Shelter In Relief And Aid In The Market IN MITHILA MALLEABLES LIMITED

8/22/2019 Shelter In Relief And Aid In The Market IN MITHILA MALLEABLES LIMITED

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A

PROJECT REPORT

ON

Shelter In Relief And Aid In The Market

IN

MITHILA MALLEABLES LIMITED

In Partial Fulfillment of MBA Degree

Session 2011-2012

Under the guidance of : - Submitted By: -

Roll No: -

Submitted To :


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DECLARATION

I here by declare that the following documented project report titled Shelter In Relief

And Aid In The Market is an original and authentic work done by me for the partial

fulfillment of Masters In Business Administration degree program at MITHILA

MALLEABLES limited, Mandi Gobindgarh .

I here by certify that all the Endeavour put in the fulfillment of the task are genuine and

original to the best of my knowledge.


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PREFACE

The successful completion of this project was a unique experience for us because by

visiting many place and interacting various person, I achieved a better knowledge

about this project. The experience which I gained by doing this project was essential

at this turning point of my carrier this project is being submitted which content

detailed analysis of the research under taken by me.

The research provides an opportunity to the student to devote her skills knowledge

and competencies required during the technical session.

The research is on the topic Shelter in Relief & Aid in the Market.


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EXECUTIVE SUMMARY

The main aim of marketing is to provide solid foundations that are useful for

explanation, prediction and control of the business activities. For the products cannot

be marketed using the common ways like advertisements, TV promotions, brand

ambassadors etc. the dealer network is the key to success.

Every company aspires to provide goods and services to sat isfy the needs of

dealers.

Dealer satisfaction is of utmost importance for a company. I have done my research atthe same for MITHILA MALLEABLES Ltd. The company deals in shelters etc

which are used during relief works etc. So it must have an excellent dealer network.

I have collected primary data to know how the satisfaction of the dealers of the

company.

I hope that this report shall help the company in improving the satisfaction level of its

dealers thereby increasing the sales.


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TABLE OF CONTENT

Chapter

Number

Title

List of Tables

List of Charts

I INTRODUCTION

1.1 Introduction to the study

1.2 Industry profile

1.3 Company Profile

1.4 Statement of the Problem

1.5 Objective of the Study

1.6 Scope of the Study

1.7 Research Methodology

1.8 Limitations of the Study

II REVIEW OF LITERATURE/THEORETICAL

BACKGROUND

III DATA ANALYSIS AND INTERPRETATION

IV FINDINGS AND SUGGESTIONS, CONCLUSION

APPENDIX (QUESTIONNAIRE, Other materials),BIBLIOGRAPHY


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LIST OF TABLES

Table

No.

Title

3.1 Table showing Experience in dealership:

3.2 Table showing Time period, being a MITHILA MALLEABLES Ltd.

dealer:

3.3 Table showing Quality of MITHILA MALLEABLES Ltd. product:

3.4 Table showing Opinion of the dealer on the factor which enabled them to

be the dealer of MITHILA MALLEABLES Ltd.:

3.5 Table showing Opinion about credit period given by MITHILA

MALLEABLES LTD.:

3.6 Table showing about promotional activities:

3.7 Table showing Pricing compared with competitors:

3.8 Table showing Promotional activity preferred with MITHILA

MALLEABLES Ltd.:

3.9 Table showing Timely delivery of MITHILA MALLEABLES Ltd.products:

3.10 Table showing Opinion the employees relation with you:

3.11 Table showing Factor that the dealers expect largely from the company:

3.12 Table showing Opinion about the proper accessibility of MITHILA

MALLEABLES Ltd. product:

3.13Table showing The next largest supplying brand in demand:

3.14 Table showing Opinion about companies over all service performance

today compared to last year:

3.15 Table showing After sales service given by the company

3.16 Table showing dealers who recommend MITHILA MALLEABLES LTD.

products


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LIST OF CHARTS

Chart :

No.

Title

3.1 Chart showing Experience in dealership:

3.2 Chart showing Time period, being a MITHILA MALLEABLES Ltd.

dealer:

3.3 Chart showing Quality of MITHILA MALLEABLES Ltd. product:

3.4 Chart showing Opinion of the dealer on the factor which enabled them

to be the dealer of MITHILA MALLEABLES Ltd.:

3.5 Chart showing Opinion about credit period given by MITHILA

MALLEABLES LTD.:

3.6 Chart showing about promotional activities:

3.7 Chart showing Pricing compared with competitors:

3.8 Chart showing Promotional activity preferred with MITHILA

MALLEABLES Ltd.:

3.9 Chart showing Timely delivery of MITHILA MALLEABLES Ltd.products:

3.10 Chart showing Opinion the employees relation with you:

3.11 Chart showing Factor that the dealers expect largely from the

company:

3.12 Chart showing Opinion about the proper accessibility of MITHILA


3.13 Chart showing The next largest supplying brand in demand:

3.14 Chart showing Opinion about companies over all service performance

today compared to last year:

3.15 Chart showing After sales service given by the company

3.16 Chart showing dealers who recommend MITHILA MALLEABLES

LTD. products


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ABSTRACT

This project work is A Study on Dealers Satisfaction With Reference To MITHILA

MALLEABLES Ltd. The study was conducted with respect to dealers of the

organization.

The main objective of the study is to find the Dealers Satisfaction Level with

MITHILA MALLEABLES Ltd. Customer satisfaction begins with a difficult faith. It

starts with a commitment to deliver the result for each customer which is also a

concern for the dealers. Thus it increases sales and profitability. The co-operation

obtained from the management as well as dealers results in the development of the

industry as a whole. The primary data relevant to the topic were collected throughquestionnaire method. The secondary data were also helpful for the preparation of the

report.

A sample of 40 dealers has been interviewed through the questionnaire. The data

collected has been analyzed by using simple percentage method and weighted average

method and have been interpreted by using pie charts and bar charts.

Major findings revealed that most of the dealers are fairly satisfied with the good

quality product and product availability of market. But they are not much satisfied

with credit period and promotional activities given by the company.

CHAPTER-1

INTRODUCTION OF THE STUDY

1.1 Introduction


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Dealers generally experience satisfaction when the performance level meets or

exceeds the minimum performance expectation levels and dissatisfied when

performance fall short of expectation. The source that build customer expectation

include experience with product, friends, family members, neighbors associates,

consumer reports and marketing communication

This study on dealers satisfaction conducted with reference to MITHILA

MALLEABLES Ltd. helps to find out the satisfaction level of dealers towards

company services. It suggests management the ways to motivate dealers and in turn

increase company sales as well as market demand.

