

#i+" % $i#h +&" $% &# "%i%* i+3#.

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W" h" 'i#h i% "''"#i", si%* h&+" *&$% 'i:i%*s #h" #h% s!s#%" !s"6

+%'#" % !!&s "#" #i" +/"3. O ":#"%si" i"#, &' &+3"h"%si"

+"ii% s"i"s % i+3&"+"%# i#"+s #h #h" i++#"%"ss &' %#" % #h" 8i#,

#h# i"s i% #h#. Wh"% $" !"*% i% 1@@= %" #h" i"#i&% &' M. + Pssi6 #h"

":""%" i#"+s +/"# i% I%i $s # % ", s#*" A," s#i h%# i%"s" !%"s #h" "%h%#" ":3"# /", #& +*%i'i"%". I% #his $, & i#"+s &% #h"% $"" '& '"

% $"" i#i&%, "#" %" &%## i% +&" #h% 1 %#i&%s.

B" #h# s i# +,6 !, 2006 '&#" !, #h" "+i&% s*" i% #h" I%i% +*%i'i"%" +/"#6

$" '"# #h" #i+" h $%# s #& +&" & "%#" #& #h" & !si%"ss s"#&6 $hih &" s

#& &''" & i#"+s &ss #h" %#i&%. Eh &' & i#"+s &%#i%s +i: &' &%"%##"s &'

i"s" h"!s #& s""6 "3"#" % i+3&" #h" '"6 !&, % hi. W" #/" '#" s#i#

ss"+!i%* 3&""s &i%* #& MP (&& M%'#i%* P#i"s) % h" "%"

#h" ISO @001 (2000) ''i+#i&% s&.

A & *"%"#i&% '+"$&/s " i!" #& s#i%*"%# 8i#, h"/s #& *%#"" +&s#

%"$&#h, 8i#, i#"+s #h# +#h & s3ss %i"s %&+s. W"&+" #& '""ss %"$

%i"s" &' &++&% +*%i'i"%".

HISORY OF LOTUS HERBALS

Ls H"!s L#. $s s"# 3 i% 1@@= % i# is "%**" i% #h" !si%"ss &' +%'#i%* %

s"i%* i&s /i%s &' '" "%s"s6 $i%#" "6 s%s""%s6 hi &is6 % sh+3&&s.

Ls H"!s L#. is &%" &' #h" +& FMC &+3%i"s i% I%i. Th" 3&#s #h# "

+%'#" !, #h" &+3%, " ,"i % h"!. Th" &+3%, hs ""&3" i#s

"%#i" %*" &' 3&#s !, !i%*i%* #&*"#h" %i"%# ?"i $is&+ % #h" #"h%&&*,.

Ls H"!s L#. '&&$s s#i# 8i#, &%#& +"s"s % #his hs "%s" #h# i#s

3&#s " &' i%#"%#i&% s#%s. Th" &+3%, 8i" 1 sh" &' #h" 100 &"

h"! &s+"#is +/"# &' #h" &%#,6 s 3" "&s &' A*s#6 2002. Ls H"!s L#.

":3&#s i#s 3&#s #& i&s "*i&%s &' #h" $& sh s US6 U6 G3%6 S&#h A'i6

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U.A.E6 % W"s# Asi. Th" Chi+% Q M%*i%* Di"#& &' Ls H"!s L#. is M

+ Pssi.

MARKET RE3IE

C&s+"#is " "*" s :, i#"+s i% #h" 3s#. N&$,s6 &s+"#is h" !""% 3,i%*

% i+3&#%# &" +&%* &%s+" *&&s i% H&%* &%*. F& &%s+"s6 &s+"#is h"

!"&+" &%" &' & i, 3&#s. C&s+"#is " %& &%*" #h" :, i#"+s6 !# h"

!"&+" %""ssi#i"s '& '"+" &%s+"s i%s#" . Th", " %& &%*" s# s"' % 3"s%#

3&#s6 !# h" !"&+" %""ssi#i"s. F& 3&"s6 &s+"#is h" !"&+" &%" &' #h"

+&s# 3&'i#!" 3&#s $i#h h*" % s#&%* +/"# '& i#. C&s+"#is i%s#, is %&$

s#&%* % i!%# +/"# i%&i%* !ii&%. F"+" s#&+"s !"#$""% #h" *"s &' 1-40

h" hi*h i%#""s# i% &s+"#is 3&#s. Th""'&"6 i# $s &%" &' #h" '"$ s"#&s "'#

%s#h" !, #h" "&%&+i &$%#%. F"+"s *" 1-40 is hi*h 3&3#i&% *&36

sh&$i%* #h" *" +/"# si;" '& &s+"#is. Th" &s+"#is i%s#, is s#&%* +/"# s

&%* s #h", s33&# i#. M&"&"6 #h" *" %*" &' 3"&3" i%#""s#" i% &s+"#is is $i"%i%*

#& !h #h" ,&%*" %6 $i#h #h" i"si'i" 3&# ""&3+"%#6 #h" &". C&s+"#is

i%s#, is % &%, s#&%* +/"#6 !# s& *&$i%* i% s#"%*#h ,"-&%-,". I# is hi*h

+&%# &' +&%",6 $hih +, !" *"# 3&3&#i&% &' #h"i i%&+"s. S&+" 1 &' #h"

"s3&%"%#s6 #h" &+i%%# s3"%i%* !/"#6 si #h", s3"%# &" 00 +&%#h &% !"#, "

3&#s. This 'i%i%* $s +&" si*%i'i%# $h"% "'#i&%, "%i&%+"%# $s &%si"".

