Shell
-
Upload
david-cho -
Category
Technology
-
view
96 -
download
0
Transcript of Shell
![Page 1: Shell](https://reader035.fdocuments.us/reader035/viewer/2022062711/55cd31b0bb61eb1d688b46a2/html5/thumbnails/1.jpg)
By: David Cho
![Page 2: Shell](https://reader035.fdocuments.us/reader035/viewer/2022062711/55cd31b0bb61eb1d688b46a2/html5/thumbnails/2.jpg)
Goals & ChallengesTo meet growing energy demand with
less environmental impact.
Using advanced technology to help un-lock new sources of energy.
![Page 3: Shell](https://reader035.fdocuments.us/reader035/viewer/2022062711/55cd31b0bb61eb1d688b46a2/html5/thumbnails/3.jpg)
Business•Shell Refillable Card•Shell Saver Card•Shell Gift Card•Shell Platinum Master card
•Shell Fleet Credit Card•Shell Pay My Bill or
Contact Card•Drive for Five
![Page 4: Shell](https://reader035.fdocuments.us/reader035/viewer/2022062711/55cd31b0bb61eb1d688b46a2/html5/thumbnails/4.jpg)
Advertising through social media and blogging with NO cost…
![Page 5: Shell](https://reader035.fdocuments.us/reader035/viewer/2022062711/55cd31b0bb61eb1d688b46a2/html5/thumbnails/5.jpg)
Advertising through social media with LITTLE cost…
![Page 6: Shell](https://reader035.fdocuments.us/reader035/viewer/2022062711/55cd31b0bb61eb1d688b46a2/html5/thumbnails/6.jpg)
Metric of Success on Groupon
The number of customers purchasing our deal on
Groupon exceeds or reaches our estimated number
![Page 7: Shell](https://reader035.fdocuments.us/reader035/viewer/2022062711/55cd31b0bb61eb1d688b46a2/html5/thumbnails/7.jpg)
Increase in facebook fans, Twitter followers, Foursquare check-ins which will
eventually lead to increase in sales…
![Page 8: Shell](https://reader035.fdocuments.us/reader035/viewer/2022062711/55cd31b0bb61eb1d688b46a2/html5/thumbnails/8.jpg)
Metric of Success
![Page 9: Shell](https://reader035.fdocuments.us/reader035/viewer/2022062711/55cd31b0bb61eb1d688b46a2/html5/thumbnails/9.jpg)
•By meeting the world’s rising demand for energy through
advanced technology
•By unlocking new sources of energy and making the most of existing oil and gas resources
![Page 10: Shell](https://reader035.fdocuments.us/reader035/viewer/2022062711/55cd31b0bb61eb1d688b46a2/html5/thumbnails/10.jpg)
Timeline & Budget
• When the whether is warmer, sales will decrease
• When the whether is colder, sales will increase
• 10 million of total advertising budget
• 10 million of proposed initiative