1.2 Steel Industry Profile

Introduction

Steel is crucial to the development of any modern economy and is considered

to be the back bone of human civilization. The level of per capital consumption of


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steel is treated as an important index of the level of socio economic development and

living standards of the people in any country. It is a product of a large and

technologically complex industry having strong forward and backward linkages in

terms of material flows and income generation. All major industrial economies are

characterised by the existence of a strong steel industry and the growth of many of

these economies has been largely shaped by the strength of their steel industries in

their initial stages of development.

Steel, the recycled material is one of the top production in the manufacturing

sector of the world. New innovations are also taking place in Steel Industry for cost

minimization and at the same time production maximization. Some of the cutting

edge technologies that are being implemented in this industry are thin-slab casting,

making of steel through the use of electric furnace, vacuum degassing, etc.

The liberalization of industrial policy and other initiatives taken by the

government have given a definite impetus for entry, participation and growth of the

private sector in the steel industry. While the existing units are being

modernized/expanded, a large number of new/Greenfield steel plants have also come

up in different parts of the country based on modern , cost effective, state of-the-art

technologies. At prey of sent, total (crude) steelmaking capacity is over 34 million

tones and India, the 8th largest producer.

Steel is crucial to the development of any modern economy and is considered to

be the backbone of human civilization.

It is a product of a large and technologically complex industry having strong

forward and backward linkages in terms of material flows and income

generation.

History of Indian Steel Industry


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Steel is an important indicator to analyze the economic development of a

country. The steel industry is highly scientific and technology oriented. Technological

advancement is very important for the overall health of the steel industry.

- During Ancient Period

The history of iron and steel making in India goes back by several centuries. It

dates to 480 BC when archers in India used arrows tipped with steel. The iron pillar of

Dhar near Indore in Madhya Pradesh dates back to about AD, the iron pillar of Kutab

Minar near Delhi dates back to about 400 AD and the iron beams of Sun temple of

Konark in rissa dates back to the century. These pillars are a testimony to ancient

India's expertise in the making of steel.

- Before Independence

The roots of the Indian Steel industry in modern times can be traced to the

year 874, when a company called Bengal Iron works at Kulti near Asansol in West

Bengal produced iron The prominent steel manufacturers before independence were

Indian Iron and Steel company ( 1922 ) , Mysore Iron and Steel Works ( 1923 ) and

Steel corporation of Bengal ( 1987 ).

- After Independence

India found it difficult to sustain development in steel sector

after independence on its own due to the lack of technological development. The high

cost of developing technology in this sector proved to be a major hindrance. That'swhen the government decided to go for synergy with other countries for technology

transfer. Some of the prominent steel plant set up then was in Rourkela in

collaboration with West Germany and in Bokaro in collaboration with Russia. These

steel plants came under the purview of public sector enterprises.

- Post Liberalization


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The post liberalization scenario in the Indian Steel industry has witnessed a

monumental shift. Some of the salient features are :

- The need for license for increasing capacity has been abolished.

- Steel industry has been removed from the list of Industries under the

control of state sector.

- Foreign equity investment in steel has gone up to 74%.

- In January 99 the price and distribution controls were removed.

- Policies like convertibility of rupee on trade account, freedom to mobilize resources

from overseas financial markets and restructuring of existing tax structure have

immensely benefited the industry.

SWOT Analysis of Indian Steel Industry

STRENGTH WEAKNESS OPPORTUNITY THREAT

Low labour wage

rates

Labour productivity is

still very low

Growing

domestic and

international

market

Entry of

multinational in

domestic market

Abundance of

Quality manpower

Steel production in

India is also

hampered by power

shortages.

Product mix

and

Product

diversi-

fication

Stiff competition

by

countries like

iraq,

China, japan, etc,

Positive stimulation

from construction

industry

India is deficient in

raw materials

required by the steel

industry.

Becoming of

sub-contractor

to large units

Slow

improvement in

quality

Mature production

base

Insufficient freight

capacity and

transport

infrastructure

Abundant

scope to

capture export

market

Inability to

match fast

changing

customer needs


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Future Aspect of Indian Steel Industry

It has to be said that the global recession has affected the Indian steel

industry especially stainless steel, but the steel industry is trying to offset the

negative effect of the recession by focusing on transportation and construction

projects which are usually funded by the government.

India is the only country globally to record a positive overall growth in crude

steel production at .0 per cent for the period January March 2013.

It is estimated that India's steel consumption will grow at nearly 6%

annually till 2012

.

The National Steel Policy has forecasted the demand for steel would reach

million tons by 2020.

Milestone

The Indian steel industry has come a long way since its humble beginnings. The

takeover of the British steel giant Corus steel by Tata Steel and the acquisition of

Arcelor by Mittal Steel herald a new beginning for the Indian steel industry. These

events signify the fact that the Indian steel industry has acquired a global identity and

are today extremely competitive globally.

Some of the prominent steel producers today are Posco, Tata Steel, Mithila

Malleables, Ispat, Sail and Rinl.

Future trends

It has to be said that the global recession has affected the Indian steel industry

especially stainless steel, but the steel industry is trying to offset the negative

effect of the recession by focusing on transportation and construction projects

which are usually funded by the government.


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India is the only country globally to record a positive overall growth in crude

steel production at 1.01 per cent for the period January -March 2009.

It is estimated that India's steel consumption will grow at nearly 16% annually

till 2012.

The National Steel Policy has forecasted the demand for steel would reach 110

million tons by 2019-2020.

SCENARIO OF PRESENT STEEL INDUSTRY IN INDIA

The Indian steel industry have entered into a new development stage from 2005-06,

riding high on the resurgent economy and rising demand for steel. Rapid rise in

production has resulted in India becoming the 5th largest producer of steel.

It has been estimated by certain major investment houses, such as Credit Suisse that,

Indias steel consumption will continue to grow at nearly 16% rate annually, till 2012,

fuelled by demand for construction projects worth US$ 1 trillion. The scope for

raising the total consumption of steel is huge, given that per capita steel consumption

is only 40 kg compared to 150 kg across the world and 250 kg in China.

The National Steel Policy has envisaged steel production to reach 110 million tonnes

by 2019-20. However, based on the assessment of the current ongoing projects, both

in Greenfield and Brownfield, Ministry of Steel has projected that the steel capacity in

the county is likely to be 124.06 million tonnes by 2011-12. Further, based on the

status of MOUs signed by the private producers with the various State Governments,

it is expected that Indias steel capacity would be nearly 293 million tonne by 2020.

