Shareholder meetingjune13

©© 2013 Socket Mobile, Inc. All rights reserved.2013 Socket Mobile, Inc. All rights reserved.

Socket Mobile, Inc.Shareholder Meeting

June 5, 2013

OTC Market: SCKT

2Business Mobility Now!™ © 2013 Socket Mobile, Inc. | All rights reserved.Socket Confidential

Introduction

Our focus is enabling mobile worker productivity

We provide key ingredients to mobile business solutions.


Business Mobility Market

We operate two parallel but similar businesses today

Handheld Computers• Windows Embedded Handheld• Long lifecycle & strong WLAN support• SDK used by small but active developer

community

Cordless Scanners• 1st Apple certified scanner to market

• Software Development Kit (SDK) and community of 500+ developers


CHS Series 7


Cordless Hand Scanner (CHS) Series 7

• Lightest, smallest, and best cordless scanners on the market today

• Single SDK covers full product range AND built‐in camera scanners

• Broad platform and device support

http://ww1.socketmobile.com/products/bluetooth-scanners/os.aspx?OS=Windows

http://ww1.socketmobile.com/products/bluetooth-scanners/os.aspx?OS=android

http://ww1.socketmobile.com/products/bluetooth-scanners/os.aspx?OS=BlackBerry

http://ww1.socketmobile.com/products/bluetooth-scanners/os.aspx?OS=Apple


A Complete Family of Apple Certified Scanners

CHS 7XiRx CHS 7Ci7Ci colors:

CHS 7Mi

CHS 7DiCHS 7Pi

CHS 7XiCHS 7DiRx


CHS in Retail Point of Sale

The world loves Apple devices and Apple Stores!

• Retailers want to recreate the Apple Store experience with the iPad

• For iOS, the app dictates the scanner choice by embedding support

• Very difficult to displace a supplier after approvals are obtained

• Android growth: 3,200 scanners sold to retail company in Japan


CHS in Retail Point of Sale

Introducing the Spring Color Collection!

Image‐conscious retailers can enhance branding while interacting with customers on the sales floor!


CHS in Commercial Services

The Smartphone / Tablet ‘tipping point’ is occurring

• Every sales person has a Smartphone / Tablet New AIDC opportunity

• Audit field inventory, verify compliance and enter orders electronically

Many users are new to mobile barcode scanning

• End user wears a “suit or skirt”, uses iPhone / iPad + CHS to collect data

• Software support for multiple Smartphone / Tablet OS is key

http://www.google.com/url?sa=i&rct=j&q=medtronic+logo&source=images&cd=&cad=rja&docid=DrDsnmzyqJAnTM&tbnid=nIaoTprRFdm6wM:&ved=0CAUQjRw&url=http://footandanklefixation.com/company/medtronic/&ei=Z_CoUfeeAqvfigLU9IHQBw&bvm=bv.47244034,d.cGE&psig=AFQjCNEBGNVkiSTkxJDOaXjax1i9XWVtwQ&ust=1370112473792670

http://www.google.com/url?sa=i&rct=j&q=depuy+logo&source=images&cd=&cad=rja&docid=l3001D-kRLrZtM&tbnid=9MqvbSOodFYNWM:&ved=0CAUQjRw&url=http://www.levinlaw.com/news/former-head-depuy-moves&ei=hfCoUdvOB4GSiQKb9YGYDQ&bvm=bv.47244034,d.cGE&psig=AFQjCNGL0IhfxISoyeGp6Zye0RoFyV-LOw&ust=1370112513084430

http://www.google.com/url?sa=i&rct=j&q=boston+scientific+&source=images&cd=&cad=rja&docid=DhjoaNUH1aXn0M&tbnid=7--eTEOn8ZjCnM:&ved=0CAUQjRw&url=http://hypertect.com/portfolio/&ei=HiipUYXIGKj4igLj-IGIBA&bvm=bv.47244034,d.cGE&psig=AFQjCNFjUjGNoUOQeYthjJaWkbA8LZKpQg&ust=1370126740791122


CHS in Healthcare

Smartphones and tablets are driving new usage scenarios

• First to market with antimicrobial scanners for healthcare

• Medication dispensing, Equipment inventory, Facilities compliance

• 8% of CHS Developer Community in healthcare

http://www.google.com/url?sa=i&rct=j&q=johnson+and+johnson+ortho+clinical+diagnostics+blood+analyzer&source=images&cd=&docid=X0Va03CdCVd9XM&tbnid=jtToN-aa3oJf-M:&ved=0CAUQjRw&url=http://www.medwrench.com/?manufacturer.view/manufacturerNo/785/Ortho-Clinical-Diagnostics/&ei=6x-pUYiXOOv4igKhwoDoDw&bvm=bv.47244034,d.cGE&psig=AFQjCNHaCMkvPrDYkuwg02Kh1j6HwGBz_A&ust=1370124644682557


