C O N F I D E N T I A LShelley Kuipers • Crowdsourcing Week • 14 April, 2016 • London

The rise of participation and why it’s better for business

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“We’re on the brink of an entirely new approach to business, one built on shared principles of integrity, transparency, and sustainability. If we succeed, the world could become a far better place.”

– John Battelle, Founding Editor Wired Magazine. CEO NewCo Group

Provocations

5

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Trust & Transparency

1

The lines between what is public informationand what is private

information are blurring.

“The software activates pollution controls only when the car is being tested”

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WHO MADE MY CLOTHES?

Anyone can be a whistleblower

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WHO’S DOING ITTRUST AND TRANSPARENCY

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Financial Democracy

2

A revolution in how governments, business and society will become more

accountable.

CENTRALIZED DECENTRALIZED DISTRIBUTED

The API of we

Fair. Just. True.

TM

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WHO’S DOING ITDISTRIBUTED LEDGER

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Product Roadmap Stakeholder Roadmap

3

Don’t become fixated on trying to do something that could be done better

by someone else,it will only end in disappointment.

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One size does NOT fit all.

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YOU SUCCEED – WE SUCCEEDPARTICIPATION IS NOT ABOUT WINNER TAKES ALL

Net new value capture

Net new value creation

Mutual value commercialization

MutualValue

Creation

WHO’S DOING ITTHE ADVANTAGE OF PASSION

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No platform required

4

Brand as the platform

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Be a participation enabler, not a platform

provider

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Humanity through technology

5

The ‘gig-economy’ is slowly leading to the commoditization of

people and technology.

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jobs will be replaced by robots by 2020

5MSOURCE: WEF. THE FUTURE OF JOBS, 2016.

of the US workforce will be freelancers by 2020

43%SOURCE: FUTURE OF WORK 2016.

CHEAP LABOURSCALEPROFIT

This is not the sharing economy

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Silicon Valley

Recommendations

3

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1. BUILD YOUR TRIBE

Find the people who believe in what are you are doing.

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2. GO ON A MISSION

Don’t be afraid to do the impossible.

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3. BE RELENTLESS

Sweat the economics (and humanity) of your participation business model.

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Imagine what the next Google, Facebook or

Uber will be like, through Participation…

MUTUAL VALUE COMMERCIALIZATION

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where everyone shares in the success of the

business and the wealth created

PARTICIPATION COMMERCE

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THANK YOU

@shelleykuipersshelley@betterventures.co

www.betterventures.co#betterparticipation