Production Steel industry was delicensed and decontrolled in 1991 & 1992 respectively.

Today, India is the 7th largest crude steel producer of steel in the world.

In 2010-11, production of Finished (Carbon) Steel was 59.02 million tonnes.

Production of Pig Iron in 2010-11 was 5.299 Million Tonnes.

Last 5 year's production of pig iron and finished (carbon) steel is given below:

Demand - Availability Projection Demand Availability of iron and steel in the country is projected by Ministry

of Steel annually.

Gaps in Availability are met mostly through imports.


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Interface with consumers by way of a Steel Consumer Council exists, which is

conducted on regular basis.

Interface helps in redressing availability problems, complaints related to

quality.

Steel Prices Price regulation of iron & steel was abolished on 16.1.1992. Since then steel

prices are determined by the interplay of market forces.

There has been an up-trend in the domestic steel prices since 2006-07 and the

trend accentuated since January this year.

Rise in raw material prices, strong demand in the international and domestic

market and up-trend in the global steel prices have been some of the reasons

cited by the industry for increase in the steel prices in the domestic market.

The mismatch in demand and supply is considered to be the main reason on

the demand side for the rise in steel prices. Honorable Steel Minister has held

discussion with all major steel investors including Arcellor-Mittal, POSCO,

Tata Steel, Mithila Malleables, Ispat and also SAIL, RINL to explore the

possibility of expediting the ongoing as well as envisaged steel projects.

The Government also took various fiscal and other measures for stabilizing the

steel prices like exempting pig iron, non alloy steel and steel making inputs

like zinc, ferro-alloys and met coke from customs duty; withdrawing DEPB

benefits on export of various categories of steel products and bringing back

railway freight on iron ore from classification 180 to 170 for domestic steel

producers.

In May 2010, the Government imposed 15% export duty on semi-finished

products, and hot rolled coils/sheet, 10% export duty on cold rolled

coils/sheets and pipes and tubes and 5% export duty on galvanized steel in

coil/sheet form in order to further curtail rising prices and increase supply of

steel in the domestic market.

Exports of Iron & Steel Iron & Steel are freely exportable.


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Advance Licensing Scheme allows duty free import of raw materials for

exports.

Duty Entitlement Pass Book Scheme (DEPB) introduced to facilitate exports.

Under this scheme exporters on the basis of notified entitlement rates, are

granted due credits which would entitle them to import duty free goods. The

DEPB benefit on export of various categories of steel items scheme has been

temporarily withdrawn from 27th March 2010, to increase availability in the

domestic market.


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1.2 Company profile

Established in the year1992, at Mandi Gobindgarh, Punjab, India, we, "Mithila

Malleables Pvt. Ltd.", are engaged in manufacturing and supplying superior

quality Industrial Forged Products & Equipment and Cast Products &

Billets. Our offered range includes Support Roller Assembly For a Rotary Kiln,

Anvil Tup for a Large Forging Hammer, Casting Of Support Roll Material,

Chock, Coal Pulverising Mill Base Core Assembly, Double Poured Chilled Rolls,

Mill Bases For Coal Pulverizers, Mill Head and 500 TPD Sponge Iron KillenTyre

Under Heat Treatment.

We have a team of experienced and qualified professionals that forms the backbone of

our organization. Our team works in close coordination with each other that helps in

meeting the organizational goal within the set time frame. They use superior quality

raw materials and cutting edge technology for manufacturing the Industrial Forged

Products & Equipment and Cast Products & Billets in compliance with the

defined quality standards. The quality analyst also make sure that raw materials used

in the manufacturing process are procured from the reliable vendors of the industry.

This helps in ensuring that defect free range is manufactured and delivered at the end

of our clients'. Our clients include M/S The Tate Iron & Steel Co. Ltd

(Jamshedpur), M/s Tata Refractories Limited, M/s Morgan Construction Co. (I)

Pvt. Ltd (Mumbai) and M/s Welspun Gujarat Stahl Rohren Limited (Gujarat).

We also have a capacious warehousing unit that spreads across a wide area. Our

warehouse is installed with all the amenities that helps in storing our products in an

organized and systematic manner. With our wide distribution network, we are able to

deliver our bulk consignments in different parts of the country within the predefined

time.


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Product Portfolio

We are known as one of the trusted and reliable names, engaged in manufacturing and

supplying superior quality Industrial Forged Products & Equipment and Cast

Products & Billets. These are designed and developed under the supervision of our

experienced professionals as per the defined quality standards. Our valued customers

can purchase these products from us at market leading prices.

We offer:

Category Sub Category

Forged Products & Equipment

Support Roller Assembly For a

Rotary Kiln

Anvil Tup for a Large Forging

Hammer

Casting Of Support Roll Material

Chock

Coal Pulverising Mill Base Core

Assembly

Double Poured Chilled Rolls

Mill Bases For Coal Pulverizers

Mill Head

500 TPD Sponge Iron KillenTyre

Under Heat Treatment

Transmission Pinion Machine

Girth Gear

Cast Products & Billets

Pre Forged Alloy Steel Ingot

Casting of Pump Casing

Machined Casting of Hydro

Turbine Casting


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Features:

Corrosion resistant finish

High tensile strength

Exceptional hardness

High ductility

Rugged construction

Withstand high temperature

Good yield strength

Team

We are backed by a team of highly dedicated and trained professionals, who work in

close proximity with each other. Our team comprises engineers, quality experts,

testing professionals, sales and marketing executives, machine operators and other

skilled and semi-skilled workers. They have years of experience and vast knowledge

of their respective work areas, which help them in meeting the specific and bulk

requirements of our valued customers within the predefined time.

professionals performs following functions:

Procuring agents carefully source superior grade of raw materials

Designing of the products as per the defined quality standards

Quality of products in conformity with the quality control policy


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Safe packaging

Delivery of the consignment well on time

Infrastructure

State-of-the-art-infrastructure forms the backbone of organization. The infrastructure

is segregated into different sections that helps in carrying out all our business

operations in an efficient and hassle free manner. We have a well developed

manufacturing unit that is installed with all the machinery that ensures hassle free

manufacturing process. These machines are timely maintained and upgraded as per

the latest technological advancements. This helps in increasing the production process

and meeting the bulk requirements of our valued customers within the defined time

frame.

