Sharing thesandbox jan2015
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Transcript of Sharing thesandbox jan2015
MULTIPLE VOICES ON
SOCIAL MEDIA
SHARING THE
SANDBOX
SHARING THE
SANDBOX
@kmagette
I could stop being a control freak if other
people could stop screwing stuff up.
@kmagette
Control WORKS because...
• It’s coordinated
• Consistent with brand
• On message
• Grammar and spelling (!)
@kmagette
Control DOESN’T WORK because...
• One-dimensional
• Unempowering
• Vacations
@kmagette
b
@kmagette
The Eudora Schools
story
@kmagette
RISK MANAGEMENTRISK MANAGEMENT• Policy
• Procedures
• Professional development
@kmagette
POLICYexpectations & consequences
@kmagette
This policy applies to all social media activities by district employees, including but not limited to the use
of blogs, forums, social networking sites (e.g. Facebook, Twitter, LinkedIn, Google+, Flickr, Tumblr and
YouTube) and any other web-based communications on publicly available sites.
These activities are encouraged to take place in a classroom or
school office setting so long as such activities do not detract from
the employees' effectiveness or other job duties.
When participating in social media activities, even off duty and off premises, such activities must not
violate any Board policies or otherwise interfere with the employee’s or co-workers’ job performance. The Board expects all employees to exercise professionalism and
good judgment in any social media activities, as outlined in the
Social Media Guidelines for District Employees. Furthermore, any social media
activities must comply with all applicable laws including, but not limited to, anti-discrimination, anti-
harassment, copyright, trademark, defamation, privacy, securities, and any other applicable laws and
regulations.
Any violation of this policy, of the Social Media Guidelines for District Employees, or of any Board policies
or procedures as a result of social media activities, may result in corrective action, up to
and including termination.
The superintendent is responsible for recommending social media guidelines for approval by the Board.
PROCEDURESorganize the chaos
• Who’s representing some part of your organization on social media?
• How can people find these accounts?
• Who supports & monitors employee use?
• What about issues of confidentiality?
• What should an employee do if something uncomfortable or negative comes up?
@kmagette
@kmagette
PROFESSIONAL DEVELOPMENT
being smart & seizing opportunity
• Training & supporting ALL employees to ensure a positive experience
• Encouragement & leadership via Social Media Champions
• Ongoing reminders & opportunities for professional learning
@kmagette
LESS WORK, MORE PLAY.LESS WORK, MORE PLAY.
@kmagette
RESULT:RESULT:
@kmagette
@kmagette
@kmagette
@kmagette
@kmagette
• Less risky than it seems...
• Who sees it?
• You can hide it!
• Great source of content
PUBLIC POSTS ON YOUR FACEBOOK PAGE
@kmagette
MANY VOICES, ONE ACCOUNTMANY VOICES, ONE ACCOUNT• Back-up is critical!
• Signing posts
• Other strategies?
@kmagette
Resources• Social media directory for our district:
www.eudoraschools.org/socialmedia
• Our staff page includes policy, guidelines
and form to use social media for work:
www.eudoraschools.org/staffsocialmedia
• Our story, my book:
Embracing Social Media.
@kmagette
Contact me!Kristin Magette
Director of Communications, Eudora Schools
785-542-4910
@kmagette
linkedin.com/in/kristinmagette
kristinmagette.com
@kmagette