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    Section 2: EQUITY

    Chapter 1:

    Share Market Basics

    What are the basics of financial instruments?

    A: Let us understand the two fundamental types of investments,

    namely bonds and stocks with an example. Eg. Imagine you want to

    start your own grocery store. You will need a capital amount to get

    started. You acquire the requisite funds from a friend and write down

    a receipt of this loan ' I owe you Rs 1, 00,000 and will repay you the

    principal loan amount plus 5% interest'. Your friend has just bought a

    bond (IOU) by lending money to your company.

    Thus a bond is a means of investing money by lending money to

    others. When you invest in bonds, the bond you buy will show the

    amount of money being borrowed (face value), the interest rate

    (coupon rate or yield) that the borrower has to pay, the interest

    payments (coupon payments), and the deadline for paying the money

    back (maturity dates).

    There are several Pro's and Con's to investing in bonds

    Pro's

    Bonds give higher interest rates compared to short-term

    investments.

    Bonds are less risky when compared to stocks.

    Con's

    Selling bonds before they're due, may result in a loss, known as a

    discount.

    If the issuer of the bond declares bankruptcy, you may lose your

    money. Hence you must critically evaluate the credibility of the issuer

    of the bond, ensuring that he has the capability to repay the bond

    amount.

    Now, let us continue with the same example. To accrue more capital

    for your new grocery store, you sell half your company to your brother

    for Rs 50,000. You put this transaction in writing 'my new company

    will issue 100 shares of stock. My brother will buy 50 shares for Rs

    50,000.' Thus, your brother has just bought 50% of the shares of stock

    of your company.

    Thus, to explain stocks:

    Stocks, also known as Equities, are shares in a company. It is the

    CHAPTER 1: Stock Market Fund

    CHAPTER 2: Market Related Co

    CHAPTER 3: Stock Market FAQs

    CHAPTER 4: Annual Report

    CHAPTER 5: Analysis and more

    CHAPTER 6 : DEMAT ACCOUNT

    Share

    Market

    Basics

    Equity

    Futures

    Options

    Mutual

    Funds

    Financial

    Planning

    Share Trading

    Basics

    Stock Trading

    Fundamentals

    Stock Market

    Concepts

    Stock Market

    FAQs

    Annual

    Report

    Fundamental

    & Technical

    Analysis

    Demat

    Account

    Services

    Online

    Trading

    Account

    Call &

    Trade

    Online

    Share

    Trading

    Software

    Portfolio

    Tracker

    SMS

    Stock

    Tips &

    Prices

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    certificate of ownership of a corporation. In simple terms, when you

    invest in a company's stock or buy its shares, you own part of a

    company. Thus, as a stockholder, you share a portion of the profit the

    company may make, as well as a portion of the loss a company may

    take. As the company keeps doing better, your stocks will increase in

    value and yield higher dividends.

    Dividend:A sum of money, determined by a company's directors, paid

    to shareholders of a corporation out of its earnings.

    This example covers the 2 major types of investments: bonds and

    stocks

    Rewinding back to the Stock Market Trading history of India

    A: In the earlier days, stockbrokers kept scouting for 'natural' sites to

    conduct their trading activities, shifting from one set of Banyan trees

    to another. As the number of brokers kept increasing and the streets

    kept overflowing, they simply had no choice but to relocate from one

    place to another.

    Finally in 1854, trading in India found a permanent address, Dalal

    Street, now synonymous with the oldest stock Exchange in Asia, The

    Bombay Stock Exchange. With a heritage that goes back to over 130

    years, BSE was the first stock exchange in the country to be granted

    permanent recognition under the Securities Contract Regulation Act,

    1956. The exchange has played a pioneering role in the developmentof the Indian Securities Market - one of the oldest in the world. After

    India gained independence, the BSE formulated a comprehensive set

    of guidelines adopted by the Indian Capital markets. Even today, the

    BSE Sensex remains one of the parameters against which the

    robustness of the Indian Economy and finance is measured.

    The trading scenario in India then underwent a paradigm shift in 1993,

    when NSE or National Stock Exchange was recognized as a Stock

    Exchange. Within just a few years, trading on both the exchanges

    shifted from an open outcry systemto an automatedtrading

    environment.

    Today, the Indian Securities market successfully keeps pace with its

    global counterparts through the use of modern day technology.

    Stock market milestones

    A: 1875 BSE established as 'the native Share and Stock Brokers

    Association'

    1956 BSE became the first stock exchange to be recognized under

    the Securities Contract Act.

    1993 NSE recognized as a stock exchange.

    2000 Commencement of Internet trading at NSE.

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    2000 NSE commences derivatives trading (Index futures)

    2001 BSE commences derivatives trading

    Primary and Secondary Markets

    Primary MarketA: An Issuer/Company enters the Primary markets to raise capital.