Following are some of the machines installed in manufacturing unit:

Lathe machines

Drilling machines

Shearing machines

Turning machines

Welding machines

Header

Power press


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Quality Assurance

Quality being the prime importance for our organization, we make all our endeavours

in maintaining high quality standards in ourIndustrial Forged Products &

Equipment and Cast Products & Billets. Our quality analyst make sure that raw

materials used in the manufacturing process are of superior quality and are procured

from the vendors. They also check the manufactured products on defined parameters,

to ensure defect free range is manufactured and offered to our valued customers.

OurIndustrial Forged Products & Equipment and Cast Products & Billets are

checked on the following parameters:

High tensile strength

Corrosion & abrasion resistance

Mechanical properties

Warehouse & Packaging


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In our organization, we have a spacious warehousing unit that helps in storing

ourIndustrial Forged Products & Equipment and Cast Products & Billets in an

organized and systematic manner. Our warehouse is segregated into different sections

that helps in easy accommodation, access and retrieval of our products at the time of

shipment.

Some of the features of our warehouse are mentioned below:

Fire safety arrangements

Good connectivity through all modes of transport

Strategically located

Proper ventilation

Material handling equipment

In addition to warehousing, we also lay utmost importance in packaging of

ourIndustrial Forged Products & Equipment and Cast Products & Billets. Our

packaging personnel pack these in superior quality packaging material, to ensure their

safe transit.

Our Valued Clientele

We aim to achieve maximum satisfaction of our customers by offering them superior

qualityIndustrial Forged Products & Equipment and Cast Products &

Billets. These are manufactured under the close supervision of our experienced

professionals, who have years of experience and vast knowledge in their respective

domains. They use superior quality raw materials and sophisticated technology for

manufacturing these in compliance with the defined quality standards. To maximize


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customer satisfaction, our quality analyst check the manufactured products on defined

parameters prior to their final dispatch.

Our clients include:

M/S The Tate Iron & Steel Co. Ltd (Jamshedpur)

M/s Tata Refractories Limited

M/s Morgan Construction Co. (I) Pvt. Ltd (Mumbai)

M/s Welspun Gujarat Stahl Rohren Limited (Gujarat)

Why Us?

Following are some of the factors that have contributed in the growth and

development of our organization:

Ethical business policy

Easy mode of payments

Wide distribution network

Customer focused approach

Availability of customization

Timely delivery of consignment

Advanced manufacturing techniques

State-of-the-art manufacturing facility


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Products & ServicesWe are one of the leading organization engaged in manufacturing and supplying of

wide range ofIndustrial Forged Products & Equipmentand Cast Products &

Billets. Our range of products include Support Roller Assembly for a Rotary Kiln,


Chock, Coal Pulverising Mill Base Core Assembly, Double Poured Chilled Rolls,

Mill Bases For Coal Pulverizers, MIll Head and many more. These are fabricated

under the supervision of the experienced professionals by using fine quality raw

materials that are sourced from the reliable vendors of the market. The offered

products are widely acclaimed by our customers for rugged construction, durability

and corrosion resistance.

We offer:


We hold expertise in offering a wide range ofForged Products & Equipment that

include Coal Pulverising Mill Base Core Assembly, Double Poured Chilled Rolls,

Mill Bases For Coal Pulverizers, MIll Head, 500 TPD Sponge Iron KillenTyre

Under Heat Treatment, Transmission Pinion Machine, Girth Gear and many

more. These offered products are designed and developed using fined quality raw

materials and latest technology. The products are also checked thoroughly by our

quality analysts to ensure that defect free range is supplied to our customers. Our

offered range is widely acclaimed by our customers for high tensile strength, durable

finish and easy operation.

We offer:

Support Roller Assembly For a Rotary Kiln
http://www.indiamart.com/mithila-malleables/forged-products-equipment.htmlhttp://www.indiamart.com/mithila-malleables/forged-products-equipment.html#support-roller-assembly-for-a-rotary-kilnhttp://www.indiamart.com/mithila-malleables/forged-products-equipment.htmlhttp://www.indiamart.com/mithila-malleables/forged-products-equipment.htmlhttp://www.indiamart.com/mithila-malleables/forged-products-equipment.html#support-roller-assembly-for-a-rotary-kiln


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Anvil Tup For Large Forging Hammer

Wheel Chock

Coal Pulverizing Mill Base Core Assembly

Double Poured Chilled RollsMill Bases For Coal Pulverize

Cast Products & Billets [

We are one of the leading organization engaged in manufacturing and supplying a

wide range ofCast Products & Billets. Our range of products include Pre Forged

Alloy Steel Ingot, Casting of Pump Casingand Machined Casting of Hydro

Turbine Casting. These offered products are designed and developed using fine

quality raw materials that are sourced from the reliable vendors of the market. Our

offered products are designed as per the defined industry standards and are widely

acclaimed by our customers for durability, reliable performance and sturdy

construction.

We offer:

Pre Forged Alloy Steel Ingot

Pump Casting

Machined Casting Of Hydro Turbine Casting

Casting Of Support Roll Material

Industrial Gears [2]
http://www.indiamart.com/mithila-malleables/forged-products-equipment.html#anvil-tup-for-large-forging-hammerhttp://www.indiamart.com/mithila-malleables/forged-products-equipment.html#wheel-chockhttp://www.indiamart.com/mithila-malleables/forged-products-equipment.html#coal-pulverizing-mill-base-core-assemblyhttp://www.indiamart.com/mithila-malleables/forged-products-equipment.html#double-poured-chilled-rollshttp://www.indiamart.com/mithila-malleables/forged-products-equipment.html#mill-bases-for-coal-pulverizehttp://www.indiamart.com/mithila-malleables/cast-products-billets.htmlhttp://www.indiamart.com/mithila-malleables/cast-products-billets.html#pre-forged-alloy-steel-ingothttp://www.indiamart.com/mithila-malleables/cast-products-billets.html#pump-castinghttp://www.indiamart.com/mithila-malleables/cast-products-billets.html#machined-casting-of-hydro-turbine-castinghttp://www.indiamart.com/mithila-malleables/cast-products-billets.html#casting-of-support-roll-materialhttp://www.indiamart.com/mithila-malleables/industrial-gears.htmlhttp://www.indiamart.com/mithila-malleables/industrial-gears.htmlhttp://www.indiamart.com/mithila-malleables/cast-products-billets.htmlhttp://www.indiamart.com/mithila-malleables/forged-products-equipment.html#anvil-tup-for-large-forging-hammerhttp://www.indiamart.com/mithila-malleables/forged-products-equipment.html#wheel-chockhttp://www.indiamart.com/mithila-malleables/forged-products-equipment.html#coal-pulverizing-mill-base-core-assemblyhttp://www.indiamart.com/mithila-malleables/forged-products-equipment.html#double-poured-chilled-rollshttp://www.indiamart.com/mithila-malleables/forged-products-equipment.html#mill-bases-for-coal-pulverizehttp://www.indiamart.com/mithila-malleables/cast-products-billets.htmlhttp://www.indiamart.com/mithila-malleables/cast-products-billets.html#pre-forged-alloy-steel-ingothttp://www.indiamart.com/mithila-malleables/cast-products-billets.html#pump-castinghttp://www.indiamart.com/mithila-malleables/cast-products-billets.html#machined-casting-of-hydro-turbine-castinghttp://www.indiamart.com/mithila-malleables/cast-products-billets.html#casting-of-support-roll-materialhttp://www.indiamart.com/mithila-malleables/industrial-gears.html


