Sherine Ana Keter Social Media Analysis

21
SOCIAL MEDIA REVIEW SHERINE “ANA KETEER” 15 – 31 JAN, 2014

description

Sherine Abdel Wahab's New Album Ana Keteer Social Media Review & Analysis. Album got 11 million YouTube views, 312K new Facebook fans, and 15K buzz on twitter in the first 15 days only.

Transcript of Sherine Ana Keter Social Media Analysis

Page 1: Sherine Ana Keter Social Media Analysis

SOCIAL MEDIA REVIEW SHERINE “ANA KETEER”

15 – 31 JAN, 2014

Page 2: Sherine Ana Keter Social Media Analysis

Key figures in 15 days

Page 3: Sherine Ana Keter Social Media Analysis
Page 4: Sherine Ana Keter Social Media Analysis

YouTube Views

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

Koly Melkak

Shokran Ya Shahm

Ana Keteer

Ya Layaly Tagroba Mo2lema

Mosh Khayfa

Metakhda Mn El Ayam

Khayneen 2elet El Noom

Fe Layla Da2 El Saytara

Album gained 11 million views in 2 weeks

ranking based on number of views

Page 5: Sherine Ana Keter Social Media Analysis

Channel subscribers

Album helped the channel to gain 90K subscribers in 15 days

channel Total subscribers 127K

0

20000

40000

60000

80000

100000

120000

140000

14-Jan 15-Jan 16-Jan 17-Jan 18-Jan 19-Jan 20-Jan 21-Jan 22-Jan 23-Jan 24-Jan 25-Jan 26-Jan 27-Jan 28-Jan 29-Jan 30-Jan

Page 6: Sherine Ana Keter Social Media Analysis
Page 7: Sherine Ana Keter Social Media Analysis

buzz trend

0

200

400

600

800

1000

1200

1400

1600

1800

2-Jan 5-Jan 8-Jan 11-Jan 14-Jan 17-Jan 20-Jan 23-Jan 26-Jan 29-Jan

Total buzz 15K

Teaser

Launch

Page 8: Sherine Ana Keter Social Media Analysis

What’s being said on

twitter?

-  People are sharing songs from YouTube & SoundCloud

-  +90% positive sentiment on twitter

-  Sherine’s twitter account doing great work

spreading news about the album’s success

-  People are tweeting the songs lyrics

-  Sarcastic tweets about sherine & few songs (normal)

-  Almost zero negativity about the album

Page 9: Sherine Ana Keter Social Media Analysis

Top tweets

RT 150

RT 118

RT 92

Page 10: Sherine Ana Keter Social Media Analysis

Positive

Positive Positive

Positive Positive

Page 11: Sherine Ana Keter Social Media Analysis

Sarcastic

sarcastic

sarcastic

sarcastic

Page 12: Sherine Ana Keter Social Media Analysis
Page 13: Sherine Ana Keter Social Media Analysis

Interactions

Growth of total fans

Album teasers on facebook succeeded to create a true credibility

for the page, which Reflected on the page results after the launch

412K Total New Likes - Jan 2014

AVG/day: 13K Album next day

Page 14: Sherine Ana Keter Social Media Analysis

Interactions

interactions(L IKE+COMMENT+SHARE )

Tremendous engagement on the album launching date Jan 15th

However, no posts for 4 days after the launch which affected

the interactions negatively

108K Total interactions - Jan 2014

Sherine didn’t post to get interactions

Launching day

Page 15: Sherine Ana Keter Social Media Analysis

Interactions

Post quality

Sherine abdel wahab page would

Had received double or maybe

triple new likes and interactions,

if the quality of posts were

tuned In a better way…

Check next slides for good & bad

Examples…

Page 16: Sherine Ana Keter Social Media Analysis

•  short update & to the point

•  Excellent Tone of voice

•  Ideal visual “Facebook

video with Good thumbnail”

Results are very good

Post quality

Take-Outs

Page 17: Sherine Ana Keter Social Media Analysis

Post quality

•  long update with no extra

value added

•  Country targeting is

recommended in such

announcements

•  Wrong Tone of voice when

“you can buy Sherine’s

album” so who’s page?

•  no visual

Results poor

Take-Outs

Page 18: Sherine Ana Keter Social Media Analysis

Post quality

•  Text only which is known

that less reach than other

content (facebook

announced)

•  Direct action, can be made

indirect and more

attractive

•  No visual, audio, or video

so people won’t be

attracted by media

Results poor

Take-Outs

Page 19: Sherine Ana Keter Social Media Analysis

Post quality

•  Bad timing (after the album

launch) for no reason

•  Wrong visual as it has

nothing to do with sherine

or oman

•  No call to action, made

people just like with less

shares & comments

Results average

Take-Outs

Page 20: Sherine Ana Keter Social Media Analysis

To recap

-  Overall performance is average to good

-  Enhance your content formatting

-  Improve the tone of voice on all networks

-  Be creative to engage your fans better

-  Be Consistent

-  Start your soundcloud account to benefit from

Page 21: Sherine Ana Keter Social Media Analysis

For more news &analysis

Please visit us

www.adigitalboom.com

@aDigitalBoom Facebook.com/adigitalboom

Thank you!