    They issues new securities in Exchange for cash from an investor

    (buyer). If the Issuer is selling securities for the first time, these are

    referred to asInitial Public Offers(IPO's). Summing up, Primary

    Market is the means by which companies float shares to the general

    public in an Initial Public Offering to raise capital.

    Eg. If the promoters of a private company, say XYZ makes its shares

    available to investors, company XYZ is said to have entered the

    primary market.

    Secondary Markets

    A: Once new securities have been sold in the Primary Market, an

    efficient mechanism must exist for their resale, if investors are to view

    securities as attractive opportunities. Secondary Market transactions

    are referred to those transactions where one investor buys shares

    from another investor at the prevailing market price or at whatever

    price both the buyer and seller agree upon. The Secondary Market or

    the Stock Exchanges are regulated by the regulatory authority. In

    India, the Secondary and Primary Markets are governed by the

    Security and Exchange Board of India (SEBI).

    For eg. If one of the investors who had invested in the shares of

    company XYZ sold it to another at an agreed upon price, a Secondary

    Market transaction is said to have taken place. Normally investors

    transact in securities using an intermediary such as a broker who

    facilitates the process

    Introduction to SEBI

    A: The Government of India established the Securities and Exchange

    Board of India, the regulatory body of stock markets in 1988. Within ashort period of time, SEBI became an autonomous body through the

    SEBI Act passed in 1992, with defined responsibilities that cover both

    development & regulation of the market while also giving the board

    independent powers. Comprehensive regulatory measures introduced

    by SEBI ensured that end investors benefited from safe and

    transparent dealings in securities.

    The basic objectives of the Board were identified as:

    A: To protect the interests of investors in securities

    To promote the development of Securities Market

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    To regulate the Securities Market

    SEBI has contributed to the improvement of the Securities Market by

    introducing measures like capitalization requirements, margining and

    establishment of clearing corporations that reduced the risk of credit

    Today, the board continues on its two-fold mission of integrating the

    Securities Market at the National level and also diversifying the trading

    products to increase the number of traders (including banks, financial

    institutions, insurance companies, Mutual Funds, primary dealers etc)

    transacting through the Exchanges. In this context the introduction of

    derivatives trading through Indian Stock Exchanges permitted by SEBI

    in 2000 AD has been a real landmark.

    What are Stock Exchanges?

    A Stock Exchange is a place that provides facilities to stock brokers to

    trade company stocks and other securities. A stock may be bought or

    sold only if it is listed on an exchange. Thus it is the meeting place of

    the stock buyers and sellers. India's premier Stock Exchanges are the

    Bombay Stock Exchange and the National Stock Exchange.

    | Back | Top | Next |

    Section 2: EQUITY

    Chapter 2:Getting Familiar with Market Related Concepts

    Once you enter the Stock market, you will frequently come across

    terms like Market Capitalization, Small-Cap Stocks, Mid-Cap Stocks

    and Large-Cap Stocks. In this section you will get an understanding of

    what these terms mean in the context of stock markets.

    Let us first understand MARKET CAPITALIZATION

    MARKET CAPITALIZATION

    A: "Cap" is short for capitalization, the market value of a stock,

    indicating the size of the stock available.

    Calculating a stock's capitalization

    Market Capitalization = Market Price of the stock x The number of

    the stock's outstanding* shares

    CHAPTER 1 : Stock Market Fund

    CHAPTER 2 : Market Related Co

    CHAPTER 3 : Stock Market FAQs

    CHAPTER 4 : Annual Report

    CHAPTER 5 : Analysis and more

    CHAPTER 6 : DEMAT ACCOUNT

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    *Outstanding means the shares held by the public

    For example, if Stock A has a Current Market Price of Rs 20 per share,

    and there are 1,00,000 shares in the hands of public investors, then

    Stock A has a capitalization of 20,00,000.

    The company's capitalization is an effective parameter to group

    corporate stocks.

    In the US, mid-cap shares are those stocks that have a market

    capitalization ranging from Rs 9,000 crore to Rs 45,000 crore. In India,

    these shares would be classified as large-cap shares. Thus,

    classification of shares into large-cap, mid-cap, small-cap is made on

    the basis of the relative size of the market in that particular country.

    The total market capitalization of US markets is $15 trillion. In India,the market capitalization of listed companies is around $600bn.

    SMALL-CAP STOCKS

    A: The stocks of small companies that have the potential to grow

    rapidly are classified as small-cap stocks. These stocks are the best

    option for an investor who wishes to generate significant gains in the

    long run; as long he does not require current dividends and can

    withstand price volatility. Generally companies that have a market

    Capitalization in the range of upto 250 Corores are small cap stocks

    As many of these companies are relatively new, it is difficult to predict

    how they will perform in the market. Being small enterprises, growth

    spurts dramatically affect their values and revenues, sending prices

    soaring.