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Girth Gear

Transmission Pinion Machine


We are offering to sell an extensive range of Forged Products & Equipments that

includes:

- Support Roller Assembly For a Rotary Kiln

- Anvil Tup For Large Forging Hammer

- Casting Of Support Roll Material

- Chock

- Coal Pulverizing Mill Base Core Assembly

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CHAPTER-II

REVIEW OF LITERATURE

Marketing is essentially about marshaling the resources of an organization so that they

meet the changing needs of customers on whom the organization depends. As a verb,

marketing is all about how an organization addresses its markets. According to

William. J. Stantion Marketing is a total system of interesting business activities

defined to Plan, piece, promote and distribution want satisfying products & services to

present and potential consumers

A social and managerial process, by which individuals and groups obtain what they

need and want, through creating and exchanging product and value with others.

Customer satisfaction begins with a difficult faith; it starts with a commitment to

deliver the result for each customer which is also a concern of the dealers. Hence for a

manufacturing company, in order to satisfy its customers, it is highly important to

satisfy its dealers, as they are the direct customers to them. Establishing satisfaction as

the ultimate goal is like the other ultimate goals of business pursuit of higher profits

or shareholders wealth. Perfect dealer service or satisfaction is one that meets the

combined need satisfaction is a systemized service that involves the entire

organization. But many organizations have yet to develop this kind of awareness of

dealer satisfaction strategy

In most business, the individual dealer is the pivot in the marketing effort, He is the

real interface between the firm and its customers. It is the dealers interaction withconsumer that given rise to a sale. So the quality of this interaction is a key

determinant of marketing success. It will determine the extent to which the effort and

expenditure incurred by the firm on promotion is translated to sales. Experience

shows that even after generating good consumer preference of its brands through

effective advertising and promotion, a firm may fail to generate sales if its dealers are

weak and competitors dealers are strong.


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Dealership is the set of activities that market products or services 'to final

consumer for their own personal or household use. It does this by organizing their

availability on a relatively large scale and supplying them to consumers on a

relatively small scale. Some of the major activities of dealer are:

Dealers sell to final (non-business) consumer

They buy in large quantities and sell in small quantities to consumer, who

buys for their own personal or household use.

Dealers often buy products from a wide variety of distant, even global

resources.

Dealer can sell services.

Dealer sells to many different consumers.

Satisfaction is a persons feeling of pleasure or disappointment resulting from

comparing a products perceived performance (outcome) in relation to his or her

expectations. As this definition makes clear, satisfaction is a function of a perceived

performance & expectation. If the performance falls short of expectation the dealer is

dissatisfied and if the performance exceeds expectation the dealer is highly satisfied

or delighted.

Dealer satisfaction: Dealer generally experienced satisfaction when the performance

level meets or exceeds the minimum performance expectation levels and dissatisfied

when performance fall short of expectation. The sources that build customer

expectation include experience with products, friends, family members, neighbors,

associates, consumer reports and marketing communication. Dealers satisfaction is

business term which is used to capture the idea of measuring how satisfied as

enterprises dealers are with the organization effort in the market place. Every

organization has customers of some kind the organization provides products good

and/or bad through the mechanism of a market place. The product the organization

provides are subject to competition whether by similar products or by substitution

products. The reason and organization is interested in the satisfaction of its retailers is

because they make the customers to purchase the organizations products. The state of

satisfaction depends on a number of both psychology and physical variables.


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Satisfaction is basically a psychological state; it is a difficult thing to measure

quantitatively. Satisfaction should add value to both your dealer and company.

Dealer satisfaction = Actual performance

Dealer expectation

In most cases the individual dealer is a force recommend within the given local. He

knows the consumers need, he is also in position to provide the required service.

Naturally he is in a position to influence the decision of customers. He builds

goodwill and also wins new customers for the firm. In fact with his cooperation a firm

can get a continuous stream of new customers at lesser unit cost.

Marketing

Marketing is all around us. In one form or another it is close to every

individual. It affects almost every aspect of our daily life the activity of

marketing is of the people, for the people and by the people. Marketing

plays an imp or tant ro le in socie ty by helping us sat is fy our needs and

wants and by helping organizations determine what to do.

The Marketing Concept

A dealer or retailer is any business enterprise whose sales volume primarily from

retailing. Dealing includes all activities involved in selling goods or services directly

to final customers for personal and industrial use.

Dealing consists of the sale of good or merchandise, from fixed location such as a

department store or kiosk, in small or individual lots for direct consumption by the

purchaser. In commerce, a dealer buys goods or products in large quantity from

manufactures or importers, either directly or through a wholesaler, and then sells

smaller quantities to the end user. Dealers are at the end of the supply chain.

Manufacturing marketers see the process of dealing as a necessary part of their overall

distribution strategy.


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Dealers Marketing Decision

Dealers are always searching for new marketing strategies to attract and hold

customers. In the past, dealers attracted customers with unique products, more or

better services than their competitors offered, or credit cards, today national-branch

manufacturers, in their drive for volume, have placed their branded goods

everywhere. National brands are formed not only in department stores but also in

mass merchandise discount stores, off price discount store and on the web. As a result

the dealer assortments are looking more and more alike.

Service differentiation among dealers has also eroded. Many departments

stores have trimmed their services, whereas discounters have increased theirs.

Customers have become smarter and more price sensitive. They see no reason to pay

more for identical brands especially when service differences are shrinking. For all

these reason many dealer today are rethinking their marketing strategies.


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1.4 STATEMENT OF THE PROBLEM

In a society where there is steep erosion of values and at a time when relationship are

getting strain day by day. MITHILA MALLEABLES Ltd. is a well-established

organization.

