Shift. what next for brands (media city)
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Shift What next for brands? Stephen Stokes, Strategy Director @StephenStokes
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Transcript of Shift. what next for brands (media city)
Classic Brands
Conspicuous Offering
Past Glories
Corporate Behaviour
Appear Authentic
Myth
Service Image
Savvy Offering
Defining the Future
Human Values
Prove Authentic
Truth & Transparency
Be Useful
Modern Brands
Act Big & Global Act Small & Local
Classic Brands
Conspicuous Offering
Past & Present Glories
Corporate Behaviour
Appear Authentic
Myth
Service Image
Savvy Offering
Defining the Future
Human Values
Prove Authentic
Truth & Transparency
Be Useful
Modern Brands
Act Big & Global Act Small & Local