    On the other hand, the stocks of these companies tend to be volatile

    and may decline dramatically.

    Most Initial Public Offerings are for small-cap companies, although

    these days large companies do tend to source the capital markets for

    expansion plans. Aggressive mutual funds are also enthusiastic about

    adding small-cap stocks in their portfolios. Because they have the

    advantage of being highly growth oriented, small-cap stocks can

    forego paying dividends to investors, which enables the profits earned

    to be reinvested for future growth.

    MID-CAP STOCKS

    A: Mid-cap stocks are typically stocks of medium-sized companies.

    These are stocks of well-known companies, recognized as seasonedplayers in the market. They offer you the twin advantages of acquiring

    Share

    MarketBasics

    Equity

    Futures

    Options

    Mutual

    Funds

    Financial

    Planning

    Share Trading

    Basics

    Stock Trading

    Fundamentals

    Stock Market

    Concepts

    Stock Market

    FAQs

    Annual

    Report

    Fundamental

    & Technical

    Analysis

    Demat

    Account

    Services

    Online

    Trading

    Account

    Call &

    Trade

    Online

    Share

    Trading

    Software

    Portfolio

    Tracker

    SMS

    Stock

    Tips &

    Prices

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    stocks with good growth potential as well as the stability of a larger

    company. Generally companies that have a market Capitalization in

    the range of 250-4000 crores are mid cap stocks

    Mid-cap stocks also include baby blue chips; companies that show

    steady growth backed by a good track record. They are like blue-chip

    stocks (which are large-cap stocks) but lack their size. These stocks

    tend to grow well over the long term.

    LARGE-CAP STOCKS

    A: Stocks of the largest companies (many being blue chip firms) in the

    market such as Tata, Reliance, ICICI are classified as large-cap stocks.

    Being established enterprises, they have at their disposal large

    reserves of cash to exploit new business opportunities.

    The sheer volume of large-cap stocks does not let them grow as

    rapidly as smaller capitalized companies and the smaller stocks tend to

    outperform them over time. Investors, however gain the advantages

    of reaping relatively higher dividends compared to small- and mid-cap

    stocks while also ensuring the long-term preservation of their capital.

    What drives bull and bear markets?

    A: The uses of "Bull" and "bear" to describe markets have been

    derived from the manner in which each of these animals attacks its

    opponents. A bull thrusts its horns up into the air, and a bear swipes

    its paws down. These actions are metaphors for the movement of a

    market: if the trend is up, it is considered a Bull market. And if the

    trend is down, it is considered a Bear market.

    The supply and demand for securities largely determine whether the

    market is in the Bull or Bear phase. Forces like investor psychology,

    government involvement in the economy and changes in economic

    activity also drive the market up or down. These combine to make

    investors bid higher or lower prices for stocks.

    How can you qualify the market as bull or bear?

    A: Bull and Bear markets signify relatively long-term movements of

    significant proportion. Hence, these runs can be gauged only when the

    market has been moving in its current direction (by about 20% of its

    value) for a sustained period. One does not consider small, short-term

    movements, lasting days, as they may only indicate corrections or

    short-lived movements.

    What are stock symbols?A: A stock symbol is a unique code that is given to all participating

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    companies in securities trading. Once you know the stock

    code/symbol of the company (sometimes referred to as a ticker

    symbol) you can easily obtain information about the company. This is

    important, as a wise investor will always do a financial analysis before

    purchasing a stock.

    For ex- tcs stands for Tata Consultancy Services Infy stands for Infosys

    Note :-While placing orders with Kotaksecurities.com you need to

    type in just the first three alphabets of the company and our site will

    display all possible combinations, from which you may select the stock

    that you wish to invest in.

    Where do I find stock related information?

    A: The most accessible avenue to get stock information is the Internet,

    business news channels and print media. You could alternativelyaccess theKotak Securities News Channeland get all the information

    that you wanted within a matter of seconds. Using Kotak Securities

    News Channel, you can get the latest news, on Equity,

    Derivatives,Mutual Funds & IPO's

    What are rolling settlements?

    A: Let us understand Rolling Settlements with an example.

    Supposing your friend agrees to buy a book for you from a bookshop,

    you will have to pay him for it eventually. Similarly, after you have

    bought or sold shares through your broker, the trade has to be settled.

    Meaning, the buyer has to receive his shares and the seller has to

    receive his money. Settlement is just the process whereby payment is

    made by all those who have made purchases and shares are delivered

    by all those who have made sales.

    A Rolling Settlement implies that all trades have to settled by the end

    of the day. Hence the entire transaction, where the buyer has to make

    payments for securities purchased and seller has to deliver the

    securities sold, have to completed in a day.

    In India, we have adopted the T+2 settlement cycle, which means thata transaction entered into on Day 1 has to be settled on the Day 1 + 2

    working days, when funds pay in or securities pay out takes place.

