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By : Sheetal Samant (46 )

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FLOW OF PRESENTATION

•About shemaroo

•History

•Current Scenario

•Right of distributing film

•SWOT

•Strategy

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Shemaroo Entertainment Limited operates as an integrated media content house in India. The company is engaged in the production, and co-production of films, dramas, etc. and distribution of rights of films and dramas worldwide through various medium.

The brand "Shemaroo" is synonymous with quality entertainment.

ABOUT SHEMAROO

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HISTORY

•Founded on October 29, 1962, in Mumbai, as a book circulating library by Mr. Buddhichandbhai Maroo and Mr. Gangajibhai Sethia.

•In 1979, we set up India's first video rental busines

•In 1987, diversified into the acquisition of Video rights.

•It was private ltd company then on March 26, 2011, company was converted to a public limited

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Current Scenario

Name : SHEMAROO ENTERTAINMENT LIMITED.Founder :Mr. B. Maroo and Mr. G. Sethia. Headquarter :Mumbai, Maharashtra.Industry : Entertainment industry.Type : Public company.MD : Mr.Hiren Gada.Profit : Rs 5537.24 lakhSuccess mantra : Can't leave anything to other.No. of employees : 370 (appox.).USP : Shemaroo a brand name , a large content library, our age old experience.Website : www.shemaroo.com

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Organisation Structure

Board of Director

Raman MarooManaging Director

Atul MaruJt. Managing Director

Hiren GadaWhole Time Director

ContentAcquisitionMr.VinodKarani

Sales &MarketingMr.BipinDharod

StudioMr.Hem

ant Karani

HumanResource

Finance &AccountsMr. H. Gada

ProductionMr.KetanMaru

Business Legal

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Right of distributing films

Types of Rights

Perpetual Rights Aggregation Rights

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Sr. No.

Types of Content Total Number of Perpetual Titles

Total Number of Limited Ownership Titles

Total Number of Titles

1 Hindi films 301 977 1278

2 Regional Titles 316 702 1,018

3 Special Interest content i.e. Devotional Content, Kids Content, Motivational/ Spiritual Content, Classic Television Serials, Health Related Content etc

23 197 220

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Transparency

Going beyond stereotype films

Shemaroo a Brand

Growing content library

Strength

SWOT Of Shemaroo

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Focus on content library

No Adaption of technology

Limited experience

Family Owned Business, Less aggression

Weakness

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Opportunity

Increase in customerProject of governmentMore number of filmsOwn Institute

ThreadsPiracyCompetition

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Strategy

1.Scaling up our Content Library2. Enhancing monetization of our Content Library through existing and emerging media platforms;3. Enhancing revenue predictability through strategically packaged sales;4. Creating a sustainable competitive advantage through marketing strategy and moving up the value chain.

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