Sharing your email address Webinar evaluation at...“Our Social Media efforts increased our web...

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Transcript of Sharing your email address Webinar evaluation at...“Our Social Media efforts increased our web...

Page 1: Sharing your email address Webinar evaluation at...“Our Social Media efforts increased our web site traffic by 260%, which led to increased apartment rentals.” ... Tips from Shama
Page 2: Sharing your email address Webinar evaluation at...“Our Social Media efforts increased our web site traffic by 260%, which led to increased apartment rentals.” ... Tips from Shama

•  Sharing your email address •  Webinar evaluation at

http://tinyurl.com/ETCFeb11 •  Site orientation

Page 3: Sharing your email address Webinar evaluation at...“Our Social Media efforts increased our web site traffic by 260%, which led to increased apartment rentals.” ... Tips from Shama

GettingDowntoBusinesswithSocialMedia

eXtensionEntrepreneursandTheirCommuni3es

ON‐LINEPRESENCESeries2011

PresentedbyBeckyMcCray

Page 4: Sharing your email address Webinar evaluation at...“Our Social Media efforts increased our web site traffic by 260%, which led to increased apartment rentals.” ... Tips from Shama

Ali%leaboutme

RealworldexampleswithROI(returnoninvestment)

SocialMediatoolsIrecommendformostsmallbusinesses

TheSimplifiedMarkeBngPlan

FindingtheBme

Roadmap:

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Taughtcomputerandbusinesssubjects

locallyandatnaBonalevents

SmallBizSurvival.com:mysiteonsmalltownbusinessgetssomenaBonala%enBon

Smallbusinessowner:retailstore,ca%leranch,consulBng

businesses

Alittleaboutme:BeckyMcCray

Topphotobywww.rebekahworkman.com

Page 6: Sharing your email address Webinar evaluation at...“Our Social Media efforts increased our web site traffic by 260%, which led to increased apartment rentals.” ... Tips from Shama

“InteracBngwithpeopleonTwi%erhasintroducedmetonewcustomersin2010whichhasequatedtowell

over$100,000insales.”

RealWorldExamplesSamuelGordonJewelers,Oklahoma

SamuelGordonJewelers

Page 7: Sharing your email address Webinar evaluation at...“Our Social Media efforts increased our web site traffic by 260%, which led to increased apartment rentals.” ... Tips from Shama

“OurSocialMediaeffortsincreasedourwebsitetrafficby260%,whichledtoincreasedapartmentrentals.”

RealWorldExamplesUrbaneApartments,Michigan

UrbaneApartments

Page 8: Sharing your email address Webinar evaluation at...“Our Social Media efforts increased our web site traffic by 260%, which led to increased apartment rentals.” ... Tips from Shama

“Sothankstothisli%lethingcalledTwi%erIhaveaddedclientsin15morestatesthatIhadnotdoneanybusinessinbefore,makingitwellover30statesnowthatVerBcalPrinBngandGraphics,ali%lebouBqueprinBngandgraphicscompanyinEncinitas,CAcansay

theyservice.”

RealWorldExamplesVPGPrin3ng,California

VPGPrinBng

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TodMaffin’sCaseStudiesOnlineSearchabledatabase

Socialbookmarking:Delicious,BizSugarLookforlinkstagged

“casestudy”

DocumentsandpresentaBons:

SlideShare,DocStocSearchon“socialmedia”

and“casestudy”

MoreRealWorldExamplesWheretofindthemonyourown

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FacebookPage Blog

LinkedIn Video

SocialMediatoolsIrecommendFormostsmallbusinesses

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FacebookPagesforsmallbusiness

TipsfromShamaKabani,MarkeBngZen,quotedatSmallBizSurvival

CreateaPage,notProfile

BuildyourPagewithyourpurposeinmind

HelpcustomersshowcasetheirownidenBty

Sharesuccessstories

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LinkedInforsmallbusinessBuildyournetwork

TipsfromShannonEhlers,quotedatSmallBizSurvival

Beyourownbillboard

UseyourexperBsetoanswerquesBons

AsksmartquesBons

CapitalizeonaffinityGroups

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VideoforsmallbusinessWhattoshow

