She hacksatx study hall product roadmap
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Transcript of She hacksatx study hall product roadmap
C R E AT I N G A N D M A I N TA I N I N G A P R O D U C T R O A D M A P
S H E H A C K S A T X S T U D Y H A L L
@ J E S L O W R Y
• UX Researcher
• Service Designer
• Customer Experience Specialist
• Founder of SheHacksATX, SheDesignsATX, Velma Magazine & Key to the Street
W H AT I S A P R O D U C T R O A D M A P ?I N T R O D U C T I O N
W H Y D O Y O U N E E D A P R O D U C T R O A D M A P ?
• Easily communicate development goals with entire team.
• Avoid “scope creep”.
• Keep priorities front and center.
• Starting point for story cards.
S T E P 1 : G AT H E R I N F O R M AT I O N
• What problem does the product solve?
• Who will use this product?
• What are they top three tasks performed by most users?
S T E P 2 : I N V E S T I G AT E O P T I O N S
• What existing services can I utilize?
• What do I need to build from scratch?
• What can I afford now?
• What can I afford later?
S T E P 3 : S E R V I C E D E S I G N
• How does my product act as a service?
• What happens in the front and back of house to deliver my service?
• What is the process flow for each task?
S T E P 4 : I D E N T I F Y I N G S C O P E
• Do I have all of the technology experts necessary to build my product?
• What are the costs?
• What are the priorities?
• What are the timelines?
C O N C E P T U A L I Z I N G T H E R O A D A H E A DS T E P 5
S T E P 6 : P R O D U C T L I F E C Y C L E
• Software becomes obsolete.
• Technology changes.
• Customer needs change.
• Eventually your product will need an overhaul or be replaced entirely.
S E R V I C E B L U E P R I N TR E S O U R C E S A N D A S S E T S
P E R S O N A SR E S O U R C E S A N D A S S E T S
Top Priorities Keeping the wife and kids happy is James’ mission in life. He wants them to have everything they need.
Providing his girls with outdoor experiences is important to James. He wants them to connect to the natural environment. Family camping trips are a regular activity all year round.
JAMESARB 4x4 Accessories - Persona 1
Location & Work:Melbourne, VictoriaFactory Engineer$95,000/year
I’m a huge fan of the way the ARB bull bar looks on the Toyota Tacoma's. Unfortunately they're a little pricy and I'm having a hard time talking my wife into it. My truck has factory fog lights, so adding the fogs from ARB is more of an expense. Guess I'll just start skipping lunch when I'm out on patrol, and save up for 72 weeks... Great product! Can't wait to get mine.”
Age & Status: • Male• 41 years old• Married• 2 kids
Personal Moto: “Happy wife, happy life.”
Needs to be Challenged James isn’t the type to sit around or wait for something to happen. He’s always busy and active.
He enjoys understanding how things work. As a kid he took a carburator apart on his bedroom floor to his mother’s dismay.
He never takes short cuts and takes pride in quality work.
Seeks AdventureJames has always looked to the outdoors for inspiration and escape. He grew up north of Melbourne near the Yarra Ranges riding dirt bikes.
These days, James doesn’t take too many risks and he sold his dirt bike. But the same adventurous spirit lives inside him - even if he’s just a spectator.
Mission
James would like to take his family on trip across Australia. He’d like to take his girls and his in-laws on a 2 month off-roading journey.
He spends 2-3 hours per week researching ideas for the trip. He wants to find locations off the beaten path.
“
Devices: iPad, Windows Desktop, Samsung Mobile
U S E R F L O W SR E S O U R C E S A N D A S S E T S
S T O R Y B O A R D I N GR E S O U R C E S A N D A S S E T S
KTTS Service Roadmap: Beta 1
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
v1, 2014
Mar
ketin
gD
evel
opm
ent
KPI
CRM
Gather user perceptions
and expectations
Beta partner(s) acquired
Lock down beta
partner(s) White Paper
Released
Soft Launch Promotion
Pilot 1
Global Release (Walk 21 Sydney)
1,000 Actively Engaged for
Pilot 1
2,500 local residents registered
Case Study Released
100 active local citizen-created
projects
10,000 local residents registered
Get Satisfaction Setup as CM
Tool
Survey Monkey to Collect UX
Feedback
Users invited to participate in Beta 2 testing
Register & Create Projects
Project Analytics & Reporting
Project Moderation &
Custom Settings
NFC Chips & Twilio Integration
Camera Integration
Updated Icons & Design Tool
Features
Lifestyle Blog
Facebook App
Prod
uct
Feat
ure
Responsive Website v2
Android App
iPhone App
Responsive Website v3
Targeted Newsletter
ii. Explore- integrate with Google Maps
- browse by country, state/ province, city, street
- connect users via their location - how to screen
i. Get Photo- configure database
- how to screen- capture photo
- label, add story & keyword tags- save project
iv. My Profile- integrate with Facebook
- register a profile- manage photos and designs and
favourites - how to screen
iii. Design- create layers saved to photos
- objects to drop onto layer- sketch tools to draw onto layer
- how to screen
v. Community- connect user to online network(s)- create groups for design projects
- collaborative features for peer to peer support and co-design
- manage collaborative projects- how to screen
Product Roadmap
A N Y Q U E S T I O N S ?