SHARES & EQUITY MARKET.docx

8/18/2019 SHARES & EQUITY MARKET.docx

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A

PROJECT REPORT

ON

INVESTMENT BEHAVIOUR OF THE CLIENTS OF THE SHAREKHAN TOWARDSSHARES & EQUITY MARKET

We reckon such questions generally come to the uninitiated, and perhaps

that's why you're here on this page in the first place!

To cut a long story short, Sharekhan is an equities focused organi ation

tracing its lineage to SSKI , a eteran equities solutions company with o er "

decades of e#perience in the $ndian stock markets%

$f you e#perience our language, presentation style, content or for that matter,

the online trading facility, you'll find a common thread& one that helps you


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make inform ! ! "i#ion# and #im$%ifi # in #'in( in #'o")# % The common

thread of empowerment is what Sharekhan is all a out!

S*+r )*+n i# +%#o +,o-' fo"-# % Sharekhan does not claim e#pertise in too many things%

Sharekhan's e#pertise lies in stocks and that's what he talks a out with authority% So when hesays that in esting in stocks should not e confused with trading in stocks or a portfolio( ased

strategy is etter than etting on a single horse, it is something that is spoken with years of

focused learning and e#perience in the stock markets% And these eliefs are reflected in

e erything Sharekhan does for you!

To sum up, Sharekhan rings to you a -# r. fri n!%/ on%in 'r+!in( f+"i%i'/ , coupled with a

wealth of content that will help you stalk the right shares%

Those of you who feel comforta le dealing with a human eing and would rather isit a rick(

and(mortar outlet than talk to a )*, you'd e glad to

know that Sharekhan offers you the facility to isit +or talk to any of our share shops across the

country%$n fact Sharekhan runs $ndia's largest chain of share shops with o er hundred outlets in

more than "- cities! What's a share shop. /ow do you locate a share shop in your city.

To find the answers of these questions, you must isit Sharekhan% $n other words Sharekhan is a

company that pro ides you an outstanding trading facility with a wide ariety of products and

acts as an in estment consultant to manage your portfolio and secure a high rate of return on

your in estments in the securities market%

0asically, the company is a market leader in pro iding rokering ser ices and has a top turno er

in trading and the high turno er makes it the no%1 in the market% The main difference is the

ser ices that they pro ide to the in estors who really need it% The ser ices are discussed in more

detail in the marketing acti ities% The clients are managed with a friendly corporate culture to


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gi e him more enefited in estment ideas and moti ate him whene er he needs% The company is

pro iding as many tips to the clients +pre(market, online and post(market for more and more

trading ideas and the manager helps each client to concentrate on a few scripts so that he can

manage the profit2loss%

$n short, Sharekhan is currently ha ing a good position in the market with the highest no of

transactions and also the highest turno er + uying 3 selling in india and a leader in pro iding

etter ser ices to the in estors% Sharekhan, india4s leading stock roker is the retail arm of SSKI ,

and offers you depository ser ices and trade e#ecution facilities for equities, deri ati es and

commodities acked with in estment ad ice tempered y decades of roking e#perience% A

research and analysis team is constantly working to track performance and trends% That4s why

Sharekhan has the trading products, which are ha ing one of the highest success rates in the

industry% Sharekhan is ha ing 012 #*+r #*o$# in 332 "i'i # & the largest chain of retail share

shops in $ndia is of Sharekhan%

BRAND NAME

The company as a whole in its offline usiness has named itself as SS5$ Securities )ri ate

6imited 7 Sevaklal Sevantilal Kantilal Ishwarlal Securities Private Limited 4 The company has

preferred to name themsel es under a lanket family name%

0ut in its online di ision started since 1889, the company preferred to name itself as

:S/A;


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MISSION5

To educate and empower the indi idual in estor to make etter in estment decisions through

quality ad ice and superior ser ice%

VISION5

To e the est retail rokering 0rand in the retail usiness of stock market%

ACHIEVEMENTS OF SHAREKHAN:

A wired company along with ;eliance, /ll, $nfosys, etc y >0usiness Today4, ?anuary @--

edition%

$t was a warded >Top Bomestic 0rokerage /ouse4 four times y


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S*+r )*+n %'!4 Pro i! !iff r n' Pro!-"' +# fo%%o6#

1%


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SERVICES PROVIDED BY SHAREKHAN

