Shiazy in UK (Marketing Plan)
22
Karen-Chuang Angeline-Su Erma-chiu Laura-Hsu Roy-Lin UK
description
This is final present in my Marketing class.
Transcript of Shiazy in UK (Marketing Plan)
Karen-Chuang
Angeline-Su
Erma-chiu
Laura-Hsu
Roy-Lin
UK
AGENDA
What is? SHIATZY CHEN
sinceDesign Cutt Embroider
FashionDifficult
well-known brand in UK
our Mission
Goals Objectives
our Product
Chinese embroideryWestern design
Uniqueness
Traditional Modern
Competitive Advantage
Standards Unique technologyof embroidery
Popular
Do not Follow Not only Folk
Difference
Unite Kingdom
Recovering
Subsidized
21
T arget
London
UK
Middle or Upper class
UK
How? Product Place
Promotion Price 4 Package
+ 1
Product
Place
Department store
On the shopping street
Price
Fix
Promotion AdvertisementSeminarEndorsers
Package General
Customized
Conclusion
Competitive advantageLondon
Target market.
LeaderFashion
Question?