Howtousevideotopromoteyoursmallbusiness

Demonstrateproducts

Introduceyourpeople

Profileyourcustomers

Showhowyousolveproblems

Tellyourstories

Shareyourcommunity

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VideoHowtodosimplevideos

Howtodosimplevideosforyourbusiness

Startwiththe

camerayouhave

Prepareandpicktherightspot

Useatripod

Shootmorethan

once

Editwithyour

exisBngsofware

Shareonyoursite

&distribute

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Bloggingforasmallbusiness

ShouldIblogformysmallbusiness

Regularlyupdatedwebsite,orsecBonofawebsite

WritedowncustomerquesBons;blogtheanswer

Reusegoodmaterialinotherforms

Focusonwhatcustomerswhattoknow,notwhatyouwanttotellthemaboutyourbusiness.

Page 16: Sharing your email address Webinar evaluation at...“Our Social Media efforts increased our web site traffic by 260%, which led to increased apartment rentals.” ... Tips from Shama

Askyourcustomers

SpendyourBmewhereyour

customersare.

Whichtoolsshouldyouuse?Whichdoyourcustomersuse?

UseGistorFlowtowntofindoutmoreaboutyourcustomers

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Nameanddescribeeachmarketyou

needtoreach.

ListpotenBalmethodsyoucanusetoreachthem.

EstablishthecostinBmeandinmoney.

Meshthiswithyourdailyhabits.

TheSimpliJiedMarketingPlanGeUngdowntobusiness

Source:SmallBizSurvival

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Youhavemorethanonemarket.

Customer:anyonewhoseacBonsaffectyourresults.–SteveYastrow

1.Nameanddescribeeachmarket.Youhavetoknowthembeforeyoucanconnectwiththem.

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• Newspapers• WordofMouth

• PrintedMaterials

Tradi3onalmethods:

2.Listpotentialmethodsyoucanuse.Brainstormingstage(evalua3oncomeslater)

• FacebookPages

• Blog• Video• LinkedIn

Onlinemethods:

Page 20: Sharing your email address Webinar evaluation at...“Our Social Media efforts increased our web site traffic by 260%, which led to increased apartment rentals.” ... Tips from Shama

• Blogging:8hoursand$5permonth• Billboards:18hourstocreate,$1500topost*

EsBmatethecostofeachmethodon

yourlist.

• Contact:whichgetyouinfrontofyourtargetmarkets?• InteracBon:whichletyoubuilddeeperrelaBonships?• Bo[omline:whichhavethebestpoten3altodrivesales?

Balancethecostagainstthe

potenBalbenefits.

• PickonlytheeffecBveanddo‐able• GetridofoldmethodsthatarenolongereffecBve• RecapturethatBmeandmoneyformoreeffecBvemethods

FocusontheeffecBvetools

3.Establishthecostintimeandinmoney.Thendecidewhichtoimplement.

*Imadethatup.ThepointistodoyourownesBmates.

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SetasideBmetoworkon

markeBngdaily

KnowyouracBonsteps

MulBplyyourefforts

4.Meshthiswithyourdailyhabits.

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TakethelistofacBviBesfromyoursimplified

plan

Createdailygoals

Makethata

checklist

Useitdaily

PickaspecificBme

FindingtheTime

Page 23: Sharing your email address Webinar evaluation at...“Our Social Media efforts increased our web site traffic by 260%, which led to increased apartment rentals.” ... Tips from Shama

UpdateyourFacebookandLinkedInstatus

Respondtoallcommentsonyourblog

Tweet5interesBnglinks(notcounBnganylinkstoyourownstuff)onTwi%er

AnsweraquesBononLinkedInQ&A

SampleDailyGoals

Seealso:19PresenceManagementChoresYouCoulddoEveryDaybyChrisBrogan

Page 24: Sharing your email address Webinar evaluation at...“Our Social Media efforts increased our web site traffic by 260%, which led to increased apartment rentals.” ... Tips from Shama

Findingthetime:Multiplyyourefforts

Writeoneblogpost

Pullthemostdiscuss‐ablesecBonsandpostonyourFacebookPage

UseinteresBngquotesfromiton

yourLinkedInstatus

Editthepostforyourpaperoremail

newsle%er

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Weknowour

customers.

WeGETcustomerservice.

