Share My Perk

www.sharemyperk.com

Perk up your life!

Group 9 – Squared Online OctoberAndrew George, Edwina Melsom, Emma McFarland, Ben Piper,

Debra Thomas, Mariana Tavares, Steven Squibb, Dennis D'Amico

What is Share my Perk?

I have £20 of my monthly perk of

beauty vouchers left over this

month. I wish I could use that £20

to buy my son some new toys!

Samantha, Manchester

Employed by chemist chain

I don’t have any kids so don’t use my

monthly perk of toy vouchers. I wish I

could use that money for new perfume!

Jane, EdinburghEmployed by toy chain

Market Opportunity

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• 27%* of UK companies offer staff a form of benefits scheme.

• 32%* of employers say that there is a low take-up of benefit schemes.

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• 42%* of employees have received informal perks and benefits from their employer at “one time or another”.

• Everyone loves a bargain!‘Share My Perk’ allows people to make the perks they receive from their employer work for them!

• 5 million people in the UK are employed in retail, leisure & tourism.

• Only 22% of these staff are enrolled in formal benefit schemes.

* HR Magazine Survey, June 2013

How Share My Perk Works

Payment Options

Mobile App

PEST AnalysisPOLITICAL

TECHNOLOGICALSOCIO-CULTURAL

ECONOMIC

• Potentially tax-efficient benefit option for employers and employees

• Retail sectors are showing signs of growth and prospects are looking good for sharemyperk.com

• Retail has largest percentage of UK workforce

• In the UK the retail sector has an estimated turnover of £321 billion

• Recession - people are seeking out value and quality

• 43% of sales and customer services employees are below 25 years of age

• UK Retail staff most disengaged out of all sectors (only 36% positively engaged)

• Retail has very low staff retention rates

• Retail assistance - young demographic: digital generations

• Popularity and familiarity with other similar sites such as eBay

• Increasing investment in technology & solutions to engage with front line retail staff

Our Customers

‘Asking for the moon and on-trend chicks’

(16-25)

• Students working

part-time• Constantly connected

• Adopters of new technologies

• Fashion conscious• Live to socialise

• After a good return for their

perks

‘Well Groomed City

Gents’(26-49)

• Mostly in full-time jobs

• Not highly-paid• Urban dwellers

• Enjoy the experiences the city has to offer• Appearance is highly important• Love to keep abreast of the latest trends

‘High-heeled Optimisers’

(34-49)

• This group is mostly in full-time

employment• Earning an

‘average salary’•They are

sophisticated, and try to optimise

everything, including their

perks•Trend aware

’50’s are the new 30’s’’

(50+)

•1 in 4 online surfers are over

50 years•The most highly

paid customer segment

• Willing to learn• Love trying new things

• Mostly trading ‘experiential’

perks in entertainment

and leisure

Our Channels & Customer Relationships

Email

Social Media

Blogging

Our main channel is our website www.sharemyperk.com and our app. However we will use the following channels to communicate to our customers:

Our Competitors• The trend for flexibility with benefits is on the rise! In 2009 only 13% of employers allowed staff to buy and sell holidays, this had risen to 27% in 2013.

• ‘Share my Perk’ allows staff to take control of their perks & use them to their full potential for the individual.

• ‘Share my Perk’ differentiates itself from auction sites such as eBay, CryptThrift & PoundS£eller by having a simple objective – to connect employees with company perks with others who want to trade so both can get what they really want!

Our Revenue Models

Basic Revenue Streams

Registration Option 1

Free membership + £2.99/swap transaction. (Introductory sign-up offer price available)

Registration Option 2

Monthly membership which covers 3 swaps per day.

Extra Features

•To sell a perk (ie get nothing in return) there is a 1.5% fee based on the cost of the transaction.

•To swap or sell more than 3 perks/day there is an additional charge of 3% per transaction.

Secondary Sources of Income

Sell Advertising SpaceThe ‘Share My Perk’ website will offer the following advertising space offering an addition source of income. This space will be of interest to retailers who can target customers directly.

•Leaderboard•MPU•Skyscrapers•Takeovers

Sell Marketing DataParticipating retailers will have the option to purchase a targeted database from ‘Share My Perk’ for marketing purposes.

Costs

Key Partners & Activities

Partners

1. Transpact.com – Payment ProviderCompany offering online payment services.

2. Website Host – Google Cloud We will invest extensive time designing & building “Share My Perk”

3. DHL (or alternative shipping company) This delivery partner will take care of the shipping process once transaction has been finalised.

Activities

1. Software Development2. Platform Management3. Customer Service4. Marketing

Launch Strategy

• Register ‘Share My Perk’ on Apple & Android app stores & offer discounted cost price throughout launch period

• Targeted mail marketing campaigns (purchase UK employee email addresses) - 1 initial hit + a follow up email to those who didn’t open the first email

• Online banner advertising via Google Display Network – heavyweight campaign for launch

• Online PPC advertising campaign (including mobile targeting) – heavyweight campaign for launch

• Targeted Facebook advertising - heavyweight campaign for launch

• PR campaign aimed at HR managers

• Offline activity including flyers to be distributed around major UK city central business districts

• We will also take advantage of YouTube, Twitter, blogging sites, email, Pinterest and other social channels to market to potential customers where they are.

Thank you for listening.