    'T+2" here, refers to Today + 2 working days.

    For instance, trades taking place on Monday are settled on

    Wednesday, Tuesday's trades settled on Thursday and so on.

    Hence, a settlement cycle is the period within which the settlement is

    made.

    For arriving at the settlement day, all intervening holidays -- bank

    holidays, Exchange holidays, Saturdays and Sundays are excluded.

    From a settlement cycle taking a week , the Exchanges have nowmoved to a faster and efficient mode of settling trades within T+2

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    Days.

    What is the meaning of the term selling short?

    A: An investor sells short when he anticipates that the price of the

    shorted stock will fall from the existing price. He borrows a share and

    sells it. As the share price dips, he buys the same share at a lower price

    and returns it back, while pocketing a profit in the bargain. An adage

    that describes short selling is ("selling high and buying low'.) Selling

    Short (Shorting) is an effective tool for traders as it allows us to profit

    from declining stock and index prices.

    A definition of "Selling Short"

    Selling short implies establishing a market position by selling a security

    one does not own, in anticipation that the price of the security will fall.

    For eg. Trader anticipates stock ABC will decline

    Trader enters order to SELL 2000 shares of ABC at market price and

    later buys the 2000 shares of ABC at a much-reduced price. The

    difference in the prices of the selling and buying is his profit. However

    if the share prices increase after he has sold at a reduced price earlier,

    then he ends up with a loss. Hence Shortselling is something that is

    speculatory to a certain extent and is done in anticipation of quick

    profits.

    What is margin trading?

    A: Margin trading is trading with borrowed funds/securities. It is

    almost like buying securities on credit.

    Margin trading can lead to greater returns, but can also be very risky.

    While it lets you actively seize market opportunities it also subjects

    you to a number of unique risks such as interest payments charged for

    the borrowed money.Kotaksecurities.com offers its customers the

    facility ofMargin trading.

    What are Circuit filters& trading bands?

    A: In order to check the volatility of shares, SEBI has come up with the

    concept of Circuit Filters. Under this, Sebi has specified the fixed price

    bands for different securities within which they can move on a given

    day.

    Recently, in a bid to check the rampant price manipulation in small-

    cap stocks (known as penny stocks), stock exchanges reduced the

    circuit filter maximum permissible rise in prices in a day to 5 per cent.Earlier, stocks were allowed to rise up to 20 per cent in a session.

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    The NSE has also reduced the circuit filter in all the stocks, which are

    traded on a trade-to-trade basis to 5 per cent. As the closing price on

    BSE and NSE can be significantly different, this means that the circuit

    limit for a share on BSE and NSE can be different.

    What is Badla financing?

    A: As the term itself signifies, 'Badla' means 'something in return'.

    Badla is the charge, which the investor pays for carrying forward his

    position. This hedge tool lets the investor take a position in a scrip

    without actually taking delivery of the stock, thus carrying forward his

    position on the payment of small margin. The badla system of

    transactions has been in practice for several decades in the Stock

    Exchange, Mumbai and serves 3 needs of any stock exchange:

    A) Quasi-hedging:

    If an investor feels that the price of a particular share is expected to go

    up or down, without giving or taking the delivery he can participate in

    the possible volatility of the share.

    B) Stock lending:

    If a stock lender wishes to short sell without owning the underlying

    security, he employs the badla system and lends his stock for a charge.

    C) Financing mechanism:

    If he wishes to buy the share without paying the full consideration, the

    financier steps into the CF system and provides the finance to fund the

    purchase The scheme is known as "Vyaj Badla" or "Badla" financing.

    For example, X has bought a stock and does not have the funds to take

    delivery he can arrange a financier through this carrying-forward

    mechanism. The financier would make the payment at the prevailing

    market rate and would take delivery of the shares on X's behalf. X will

    only have to pay interest on the funds he has borrowed. Vis--vis, ifyou have a sale position and do not have the shares to deliver, you can

    still arrange through the stock exchange for a lender of securities. An

    investor can either take the services of a badla financier or can assume

    the role of a badla financier and lend either his money or securities.

    How the Badla system works?

    A: On every Saturday, a CF system session is held at the BSE. The scrips

    in which there are outstanding positions are listed along with the

    quantities outstanding. The CF rates are determined depending on the

    demand and supply of money. There is more demand for funds whenthe market is over bought, and consequently the CF rates tend to be

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    What are the various types of the risks once I start trading?

    A: Market Risk

    This is the risk of investing in the stock market in general. It refers to a

    chance that a securitys value might decline. Although a particular

    company may be doing poorly, the value of its stock can go up

    because the stock market value is collectively going up. Conversely,

    your company may be doing very well, but the value of the stock

    might drop because of negative factors inflation, rising interest rates,

    political instability etc that are effecting the whole market. All stocks

    are Affecting by market risk.

