S H A W ' S G I V E B A C K W H E R E I T C O U N T SR E U S A B L E B A G P R O G R A M

G I V E B A C K W H E R E I TC O U N T S B A GM A R K E T I N G

T O O L K I TC h e c k l i s t , T e m p l a t e s & T i p s

W e ' r e H e r e t o H e l p ! P r o g r a m M a n a g e r - M e g a n D o n a h u e - s h a w s @ b a g s 4 m y c a u s e . c o m - 6 0 3 - 3 8 0 - 9 3 3 6

WELC OME!shaws.bags4mycause.com

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We’ve created this Marketing Toolkit to provide you with information andmaterials that can support and improve your outreach to friends, supportersand constituents.

The information and suggested content is easy to use. Simply copy and pasteany materials that you like into your email program, social media accounts,and more! Quickly and efficiently spread the word to help drive awarenessand donations to your organization throughout the program.

As you review the following pages and get familiar with our 4-step process(Educate, Communicate, Motivate and Celebrate), please remember thesethree suggestions:

You can easily copy and paste (right click, then selectcopy/paste) any of the provided materials for yourorganization. Customize the language to fit your needs,or feel free to create your own message!

Utilize the – We’ve created a variety ofimages for you to use as frequently as needed to supportthis program and increase your donations.

If you need any other information on the program, orassistance in navigating this toolkit, please do not hesitate toreach out to Megan Donahue by calling (603) 380-9336 oremailing shaws@bags4mycause.com.

The amount of donations and community connections youcan create are endless and easy. We look forward to

seeing you succeed!

Let's Get Started...

Image Bank

PR OGR AMOVER VIEW

Welcome to the Shaw's GIVE BACKWHERE IT COUNTS Bag Toolkit, andcongratulations on being selected atyour local Shaw's! Every $2.50 GIVEBACK WHERE IT COUNTS Bag sold atyour local Shaw's for your selectedmonth will generate a $1 donation foryour organization.

The information and assets provided inthis toolkit are to support your efforts inraising donations and awareness foryour organization.

To bring you success as the featurednon-profit at your local Shaw's, we havelaid out a four step process: Educate,Communicate, Motivate and, finally,Celebrate!

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Weeks 1-2: Educate

Weeks 3-4: Communicate

Weeks 5-8: Motivate

+8 Weeks: Celebrate!

Start by educating yourself, yourstaff and your volunteers aboutthe program and thisopportunity.Page 03

Spread the word! Use our emailtemplate and press releasedraft to share the news in yourcommunity.Page 04

It's GO TIME. Send yoursupporters to the store topurchase the bag and startraising funds for yourorganization!Page 05

CONTENT CHECKLIST

8 weeks after the conclusion of your month in the program you will receive a check in the mail for the funds you have raised. Page 06

shaws.bags4mycause.com

Check out our for social mediagraphics, images of the bag and more!

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PR OG R AMFAQs

Who does this program benefit?Education, civic, health & wellness, hunger relief, andmilitary/veterans organizations that are local to eachShaw's location.

What is the cost of the GIVE BACK WHERE ITCOUNTS Bag?The cost is $2.50, with $1 of that purchase price goingto support a benefiting non-profit.

Do you have supporting imagery? Yes, adding visuals to your communication is proven tomake a difference – we have you covered. tovisit our Image Bank.

Where can the bags be found in the store?The bags are available at various registers and at thereusable bag rack. If you are having trouble finding thebag, ask the store manager where the Shaw's GIVEBACK WHERE IT COUNTS Bag is located and they will behappy to show you!

How many non-profits benefit from the GIVE BACKWHERE IT COUNTS Reusable Bag Program?Every month, Shaw's contributes money toapproximately 127 non-profits local to thecommunities in which each Shaw's serves.Recipient organizations change monthly based onthe selections made by store leadership.

