SHAZ Presentation

8/4/2019 SHAZ Presentation

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Sohail M Iqbal BM-25150

Hamid Hasan BM-25173 Anzar Ishaqui BM-25167

Zubair Nasir BM-25123


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ENERGY DRINKGET IN THE LEAD

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SHAZ energy drink is a product of S.H.A.Z

group. It is developed in Karachi &

launching in all over Pakistan.

S.H.A.Z can be consumed in any situation

during sports, at work, while driving and in

leisure activities.

The effectiveness of S.H.A.Z energy drink

has been proven by a large number of

scientific studies33


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SHAZSHAZOriginalOriginal

(Citrus Drink)(Citrus Drink)Real SHAZ Black Cherry (RedReal SHAZ Black Cherry (Red

Drink)Drink)

SHAZ Orange RushSHAZ Orange Rush

(Orange Drink)(Orange Drink)

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To Make The Competition IrrelevantTo Make The Competition Irrelevant

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To provide the best quality productTo provide the best quality product

to the potential customerto the potential customer

comparatively at low price & Highcomparatively at low price & High

quality by using effectivequality by using effectivedistribution channeldistribution channel

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SHAZ is vitamin refreshing energy

formulated drink.

you are young, old, stressed, parting hard,

playing hard, studying, working or just

need a boost then SHAZ is the right

choice for you.

its unique formula to provide a boost to

increase strength and energy.

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To increase the market share by 10%

To increase the awareness for the brand

To increase the advertising budget by 20%

Induce the prospect customers to use the

Product by introducing different promotional

tools

To increase placement Aim for an average price of their product

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To increase the sales with particularlyemphasize on male buyers with alsoincreasing a female base introducing

sweeter drinks. Capture the market through penetration by

increasing distribution outlets

To develop a point of purchase display Wider the span of availability

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Introducing new flavors to attract new

customer.

-Introducing new sweeter taste formula for

Females.

Introduce scratch cards and give instant

prizes to the customers to regain loyalty.

Make the drink available at concerts orhappening events.

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SHAZ is a consumer product.

SHAZ is the Name of trust, Not becompromise Product Quality.

the consumer spends a lot of time and efforts

in gathering information and making

comparisons.

The SHAZ product focuses on being more

than a soft drink; it is an energizer, drinkable

in any situation 1111


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The promotion done by SHAZ is based on advertisingand sampling

first phase of the campaigns was to create awareness

of the drink category

Promotion Strategies: 15 second TV commercial with male and female models

(three different versions with same theme).

The frequency of the commercials was really high but non-

prime time placement.

ARYONE, the Music and City channel were running SHAZcommercial.

Participation in exhibitions: My Karachi and Kitchen Care in

Karachi Expo Centre.

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Price is the only element in the marketing mix

that produces revenue & all other elements

represent cost.

The pricing strategy for SHAZ is based on

maximum share growth because it is working insmall and tough segment.

The price of SHAZ is set a compared to

competitors.

The Price of a SHAZ can is Rs.60. ARY is also

providing substantial benefits to its retailers and

other channels.

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Presently launching, SHAZ have a very strongdistribution network in Karachi Base.

The Other Urban cities are launching the product

likes, Lahore, Islamabad, Rawalpindi and

Faisalabad. Placement strategy means where the product

would be available for the sale.

In Lahore, the product is also available at ARYCash & Carry. It is also available at all prime

shops including Defense Club Lahore and in the

Lahore wholesale market.

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Unique product design the target market encircles the age group from 15 to 30

years High technology & skill workers The effectiveness of SHAZ energy drink has been

proven by large number of scientific studies. This hascreated a trust among the people and is one of thestrengths for SHAZ.

SHAZ is being distributed by ARY cash n carry. ARY ispower house group and has a strong base in Pakistan.

It is made for Halal ingredients

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The budget is not sufficient for marketing

activities. The market was not properly targeted; they

lack the understanding of the market. The positioning of the SHAZ is as a

premium product but the consumer haslow attachment as compared to Red bull.

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High rate of market growth

Lower import tariff rates Rising literacy and changing trends of

Pakistan population

Launching the product Nation wide & tocreate Product awareness

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Entrance of the new competitors

Competitors strategies Changing fashion the target marketing

Official changing the Government Polices

Well established brands like Red bull areand will be a threat for SHAZ.

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GEOGRAPHIC

Country\Region Pakistan \ Major Cities

Density Urban

DEMOGRAPHICAge 15-30

Gender Mainly Males

Life Cycle Young and single or married with no children

Income Rs. 45,000 and aboveIncome Group Upper Middle and High Class

Occupation Good job or on business, is a student belongingto a wealthy family.

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PSYCHOGRAPHICS

Social Class Upper and Upper Middle Class

Life Style Young, Trendy, Cosmopolitan, Gregarious,Hip

BEHAVIORAL

Occasion Any

Benefit Sought Flavor

Loyalty Status Significantly High

Attitude Towards Product Enthusiastic, Positive

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company must take into consideration thevarious aspects of the segment like size and

growth.

ARY cash and carry is targeting the upper

and upper middle class preferably theyoungsters & young child.

SHAZ focuses on high class lifestyle people

who are much more conscious about theirhealth matters and they certainly do not

compromise on quality of a product, even if

they have to buy it at a higher price.

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Brand Name Quantity Sold \ Month

Red bull 60,000 units in Pakistan

SHAZ (Approx. target) 20,000 units in Pakistan

Bomba 7,000 units in Pakistan

Dynamic 5,000 units in Pakistan(major in Punjab)

Power Horse 5,000 units in Pakistan

Spark 2,000 units in Pakistan

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0%

10%

20%

30%

40%

50%

60%

70%

Percentage

R ed b u ll S H AZ (Ap p ro x .

B o m b a D yn am ic

H orse P o w er S p a rk

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SHAZ Presentation

Documents

Transcript of SHAZ Presentation