Sharexpo, International Exhibitions and Sharing Economy

SharexpoInternational Exhibitionsand Sharing Economy

OuiShare Fest 14Paris - May 6, 2014

AgendaWho we areSharexpoThe Sharing Economy for big events: a

viable methodological pathToday’s workshop

www.collaboriamo.org


Collaboriamo.org is the first web site about the Sharing Economy in Italy

Lorenzo BrambilleFounder

#sharing economy

#biz dev

#ICT

Angela GamerroCommunity Manager

#events, PR

#web editor

Marta MainieriFounder

#author of “Collaboriamo”

(Hoepli 2013)

#sharing economy

#digital marketing

Cristina RizziEditor

#digital communication

#banking

Collaboriamo is also a company creating contents and offering consulting services

about the Sharing Economy

Marta Mainieri

E' giusto about the?Non è about sharing economy?scusa se mi permetto

Our activities within the Sharing Economy

Events, conventions,

researchWe assist companies, public

administrations and startups in finding and exploiting new opportunities to create and redesing their products and

services.

Training Consulting

We offer training programs about strategy, organization,

marketing and communication.

We organize events, conventions and workshops.

We realize researches for companies, organizations and

public administrations.

Collaboriamo, the first book aboutthe Sharing Economy in Italy

February 2013

Sharitaly, the first convention aboutthe Sharing Economy in ItalyMilan, November 29th, 2013


Sharexpo, a path to define opportunities and face challenges in experimenting

collaborative services during Expo 2015Milan, April 2014 – January 2016

Expo 2015 (www.expo2015.org) Duration: 6 months, from May 1 to October 31,

2015 Location: Milan, Italy Exhibitors: 147 countries (representing 93% of

world population), 60 companies, 10 ONG’s 20 millions visitors are expected: 6 millions from

abroad, 14 millions from Italy An average of 160,000 visitors per day,

meaning an average of 320,000 trips



Imagine Expo visitors having dinner with locals in their houses…


… renting cars and bikes from locals…


… sleeping and living in their houses…


… hiring citizens as touristic guides able to tailor special tours with their unique

point of view…

We launched Sharexpo to make Expoa great chance of sharing

for visitors and citizens

The path of a project

www.collaboriamo.orgx\

MeasureImplementDefineListen

The path of Sharexpo

www.collaboriamo.orgx\

MeasureDefineListen

Spread & Sell

Implement

April – June 2014 September 2014 – January 2016


Listen > Convention & workshopwith 60 stakeholders

April 15, 2014

Listen


TargetIdentification of opportunities, threats and challenges in the adoption of the Sharing Economy during Expo 2015

ActivitiesListening to stakeholders’ plans, thoughts and feelings about Expo as a great event attracting millions of people in the Milano area, according to the Sharing Economy point of view

OutputOpportunities: topics are transport, accomodation, food, leisure, workThreats and challenges: legal, execution, cultural / communication


Define > Experts CommitteeApril – June 2014

Define


TargetThe creation of a document to be presented to public administrations.The document will be based on opportunities, threats and challenges to make Milano a shareable city, and it will contain practical solutions and metrics to achieve, describe and measure this ambitious project.

ActivitiesDuring 10 weeks, a commitee of 13 experts from different fields will meet and work together to elaborate on the output of the Listen phase and find real, practical ways to solve the issues and foster the adoption of collaborative services by public administrations.

OutputThe Experts Document


Spread & sell > Press conferenceLate June 2014

Spread and sell


TargetHaving public administrations adopt the Experts Document

ActivitiesShowing the Experts Document to the press, the city and the local communities

OutputProject implementation

The Sharexpo path


Press conference

Experts CommitteeConvention

April – June 2014 September 2014 – January 2016

TargetIdentification of opportunities, threats and challenges in the adoption of the Sharing Economy during Expo 2015.

ActivitiesListening to stakeholders’ plans, thoughts and feelings about Expo as a great event attracting millions of people in the Milano area, according to the Sharing Economy point of view.

TargetThe creation of a document to be presented to public administrations.The document will be based on opportunities, threats and challenges to make Milano a shareable city, and it will contain practical solutions and metrics to achieve, describe and measure this ambitious project.

ActivitiesDuring 10 weeks, a commitee of 13 experts from different fields will meet and work together to elaborate on the output of the Listen phase and find real, practical ways to solve the issues and foster the adoption of collaborative services by public administrations.

TargetHaving public administrations adopt the Experts Document.

ActivitiesShowing the Experts Document to the press, the city and the local communities.

TargetExperimentation of adopted public policies.

Measurement of the effects.

ActivitiesProject implementation.

The process


MeasureImplementDefineListen

TargetListening to stakeholders’ propositions and challenges in order to identify and classify them

Activities Stakeholders selection

criteria definition Stakeholders contact

and invitation Convention and

workshop organization

OutputOverview of opportunities and challenges

TargetHaving the Experts Committee create a document to be presented to public administrationsActivities Experts selection criteria

definition (how many, skills, experiences…)

Contact and invitation Definition of meetings:

how many, targets, outputs, conditions, dynamics, cowriting techniques

Creation of a staff structure

OutputThe Experts Document

TargetPolicies adoption and implementation

Activities Adoption of new

enabling regulations Definition of criteria for

the selection of start up and companies joining the project

Communication campaign designing, building and execution

Output Project development

TargetMeasurement of adopted public policies effects

Activities Implementation of

public policies Observation of the

new environment and comparison with the defined one

OutputProject measurement

Quattro tavoli


We split into four working groups


Transport Food

Accomodation Leisure

Sharexpo, International Exhibitions and Sharing Economy

Services

Transcript of Sharexpo, International Exhibitions and Sharing Economy