Subject: Exciting News! Shaw's GIVE BACK WHERE ITCOUNTS Reusable Bag Program

Dear (Staff/Board/Volunteers),

We are so excited to share that (name of organization)has been selected to be a part of the Shaw's GIVE BACK

WHERE IT COUNTS Reusable Bag Program, which isdesigned to make it easy for customers to contribute to

their local community while supporting the environment.

For the month of (selected month), each time a $2.50reusable GIVE BACK WHERE IT COUNTS Bag is purchasedat the Shaw's located at (location), $1 will be donated to

(name of organization), unless otherwise directed bythe customer through the Giving Tag. This is a great way

to raise awareness, support the environment andfundraise for our cause.

Let’s get started! We can begin by spreading the news toour friends and family. Call, send emails, and post on

social media. The more people who learn about theprogram and purchase the GIVE BACK WHERE IT COUNTSBag during the month of (month of selection), the more

money we will raise.

To learn more about this program, please visitshaws.bags4mycause.com.

Best,(Signature)

SAMPLE ST AFFE MAI L

ED UC ATE

Make email subject lines shortand punchy. Keep your visuals

bright and engaging!

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K N O W Y O U R O P P O R T U N I T Y

T I P # 1

shaws.bags4mycause.com

Click here

SOC I AL ME D I APOST S

FOR IMMEDIATE RELEASE(Name of organization)(Name, phone & email)

(Name of organization) Celebrates Selection as a Shaw'sGIVE BACK WHERE IT COUNTS Program Beneficiary

(City, State) – (Name of organization) has been selectedas a beneficiary of the Shaw's GIVE BACK WHERE IT COUNTS

Program for the month of (month).

The Shaw's GIVE BACK WHERE IT COUNTS Program, whichlaunched in April 2019, is a reusable bag program thatfacilitates community support with the goal to make a

difference in the communities where shoppers live andwork.

(Name of organization) was selected as the (month)beneficiary of the program by store leadership at the

Shaw's located at (location). (Name of organization) willreceive a $1 donation every time the $2.50 reusable GIVEBACK WHERE IT COUNTS Bag is purchased at this location

during (month), unless otherwise directed by the customerthrough the Giving Tag attached to the bag. 

“(1-2 sentence quote reflecting excitement about beingchosen),” said (name), Executive Director of (name of

organization). “(Short quote on how this donation willhelp you fulfill mission).”

(Name of organization) is a non-profit based in (city,state). Founded in (year), (name of organization) has

(describe efforts in the community). Learn more about(name of organization) by visiting (website).

For more information on the Shaw's GIVE BACK WHERE ITCOUNTS Program, visit shaws.bags4mycause.com

SAMPLE PR E SSR E LE ASE

C OMMUNI C ATE

Have you heard the news? (organizationname) has been selected as the beneficiary of

the @Shaws GIVE BACK WHERE IT COUNTSProgram! Each time the $2.50 reusable GIVE

BACK WHERE IT COUNTS Bag is purchased atthe Shaw's at (location) during the month of

(month selected) we will receive a $1donation.

We're excited to share that every $2.50GIVE BACK WHERE IT COUNTS Bagpurchased in (month) at the @Shawslocated at (location) will send a $1donation to us! #givebackwhereitcounts#dogood

Want to give back? Support the communityand the environment! Go to the

@ShawsSupermarket located at (location)and purchase the $2.50 GIVE BACK WHERE

IT COUNTS Bag. We will receive a $1donation for every bag sold in (month).

S P R E A D T H E W O R D

T I P # 2Include an image from our Image Bank and tag Shaw's insocial posts to increase reach!

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shaws.bags4mycause.com

SOC I AL ME D I APOST S

Support (organization name) this month!Visit your local @Shaws and purchase a$2.50 reusable GIVE BACK WHERE ITCOUNTS Bag. For every bag sold we willreceive a $1 donation. #dogood #giveback

LAUNC H D AYE MAI L

MOTIVATE

Subject: Launch Day: Shaw's GIVE BACK WHERE ITCOUNTS Program!