The company is trying to study the best opportunities that can be utilized for taking

back the lost demand of MITHILA MALLEABLES LTD. products. Thus the

company wanted to know how well the dealers are satisfied with the company

services and how well they contribute increasing sales as well as increasing to market

demand.


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1.5 OBJECTIVE OF THE STUDY

Primary objectives

To evaluate and improve the Satisfaction Level of dealers of

MITHILA MALLEABLES Ltd.

Secondary objectives

To find the factors influencing the dealers to deal with company

To find out opinion of dealers regarding the quality, distribution and

services of the company

To give suggestions to management that will help in future planning

and improve.

To know what dealers expect from their supplying company.

1.6 SCOPE OF THE STUDY

The study of dealers satisfaction will help the company to understand and take

necessary actions to improve the satisfaction level of dealers to get maximum sales.

Dealer is one of those catalyst factors that boost the growth of the company. So it is

very important to satisfy the dealers so as to attain maximum sales. Eventually it

becomes vital to know those critical factors that determine dealers satisfaction.


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1.7 RESEARCH METHODOLOGY

Research design

Descriptive research was used as research design as it studies the existing state ofaffairs.

Sampling design

Population-: for the study the universe is 162.

Sample size-: 40 dealers

Data source

Primary data:

The primary data was collected using structured questionnaire from dealers.

Secondary data:

The secondary data was collected from Magazines, Journals, Company profile,

industry profile, and official web sites.

Tools for data collections

Questionnaire and interviewing session

Stastical tool for data analysis

Simple percentage method

Weighted average method

Tools for analyzed data presentation

Pie chart, bar chart and tables


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1.8 LIMITAIONS OF THE STUDY

Limited period is an important draw back of the study.

The perception of the dealer may not be always accurate. it is having a wide

area of marketing.

Dealers are scattered all over the district.

Most of the data is collected through questionnaires and interviews. So there is

a chance of personal bias.


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CHAPTER-III

DATA ANALYSIS AND INTERPRETATION

3.1 Table showing experience in dealership:

Analysis

85%of the respondents have an experience above 10 years in dealership. While 15%

of the respondents have an experience of 7-10 years

3.1 Chart showing experience in dealership:

Interpretations

Among 40 respondents, 34 dealers have an experience of 10 years and 6 of them have

an experience of 7 to10 years. From this analysis we interpret that most of the dealers

are above 10 years of experience

3.2 Table showing time period, being a MITHILA MALLEABLES Ltd. dealer:

Attribute No: of respondents Cumulative

respondents

Percentage

1-4 0 0 0

4-7 0 0 0

7-10 6 6 15

Above 10 34 40 85

Total 40 - 100


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Experience No: of respondents Cumulative

respondents

Percentage

1-4 0 0 0

4-7 0 0 0

7-10 11 11 27.5Above 10 29 40 72.5

Total 40 - 100

Analysis

72.5%of the respondents have been MITHILA MALLEABLES Ltd. dealers for more

than 10 years and the remaining 27.5% have been their dealers for a time period

ranging from 7 to10 years

3.2 Chart showing table sowing Time period, being a MITHILA MALLEABLES Ltd.

dealer:

Interpretations

Among 40 respondents, 29 dealers have been MITHILA MALLEABLES Ltd. dealers

for more than 10 years and 11 of them have been dealers of this company for a time

period ranging from 7to 10 years. From this analysis we interpret that most of the

MITHILA MALLEABLES LTD. dealers are above 10 years of experience

3.3 Table showing Quality of MITHILA MALLEABLES Ltd. product:


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Opinion No: of respondents Cumulative

respondents

Percentage

Very good 14 14 35

Good 20 34 50

Satisfactory 6 40 15Poor 0 40 0

Total 40 - 100

Analysis

It is clear that about 50% of the respondents opined that the quality of the product

good. 35% states that the product quality was very good. Rest 15% stated that the

quality was satisfactory.

3.3 Chart showing Quality of MITHILA MALLEABLES Ltd. product:

Interpretations

Out of 40 dealers, 14 perceived that it is excellent products and 20 believe it as goodproducts. But one important thing is that nobody rated MITHILA MALLEABLES

Ltd. products as a poor. Thus majority of the dealers opined that the product quality of

MITHILA MALLEABLES Ltd. is good

3.4 Table showing opinion of the dealer on the factor which enabled them to be

the dealer of MITHILA MALLEABLES Ltd.:


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Attributes No: of respondents Cumulative

respondents

Percentage

Availability 7 7 17.5

Quality 26 33 65

Company policy 4 37 10Margin 3 40 7.5

Total 40 - 100

Analysis:

From the table it is clear that 65% of the total population have taken the dealership

because of the quality of the products.17.5% have taken because of easy availability

of the products.10 % stated that company policy as the reason. Only 7.5% stated that

they have taken dealership because of the margin of the products.

3.4 Chart showing opinion of the dealer on the factor which enabled them to be the

dealer of MITHILA MALLEABLES Ltd.:

Interpretation

Majority opined that they took the dealership because of quality of the product. Then

availability of the product was the second major factor and then follows company

policies. Margin was the minor factor for taking the dealership.

3.5 Table showing opinion about credit period given by MITHILA

MALLEABLES LTD.:

Opinion No: of respondents Cumulative Percentage


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respondents

Very good 0 0 0

Good 3 3 7.5

Satisfactory 16 19 40

Poor 21 40 52.5

Total 40 - 100

Analysis:

The about table depicts that 52.5%of the respondents felt that the credit period given

by the company is poor. 40%of them felt it as a satisfactory. Only 7.5 % of the

respondents felt it as good.

3.5 Chart showing opinion about credit period given by MITHILA MALLEABLES

LTD.:

Interpretations

Most of the dealers are dissatisfied with the credit facility provided by the company.

3.6 Table showing opinion about promotional activities:

Opinion No: of respondents Cumulative Percentage


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respondents

Very good 0 0 0

Good 0 0 0

Satisfactory 17 17 42.5

Poor 23 40 57.5

Total 40 - 100

Analysis

The above table shows that 57.5 % of the respondents felt that the promotional

activities provided by the organization are poor, while 42.5% of them it as

satisfactory.

3.6Chart showing opinion about promotional activities

Interpretations

Most of the dealers are dissatisfied with promotional activities provided by the

company. But none of them felt the promotional activities were good

3.7 Table sowing pricing compared with competitors:


respondents

Percentage

Very high 0 0 0


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High 6 6 15

Average 27 33 67.5

Low 7 40 17.5

Total 40 - 100

Analysis

Almost 67.5% of the respondents felt that price of products were average.17.5% are

of the opinion price was low and rest 15% stated that price was high.

