SHIFT Crisis Communication Strategy

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Knowledge Ownership Speed React as fast as possible to deny a brand fire the chance to gain momentum. Give as much information as possible to deny speculation. Take responsibility for the situation to pre-empt blame. Crisis CommunicationS Strategy www.shiftcomm.com @shiftcomm Shared under the Creative Commons By Attribution, Non-Commercial Usage, No Derivatives License 2.0

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Check out SHIFT Communication's crisis communication strategy.

Transcript of SHIFT Crisis Communication Strategy

Page 1: SHIFT Crisis Communication Strategy

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SpeedReact as fast as possible to deny a brand fire the chance to gain momentum.

Give

as m

uch

info

rmat

ion

as p

ossib

le to

den

y spe

cula

tion. Take responsibility for the situation to pre-em

pt blame.

Crisis CommunicationS Strategy

www.shiftcomm.com@shiftcomm

Shared under the Creative Commons By Attribution, Non-Commercial Usage, No Derivatives License 2.0

http://www.shiftcomm.com
http://www.shiftcomm.com

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