Sharing Your Story.Podcasting
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Transcript of Sharing Your Story.Podcasting
Sharing Your Story: Podcasting
Britt Bravo
Social Media and Nonprofits: Two-Day Intensive Workshop
Big Vision ConsultingRealize your big vision
Be a powerful force for good
• Strategic Consulting
• Social Web Empowerment
• Blogging
• Podcasting
• Career Coaching
www.brittbravo.com
Nonprofit Podcasting
• Examples• The Process• Content• Hardware• Software• Hosting• Promotion• Tips
Idealist Podcasts
• Top rated podcast in iTunes Nonprofit section
• 3 programs: Community Profiles, Career, & Service programs
• Encourage community producers
Idealist Podcasts Landing Page
Craigslist Foundation’s Nonprofit Boot Camp
• Top rated podcast in iTunes Nonprofit section
• Recordings of workshops to share with a wider audience.
Craigslist Foundation Podcast Landing Page
Voices on Genocide Prevention Podcast
• Produced by US Holocaust Memorial Museum.
• Interviews with experts.
• News for niche audience.
• Transcripts available on blog
Voices on Genocide Prevention Blog
UNICEF Podcast
• Reporting from the field.
• Constituents provide the news.
• News for niche audience.
UNICEF Podcast Landing Page
The Process
• Record• Edit• Convert to MP3 (if not already)• Upload to hosting service• Publish• Promote• Track
Content
• What goal are you trying to achieve?• Who are you producing it for?• Who else is producing podcasts around the
same topics?• What will the format be?• How often will you post shows?• Who will produce it?• Will you use music? If so, from where?
Music
• Podsafe Music Network• Opuzz• FreeAudioClips.com• FlashKit• Creative Commons’ OWL Music
Search
• Podsafe Music Network• Opuzz• FreeAudioClips.com• FlashKit• Creative Commons’ OWL Music
Search
Olympus DigitalRecorders
Zoom H2
MicroTrack II
Marantz PMD 660
Electro Voice 635A Microphone
LightSnake USB Microphone Cable
Logitech ClearChatPro USB Headset
Recording & Editing Software
* Sampling of choices*
• Audacity (free & open source)• Garageband (free with Mac)• Ecamm Call Recorder for Skype (Mac)• Pamela for Skype (PC)• Cinch.blogtalkradio.com (Record by
phone)• Conference call service (Record by phone)
Hosting
*Sampling of choices*
• Liberated Syndication• OurMedia• PodBean• HipCast (can also use for recording)• Switchpod
Which Tools Should I Use?
• What kind of recording do you need to do?
• What kind of editing do you need to do?
• Do you want to host it on your site or elsewhere?
• What is your budget for the project?
• What is the level of staff expertise?
• Do you have access to technical support?
Promotion
• List in podcast directories• Provide subscription instructions• Repurpose transcripts in newsletter and blog• Share on Twitter and with social networks• List in email signature• Feature on home page• Create a landing page.• Host contests• Ask listeners to contribute content• Join podcasting communities
Tracking
• Downloads• Feedburner• Comments• Google Alerts• Twitter Search
Tips for Getting Started
• Shoot for 25 min, or less (average commute time).
• Don’t submit to directories until you have a few shows posted.
• Intros and outros are an opportunity to promote your organization.
Tips for Getting Started
• Explain how to listen and subscribe to your supporters.
• Allow supporters to listen online as well as by subscription.
• Create a blog where you can post show notes.
Handout
We Are Media Wiki
http://www.wearemedia.org/Workshop+Day+2+Sharing+Your+Story