Shaving reinvented by Hazel
description
Transcript of Shaving reinvented by Hazel
Shaving reinvented by
HazelBart ClaassenLoran Seuters
Robert van der Wielen
Current situation
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Strengths- Strong brand name- Globally operating
Opportunities- Low market share men’s grooming- Low amount direct sales.
Threats - Outdated brand image- Unattractive catalogueO
Weaknesses- Poor quality- Too big product range- Weak supply-chain
management & systems
SWOT ANALYSISSub headline
New logo
New productAll-in-one shaving creamDehairing and moisturizing
creamDepilatory, so no razors needed
Advertisement
New Mission Statement The purpose:
Hazel wants to bring more confidence into the world, and make it easier and faster to reach the beauty people want.
The business:Offering high-quality products that are easy and fast in use
The values:Hazel believes that more confidence leads to better performance. In this way, we hope to contribute to people’s lives
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