    Industry Risk

    This is risk that affects all companies in a certain industry. For eg.

    Utility companies, are often viewed as relatively low in risk becausethe utility industry is stable and operates in a predictable environment

    with relatively little change. In contrast, internet and other technology

    industries are usually viewed as high in risk because the industry is

    changing so quickly and unpredictably. The dotcom bubble burst in

    the 90s affected the valuation of all stocks in that industry.

    All stocks within an industry are subject to industry risk.

    Regulatory Risk

    Virtually every company is subject to some sort of regulation. It refers

    to the risk that the government will pass new laws or implement new

    regulations, which will dramatically affect a business.

    Business Risk

    These are the risks unique to an individual company. It refers to the

    uncertainty regarding the organizations ability to perform business or

    provide service Products, strategies, management, labor force, market

    share, etc.,Which are among the key factors investors consider in

    evaluating the value of a specific company.

    | Back | Top | Next |

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    Section 2: EQUITY

    Chapter 4:Annual Report

    What is an annual report and why is it useful to investors?

    A: An annual report provides a company's shareholders with

    information about its operations. This is an obligation stipulated by

    law. This is extremely beneficial to investors because it helps make

    informed decisions.

    The report tells you how well the company is doing while also

    forecasting its future earnings and dividends. The Chairman's letter in

    the report also profiles the company's future goals.

    Inside the Annual Report

    A: Here is what comprises an annual report:

    *A letter from the chairman on the high points of business in the past

    year with predictions for the next year.

    *The company philosophy: A section that describes the principles and

    ethics that govern a company's business.

    *An extensive report on each section of operations within the

    company, describing the company's services or the products.

    Financial information that includes the profit and loss (P&L)

    statements and a balance sheet. Depending on its income and

    expenses, the company will either make profits or show losses for a

    year. The balance sheet describes assets and liabilities and compares

    them to the previous year. The footnotes will also give you reveal

    important information, as they discuss current or pending lawsuits or

    government regulations that may impact the company operations.

    * An auditor's letter in the annual report confirms that the

    information provided in the report is accurate and has been certified

    by independent accountants.

    How do I obtain an Annual Report?

    A: Annual reports are mailed automatically to all shareholders on

    record. If you wish to obtain the annual report about a company in

    which you do not own shares, you can call its public relations (or

    shareholder relations) department. You may also look at the companyweb site, or search the Internet; as there are several sources on the

    CHAPTER 1 : Stock Market Fund

    CHAPTER 2 : Market Related Co

    CHAPTER 3 : Stock Market FAQs

    CHAPTER 4 : Annual Report

    CHAPTER 5 : Analysis and more

    CHAPTER 6 : DEMAT ACCOUNT

    Share

    Market

    Basics

    Equity

    Futures

    Options

    Mutual

    Funds

    Financial

    Planning

    Share Trading

    Basics

    Stock Trading

    Fundamentals

    Stock Market

    Concepts

    Stock Market

    FAQs

    Annual

    Report

    Fundamental

    & Technical

    Analysis

    Demat

    Account

    Services

    Online

    Trading

    Account

    Call &

    Trade

    Online

    Share

    Trading

    Software

    Portfolio

    Tracker

    SMS

    Stock

    Tips &

    Prices

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    Internet providing information on public companies.

    All publicly listed companies are required to submit the financial

    reports available in the public domain as per SEBI regulations.

    What are quarterly and other financial reports?

    A: Besides the annual report, companies provide several other

    financial reports such as a quarterly reports (issued every three

    months) and statistical supplements. These however are not as

    comprehensive as the annual report of the company.

    Quarterly reports are very similar to the annual reports except they

    are issued every three months and are less comprehensive. They may

    be obtained in the same way as an annual report.

    What are Company Earnings?

    A: Earnings are a company's net profit. It is the surplus left with the

    company after it has cleared all its expenses, i.e. Money paid to

    employees, utility bills, costs of production and other operating

    expenses The manner in which a company makes its earnings, is

    defined by the very nature of its business.

    For eg., a cement manufacturer produces cement for sale to its

    customers.

    Two sources of company earnings are:

    Income from sales of goods or services

    Income from investment.

    Investments generate income for businesses by way of either interest

    on loans, dividends from other businesses, or gains on the sale of

    investment property.

    Thus, company earnings are the sum of income from sales or

    investment left after the company has met its obligations.

    Why are Earnings important to you as an investor?

    A: As an investor who holds shares of the company, you have part

    ownership of company.

    When you invest in a company's shares, you become a 'part owner' of

    the company and you get to share a part of the company's profit as

    dividend. Thus, if the company does well and earns more profit, you in

    turn to well. If the company reinvents its earnings towards future

    growth, you are assured of higher dividends in the future.

