Marketing of Michael Jackson’s Music and Legacy in the Aftermath of Michael Jackson-Current Status and Future Outlook-

Shawn CarleyMKTG 422

Dr. Garg

Early Life Born August 28th, 1958 Father Joseph and Mother Katherine 9 brothers and sisters

Jackson 5 Joined at age 5 in 1964 Tito, Jackie, Jermaine, and Marlon 10 albums from 1969 to 1975

Solo Career First solo album in 1972,

“Got to Be There” 10 studio albums, last in

2001 Sold over 200 million copies

combined

Thriller 1982 “Thriller”, “Beat It”, “Billie Jean” Sold over 110 million worldwide Won record 8 Grammys in 1984

Marriages and Children Lisa Marie Presley

1992-1994Possible PR move

Debbie Rowe1996 - 1999

Three ChildrenPrince Michael Joseph Jackson, Jr. and Paris

Michael Katherine Jackson○ Born to Debbie Rowe

Prince Michael Jackson II○ Born to surrogate mother

Neverland Ranch Santa Barbara, CA Purchased for $30 million Home from 1988 to 2005

Sexual Abuse Accusations 1993

Even Chandler accused Jackson had sexually abused his son, Jordan Chandler

Police raided house, found nothingOut of court settlement

200513 year old, Gavin Arvizo, accused Jackson of

molestation Found innocent

Hurt his public opinion

Appearance Broke nose during 1979

dance rehearsal Hair caught on fire during

Pepsi commercial in 1984 Diagnosed with vitiligo and

lupus in 1986 Treatment for lupus made skin

even lighter.

Health Abused by father as child Addicted to Painkillers

Started taking them after Pepsi accident Weight loss

Possible anorexiaAt times weighed on 100 lbs.

Death Acute propofol intoxication Autopsy showed balding, punctured

arms, and weighed 136 lbs. Will

Left everything to mother, 3 children, and charities

Mother granted custody Ruled homicide in November 2011

Conrad Murray

How will he be remembered? Successful Musician Sexual Assault Cases Sympathy from Murder Case

Post Death Record Sales Movie Video Game

Record Sales After Death Sold over 1 million albums in week after

death Owned the top 12 spots on Billboard

100 list 3 weeks after Years most albums sold in 2009

8.2 million

Michael Jackson’s: This is It Documentary film about

upcoming tour October 28th, 2009 Extended past initial two week

release Grossed $260 million at box

office

Michael Jackson: The Experience November 23rd, 2010 Motion dancing video game

360 Kinect, PS3 Move, and Wii 30 songs from his lifetime

Plus downloadable songs Sold over 3 million copies

Future Outlook Unreleased Material Cirque Du Soleil Neverland Ranch

Unreleased Material Jackson Estate signed deal with Sony

$250 millionExpires in 2017

10 albums worth of unheard songs

Cirque Du Soleil Michael Jackson: The

Immortal World TourWill tour Canada and United

StatesPermanent show in Las

Vegas starting 2013Jackson Estate receives

revenue The Beatles and Elvis

Presley have also had tours

Neverland Ranchas MJ’s “Graceland” Wished to be buried there to become a

destination like with Elvis Estate tried to make it State Park

Lack of funding Locals did not want to busy traffic in

area Would bring in millions over time

Comparing Wealth of Deceased Musicians Top the dead celebrity list in 2 years

since deathElvis number 2John Lennon 5Jimi Hendrix 11

Where will he be in years to come?