Shared Story Worlds Design Primer
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Transcript of Shared Story Worlds Design Primer
presented at Scott Walkerhttp://metascott.com
http://sharedstoryworlds.com
A Design Primer For
What is a Shared Story World?
a framework for designing an
experience (usually entertainment)
that co-creates value with
currently unknown collaborators
an entertainment property designed to allow
audiences to collaborate and participate in
the co-creation of value (content), where
there is a parity of value exchange in the
form of canonical credit, currency, or both.
For this discussion, a SSW is:
Value Co-Creation in SSWs
View fans as a source of competence
Find ways to constructively integrate UGC into entertainment properties
Recognize that contributing canonical content is the deepest form of engagement a fan can have with an entertainment property
Provide the mechanisms for accessing value in UGC
Traditional Entertainment
- Serial
- Monologue
- Product-based
- Passive
Shared Story Worlds
- Parallel
- Dialogue
- Experience-based
- Active
• Choose Your Own Adventure (CYOA)
• Exquisite Corpse Storytelling
• Transmedia Storytelling
• the same as a Shared Universe
...though an SSW may use these.
SSWs are not...
Core Narrative v. Emergent Narrative
Internally Created
Primary Storytelling Driver
Often Single Medium/Content
Often Single Medium
Blend of Internal/External Content
The Sum of All Storytelling
Includes All Content
Often Uses Multiple Mediums
v.
v.
v.
v.
3 KEY PRACTICE AREAS
How do you build a Shared Story World?
the fun part the necessary part the important part
Storytelling
Worldbuilding
Inviting
Submissions
Systems
Community
Copyright
Trademarks
Money
Creative Operational Legal
Creative Questions
STORYTELLING
What’s the core/initial narrative (characters)? Are there secondary/supporting narratives?How will contributions be integrated?Will official but non-canonical contributions be allowed?
Creative Questions
WORLDBUILDING
What’s the world (genre, mythology, attributes, etc.)?How high is the hurdle for contributors?How dependent on contributions are you?Is it a single or multi-platform experience?What mediums will be used internally?
Creative Questions
INVITATIONS
How will you scope participation (limitations)?What mediums can contributors use?How will invitations be designed (entry points)?
Operational Questions
What technologies/resources are necessary?What is the process for submissions?What is the content workflow process?What is the process for payments (if applicable)?How will you scale based on submissions?How will you identify, connect and engage audiences?
Legal Questions
What is the parity exchange offered to contributors?How will rights be assigned for accepted contributions?Can audiences remix each other’s contributions?Are there limitations on trademarks?Under what conditions will contributors be paid?Will any additive licensing be used (e.g., Creative Commons)?
Do you have a rights management system?
for more information on Shared Story Worlds, please visit:
http://sharedstoryworlds.com