• Online Ser ices• Offline Ser ices• Bepository Ser ices•


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T/$ # of A""o-n'

• *lassic A2c• Speed(trade

• C%+##i" A9"5

F +'-r # of C%+##i" A9"5

• Online trading account for in esting in


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Single screen trading terminal

;eal(time streaming quotes, tic( y(tic charts

Farket summary +most traded scrip, highest alue and lots of other rele ant statistics

/ot keys similar to a rokers terminal

Alerts and reminders

0ack(up facility to place trades on Birect )hone lines

Single screen interface for cash and deri ati es

• Di+%.n.'r+! 5

F +'-r # of Di+%.n.'r+! 5

Two dedicated num ers for placing your orders with your cell phone or landline% Toll free

num erI 1("--(@@(9-D-% Cor people with difficulty in accessing the toll(free num er, wealso ha e a ;eliance num er E-E-9L-- which is charged at ;s% 1%D- per minute for STB

calls%

Automatic funds transfer with phone anking +for *iti ank and /BC* ank customers %

Simple and Secure $nteracti e Moice ;esponse ased system for authentication%

No waiting time%


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THE MAIN PURPOSE OF CONDUCTIN: THE SURVEY FOR S*+r )*+n

To identify the target consumer for share usiness%

To get a feel of the *ustomers perception a out Sharekhan ser ices products%

To find an appropriate communication message for attracting the people to Sharekhan

6O0A6 C$NAN*$A6 S


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To study the customers satisfaction with reference to Sharekhan%

D Marious ser ices offered y Sharekhan%

SCOPE OF THE STUDY

lo ali ation of the financial market has led to a manifold increase in in estment% New markets

ha e een opened& new instruments ha e een de eloped& and new ser ices ha e een launched%

0esides, a num er of opportunities and challenges ha e also een thrown open% Online share

trading is new to


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EQUITY SHARESS*+r # represent ownership rights of their holders% Shareholders are owners of the

company% Shares can of two typesI


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struck in the trading ring y the mem ers of the stock e#changes are at the fairest

prices determined y the asic laws of supply and demand%

D fini'ion of + #'o")


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marking associations of rokers to regulate and protect their interests% 0efore

the control on securities under the constitution in 18D-, it was a state su ect and the

0om ay securities contracts +control act of 18@D used to regulate trading in

securities% Pnder this act, the Fum ai stock e#change was recogni ed in 18@9 and

Ahmada ad in 18E9% Buring the war oom, a num er of stock e#changes were

organi ed% Soon after it ecame a central su ect, central legislation was proposed

and a committee headed y A%B% orwala went into the ill for securities regulation%

On the asis of the committee4s recommendations and pu lic discussion, the

securities contract +regulation act ecame law in 18DL%

F-n"'ion# of S'o") E


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ONLINE TRADIN: INDUSTRY = INDIA

With an online trading account, you can uy and sell shares in an instant! Anytime you like andfrom anywhere you like% Jou can choose the online trading account that suits your trading ha its

and preference%

$n online trading the orders are sent to the e#changes, the confirmation is immediately con eyed

through


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T* In!i+n $ro,% m5

Some other structural aspects need to e kept in mind while analy ing the e( roking scenario in

$ndia% The readth of participation in the stock market in $ndia is significantly lower as compared

to western markets with only 1@%1 million equity owning households and three million

depository accounts% 0rokerage rates in $ndia are significantly lower than PS rates, with $ndian

rokers charging commissions of -%DQ to 1%@DQ per trade% Cor any player, the pricing strategy

for e( roking for the retail segment is as followsI Cor the cash segment, the rokerage charged

aries from -% Q to -%"DQ ased on the olume of trade done per quarter while for the margin

segment& the rokerage charged aries from -%-DQ to -%1DQ ased on the olume of trade done

per quarter% The a o e charges are inclusi e of depository charges and all the other statutorycharges%

VARIOUS STOCK E>CHAN:ES IN INDIA

Bombay Stock Exchange of India (BSE)

National Stock Exchange of India (NSE)

• Indian Commodity Exchange (ICEX)

• United Stock Exchange of India (USE)

• Multi Commodity Exchange (MCX)

• O e! the Counte! Exchange of India (O"CEI)

• Inte!#connected Stock Exchange of India (ISE)

