SHEENA SPSS

8/8/2019 SHEENA SPSS

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RESEARCH METHODOLOGY:

Data and data collection:

Primary data:

To collect primary data we did following method;

Questionnaire

Observation

Secondary data:

We collected secondary data from;

Website ofKFC.

Measurement method:

The method which we will be using for the analysis of our data to get the output is:

�SPSS

OBJECTIVES

The objectives of the study are to collect the customers¶ opinion and to analyze the data

using SPSS software and to interpret the findings to make some useful suggestions to the

company.

HYPOTHESIS

Ho: There is no significant difference in the preference of KFC food products among

different age groups.



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H1: there is a significant difference in the preference of KFC food products among

different age groups.

LIMITATIONS:

1. Time factor was a limitation.2. Limited number of respondents.

To find the relationship between age of the respondents in relation to the preference

of the KFC products

Age of theRespondants * Preference of KFC products Crosstabulation

Count

Preference of KFC products Total



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KFC Instant

Foods

KFC Ready to

Eat products Both

Age of the Respondants 18-20 yrs 0 1 6 7

21-30 yrs 1 1 5 7

21-50 yrs 3 2 2 7

51-75 yrs 3 0 1 4

Total 7 4 14 25



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Age group 18-20 yrs , they use both KFC food products than other age groups. As the

age increases people tends to avoid KFC ready to eat products and go for KFC instant

food products instead of going towards KFC ready to eat products.



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Here the above figures and Bar Charts shows that the Gender Male group likes to have

both foods products of KFC products compared to the group Female. They dislike having

KFC ready to products. All Age groups of Female falls equally among each KFC food

products.

To find the preference of different gender groups towards the KFC food products

Gender of therespondants * Preference of KFC products Crosstabulation

Count

Preference of KFC products

Total

KFCInstant

Foods

KFC Ready to

Eat products Both

Gender of the respondants Male 3 1 8 12

Female 4 3 6 13

Total 7 4 14 25



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To find the relation between influence of ads towards the preference of KFCfood

products

influence of ads on customer * Preference of KFC products Crosstabulation

Count


Total

KFC Instant

Foods

KFCReady to Eat

products Both

influence of ads on customer yes 3 2 11 16

no 4 2 3 9

Total 7 4 14 25



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Above shown table and chart explains that 64% of respondent¶s opinion that ads do have

a significant role in the preference of KFCfoods products. While 34% respondent¶s

opinion that there is no role of advertisement in the preference of KFC food products.

To find out the preference of KFC products in relation to the occupation of the respondents

Type job of respondants * Preference of KFC products Crosstabulation

Count


Total

KFC Instant

Foods

KFC Ready to

Eat products Both

Type job of respondants Employee 2 1 6 9

Student 0 2 7 9

Self Employed 5 1 1 7

Total 7 4 14 25



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Here the above table and chart shows the relationship of occupation of respondents in

relation the preference of KFC products. Students do not like the KFC instant foodsproducts. It may be due to the effect of busy schedule of students in college as well as

other activities at home or outside. Butthe self-employed people like to have KFC instant

products compared to other groups.



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To find out the relationship between usage of KFC food products and preference

Ussage of MTR products * Preference of KFC products Crosstabulation

Count

Preference of products

Total

KFCInstant

Foods

KFCReady to Eat

products Both

Ussage of MTR products yes 4 3 12 19

no 3 1 2 6

Total 7 4 14 25



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Here the table and chart shows the relationship between the usage of KFC food products

and the preference. Those who are used the products before prefer both food p

KFCroducts of instant and ready to eat products. Those never used before prefer KFCinstant products compared to other types of foo KFCd products.

To find out the relationship between knowledge and preference of the products

Knowledge of the productsKFC Preference of KFC pr oducts Crosstabulation

Count

Preference of KFCproducts

Total

KFC Instant

Foods

KFC Ready to

Eat products Both

Knowledge of the MTR

products

Word of Mouth 1 0 3 4

Media 1 3 3 7

Friends 3 0 7 10

Retail Outlets 2 1 1 4

Total 7 4 14 25



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The groups friends and word of mouth have not consumed any of theKFC ready to eat

food products it tells that those who had foodKFC products do not have a good opinion

about the ready KFC to eat products.