Wedon’thave10layersofapprovalprocess.

WhySmallBusinesshastheadvantageinSocialMediaMarketing

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SmallBizSurvival

@BeckyMcCray,@SBSurvival

Emailnewsle%er

Facebookpage

Thankyou!Let’sconnect

Page 27: Sharing your email address Webinar evaluation at...“Our Social Media efforts increased our web site traffic by 260%, which led to increased apartment rentals.” ... Tips from Shama

•  Don’t forget to mark your 2011 calendars with the dates of the upcoming webinars – 2nd Thursday

•  Next webinar – – March 11 - Get Found!

•  Evaluation http://tinyurl.com/ETCFeb11


Shama Poetry

Shama Poetry

STUDY OF THE LIFE CYCLE AND MORPHOLOGY OF MAJOR WEEDS · Choto Shama Local name : Choto Shama, khude Shama English name : Jungle rice Scientific name : Echinochloa colonum Family

STUDY OF THE LIFE CYCLE AND MORPHOLOGY OF MAJOR WEEDS · Choto Shama Local name : Choto Shama, khude Shama English name : Jungle rice Scientific name : Echinochloa colonum Family

Shama spring-industries

Shama spring-industries

The Obama Administration’s Efforts To Stabilize The ...€¦ · The Obama Administration’s Efforts To Stabilize The Housing Market and Help American Homeowners December 2013

The Obama Administration’s Efforts To Stabilize The ...€¦ · The Obama Administration’s Efforts To Stabilize The Housing Market and Help American Homeowners December 2013

Shama Enterprises, Bengaluru, Ladies Leather Bags

Shama Enterprises, Bengaluru, Ladies Leather Bags

SHAMA MUSTAFA HAYDER OPTIMIZATION OF LOW-COST …

SHAMA MUSTAFA HAYDER OPTIMIZATION OF LOW-COST …

Extrarodinar y Efforts in Extreme Heat.

Extrarodinar y Efforts in Extreme Heat.

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shama scintillating

shama scintillating

Shama Perfumes

Shama Perfumes

Shama District Integrated Coastal Management Toolkit · Hen Mpoano and Shama District Collaboration This Toolkit is the final output, for Shama District, of the Integrated Coastal

Shama District Integrated Coastal Management Toolkit · Hen Mpoano and Shama District Collaboration This Toolkit is the final output, for Shama District, of the Integrated Coastal

SHAMA SHAMA - afrodisc.comafrodisc.com/.../2020/01/Kin-Nostalgie-Shama-Shama.pdf · SHAMA SHAMA.htm Author: Morten Created Date: 1/1/2020 5:52:03 PM ...

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shama scintillating wonderful

shama scintillating wonderful

Evaluating Economic Warfare: Lessons from Efforts to ...

Evaluating Economic Warfare: Lessons from Efforts to ...

Shama Dadlani

Shama Dadlani

Diversity Mapping: Indiana University Bloomington · •Diversity Efforts By Unit (1) ... Plan & IU Strategic Plan ... 674 674 673 672 673 672 All Years Efforts Single Year Efforts.

Diversity Mapping: Indiana University Bloomington · •Diversity Efforts By Unit (1) ... Plan & IU Strategic Plan ... 674 674 673 672 673 672 All Years Efforts Single Year Efforts.

Experiential Marketing ppt shama

Experiential Marketing ppt shama

Federal Efforts to Address Sexual Violence on Historically ... · Federal Efforts to Address Sexual Violence on Historically Black Colleges and ... • PowerPoint slides ... Historically

Federal Efforts to Address Sexual Violence on Historically ... · Federal Efforts to Address Sexual Violence on Historically Black Colleges and ... • PowerPoint slides ... Historically

Accelerated)Efforts)) toachieveEliminaonof)) Iron)Deficiency)Anemia)) · 2017-02-06 · Accelerated)Efforts)) toachieveEliminaonof)) Iron)Deficiency)Anemia)) Centre&for&Community&Medicine&

Accelerated)Efforts)) toachieveEliminaonof)) Iron)Deficiency)Anemia)) · 2017-02-06 · Accelerated)Efforts)) toachieveEliminaonof)) Iron)Deficiency)Anemia)) Centre&for&Community&Medicine&