• Mad!a$ Stock Exchange (MSE)

https://en.wikipedia.org/wiki/National_Stock_Exchange_of_Indiahttps://en.wikipedia.org/wiki/National_Stock_Exchange_of_Indiahttps://en.wikipedia.org/w/index.php?title=Indian_Commodity_Exchange&action=edit&redlink=1https://en.wikipedia.org/wiki/United_Stock_Exchange_of_Indiahttps://en.wikipedia.org/wiki/United_Stock_Exchange_of_Indiahttps://en.wikipedia.org/wiki/Multi_Commodity_Exchangehttps://en.wikipedia.org/wiki/OTC_Exchange_of_Indiahttps://en.wikipedia.org/wiki/OTC_Exchange_of_Indiahttps://en.wikipedia.org/wiki/Inter-connected_Stock_Exchange_of_Indiahttps://en.wikipedia.org/wiki/Madras_Stock_Exchangehttps://en.wikipedia.org/wiki/Madras_Stock_Exchangehttps://en.wikipedia.org/w/index.php?title=Indian_Commodity_Exchange&action=edit&redlink=1https://en.wikipedia.org/wiki/United_Stock_Exchange_of_Indiahttps://en.wikipedia.org/wiki/Multi_Commodity_Exchangehttps://en.wikipedia.org/wiki/OTC_Exchange_of_Indiahttps://en.wikipedia.org/wiki/Inter-connected_Stock_Exchange_of_Indiahttps://en.wikipedia.org/wiki/Madras_Stock_Exchangehttps://en.wikipedia.org/wiki/National_Stock_Exchange_of_Indiahttps://en.wikipedia.org/wiki/National_Stock_Exchange_of_India


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• Coimbato!e Stock Exchange (CSX)

• %hmedabad Stock Exchange (%SE)

• Bhubane$h&a! Stock Exchange (BhSE)

• Cochin Stock Exchange (CSE)

• 'yde!abad Stock Exchange ('SE)

• Calcutta Stock Exchange (CSE)

• elhi Stock Exchange ( SE)

• Bangalo!e Stock Exchange (BgSE)

• Madhya !ade$h Stock Exchange * Indo!e

• +ai,u! Stock Exchange (+SE)

• Magadh Stock Exchange * atna

• U Stock Exchange (U SE)

• 'yde!abad Stock Exchange *'yde!abad (-SE)