3.7 Chart showing pricing compared with competitors:

Interpretations

Almost all the dealers said that the price of the product is average. Some felt that the

price is low. Some said that the price is comparatively high.

3.8 Table showing promotional activity preferred with MITHILA

MALLEABLES Ltd.:


respondents

Percentage

Discount 14 14 35


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Gift 7 21 17.5

Prize 13 34 32.5

Others 6 40 15

Total 40 - 100

Analysis

From the table it is clear that 35% of the dealers prefer discount, 32.5% prefer prize,

17.5% prefer gift and 15% prefer other promotional activities.

3.8 Chart showing promotional activity preferred with MITHILA MALLEABLES

Ltd.

Interpretation

Majority of the dealers prefer discount then prize then gift and least number of dealersprefer other promotional activities such as tour packages etc.

3.9 Table showing timely delivery of MITHILA MALLEABLES Ltd. products:


respondents

Percentage

Yes 32 32 80


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No 8 40 20

Total 40 - 100

Analysis

It is visible from the above table that 80% of the dealers felt that the company delivers

its products at the right time and rest of the 20% felt otherwise.

3.9 Table showing timely delivery of MITHILA MALLEABLES Ltd. products:

Interpretations

The company provides all its products & services to its dealers at the right time. Only

a few dealers were not satisfied with the delivery system.

3.10 Table showing opinion the employees relation with you:


respondents

Percentage

Highly satisfied 9 9 22.5

Average 18 27 45


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Satisfied 13 40 32.5

Dissatisfied 0 40 0

Total 40 - 100

Analysis

Form the above table it is clear that 45% of the dealers are satisfied with the way the

employees deal with the dealers. And 32.5% of them think that it is average and only

22.5% think that the dealing of the employees are highly satisfactory.

3.10 Chart showing opinion the employees relation with you:

Interpretation

Most of the dealers are satisfied with the way the MITHILA MALLEABLES LTD.

employees behave with the dealers.

3.11Table showing factor that the dealers expect largely from the company:


respondents

Percentage

Promotional scheme 14 14 35

Sales follow up 2 16 5

Service 3 19 7.5

Credit facility 21 40 52.5

Total 40 - 100

Analysis


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From the above table it is clear that 52.5% of the dealers want credit facility to be

given by the company and 35% of the dealers need promotional scheme and 7.5 %

dealers need service by the company and only 5% of dealers need sales follow up

from the company.

3.11 chart showing factor that the dealers expect largely from the company:

Interpretations

The factors that the dealers require more is the credit facility to be given by the

company and promotional activities along with it so that the dealers can increase the

sales MITHILA MALLEABLES LTD. products.

3.12 Table showing opinion about the proper accessibility of MITHILA


Opinion No: of respondents Cumulativerespondents

Percentage

Yes 35 35 87.5

No 5 40 12.5

Total 40 - 100

Analysis

From the above table it is clear that 87.5% of the dealers say that they have good

accessibility to MITHILA MALLEABLES Ltd. products and 12.5 % believe that they

have less accessibility to MITHILA MALLEABLES Ltd. products


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3.13 chart showing opinion about the proper accessibility of MITHILA

MALLEABLES Ltd. product

Interpretation

The dealers believe that they have good accessibility to the MITHILA

MALLEABLES LTD. products as the company is situated in the Palakkad district

and is near to many dealers.

3.13 Table showing the next largest supplying brand in demand:

Brands Respondents Cumulative

respondents

Percentage

BEETEL 15 15 37.5

NATIONAL

PANASONIC

9 24 22.5

TATA 4 28 10

ORPAT 11 39 27.5

GEEPAS 1 40 2.5

Total 40 - 100

Analysis


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From the above table it is clear that 37.5% of the respondents felt that BEETEL is the

next largest supplier in demand and 27.5% said that ORPAT is the next largest

supplier in demand and just below to it comes the NATIONAL PANASONIC. TATA

and GEEPAS are also competable with the demand compared to all other products.

3.13Chart showing the next largest supplying brand in demand

Interpretation

The dealers of the MITHILA MALLEABLES Ltd. sensed that there is high

competition prevailing in market and MITHILA MALLEABLES LTD. has to give its

full effort to meet the high demand prevailing in the market.

3.14 Table showing opinion about companies over all service performance today

compared to last year:

Attributes Respondents Cumulativerespondents

Percentage

Generally improved 1 1 2.5

Improved 5 6 12.5

Same as last year 24 30 60

Declined 7 37 17.5

Greatly declined 3 40 7.5

Total 40 - 100

Analysis

From the above table it is clear that 60% of the dealers are considering the service

performance of the company as the same as previous year and 17.5% consider that it


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has declined and 12.5% believe that it has improved. 7.5% of the dealers think that the

service performance of the company has greatly declined, and only 2.5% think that

service has improved greatly.

3.14 chart showing opinion about companies over all service performance today

compared to last year:

Interpretation

Most of the dealers felt that the service performance of the company that is given to

the dealers is the same as of previous year and there is no much changes in the service

provided by the company.


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3.15 Table showing after sales service given by the company.


respondents

Percentage

Highly satisfied 10 10 25

Moderate 19 29 47.5

Satisfied 8 37 20

Dissatisfied 3 40 7.5

Total 40 - 100

Analysis

From the above table it is clear that the after sales service of the company is moderate

and the dealers are highly satisfied with the after sales service of the company.

3.15 Chart showing after sales service given by the company

Variables Mark

Highly satisfied 4

Moderate 3

Satisfied 2

Dissatisfied 1


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After sales service given by

BPL

0

0.5

1

1.5

2

2.5

3

likert points

Interpretation

From this Likert scale it shows that after sales service given by the MITHILA

MALLEABLES LTD. above average felt by its dealers

3.16 table showing dealers who recommend MITHILA MALLEABLES LTD.products


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opinion No: of respondents Cumulative

respondents

Percentage

Yes 31 31 77.5

No 9 40 22.5

Total 40 - 100

Analysis

From the above table it is clear that 77.5.% of the dealers recommend company

products because of quality & after sales given by the company.

3.16 Chart showing dealers who recommend MITHILA MALLEABLES LTD.

products

Interpretation

Majority of dealers suggest the MITHILA MALLEABLES LTD. products to their

products.