    Meanwhile, if you lend money to the company by investing in its

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    bonds, the company uses part of its earnings to repay interest and

    principle on the bonds. The more earnings the company has, the more

    secure you can be that the company will be able to make your interest

    payments. So, company earnings are important to you because you

    make money when the business you invest in, makes money.

    How do you use earnings information to make an investment

    decision?

    A: Your investment goals determine how you use information about

    company earnings. If you are an income investor, interested in earning

    immediate income from your investments, you probably want to

    invest in a company that is paying dividends. If you have a long-term

    investment strategy, dividends may not be as important to you. The

    "financials" indicate whether a company is oriented for income,

    growth, or a bit of both. By comparing the financials for differentcompanies in the same industry, you can find characteristics best

    suited to your investment goals.

    A convenient way to compare companies is through Earnings per

    share (EPS). EPS represents the net profit divided by the number of

    outstanding shares of stock.

    When you compare the EPS of different companies, be sure to

    consider the following:

    Companies with higher earnings are stronger than companies with

    lower earnings.

    Companies that reinvest their earnings, may pay low or no dividends

    but may be poised for growth.

    Companies with lower earnings, and higher research and

    development costs, may be on the brink of either a breakthrough or a

    disaster, making them a risky proposition.

    Companies with higher earnings, lower costs and lower shareholder

    equity, might go in for a merger.

    How do I use Fundamentals to make an investment decision?

    A: Fundamental Analysis is a method used to evaluate the worth of a

    security by studying the financial data of the issuer. But this research

    can never accurately predict how the company will perform in the

    stock market. It can however be used as a good comparative

    framework to know which company will be a better investment

    choice.

    As an investor, you are interested in a corporation's earnings becauseearnings assure higher dividends and potential for further growth. You

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    can use profitability ratios to compare earnings for prospective

    investments. These are measures of performance showing how much

    the firm is earning compared to its sales, assets or equity.

    You can quickly see the difference in profitability between two

    companies by comparing the profitability ratios of each. Let us see

    how ratio analysis works.

    What is Ratio Analysis?

    A: The ratio analysis technique is also called cross-sectional analysis,

    providing you with important information about a company's financial

    strength. Cross-sectional analysis compares financial ratios of several

    companies from the same industry and enables you to deduce

    success, failure or progress of any business. Thus, a financial ratio

    measures a company's performance in a specific area and guides yourjudgment regarding which company is a better investment option.

    Some of the important ratios that an investor must know are:

    1) Price-Earnings Ratio((P-E ratio):

    It is a ratio obtained by dividing the price of a share of stock by

    Earnings per share (EPS) for a 12-month period.

    2) EPS (Earnings Per Share):

    It is that portion of a company's net income, which corresponds to

    each share of that company's common stock which is issued and

    outstanding. EPS gives an indication of the profitability of a company.

    It is calculated using the formula:

    EPS = Net Income-Dividends on Preferred Stock

    Average Outstanding Shares

    3) Current Ratio: Companies need a surplus supply of current assets inorder to meet their current liabilities. They generally pay their interest

    payments and other short-term debts with current assets. If a

    company has only illiquid assets, it may not be able to make payments

    on their debts. It is a type of Liquidity ratio.

    Current Ratio = Current Assets

    Current Liabilities

    Leverage Ratios:

    A: Traditionally, leverage is related to the relative proportions of debtand equity, which fund a venture. The higher the proportion of debt,

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    the more leverage.

    It is a ratio that measures a company's capital structure, indicating

    how a company finances their assets. Do they rely strictly on equity?

    Or, do they use a combination of equity and debt? The answers to

    these questions are of great importance to investors.

    Leverage= Long Term Debt

    Total Equity

    A firm that finances its assets with a high percentage of debt is risking

    bankruptcy, higher borrowing costs and decreased financial flexibility;

    if its performance cannot help fulfill its debt payments. If a company is

    highly leveraged, it is also possible that lender's may shy away from

    providing further debt financing fearing the viability of theirinvestment.

    The optimal capital structure for a company you invest in, depends on

    which type of investor you are. A bondholder would prefer a company

    with very little debt financing because of it lowers the risk of him

    losing his money.

    When a firm becomes over leveraged, bankruptcy can result.

    Shareholder's Equity:

    A: Shareholders' equity is calculated as the value of a company's

    assets less the value of its liabilities. It is the value of a business to its

    owners, after all of its obligations have been met. This net worth

    belongs to the owners. Shareholders' equity generally reflects the

    amount of capital the owners invested, plus any profits that the

    company generates.

    Bankruptcy

    Bankruptcy is a legal mechanism that allows creditors to assumecontrol of a firm when it can no longer has the ability to meet its

    financial obligations. Both stock and bond fear bankruptcy. Generally,

    the firm's assets are sold in order to pay off creditors to the largest

    extent possible.

