Fifth  Grade  Shark  Tank  –  Judging  Template      Judging  Criteria:    Category  1:  Product  Idea  

• Is  this  a  product  that  would  be  valuable  and  interesting  to  the  students’  target  market  (Chick-­‐fil-­‐A  employees  who  will  be  shopping  over  their  lunch  hour)?  

• Have  the  students  displayed  creativity  in  developing  this  product  (even  if  the  product  itself  isn’t  novel,  have  they  found  a  way  to  brand  it  or  differentiate  it  from  the  crowd)?  

• Is  the  product  feasible  to  produce,  and  will  they  be  able  to  make  as  many  products  as  they  have  budgeted  to  sell?  

 Category  2:  Price  and  Budget  Projections  

• Is  the  budget  prepared  by  the  students  rigorous  and  does  it  display  attention  to  detail?  • Has  the  team  been  intentional  and  thoughtful  in  setting  their  price  (e.g.,  via  market  research  and  by  

ensuring  that  price  >  cost  of  product)?  • Does  the  budget  seem  realistic  given  the  scope  of  the  team’s  business  environment  (e.g.,  selling  over  a  

1.5-­‐hour  period  at  the  Chick-­‐fil-­‐A  Home  Office)?    Category  3:  Promotional  Strategy  

• Is  the  promotional  strategy  comprehensive  (e.g.,  multiple  channels  of  promotion)?  • Is  the  promotional  strategy  fun  and  exciting?  • Does  the  promotional  strategy  stand  out  from  the  crowd?  

   Awards  to  be  distributed:    

1. Best  Overall  Business  Potential  • Awarded  to  the  team  who  displays  the  strongest  overall  product,  price,  and  promotional  

strategy.  You  believe  that  this  team  has  worked  extremely  hard  on  their  business  and  will  achieve  great  success  on  launch  day!  

 2. Most  Creative  and  Innovative  

• Awarded  to  the  team  whose  product  and/or  pitch  is  judged  to  show  excellent  creativity  and  uniqueness  to  stand  out  among  the  crowd  of  competitors.