• .u&ahati Stock Exchange /td

• /udhiana Stock Exchange %$$ociation /td

• 0ana!a Stock Exchange /td

• Mangalo!e Stock Exchange /td

• une Stock Exchange /td

• Sau!a$ht!a 0utch Stock Exchange /td

https://en.wikipedia.org/wiki/Coimbatore_Stock_Exchangehttps://en.wikipedia.org/wiki/Ahmedabad_Stock_Exchangehttps://en.wikipedia.org/wiki/Bhubaneshwar_Stock_Exchangehttps://en.wikipedia.org/wiki/Cochin_Stock_Exchangehttps://en.wikipedia.org/wiki/Hyderabad_Stock_Exchangehttps://en.wikipedia.org/wiki/Calcutta_Stock_Exchange_Association_Limitedhttps://en.wikipedia.org/wiki/Delhi_Stock_Exchange_Associationhttps://en.wikipedia.org/wiki/Bangalore_Stock_Exchangehttps://en.wikipedia.org/wiki/Madhya_Pradesh_Stock_Exchangehttps://en.wikipedia.org/wiki/Jaipur_Stock_Exchangehttps://en.wikipedia.org/wiki/Jaipur_Stock_Exchangehttps://en.wikipedia.org/wiki/Magadh_Stock_Exchangehttps://en.wikipedia.org/wiki/UP_Stock_Exchangehttps://en.wikipedia.org/wiki/Vadodara_Stock_Exchangehttps://en.wikipedia.org/w/index.php?title=Guwahati_Stock_Exchange_Ltd&action=edit&redlink=1https://en.wikipedia.org/w/index.php?title=Ludhiana_Stock_Exchange_Association_Ltd&action=edit&redlink=1https://en.wikipedia.org/w/index.php?title=Kanara_Stock_Exchange_Ltd&action=edit&redlink=1https://en.wikipedia.org/w/index.php?title=Mangalore_Stock_Exchange_Ltd&action=edit&redlink=1https://en.wikipedia.org/w/index.php?title=Pune_Stock_Exchange_Ltd&action=edit&redlink=1https://en.wikipedia.org/w/index.php?title=Saurashtra_Kutch_Stock_Exchange_Ltd&action=edit&redlink=1https://en.wikipedia.org/wiki/Coimbatore_Stock_Exchangehttps://en.wikipedia.org/wiki/Ahmedabad_Stock_Exchangehttps://en.wikipedia.org/wiki/Bhubaneshwar_Stock_Exchangehttps://en.wikipedia.org/wiki/Cochin_Stock_Exchangehttps://en.wikipedia.org/wiki/Hyderabad_Stock_Exchangehttps://en.wikipedia.org/wiki/Calcutta_Stock_Exchange_Association_Limitedhttps://en.wikipedia.org/wiki/Delhi_Stock_Exchange_Associationhttps://en.wikipedia.org/wiki/Bangalore_Stock_Exchangehttps://en.wikipedia.org/wiki/Madhya_Pradesh_Stock_Exchangehttps://en.wikipedia.org/wiki/Jaipur_Stock_Exchangehttps://en.wikipedia.org/wiki/Magadh_Stock_Exchangehttps://en.wikipedia.org/wiki/UP_Stock_Exchangehttps://en.wikipedia.org/wiki/Vadodara_Stock_Exchangehttps://en.wikipedia.org/w/index.php?title=Guwahati_Stock_Exchange_Ltd&action=edit&redlink=1https://en.wikipedia.org/w/index.php?title=Ludhiana_Stock_Exchange_Association_Ltd&action=edit&redlink=1https://en.wikipedia.org/w/index.php?title=Kanara_Stock_Exchange_Ltd&action=edit&redlink=1https://en.wikipedia.org/w/index.php?title=Mangalore_Stock_Exchange_Ltd&action=edit&redlink=1https://en.wikipedia.org/w/index.php?title=Pune_Stock_Exchange_Ltd&action=edit&redlink=1https://en.wikipedia.org/w/index.php?title=Saurashtra_Kutch_Stock_Exchange_Ltd&action=edit&redlink=1


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• Mee!ut Stock Exchange /td

• Int!ex "!ade Exchange /td

• United Stock Exchange of India

• Mahu!at t!ading

COMPETITORS OF SHAREKHAN LTD5

There are currently close to online rokerages in $ndia with $*$*$ direct, /BC< securities, 5otak

Street, Share 5han, $ndia 0ulls and Dpaisa,Fotilal oswal eing some ma or competitors of

Sharekhan % /owe er, due to limited olumes, no online rokerage is currently making money

and a shakeout is imminent in the near future% The going to e e#pected to get tougher with the

ad ent capital account& con erti ility, players such as TB Water house ha e already entered the

$ndian market, while others such as Schwa are e#pected shortly% On an a erage, ;s% - crores

per day +;s% 1E-- crores per month is likely to e the threshold reake en for online rokerages%

https://en.wikipedia.org/w/index.php?title=Meerut_Stock_Exchange_Ltd&action=edit&redlink=1https://en.wikipedia.org/wiki/Intrex_Trade_Exchange_Ltdhttps://en.wikipedia.org/wiki/United_Stock_Exchange_of_Indiahttps://en.wikipedia.org/wiki/Mahurat_tradinghttps://en.wikipedia.org/w/index.php?title=Meerut_Stock_Exchange_Ltd&action=edit&redlink=1https://en.wikipedia.org/wiki/Intrex_Trade_Exchange_Ltdhttps://en.wikipedia.org/wiki/United_Stock_Exchange_of_Indiahttps://en.wikipedia.org/wiki/Mahurat_trading


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The National Stock


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•


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BSE ?Bom,+/ #'o")


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The e#change has a nationwide reach with a presence in 19 cities and towns of $ndia% The

systems and processes of the e#change are designed to safeguard market integrity and enhance

transparency in operations% Buring the year @-- (-D, the trading olumes on the e#change

showed ro ust growth%

The e#change pro ides an efficient and transparent market for trading in equity, de t instruments

and deri ati es% The 0S


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SEBI ?S "-ri'i # +n! E


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• $t is used in deri ati e instrument like inde# futures and inde# options%

