Sharing and collaboration

John Crosbie & Ed’ Fowler

Business Information Management

Sharing and Collaboration

| Group Presentation

© 2011 Capgemini. All rights reserved.

Through 2015, 80% of enterprises will lack a coherent approach to dealing

with information from social media

Source: Gartner 2011



Sharing & Collaboration - Value Proposition

Collaborate in What?

Share What?

For What Purpose?

For What outcome?

Who Benefits?

What makes us different?

Where is the Value?

Why us?

“Our approach must incorporate migrating away from 1950s office culture with language and

structures aligned to that era (Inboxes, folders, Outboxes) and move to a more efficient era

of Groups, Shared Practices and Streams”.



Elevator Pitch For organsations who wish to build a sense of community internally and with various

external parties

Dissatisfied with, the lack of intimacy and the failure to connect people and assets

effectively.

Capgemini’s solution is an, appreciation of the value which can be generated

and the rewarding enhancements to a companies communication & Sharing culture

That provides, the best 21st Century methods to exploit technology to bring about

tangible business benefits

Unlike other, outdated, restrictive and inadequate traditional communication

approaches

Capgemini offers modern thinking coupled with real life business value utilising our

market leading consulting services and world class technology.



Social Media Statistics

Social Media Landscape 2011

Companies are forced to understand

the unprecedented opportunities

► >800m users on Facebook: Equivalent to

the EU population

► 34% of bloggers post opinions about products

and brands

► 25% of search results for the world's top

20 largest brands are linked to user-

generated content

► 80% of Twitter usage is on mobile devices:

People update from anywhere, at anytime

Social Media Potential

► 44% of consumers trust “people like them”

► 64% of consumers trust independent experts

► 74% of consumer purchasing decisions are

affected by key influencers on social networking

sites

► Only 17% of consumers find corporate

advertising credible



Collaboration Capabilities

Social

Collaboration

Document

Collaboration Organizational

Collaboration



Link Device Roadmap - Mobility

iPhone Blackberry Windows Phone 7 Nokia

Growing demand to push content out to mobile devices promoting field based

collaboration through Knowledge Management information exchange

Windows Phone 7 Android Blackberry iPhone Nokia



Scenarios for Business Communities



Social Media offers unprecedented possibilities

for consumers and companies to interact

The power has shifted to the customers – a new challenge for companies to interact with

their costumers and employees on a global scale

1

Social media is a rich ecosystem with perpetual evolution and a rapid user growth

2

Customers/Employees publicly share and discuss their opinions on brands and products - studies

show that they tend to believe other users’ posts more than official company messages

3

Social media provide great opportunities for companies to benefit from a large array of

online services and social platforms

4

Companies have started already to adopt to the new reality and are gaining benefits

5

Capgemini has identified this challenge and offers its customers a wide range of social

media solutions

6



Burning Platforms….

The retrieval of Inaccurate content

Time taken to locate the right information

Organic data growth – lacking governance, structure and control

KM and Social Attempts have failed in the past

Different parts of the business have their own approaches

Multiple Versions of the truth

Existing systems difficult to navigate

Poor end user experience – users not engaged….

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Sharing and collaboration

Business

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