PRODUCT FEATURES

C&+3%i"s " &%#i%&s, ""&3i%* %"$ 3&#s $i#h i%%&#i&%s i% "s3&% #& #h"

+/"# %""s. A %"$ % 3&3 ""&3+"%# i% && &s+"#is hs !""% #h" "#i&% &'

>s#,-&%K 3&#s $hih " &%*" s#i%* Th" >s#,-&%K !"%"'i#s h" !""% " #& +&s#

s&#s &' && &s+"#is i%i%* i3s#i/s6 "," sh&$s6 +ss6 %i 3&ish"s % i3

i%"s. Th" s#,-&% 3&#s 3&i" &%s+"s $i#h &%"%i"%"6 3#i, '& #h&s" !s,

!si%"ss3"s&%s. N# i%*"i"%#s 3&#s &' /i%s &' &s+"#is " s#i ":#"+",

3&3 #h&*h&# Asi. I# % !" "'"#" i% #h" ":hi!i#&s 3&#s i% #h" C&s+& 3&'

Asi 2002. P"%#, &' 3&#s '&s &% #h"i %# i%*"i"%#s6 sh s h%-+" %#

s&3s6 &" " sh+3&& % &%i#i&%"6 s/i% " 3&#s #h# s" ih +i%"s %i3&s&+" '&+ #h" D" S". Th", " i''""%#i#" '&+ h" 3&#s !, "+3hsi;i%* #h"

%# i%*"i"%#s. N# i%*"i"%# 3&#s #"% #& !" +&" &++&% i% #h" &s+"#is

+/"#. Wi#h $"#h &' i%'&+#i&% i!" '&+ &#&s6 "#isi%*6 +"i % $&-&'-

+&#h6 &%s+"s " +&" $" &' #h" si" "''"#s &' &s+"#is. M/"#"s i+ #& %s$"

#h" &%s+"s %"" '& 3&#s #h# &%#i% %# i%*"i"%#s. M&s# %# i%*"i"%#s

3&#s " i+" #h# h" %& si" "''"#s s #h&s" h"+i i%*"i"%#s 3&#s.

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CHAPTER-4

RESEARCH OBECTI3E AND METHODOLOGY

RESEARCH METHODOLOGY

Th" # hs !""% &"#" '&+ s"&%, # $hih i%"s i%#"%"#6 +*;i%"s6

%"$s33".

OBECTI3E

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• T& s#, !&# 3&#s "8i" !, i''""%# *&3s &' *".

• T& /%&$ #h" !,i%* !"hi& &' s#&+" #&$s 3#i !%.

FINDINGS

• I# hs !""% &!s"" #h# ""% #h&*h #h" &s+"#i +/"# is &+i%#" !, '"+"

&%s+"s6 +" &%s+"s " &+i%* # 3 $i#h #h"+.

• i#, $s '&% s +&s# i+3&#%# '#& '& 3hs" &' &s+"#is !, #h"

"s3&%"%#s #h% 3i".

• M&i#, &' #h" "s3&%"%#s 3"'"" #& 3hs" &s+"#i 3&#s '&+ 3"+%"%#

s#&"s6 3i#" !;s Q +"i sh&3s s #h", '"" i# is "si, i!" % 3&#s" &' *&& 8i#,.

SUGGESTIONS

• A &+3%, sh& +/"# ":si" &s+"#i 3&#s '& +" &%s+"s.

• A +/"#" sh& !i# 3 3&+3# is#i!#i&% h%%" #& &i #h" 3&!"+ &' %&%

i!ii#, &' 3&#s.

• M/"#" sh& i%" ,& ##i#" % 3"s&% 33" i% #h"i "#isi%*

&++%i#i&% s #h" &%s+" !, &s+"#i 3&#s &% #h"i &$%.

CHAPTER-5

CONCLUSION

Th" 3"s"%# , !si%"ss s"#& is ", **"ssi" i% %#". Th" 3hs" is #h" & i% #h"

!si%"ss s"#&. Th" si*%i'i%" 3i/" 3 !, #h" i%ii !," i% #h" 3"s"%# !si%"ss

s"#& &%s#i% #h" "#is"s #& &&/ #h" 3hsi%* 3&3"%si#i"s6 i%i%#i&%s6 #s#"6 s %

"si&%s &' sh&33"s % i% i/" +%%" #h", h" #& "&%si" i#s 33&h"s %

sh&$si%* !"%. Whi" !, &' "s#&#i" i#"+6 #h" !,"s " is&"" +&" 8i#,

&*%i;%# i/" #& !, ,"i i#"+s6 #h", si# #i*h# '& #h" !% +i %&%-"ssi!ii#,6 *"#

#& !" ""&3i%* s i# $"s3i%* &' # % i%s3i#" &' "''"# &' i''""%# i!"s6 #h"

*"%i%" !% h&i" is #/"% $i#h&# %,&%" "s".

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BIBLIOGRAPHY

• &&*".&+

• Wi/i3"i

• Lsh"!s.&+

• C&s+&3&i#% +*;i%"s

• ?&*" +*;i%"s

Shikhar Term paper

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