Sharon Design Research Portfolio
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Transcript of Sharon Design Research Portfolio
Sharon Goh’s Design Reseach
Brand commercialization to Asia
Car interior design marketing
Unifying a worldwide brand
Target Persona branding
Asics
Research on massage shavers Gamers’ interface laptop design
Working with Philips Singapore to develop shaver designs for young men,
my task was to incorporate new innova;ve methods to enhance the
way men shave.
1. User inforgraphics 2. Innova4on studies
3. Scenario mapping 4. Design features
Research on massage shaver
Researched the concerns men have when they shave their hairs habitually using infographics.
Studied the use of low frequency electro wave to massage face muscles for revitaliza;on.
Envisioned how a working man will use this shaver product to relax his muscles.
Created massage pad designs on the shaver to provide a soothing therapy on the face.
ARIES massage shaver
Smooth pulsa;ng of the massage pads provides a soothing therapy on the face.
Retractable massage pads for ease while shaving.
Massage shaver design
OTO Bodycare is a health & wellness company in Singapore, where I
looked at designing a foot massager for the
female market.
1. Healthcare problem defini4on 2. Technology trend studies
4. Product-‐user scenario 3. Product design development
Healthcare research design
Iden4fied the possible feet problems women face wearing high heels (eg blisters)
Considered technologies that can be used to solve such problems (UV/infra red light)
Incorporated aromatherapy with ligh4ng for female users in foot massager design
Proposed a UV-‐aroma massager product-‐user scenario for ladies
Shell is a a global oil and gas corpora;on in the Netherlands. Aiming towards unifying the brand, I advised and strategized the designs created
worldwide in our Shell Brands Interna;onal team.
1. Shell Brand hierarchy 2. 3M VAS Analysis
3. Brand Design policy wri4ng 4. Crea4ng Apps on innova4on
Provided brand consulta4on to design agencies and Shell design teams worldwide.
Reviewed artworks using eye tracking studies to see what interests readers on first impressions.
Designed apps that advocate the future of energy, where they are adver;sed via QR
codes.
Global brand research
Implemented brand policies for different Shell communica4ons to educate teams worldwide.
Design branding techniques - Using techniques such as eyeball tracking and colour studies to innovate brand
Using the 3M VAS System, we analyzed the strong points of Shell adver;sing to create the “Inside Energy” App. Drawing colour
references from our Pecten logo, we created a colour propor;ons paleTe
to assess Shell’s designs.
Top Brands on Facebook
Number of ‘likes’ Number of people talking about this
Coca Cola 41,100,000+ 240,000+
Microso[ 1,750,000+ 12,700+
Greenpeace Interna;onal 1,100,000+ 13,500+
GE 279,000+ 4,440+
IBM 110,100+ 2,600+
Cover page and its Interac;ve inside pages to show the “depth” of deep sea oil drilling
Car interior design marketing
Being a key aerodynamics parts supplier for Ferrari, my role in Ac;flow BV was to inves;gate how they could harness their aerodynamic technology to reinvent
Ferrari’s F430 interior.
1. User Test Market Iden4fica4on
4.BCG Growth matrix marke4ng
2. Prototype safety design
3. Compe44ve sales pricing
Iden;fied Ferrari drivers to be mainly 50 year old male or 25 year old male show offs.
Designed aerodynamic tac4le responses within car seats through user test drives.
Considered how much Ferrari cars can be compe44vely priced with the new interior.
Studied where Ferrari cars would sell using the Boston Consul4ng Group matrix.
Being the largest chipmaker in the world, Intel wanted to expand their product poreolio from making chips to laptops. My task was to create a gamer laptop to
extend their product range.
1. Game control play research
3. Design Idea4on 4. Product interface design
2. Compe4tor analysis
Gamers’ laptop studies
Surveyed computer gamers on their favorite computer games are and how they play.
Analyzed other rival gamers’ laptop brands and their unique features.
Studied how a gamer’s laptop can be designed to be compact and sleek.
Turntable laptop with console designed to maximize the ul;mate gaming experience.
Asics wanted to redesign their running shoes to target the Dutch runners’
market. I conducted qualita;ve research interviews with Dutch marathon runners to understand how Asics running shoes
can be further developed.
1. Context mapping techniques 2. Shoe design research
3. Color and details studies 4. Runner personas mapping
Research design on Dutch runners
Conducted a crea4ve session for Dutch runners for Asics using context mapping.
Considered the runners’ feelings towards running and their favorite shoe design.
Provided 3 color and material direc4ons for Asics to improve their shoe designs.
Iden;fied 3 runner personas – compe44ve-‐minded, fashionable-‐oriented, back-‐to-‐basics
Brand commercialization to Asia
Marke;ng itself as a premium umbrella Dutch brand in Europe, I
helped the company senz˚ to commercialize their brand to the
Asian Pacific market.
1. Consumer research tes4ng
3. Materials research
2. Website consumer tes4ng
4. Marke4ng plan for personas
Conducted NetQ consumer studies in Taiwan, Hong Kong , Japan, China, Australia and Korea
Explored the idea of hydrochroma4c inks – changing color on fabrics, for new markets.
Used consumer tests and Google analy4cs to create the website design features.
Created a media marke4ng plan aimed towards the target personas in Asia with SPSS research.
- Marekting senz˚ to asia pacific
By studying the different Asian target personas and their needs, we designed an umbrella that is
imprinted with hydrochroma;c inks, where its own brand icon – umbrella,
will change colour when it gets soaked.
senz˚product marketing
senz˚online web design - Designing senz˚ asia website through consumer testing
Using SPSS and Google analy;cs, video demonstra;ons and social campaigns were found to be key
designs that aTract consumers from Asia Pacific to visit the webshop.
More Details of my Design Research Experience … …
“Life is as high as the sky, You’ll never know what you can design, unless you try.”
Thank you for viewing my portfolio!
http://nl.linkedin.com/in/sharongohpn [email protected]
0628617053
sharon goh