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CHAPTER V

FINDINGS, SUGGESTIONS AND CONCLUSION

FINDINGS

For majority of dealers the factor that induces to take dealership is due to the

high quality and availability of the products.

When compared to competitors, price of the MITHILA MALLEABLES

Ltd. products are less.

Majority of the respondents opinion credit facility and promotional

activities as factor from MITHILA MALLEABLES Ltd..

72.5% of the dealershave been associated with MITHILA MALLEABLES

Ltd. for more than 10 years.

Majority of the dealers felt that the product quality is good.

65% of the respondents have taken up MITHILA MALLEABLES Ltd.

dealership because of its quality.

Most of the respondents opinion that they are not satisfied with the credit

period by MITHILA MALLEABLES Ltd..

Maximum of the dealers are dissatisfied with promotional activities

provided by the company

The company provides all its products & services to its dealers at the right

time.

Dealers require more is the credit facility to be given by the company.

The dealers rely on that they have good accessibility to the MITHILA

MALLEABLES Ltd. products.

After sales service given by the company is moderate.

Most of the dealers are satisfied with the way the employees deal with the

dealers.

According to the dealers the major strength of the company is its brand

image and quality, and the weakness is not providing sufficient credit

period.

The dealers of the MITHILA MALLEABLES Ltd. sensed that there is high

competition prevailing in market.


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After sales service given by the company is moderate.

60% of the dealers said that the service performance given by the company

to the dealers compared to last year has same.

SUGGESTIONS

Based on the detailed study conducted, some suggestions were given to the company

to maintain dealer satisfaction as well as increase market demand.

The management can provide enough credit facility to dealers which in

turn, will increase the bulk purchase of dealers.

The company should introduce more promotional activities like

advertisement, POP (point of purchase) that will help to increase the

demand of the products.

Dealers should consider the demand of people time to time so that they

come to know what people want in a particular period of time.

The dealers can be provided with good profit margin for the sale of theproduct by the company which will motivate them to sell MITHILA

MALLEABLES Ltd. products more than compared to others.

Company can give offers such as discounts, commission, incentives,

allowance and special advertisement and dealers contest which in turn will

increase the sales volume which in turn will increase the sales volume.

Company must give its full effort to meet the high demand prevailing inthe market.

Company can conduct short term dealer training to impart the dealers

knowledge about customers, about products, about competition, and about

sales technique.

Company can also offer tour packages to motivate dealers to increase their

morale.


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For the complete satisfaction of dealers and customers, the company should

be very prompt in sales follow up, feedback, and after sales service.

CONCLUSION

The study was conducted in Mandi Gobindgarh . The project was conducted to study

about the Dealers Satisfaction with reference to MITHILA MALLEABLES Ltd.

Mandi Gobindgarh . The sample consisted of 40 dealers in Mandi Gobindgarh as

several districts. From the study it can be concluded that, most of the dealers are

satisfied with the quality of MITHILA MALLEABLES Ltd. products.

MITHILA MALLEABLES Ltd. Private Limited is a leading electronics and

Telecommunications Group in India. The company established its image as a reliable

and strong brand in the consumer durables market, a reputation that it still enjoys.

Many Multinational Companies have also entered the Indian telecom industry. So the

company is facing high competition. The company expects hardworking employees

and the whole hearted support from the government. Whatever it is the Dealers

Satisfaction of the company is satisfactory, they opined that further improvements can

be made in case of market demand and service to dealers.


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APPENDIX

Questionnaire

A study on dealers satisfaction with reference to MITHILA MALLEABLES Ltd.

Name -:

Address :

Experience in dealership?

1- 4 years 4-7 years

7- 10 years above 10 years

How long you are dealing with MITHILA MALLEABLES Ltd. product?

1- 4 years 4-7 years

7- 10 years above 10 years

What do you feel about quality of MITHILA MALLEABLES Ltd. product?

Very good Good

Satisfactory Poor

Which factor enables you to be the dealer of MITHILA MALLEABLES Ltd.product?

Promotional scheme Quality

Company policy Margin

What do you feel about credit period given by MITHILA MALLEABLESLTD.?

Very good Good


57/60

Satisfactory Poor


58/60

What do you think about promotion activities given by MITHILAMALLEABLES LTD.?

Very good Good

Satisfactory Poor

What do you feel about the price of MITHILA MALLEABLES Ltd. product?

Very high High

Average Low

What type of promotional activity do you prefer with MITHILA

MALLEABLES Ltd. product?

Discount Gift

Prize Others

Whether the expected quantity of MITHILA MALLEABLES Ltd. product issupplied to you in time?

Yes No

Are you dealing with other companies?

Yes No

If yes, specify

Do you have proper accessibility of MITHILA MALLEABLES Ltd. product?

Yes No

If yes, specify

What do you feel about the employees dealing with you in MITHILAMALLEABLES LTD.?

Highly satisfied Satisfied


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Average Dissatisfied

Which factor that you expect from MITHILA MALLEABLES Ltd.

Promotional scheme Sales follow up

Service Credit facility

Do you recommend your customers about your MITHILA MALLEABLESLTD. product?

Yes No

If yes, specify

Do you have any suggestions to improve the quality of MITHILAMALLEABLES Ltd. product?

Yes No

If yes, specify

What do you feel about after sales service given by MITHILAMALLEABLES LTD.?

Highly satisfied Satisfied

Moderate Dissatisfied


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BIBLIOGRAPHY

Books:

1 . Kotler and Amstrong (2002), Principles of MarketingPrentice Hall of India

Private Ltd.

2. C.R Kothari(2004), Research Methodology, New Age International Pvt.Ltd.

3. Leon .G. Schifman ,Leslie Lazar Kanuk (2002) Consumer Behavior ,9th

Edition, Pearson Educational Publishers.

Websites:

http://www.indiamart.com/MITHILA MALLEABLES Ltd./aboutus.html

http://en.wikipedia.org/wiki/MITHILA MALLEABLES LTD._Group

http://btlsnet.com/company/company.htm
http://www.indiamart.com/Bestnet%20Ltd./aboutus.htmlhttp://en.wikipedia.org/wiki/BPL_Grouphttp://en.wikipedia.org/wiki/BPL_Grouphttp://en.wikipedia.org/wiki/BPL_Grouphttp://btlsnet.com/company/company.htmhttp://www.indiamart.com/Bestnet%20Ltd./aboutus.htmlhttp://en.wikipedia.org/wiki/BPL_Grouphttp://btlsnet.com/company/company.htm

Shelter In Relief And Aid In The Market IN MITHILA MALLEABLES LIMITED

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