• $t can e used for passi e fund management as in case if inde# funds%

Two oard approaches of S


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RESEARCH METHODOLO:Y5

;esearch design ( Bescripti e research

Statistical tools ( )ercentage method

ANOMA +C 7 test

( *hi square +#@

;esearch instrument ( Kuestionnaire

Kuestionnaire ( Open ended and close ended


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*ontact method ( Sur ey

( )ersonal inter iew

( Online inter iew

Fethod of data *ollection ( )rimary data and Secondary data

Sampling method ( Non(pro a ility sampling

Sampling type ( Area sampling

Sampling unit ( *onsumers

Sampling si e ( D-

R # +r"* D #i(n

There are three types of research design% They are

• Bescripti e

•


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$n this research the research design adopted is Bescripti e research design%

D #"ri$'i R # +r"* D #i(n

$t is designed to descri e something, such as demographic characteristics of consumers who use

the products% $t deals with determining frequency with something occurs or how two aria les

ary together% This study is also guided y an initial

/ypothesis%

Im$or'+n" of D #"ri$'i S'-!/

• Buring the analysis of characteristics of certain groups, for e%g% users of a product with

different age, se#, education etc%

• To forecast the future trends, e%g% sales of a company4s product in each of ne#t fi e years%

• To study whether certain aria les are associated, e%g% income and usage of a product%

Q- #'ionn+ir D #i(n

Besigning and implementing the questionnaire is one of the most interesting and challenging

tasks of conducting research% Kuestionnaire designing also ecomes important and necessary

when he2she o ser es that unless the data discussion or otherwise is noted down, is asic form

will e distorted% The questionnaire is the ack one for o taining data during a personal

inter iew, telephone sur ey, and mail sur ey%


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M +nin( of Q- #'ionn+ir

A questionnaire is a form prepared and distri uted to secure response to certain question% The

term questionnaire refers to a self administration process here y the respondent himself2herself

reads the questionnaire and records his2her answer assistance of an inter iewer%

)urpose of questionnaire is two fold

• To collect information from the respondent who are scattered in a ast area%

• To achie e success in collecting relia le and dependa le data%

D ' rminin( T/$ of Q- #'ion

After specifying the required data, the researcher must decide the type of question required to e

asked from the respondents to collect this data% /e2she must understand arious e#isting types of

question and decide which of these would suit the most of his2her pro ect situation% There are

different types of questions they are as followsI

Birect question 7 Birect question are ust what their name indicates e%g% /a e you e er

purchased rand.

$ndirect question 7 $ndirect refers to those whose responses are used to indicate or suggest date

a out respondents other than the actual facts gi en in the answer% Cor e%g% why you think most

other people uy prefer S/A;


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*lose ended question 7 Such guests are also called fi#ed alternati e questions% The alternati e

questionnaire may take the form of dichotomous question multiple choice question checklist and

rating scales, such as ordinal scale nominal scale etc%

Kuestion method of data collection is quite popular and consists of question printed or typed in aform or set of forms% *are was taken in the main aspect as general form% Kuestion sequence,

question formulation and wording, the study was associated with oth the question i%e%, closed

ended and open ended questions% Cree responses were in ited from the respondents%

T/$ # of Q- #'ionn+ir

The study conducted y using structural and undisguised questionnaire% $t comprises of oth

open and closed ended questions% Kuestions are rather framed for the customer attitude including

the multiple choice and dichotomous questions%

The following are the contact method generally user for sur ey%

1% Fail sur ey

@% Telephone inter iew

E% )ersonal inter iew

M '*o! of D+'+ Co%% "'ion


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The task of collecting data eing after a research pro lem has een defined and plan is chalked

and plan is chalked out% This study pertains to collect data from primary sources primary data

and from secondary sources secondary data%

Prim+r/ !+'+

)rimary data are that information which is collected, fresh and fir the first time thus happens to

e original in character primary data can e collected in marketing y three asic methods, i %,

sur ey, o ser ation and e#periments%

S "on!+r/ !+'+

On the other hand are those, which ha e already een passed through the statistical process%

The secondary data are that information which is collected from internal sources as well

as e#ternal sources, Wi 4s from the company own the records and documents%

Secondary data was collected from the registers, manuals, information ulletins

maintained y the personnel department and other records, information collected in this manner

was immediately complied processed manually and a statistical structure was gi en to the data to

help interpretation of the statistical data%


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S+m$%in( Pro" !-r #

Sampling can e carried out fewer than two important methods, in order to o tain a respecti e of

the sample they are classified asI

1% )ro a ility sampling

@% Non(pro a ility sampling

S+m$%in( Si

D- consumers are taken as samples%

S+m$%in( Pro" !-r #Selected for this study in area sampling 2cluster sampling%

DATA ANALYSIS & INTERPRETATION

A:E 5.


