Website: http://itwakes.me Contact Email: director@itwakes.me Address: Room 12, Unit 518, Level 5, Cyberport 3 (Core F), 100 Cyberport Road, Hong Kong

Sharing on our online services and our experience be young entrepreneurs

About our co-founders

Eric Au Yeung BEng(EComE), AHKCS Director of Project Management HKCS Outstanding ICT Achiever Award 2012

Ken Law BEng(EComE), AHKCS

Director of Administration and Finance HKCS Outstanding ICT Achiever Award 2012

Alan Chiang BEng(CS) Director of Technology

Agenda

• What do we do? • Our story for being young entrepreneurs • Difficulties & suggestions for start-ups • Q&A session

Evolution of e-learning: S2M

• Traditional e-learning system is a student-to-machine (S2M) model.

• Students learn from a PC without human interaction. – CD-ROM on books – Learn from web

Evolution of e-learning: S2S

• Student-to-student (S2S) model – Student leant from one another through web – E.g. Chat room, forum

Evolution of e-learning: Hybrid

• Interactive class – Teacher to students – Students to teacher – Students to students

What do we do?

iClass – Interactive Class on Cloud

iClass – Interactive Class on Cloud

Varies in-class activities

• Drawings • e-Book • Keywords • MC Questions • Quiz • Audio • Web Browser • Peer Review

How it started?

Values & belief

"Contribute what we learned from the university to the society."

• Inspired by mobile and interactive technology and dreams to create interactive learning atmosphere for the betterment of teaching and learning.

Turning dreams into reality

• Started as our FYP during our undergraduate studies • Evolved to a Teaching Development Grant project of HKU • Deployed in some courses across a few faculties in HKU • Starts deploying in some primary and secondary schools • Partnering with Apple, MingPao, etc • Promotional works are carried out in Mainland, Hong Kong

and Macau

Recognitions

February 2012 - Cyberport Creative Micro Fund Grantee

September 2012 - Cyberport Incubatee Company

Other honors of our team

Hong Kong ICT Awards 2011, 2012 - Best Ubiquitous Networking Award (Mobile Learning & Publishing) - Best Ubiquitous Networking Award (Mobile Publishing) - Best Lifestyle Award (Learning & Living)

National Challenge Cup 2011 (Dalian, China) - First Prize

Asia Pacific ICT Awards 2012 (Brunei) - Representative of Hong Kong in e-Learning - Representative of Hong Kong in R&D

Media coverage

Our partners

Our difficulties

Our difficulties

May not be excellent in sales and marketing

• Reason(s): - A team with all engineering graduates - Spends most of the time on R&D

• Solution(s):

- Leverage sales and marketing support from external partners - Learn from real-life experience

Our difficulties

Initial resources not enough (Office space, funding, etc) • Reason(s):

- Young graduates as entrepreneurs

• Solution(s): - Work at home - Apply for incubation, government funding/support etc. - F F F (Friends, Family, Fools)

Our difficulties

Difficult to find suitable partners/staff

• Reason(s): - Personality and ability as a partner - Not many people would like to work for startups in HK!

• Solution(s):

- Choose wisely before you want to find a partner - Make sure your company has something attractive and unique, or create some to make it attractive

Our suggestions

Our suggestions

• Be lean • Learn from others • Never stop learning and trying new things • Be sure there really is a market for what you

want to sell

Question & Answer

Website: http://itwakes.me Contact Email: director@itwakes.me Address: Room 12, Unit 518, Level 5, Cyberport 3 (Core F), 100 Cyberport Road, Hong Kong

Sharing on our innovative ideas and our experience be young entrepreneurs