Shelter Pet Project Social Media Messaging2019 Creative Launch

POSTS FOR SHELTERS AND RESCUE GROUPS

Facebook:

Shelter pets are all pure love! We’re working with @ The Shelter Pet Project tospread the message and help more people #AdoptPureLove. Stop by [SHELTERNAME OR ADDRESS] and meet a new friend today! [INSERT PSA OR SOCIAL GRAPHIC]

We have many adorable dogs and cats who would be the perfect addition toyour family! Come to [SHELTER NAME OR ADDRESS] today to #AdoptPureLovewith the help of @ Shelter Pet Project! [INSERT PSA OR SOCIAL GRAPHIC]

Shelter pets are a lot of things - some are cuddly, some are energetic - but they're all pure love. Come to [SHELTER NAME OR ADDRESS] today and#AdoptPureLove with @ Shelter Pet Project! [INSERT SOCIAL GRAPHIC OR PSA]

We have pets in need of friendly faces and happy homes. Stop by [SHELTER NAME OR ADDRESS]. #AdoptPureLove today! @ Shelter Pet Project [LINK TOPSA]

Twitter:

We’re working with @shelterpets to help more people #AdoptPureLove [LINKTO PSA]

We have many unique dogs and cats excited to begin a new life with you! Whatare you waiting for? #AdoptPureLove [INSERT SOCIAL GRAPHIC]

Shelter pets make amazing pets! #AdoptPureLove a dog or cat today: [INSERTSOCIAL GRAPHIC]

We have pets in need of friendly faces and happy homes. Stop by and #AdoptPureLove today! [LINK TO PSA]

POSTS FOR INDIVIDUALS

Facebook:

Not every shelter pet has Olivia Munn as a parent, but they're all pure love! Go toyour local shelter or rescue group and #AdoptPureLove today. [INSERT OLIVIA MUNN PSA OR SOCIAL GRAPHIC]

NFL player Logan Ryan and his dogs Leo and Julius make the perfect team. I'm excited to scout for pets available for adoption and #AdoptPureLove. [INSERTLOGAN RYAN PSA OR SOCIAL GRAPHIC]

Rachel Bloom and Wiley are best friends, just like me and [INSERT SHELTER PETNAME HERE]. Go to your local shelter or rescue group today to#AdoptPureLove [INSERT RACHEL BLOOM PSA]

My shelter pet [INSERT SHELTER PET NAME HERE] is a lot of things, but [HE/SHE] is all pure love. #AdoptPureLove today at a shelter or rescue group near you.[INSERT PSA OR SOCIAL GRAPHIC]

Twitter:

These new @shelterpets videos are ADORABLE. Makes me want to go to a shelter or rescue and #AdoptPureLove today! [INSERT PSA OR SOCIAL GRAPHIC]

The shelter pet adoption stories in the new #AdoptPureLove campaign are SO inspiring! [INSERT PSA]

New @shelterpets PSAs feature @OliviaMunn, @RealLoganRyan and @racheldoesstuff! Consider adoption #AdoptPureLove [INSERT PSA]

How heartwarming are these shelter pet adoption stories? The bond between shelter pets and parents is nothing but love! #AdoptPureLove [INSERT PSA ORSOCIAL GRAPHIC]

Shelter pets make amazing pets. Go to your local shelter or rescue and #AdoptPureLove today! [INSERT PSA OR SOCIAL GRAPHIC]