CHS Developer Community

Mobile Applications are Vital

• Boost productivity with customized apps for specific markets

• Socket makes it easy for developers to embed support

• Scanner compensates for inadequate keyboard data entry

• Socket Mobile developer community is 500+ and growing


CHS Developer Community

Commercial Services

43%

Manufacturing15%

Retail19%

Government5%

Transportation10%

Healthcare8%

Note: Some developers work in multiple markets


Cordless Scanning Opportunity

• New markets and opportunities driven by Apple and Android

• A few markets are on the verge of disruptive change

• Socket has a unique and exciting opportunity in these markets

http://www.google.com/url?sa=i&rct=j&q=iphone+5&source=images&cd=&cad=rja&docid=-O8BfV9b45REXM&tbnid=5Dm48ZaAaLmj8M:&ved=0CAUQjRw&url=http://reviews.cnet.co.uk/mobile-phones/apple-iphone-5-review-50003119/&ei=_M6sUYXaOOKliQL574C4AQ&bvm=bv.47244034,d.cGE&psig=AFQjCNGN2e8IzNattQ7J5ffe4n-4ZV50ag&ust=1370366052369692

http://www.google.com/url?sa=i&rct=j&q=samsung+galaxy+s4&source=images&cd=&cad=rja&docid=ypCdUtSiFOiWiM&tbnid=1P_hpP-yK9TgPM:&ved=0CAUQjRw&url=http://www.techhive.com/article/2036247/review-samsung-galaxy-s4-is-a-worthy-successor-but-not-revolutionary.html&ei=QM-sUeTPNov-iQKr3IDoCA&bvm=bv.47244034,d.cGE&psig=AFQjCNExfn4i3wRHirI78CWvYnpGbmhfwQ&ust=1370366107755536


SoMo 655 Handheld Computer


SoMo Handheld Opportunity

SoMo 655 Gaining Traction• Replaces SoMo 650 (sold 60K units) and discontinued HP iPAQ

• Long product lifecycle, strong WLAN support, $500 price point

• Software Developers Kit (50+ sold) enables better application integration


SoMo in Healthcare

• First to market with ultra‐lightweight antimicrobial device for nursing

• Medication administration, Meal planning, Point‐of‐care diagnostics

• 20% of SoMo Developer Community in Healthcare

• Approved by Cerner and Kaiser Permanente

http://www.google.com/url?sa=i&rct=j&q=cbord+kaiser&source=images&cd=&cad=rja&docid=qAkLKhebt4sCMM&tbnid=spVY8P4eAAIVeM:&ved=0CAUQjRw&url=https://hcl.cbord.com/ugz/regional/&ei=AjCpUfzSDeSviAK2mICYBQ&bvm=bv.47244034,d.cGE&psig=AFQjCNGdW4y32T-6yzO7JWQyShzue1jqyQ&ust=1370128763626837

http://www.google.com/url?sa=i&rct=j&q=caraflow&source=images&cd=&cad=rja&docid=AUljVcJ8PvGfkM&tbnid=Q--8ndKPEbU9SM:&ved=0CAUQjRw&url=http://integritas.com/technology_partners.html&ei=kE-pUdu3DK_MigLYyYGICQ&bvm=bv.47244034,d.cGE&psig=AFQjCNGJCShBQui5v-f4u4qRq2IrGNR-Dg&ust=1370136846056061

http://www.google.com/url?sa=i&rct=j&q=harland+simon+logo&source=images&cd=&cad=rja&docid=iuJ9Hm6AsZcp6M&tbnid=dl0Ft6p12aQBOM:&ved=0CAUQjRw&url=http://www.warehousenews.co.uk/2010/11/harland-simon-plc/&ei=2-CsUYrhIKOziwLEtIGYAQ&psig=AFQjCNEGrad-1zGwzv_EU7PWrk0BTHDQdA&ust=1370370646620010


SoMo in Hospitality

• The ideal “Waiter Pad” device for tableside ordering• Guest access control at events and stadiums


Financial Results


Quarterly Financial Results 2012/ Q1 2013

(Amounts in $ millions)

$4.0 $4.0

$2.8 $2.8

$4.3

$0

$3

$5

Q1 Q2 Q3 Q4 Q1

EBITDA Net Profit (Loss)*

-$0.6-$0.4

-$0.7

-$0.4

$0.3

-$1.5

-$1.0

-$0.5

$0.0

$0.5

Q1 Q2 Q3 Q4 Q1

Revenue

Operating Expenses*Earnings (loss) before interest, taxes, depreciation and amortization.

2013201220132012


The Past 12 Months: Very Difficult & Exciting

• Market transitions nearly killed us: iOS 6, Windows Embedded 8

• CHS selected by numerous multi‐billion dollar organizations

• Stability in Windows Mobile market Customers return to SoMo


Conclusion

• Despite obstacles, we delivered excellent product, reduced expenses, grew sales, and turned profitable

• After 20 years of hard work, we’re on the verge of overnight success

• Ready to capitalize on market shifts, and intend to grab opportunity with both hands


Thank You!Questions?


socketmobile.com

@socketmobile sockettalk.socketmobile.com

youtube.com/socketmobile

facebook.com/socketmobile

For more information:

Dave DunlapChief Financial Officer(510) 933‐[email protected]

Shareholder meetingjune13

Technology

Transcript of Shareholder meetingjune13