    When bankruptcy occurs, stockholders of a corporation can only lose

    the amount they have invested in the bankrupt company. This is called

    Limited Liability. If a firm's liabilities exceed the liquidation value of

    their assets, (the value of assets converted into cash), creditors also

    stand to lose money on their investments.

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    Understanding the Balance Sheet

    The balance sheet is one of the most important financial statements of

    a company. The logic behind producing a balance sheet is to ensure

    that the accounts are always in balance and all the company funds can

    be accounted for. It is reported to investors at least once a year. You

    may also receive quarterly, semiannually or monthly balance sheets.

    The contents of a balance sheet include:

    What the company owns (its assets)

    What it owes (its liabilities)

    The value of the business to its stockholders (the shareholders'

    equity).

    Why should the Balance Sheet be important to you?

    A: As an investor you need to ensure that the company you have

    invested in, has good potential for future growth and will yield goodreturns. The balance sheet helps you get answers to questions like:

    Will the firm meet its financial obligations?

    What amount of funds have already been invested in this company?

    Is the company overly indebted?

    What are the different assets that the company has purchased with

    its financing?

    These are just a few of the many relevant questions you can answer by

    studying the balance sheet. The balance sheet provides a diligent

    investor with many clues to a firm's future performance.

    What are Assets?

    A: Assets are any items of economic value owned by a corporation

    that can be converted into cash.

    Types of Assets:

    Current assets are assets that are usually converted to cash within one

    year. Bondholders and other creditors closely monitor a firm's currentassets since interest payments are generally made from current

    assets. Also incase the company goes bankrupt, assets can be easily

    liquidated into cash and help prevent loss of your investments.

    Current assets are important to most companies, as they are a source

    of funds for day-to-day operations. It is thus evident, that the more

    current assets a company owns, the better it is performing.

    Cash equivalents are not cash but can be converted into cash so easily

    that they are considered equal to cash. Cash equivalents are generally

    highly liquid, short-term and very safe investments.

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    Accounts Receivable

    Accounts receivable is the money customers (individuals or

    corporations) owe the firm in exchange for goods or services that have

    been delivered or used but not yet paid for.

    As more and more business is being done today with credit instead of

    cash, this item is a significant component of the balance sheet.

    Accounts receivable is however recorded as an asset on the balance

    sheet as it represents a legal obligation for the customer to remit cash.

    Inventory

    A firms inventory is the stock of materials used to manufacture their

    products and the products themselves for future sale. A

    manufacturing company will often have three different types ofinventory: raw materials, works-in-process, and finished goods. A

    retail firm's inventory generally will consist only of products purchased

    that are still to be stored. Inventory is recorded as an asset on a

    company's balance sheet.

    Long-term Assets:

    A: Long-term assets are grouped into several categories like:

    A long-term, tangible asset held for business use and not expected to

    be converted to cash in the current or upcoming fiscal year, such as

    manufacturing equipment, real estate, and furniture.

    Fixed assets are long-term, tangible assets held for business use and

    will not be converted into cash in the current or upcoming year.

    Eg. Items such as equipment, buildings, production plants and

    property. On the balance sheet, these are valued at their cost. As the

    value of the asset declines over the years, depreciation is subtracted

    from all, except land. Fixed assets are very important to a company

    because they represent long-term investments that will not beliquidated soon and can facilitate the companys earnings.

    Depreciation gives you an estimate of the decrease in the value of an

    asset, caused by 'wear and tear' or obsolence. It appears in the

    balance sheet as a deduction from the original value of the fixed

    assets; as the value of the fixed asset decreases due to wear and tear.

    Intangible assets are non-physical assets such as copyrights, franchises

    and patents. Being intangible, it becomes difficult to estimate their

    value. Often there is no ready market for them. Sometimes however,

    an intangible asset can be the most valuable asset a company

    possesses.

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    What are Liabilities?

    A: Liabilities are a company's debt to outside parties. They represent

    rights of others to expect money or services of the company. A

    company that has too many liabilities may be in danger of going

    bankrupt. Eg. Bank loans, debts to suppliers and debts to its

    employees. On the balance sheet, liabilities are generally broken down

    into Current Liabilities and Long-Term Liabilities.

    Types of Liabilities:

    Current liabilities

    Current liabilities are debts currently owed for taxes, salaries, interest,

    accounts payable* and notes payable, that are due within one year.

    A company is considered to have good financial strength when current

    assets exceed current liabilities.

    *Accounts Payable

    Accounts payable is one of a series of accounting transactions covering

    payments to suppliers whom the company owes money for goods and

    services. Therefore, you will often see accounts payable on most

    balance sheets.

    Long-term debtis a long-term loan, for a period greater than one

    year. These debts are often paid in installments. If this is the case, the

    portion to be paid off in the current year is considered a current

    liability.

    | Back | Top | Next |

    Section 2: EQUITY

    Chapter 5: Analysis And More

    What is Technical Analysis?