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@-(E- 1"E-( - 9

-(D- @-A0OM< D- D

20 - 30 30 - 40 40 - 50 ABOVE 500

5

10

15

20

25

AGE

AGE

INTERPRETATION 5. Crom the a o e study the result is 1" respondance etween @- 7 E-

age , 9 respondance etween E- 7 - age , @- respondance etween - 7 D- age , and only D

respondance A o e D- age are the interested in


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MALE FEMALE0

5

10

15

20

25

30

35

40

GENDER

GENDER

INTERPRETATION 5. Crom the a o e study we can clarify that out of D- , EL male

respondance and 1 female respondance are doing trading in S/A;


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02468

10

1214

OCCUPATION

OCCUPATION

INTERPRETATION 5. Crom the a o e study we can see that out of D- respondance , 1-

respondance are students , " respondance ha e pu lic sector o , 8 respondance ha e p t% Sector

o , 9 respondance are professionals , 1@ respondance are 0usinessman ,and are related to the

Other work% We can ustify that usiness people are mire interested in equity trading with

S/A;


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YES NO0

10

20

30

40

50

AWARE

AWARE

INTERPRETATION 5. we can see that out of D- respondance , 9 respondance

are aware and only E respondance are not aware a out the online trading%from the a o e mention graph we can clearly identify that most of the people are

aware a out the online trading%

@% W/AT $S JOP; O)$N$ON A0OPT S/A;


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INTERPRETATION 5. out of D- respondance , 1 are eli es that shares offer

an in estment policy , 1@ people are elie es that shares are earn quick profit 2

gain , 1- are elie e that it is a part of an in estment , 1 people are elie es that

shares are useful for easy liquidity%

E% /OW B$B JOP *OF< TO 5NOW A0OPT S/A;


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% W/AT $S JOP; O0?


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Others 11

0

5

10

15

20

25

FREQUENCY

FRE#UENCY

INTERPRETATION 5. Out of D- respondance , @@ people are in est in shrares

Fonthly, " people are in est in shrares < ery E month , 8 people are in est in

shrares < ery L month , 11 people are in est in shrares others%

L% /OW FP*/ ;$S5 *AN JOP TA5< AT A T$F< .

Whole money D/alf money 9Bepends on market 11On particular rand only 1-*an4t say 19


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02468

1012141618

RISK TAKING

RIS TA ING

INTERPRETATION 5. Out of the D- people , D people are take risk on whole

money , 9 people are take risk on /alf money , 11 people are take risk on the

depends on market , 1- people are take risk on a particular rand only , 19 people

are take risk for them *an4t say%

9% /a e you e er felt dissatisfied with any of the ser ices of our company Sharekhan

.

Slow operation 1DBelayed correspondence 19$naccessi ility to the ser ice centre 9Cund transfer facility 11


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02468

1012141618

DISSATISFACTION

DISSATISFACTION

INTERPRETATION 5. out of the D- respondance 1D people are dissatisfy with

ser ices of sharekhan is Slow operation , 19 people are dissatisfy with ser ices of

sharekhan is Belayed operation , 9 people are dissatisfy with ser ices of

sharekhan is inaccessi ility to the ser ice centre, 11 people are dissatisfy with

ser ices of sharekhan is Cund transfer facility %

"% Are you satisfied y the rokerage charges of transactions when compared toother competitors in the market.