Hello,

Today is launch day for the Shaw's GIVE BACK

WHERE IT COUNTS Program! Starting today and forthe entire month of (month of selection), when you

purchase a $2.50 reusable GIVE BACK WHERE ITCOUNTS Bag at the Shaw's located at (location), $1

is donated to (name of organization), unlessotherwise directed by the customer through the

Giving Tag attached to the bag. 

Our goal is to sell (goal of bags bought e.g. 200)bags, equivalent to $(insert donation equivalent

e.g. $200) raised. We are confident that with thehelp of our dedicated supporters, we can reach this

goal.

We strongly encourage you to share this news withfamily and friends as well!

The GIVE BACK WHERE IT COUNTS Bags are located

on displays around the store and at the checkout.For more information about the program, please

visit shaws.bags4mycause.com.

Thank you for your support, (Signature) 

Happy (month)! Go to the @Shaws located at(location) and purchase a $2.50 reusable GIVE

BACK WHERE IT COUNTS Bag to send a $1donation to our organization this month!

Want to give back? Support the communityand the environment! Go to the

@shawssupermarkets located at (location)and purchase the $2.50 GIVE BACK WHERE IT

COUNTS Bag. We will receive a $1 donationfor every bag sold this month.

B A G S S O L D = D O N A T I O N $ R A I S E D

We recommend going into yourlocal Shaw's to see how you can

spread the word together!

T I P # 3

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shaws.bags4mycause.com

T H ANK YOURSUPPOR T E R S

Hello,

We are excited to share that $(money raised)was donated to our organization through theShaw's GIVE BACK WHERE IT COUNTS Programduring the month of (month of selection)!

We would like to extend a HUGE thank you foryour participation and support during ourbenefiting month of the Shaw's GIVE BACKWHERE IT COUNTS Program.

Whether you bought a bag or helped spreadthe word, we couldn’t have done this withoutyou. The money generated through thisprogram will help us to (share what you willdo with the funds raised). Thank you againfor making this a fun and successfulexperience for (name of organization)! 

But we’re not done! You can continue to helpraise funds for (name of organization) byusing the Giving Tag attached to the GIVEBACK WHERE IT COUNTS Bag! All you have todo is purchase the GIVE BACK WHERE ITCOUNTS Bag at any Shaw's and follow theinstructions on the attached Giving Tag todirect the $1 donation to our organization. 

R E C E I VED ONAT I ON

C H E C K

C ELEBR ATE!

Subject: Thank you! Shaw's GIVE BACK WHERE IT COUNTS Program

Thank you! We raised $(donation amount)through the Shaw's GIVE BACK WHERE ITCOUNTS Program! Guess what? You can stillsupport us by visiting any Shaw's, purchasingthe GIVE BACK WHERE IT COUNTS Bag and usingthe attached Giving Tag to send a $1 donationto us any time throughout the year.

Approximately 8 weeks after the end of your month in the Shaw's GIVE BACK WHERE IT COUNTS Program, we will mail you a check for the amount you have raised!

But guess what? It's NOT over!

You can raise funds all year long by using theGiving Tag attached to the GIVE BACK WHERE

IT COUNTS Bag!

All your supporters have to do is purchase the$2.50 GIVE BACK WHERE IT COUNTS Bag at any

Shaw's and follow the instructions on theattached Giving Tag to direct the $1 donationto your organization anytime throughout the

year.

We have a to guide you tosuccess with the Giving Tag - Check it out!

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T H A N K Y O U & L E T ' S K E E P G O I N G

T I P # 4Sustained communication keepssupporters engaged andinterested!

shaws.bags4mycause.com

Giving Tag Toolkit

P R O G R A M M A N A G E R

M E G A N D O N A H U E

WE'RE HERE TO HELP!

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