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To find out the relationship between the respondent¶s age and influence of ads on

them

Age of the Respondants * influence of ads on customer Crosstabulation

Count

influence of ads on customer

Total yes no

Age of the Respondants 18-20 yrs 6 1 7

21-30 yrs 6 1 7

31-50 yrs 3 4 7

51-75 yrs 1 3 4

Total 16 9 25

Among the age groups, 18-20, and 21-30 have greatly affected by the advertisement of

MTR food products and the two age groups such as 31-50 and 51-75 did not affected by

the advertisement.



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To find out the relationship between gender of the respondents and influence of ads

on the customers

Gender of the respondants * influence of ads on customer Crosstabulation

Count


Total

yes no

Gender of the respondants Male 10 2 12

Female 6 7 13

Total 16 9 25



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Gender groups Male is greatly influenced by the advertisement of KFC food product. But

the gender groups Female did not affected much by the KFC food products

advertisements.



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To find out the relationship between the type of occupation of the respondents and

the influence on the customer

type job of respondants * influence of ads on customer Crosstabulation

Count


Total yes no

Type job of respondants Employee 6 3 9

Student 7 2 9

Self Employed 3 4 7

Total 16 9 25

Here the relationship between the type of occupation of the respondents and the influence

on the customer are shown. The group students and employees are greatly influenced by



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the advertisements of KFC food products. The group self-employed do not affected by

the ads.

To find out the relationship between the Age groups and the usage of KFC food

products

Age of the Respondants * Ussage of KFC products Crosstabulation

Count

Ussage of KFC products

Total yes no

Age of the Respondants 18-20 yrs 6 1 7

21-30 yrs 6 1 7

31-50 yrs 5 2 7

51-75 yrs 2 2 4

Total 19 6 25



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As the Age increases the usage of the KFC food products are also reducing. The young

people tend to be more of the KFC food products than the older groups. It may be due tothe ads effect on the young minds.



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ANOVA

Preference of MTR products

Sum of Squares Df Mean Square F Sig.

Between Groups 6.611 3 2.204 3.724 .027

Within Groups 12.429 21 .592

Total 19.040 24

The significant value is .027, which is less than =0.05. so we reject the Hoand accept the

Null hypothesis that there is a significant difference in the preference of KFC food

products among different age groups.



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FINDINGS

1. MTR food products both instant and ready to eat have got a wide range appreciation

from the public.

2. It is one of the leading brands mainly in Karnataka and Andra Pradesh.

3. Both Males and Females are the customers of KFC products.4. Less use of KFC instant food products among the students.

5. Students have a greater choice on KFC ready to eat products.

CONCLUSION

Age group 18-20 years, they use both KFC food products than other age groups. As the

age increases people tends to avoid KFC ready to eat products and go for KFC instantfood products instead of going towards KFC ready to eat products. The Gender Male

group likes to have both foods products of KFC products compared to the group Female.

They dislike having KFC ready to products. All Age groups of Female falls equally

among each KFC food products.The 64% of respondent¶s opinion that ads do have a

sgnificant role in the preference of KFC foods products. While 34% respondent¶s

opinion that there is no role of advertisement in the preference of KFC food products.



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therelationship of occupation of respondents in relation the preference of KFCproducts.

Students do not like the KFC instant foods products. It may be due to the effect of busy

schedule of students in college as well as other activities at home or outside. But the self-

employed people like to have KFC instant products compared to other groups.

SUGGESTIONS:

1. KFCCompany should take consideration about the food products for senior citizens.

2. There is less use of KFC ready to eat food products in the market, and so company

should take adequate promotional activities in order to bring awareness to the

consumers.

3. There is less use of KFC instant food products among the students, and so company is

expected to promote their instant food products among the students.

SHEENA SPSS

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