/ighly satisfied 9Satisfied 1@Foderate 8Bissatisfy 9/ighly dissatisfy 1D


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HIGHLY SATISFIED MODERATE HIGHLY DISSATISFIED0

2

4

6

8

10

12

14

16

BROCKRAGE

BROC RAGE

INTERPRETATION 5. Out of D- respondance , 9 are /ighly satisfied with

0rockrage of Sharekhan , 1@ are satisfied with 0rockrage of Sharekhan , 8 are

remain Foderate with 0rockrage of Sharekhan , 9 are Bissatisfied with 0rockrage

of Sharekhan , 1D are /ighly Bissatisfied with 0rockrage of Sharekhan %

8% Are you satisfied y the options 0TST2B


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YES NO05

101520253035

4045

SATISFACTION

SATISFACTION

INTERPRETATION 5. Out of D- respondance , - people are satisfied y theoptions 0TST2B


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INTERPRETATION 5. Out of D- respondance all D- are aware a out the AF* %

11% Are you aware of T;AB< T$


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/igh satisfied 9Satisfied 9Foderate 1Bissatisfied 1E/ighly dissatified 8

HIGHLY SATISFIED MODERATE HIGHLY DISSATISFIED0

2

4

6

8

10

12

14

16

SERVICES

SERVICES

INTERPRETATION 5. ser ices Crom the D- respondance , 9 are /ighly

satisfied y the o erall ser ices pro ided y Sharekhan , 9 are Satisfied y the

o erall ser ices pro ided y Sharekhan , 1 are Foderate y the o erall ser ices

pro ided y Sharekhan , 1E are Bissatisfied y the o erall pro ided y

Sharekhan , 8 /ighly dissatisfied y the o erall ser ices pro ided y Sharekhan %

FINDIN:S


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$n the pre ailing competiti e en ironment e#isting in the share industry, the market

potential and promotional strategy is changing from time to time% So there is a need to analy e

the market efficiency and promotional strategy pre ailing in the market

Cor the de elopment of S/A;


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9% When we talk a out risk taking , 11 people are take risk on the depends on

market , 1- people are take risk on a particular rand only , 19 people are

take risk for them *an4t say%

"% 1D of the customers feels slow operations, inaccessi ility to the ser ice

centre and fund transfer facility and 9 ery few customers are dissatisfied

for their delayed correspondence%

8% The rokerage charges are highly Bissatisfied y 1D of the customers, 9

says dissatisfied, 8 are moderate and 1@ are satisfied% Only 9 of the

customers say /ighly satisfied so almost 9-Q of them are /ighly

Bissatisfied with the rokerage charge%

1-% - of the customers are satisfied with the 0TST pro ided y the

company& only few customers that are 1- are not satisfied and said no%

11% AF*4s a sence in the company is aware to all D- of the customers and

not aware that is - %

1@% *ompany4s T;AB< T$


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Crom the analysis of the sur ey and personal o ser ation of the customer towards the

awareness of the share and the share company S/A;


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9 Fore num er of customers are dissatisfied with slow operation and delay operation of

transaction , so it is ad isa le to take some steps for that %


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CONCLUSION

Share trading as a whole is now considered as a specific sources of in estment% With the

ad ent of new online ased trading customers are ery much satisfied% Share trading industry has

re iewed up its standards once again in estment centers%

$t can e e#plicitly noted from the pro ect that the awareness le el are high with the

present youngsters and the middle(aged group which can e o ser ed as a positi e sign for the

growth of the industry% The effecti eness of the other supporting instrument

like client relationship can e further impro ed so that the impact will e high%

$t doesn4t end at ust opening the demat account ut the actual implementation is

considered with the customer related ser ices% The customer should e updated on recent trends

market news and the alue of the in estment that increases their satisfaction and awareness and

trust on the company%


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BIBILIO:RAPHY

&&&1$ha!ekhan1com www.economictimes.com www.moneycontrol.com www.bseindia.com www.nseindia.com www.sebi.gov.in www.investors.com

www.investopedia.com

• )re ious pro ect reports

•

News )apers• Sharekhan4s rochurs

• Sharekhan4s alue uide

http://www.investopedia.com/http://www.investopedia.com/


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QUESTIONNAIRE

NameIAgeI a @- 7 E- E- 7 - c - 7 D- d a o e D-

% Se#I a Fale Cemale

OccupationI a student )u ic sector c )rofessionald p t% Sector employee e $n estor in stock market

1% Are you aware of online trading.a Jes No

@% What is your opinion a out shares.a Shares offer an in estment opportunity

Shares make earn quick profit2 gain


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c Share is a part of an in estmentd Shares offer easy liquidity

E% /ow did you come to know a out Sharekhan online trading share.a Share roker 0ankersc Criends d Online Ad ertisement

% What is your o ecti e ehind in esting in shares.a Ta# sa ing


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11% Are you aware of T;AB< T$

SHARES & EQUITY MARKET.docx

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