Shared risk & ivf refund programs are failing
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Transcript of Shared risk & ivf refund programs are failing
Shared Risk & IVF Refund Programs are FAILING Today’s Fertility
Market……
FAILING to Benefit Patients… FAILING to Benefit Clinics…
Presented By: Tammie S. Poe, BBA
www.SmartMDPractices.com
Fertility Clinics & Patients Need
A Better Option.
ONE DOES EXIST….
The C.A.R.E.S.© Financial Program ~
Real Benefits, Without the "Risk".....
Current Fertility Programs…
Most IVF clinics and fertility practices are familiar with companies that offer Shared Risk or Refund Programs for IVF and/or Donor Egg IVF.
Shared Risk/Refund Programs…
These “companies” sell a platform that allows clinics to offer these programs to patients, while the company assumes financial responsibility for refunds when a patient doesn’t get pregnant
during the term of their
package.
Shared Risk/Refund Programs…
These companies promise to help clinics "grow faster and more profitable".
Shared Risk/Refund Programs…
In return: CLINIC services are discounted by ~20%-30%; payment is withheld for ~5-8 weeks, after completing treatment; penalty fees for unsuccessful cycles generally apply; and clinics routinely pay monthly partnership fees, even when no packages
sell and no cycles are
performed…
Shared Risk/Refund Programs…
Problem: Strict medical criteria set by the “company”, prevent many patients from qualifying for these programs.
Others, simply can't afford the high price tag.
A price tag that typically ranges from
~2.5 to 3X’s… the
cost of a single IVF cycle.
Shared Risk/ Refund Programs…
Problem: Today’s economy makes it difficult for the average patient to afford fertility treatment.
Patients unable to afford the cost of a single IVF cycle, certainly can’t afford to pay the
equivalent of
three cycles….
Shared Risk/Refund Programs…
Problem: Only ~5% of fertility patients in the
marketplace today actually seek IVF
treatment; leaving these programs with no
options for the majority of patients….
Shared Risk/Refund Programs…
So, what are clinics to do for the other 90-95% of their fertility patients?
And, what about the revenue these patients could…. represent for a clinic or practice?
With limited customers and no solutions to
capture others, these programs ability to
generate revenue is minimized.
Shared Risk/Refund Programs…
In the end, stiff monthly
partnership fees and
unfulfilled sales goals, have
many clinics realizing the
price, and their risk in
offering programs they
can’t sell.
A Better Option Exists….
The C.A.R.E.S.© Financial Program
“Cost Assistance for Reproductive & Endocrinology Services”
A Better Option Exists….
More Than An Option ~ It’s A Solution....
C.A.R.E.S.© was built on an innovative platform...
One that benefits both, the fertility clinic and its
patients, while offering viable treatment options
that address the needs of 85-90% of cash patients
in the market today.
HOW??
Keep Reading…
The C.A.R.E.S.© Program
C.A.R.E.S.© starts by offering plans for IVF
and Donor Egg treatment, BUT… it also offers
plans for patients needing the basic infertility
work-up, and those
desiring Clomid/Femara
and/or Ovulation
Induction therapies
(if/when clinically indicated).
How Does C.A.R.E.S.© Work?
Well, C.A.R.E.S.© is not a shared risk or a
refund program; it’s a discount program.
One that requires patients to pay upfront,
but only for the services they intend to
receive now, not services they may, or may
not need until later,
if at all…..
The C.A.R.E.S.© Program
Program eligibility is determined by the clinic’s
MD (not a “company”). This increases the number
of eligible patients who qualify to participate.
While patients are assessed a fee to enroll,
membership affords them fixed discounts on
their fertility procedures, when performed by
the clinic, and during the term of their
enrollment.
The C.A.R.E.S.© Program
Since pricing is more in line with the cost of a
single cycle, C.A.R.E.S.© is a more affordable
option for patients than Shared Risk.
Affordability increases the likelihood that
patients will enroll, purchase a plan or
package, and proceed with
treatment.
The C.A.R.E.S.© Program
To receive the maximum benefits afforded
C.A.R.E.S.© Program members, patients stay
with the clinic and enrolled in the program.
This, ensures the clinic
a high rate of customer
retention, and an
increase in business
through repeat cycles
or additional services.
The C.A.R.E.S.© Program
Clinics are safeguarded from open ended
discounts and prolonged treatment
obligations, as a result of C.A.R.E.S.© built in
“maximums & limitations”.
In addition, there’s no
need to worry about
penalty fees or package
refunds, because they
don’t exist!
The C.A.R.E.S.© Program
BOTTOM LINE ~ PATIENTS….
• Get the treatment they need, at prices they
can afford.
• If a cycle is unsuccessful, they can proceed
with further treatment, while earning
additional program discounts.
• Paying less for treatment + achieving a
pregnancy = Success X’s 2!!
The C.A.R.E.S.© Program
BOTTOM LINE ~ CLINICS….
• Gain additional streams of revenue
• Paid direct (by the patient), and in advance of
performing services.
• High retention of patients and increased
services
• A reduction in A/R, long-term.
The C.A.R.E.S.© Program
So…. Does
Sound like something your practice could
benefit from?
The C.A.R.E.S.© Program
If so…..
The C.A.R.E.S.© Financial Program
is the solution you've been waiting
for.
The C.A.R.E.S.© Program
For additional information about
The C.A.R.E.S.© Financial Program
www.SmartMDPractices.com
Contact: [email protected]
www.SmartMDPractices.com