ShareSquare Select Case Studies
2
ShareSquare http://getsharesquare.com [email protected] Utilizing existing OOH budgets, Universal Studios Home Entertainment was able to take their traditionally static marketing and make it interactive by offering trailers, clips, deleted scenes, story information, and promotional offers.What’s more, they were able to effectively extend their OOH budget by finding opportunities to cross promote both new (Adjustment Bureau, Little Fockers, Despicable Me) and catalog (Hot Fuzz, Wanted, Scarface) titles to increase overall sales. Finally, the team was able to drive awareness and early ticket sales opportunities for the upcoming theatrical release, “Cowboys & Aliens” “How do I provide an in-store opportunity to sample my product, cross-promote my catalog titles, and increase theatrical ticket sales?” Adjustment Bureau • Promotional Posters • Auto-Redirect from Web Site • Video, Images, Facebook Feed and Buy Links • ~10K Scans on Street Date • ~100K Scans to Date Blue Crush 2 • Promotional Posters & Flyers at Roxy Stores & Events • Auto-Redirect from Web Site • Video, Images, Facebook & Twitter Feed • ~50K Scans Since Launch (~1 month) Paul Campaign (London) • Sticker on Front of Package • Special Video Greeting • More than All FB Likes Ever, Regardless of Channel • ~10K Scans • ~5X better performance than a recent Fox campaign Case Study: Universal Studios Opportunity Challenge Actions & Results Scan for exclusive Access! shsq.re/v1
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ShareSquare is a platform for connecting offline audiences with the bands and brands they love, through immediate calls-to-action and rich engagement on the mobile web, with real-time analytics. Currently focused on enhancing physical and out-of-home promotions in music & entertainment, ShareSquare bridges the offline world with the mobile web. Using the self-serve CMS, artists and advertisers alike can now enhance physical collateral with a ShareSquare QR Code corresponding to a custom HTML5 mobile web app. This now makes the fan’s point of passion actionable: a concert poster, sticker, album cover, merch tag (and more) becomes a rich point of discovery. The fan can immediately experience a music video, download tracks, join mailing lists, easily connect on social networks, win prizes, and even make purchases. Real-time engagement and geo-location analytics allow the ShareSquare creator to update and optimize their campaigns on the fly.
Transcript of ShareSquare Select Case Studies
ShareSquare http://[email protected]
Utilizing existing OOH budgets, Universal Studios Home Entertainment was able to take their traditionally static marketing and make it interactive by offering trailers, clips, deleted scenes, story information, and promotional offers.What’s more, they were able to effectively extend their OOH budget by finding opportunities to cross promote both new (Adjustment Bureau, Little Fockers, Despicable Me) and catalog (Hot Fuzz, Wanted, Scarface) titles to increase overall sales. Finally, the team was able to drive awareness and early ticket sales opportunities for the upcoming theatrical release, “Cowboys & Aliens”
“How do I provide an in-store opportunity to sample my product, cross-promote my catalog titles, and increase theatrical ticket sales?”
Adjustment Bureau
• Promotional Posters• Auto-Redirect from Web Site• Video, Images, Facebook Feed
and Buy Links• ~10K Scans on Street Date • ~100K Scans to Date
Blue Crush 2
• Promotional Posters & Flyers at Roxy Stores & Events
• Auto-Redirect from Web Site• Video, Images, Facebook &
Twitter Feed• ~50K Scans Since Launch
(~1 month)
Paul Campaign (London)
• Sticker on Front of Package• Special Video Greeting• More than All FB Likes Ever,
Regardless of Channel• ~10K Scans• ~5X better performance than
a recent Fox campaign
Case Study: Universal Studios
Opportunity
Challenge
Actions & Results
Scan for exclusive Access!
shsq.re/v1
SXSW provided the ultimate coming out party for ShareSquare and nearly 100 bands and brands that took advantage of the platform during the week long music festival in Austin, TX.
Bands and brands came out with many ingenious ways to capture the attention and the passion of the attendees by extending their OOH marketing through QR Code deployment on T-shirts, posters, flyers, stickers, download cards, and more. A marquee example was the QR Code wrapped Dip Dive Tour bus:
Dip Dive Tour Bus (Daedelus, Schlomo & Tokimonsta): The group elected to wrap their tour bus with QR Codes, creating a mobile billboard across 33 cities that allowed fans and onlookers to scan the bus, learn more about the performers, performances, and win VIP passes
“How do you raise awareness, drive excitement, and increase engagement of you OOH marketing efforts?”
• ~2,000 UU• ~4,000 Views• >200 shares• >300 videos viewed
• Predict consumer behavior• SXSW 2011 “Most Scanned Bands”• Extended OOH campaign• Positive viral pick up at the event
Case Study: SXSW
Opportunity
Challenge
SXSW Results
ShareSquare http://[email protected]