    A: Technical Analysis is a method where one studies the market

    statistics to evaluate the worth of a company. Instead of assessing the

    health of the company by relying on its financial statements, it relies

    upon market trends to predict how a security will perform.

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    It is a method of evaluating stocks by analyzing stock market related

    activity, such as past pricesand volume. Technical analysts do not

    attempt to measure a security's intrinsic value, but instead use charts

    to identify patterns that can suggest future activity. They believe in

    the momentum that the scrips/markets gather over a period of time

    and cashing in on the same. Technical analysts believe that the

    historical performance of stocks and markets are indications of future

    performance.

    This method enables 'short-term' investors to gauge companies who

    have very good potential to gather increased earnings in the near

    future.

    What is a Fundamental Analysis?

    A: A method of evaluating a stock by attempting to measure itsintrinsic value. Fundamental analysts study everything from the

    overall economy and industry conditions, to the financial condition

    and management of companies. A fundamental analyst would most

    definitely look into the details regarding the balance sheets, profit loss

    statements, ratios and other data that could be used to predict the

    future of a company.

    In other words, fundamental analysis is about using real data to

    evaluate a stock's value. The method uses revenues, earnings, future

    growth, return on equity, profit margins and other data to determine

    a company's underlying value and potential for future growth.

    What is an Overvalued Stock or an Undervalued Stock?

    A: An overvalued stock can be understood as an inflated hope that a

    company will do well. Thus, a stock is overvalued if its current price

    exceeds the intrinsic value of the stock. The market may temporarily

    price stocks too high or too low and that's how investors determine

    whether stocks are being overvalued or undervalued. If a stock is

    overvalued, the current price of the stock exceeds its earnings ratio(PE ratio*) and hence investors expect the price of the stock to drop. A

    high PE in relation to the past PE ratio of the same stock may indicate

    an overvalued condition, or a high PE in relation to peer stocks may

    also indicate an overvalued stock

    Thus the PE ratio is one of the many ways to determine whether a

    stock is overvalued. *A company's P/E ratio is computed by dividing

    the current market price of one share of a company's stock by that

    company's per-share earnings.

    For example, a P/E ratio of 10 means that the company has Rs1 of

    Chapter 1: Stock Market Funda

    Chapter 2: Market Related Con

    Chapter 3: Stock Market FAQs

    Chapter 4: Annual Report

    Chapter 5: Analysis and more

    CHAPTER 6 : DEMAT ACCOUNT

    Share

    Market

    Basics

    Equity

    Futures

    Options

    Mutual

    Funds

    FinancialPlanning

    Share Trading

    Basics

    Stock Trading

    Fundamentals

    Stock Market

    Concepts

    Stock Market

    FAQs

    AnnualReport

    Fundamental

    & Technical

    Analysis

    Demat

    Account

    Services

    Online

    Trading

    Account

    Call &

    Trade

    Online

    Share

    TradingSoftware

    Portfolio

    Tracker

    SMS

    Stock

    Tips &

    Prices

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    annual, per-share earnings for every Rs10 in share price

    A stock is undervalued when,if is selling at a much lower price than

    what it is actually worth.This can be determined based on

    fundamentals like earnings and growth prospects. One of the best-

    known measures for finding an undervalued stock is the price earnings

    ratio (P/E).

    Consider Colgate and Pepsodent, which are in the same industry and

    have similar fundamentals. If Colgate has a P/E of 15 and Pepsodent's

    is 20, Colgate could be an undervalued stock.

    What does Value Investing mean?

    A: Value investing is an investment style, which favors good stocks at

    great prices over great stocks at good prices. Hence it is often referredto as "price driven investing". A value investor will buy stocks he

    believes the market is undervaluing, and avoid stocks that he believes

    the market is overvaluing. Warren Buffet, one of the world's best-

    known investment experts believes in Value investing.

    Value investors see the potential in the stocks of companies with

    sound financial statements that they believe the market has

    undervalued; as they believe the market always overreacts to good

    and bad news, causing stock price movements that do not correspond

    with their long-term fundamentals. Value investors profit by taking a

    position on an undervalued stock (at a deflated price) and then profit

    by selling the stock when the market corrects its price later.

    Value investors don't try to predict which way interest rates are

    heading or the direction of the market and the economy in the short

    term, but only look at a stock's current valuation ratios and compare

    them to their historical range. In other words they pick up the stocks

    as fledglings and cash in on them when they are valued right in the

    markets.

    For example, say a particular stock's P/E ratio has ranged between a

    low of 20 and a high of 60 over the past five years, value investors

    would consider buying the stock if it's current P/E is around 30 or less.

    Once purchased, they would hold the stock until its P/E rose to the 50-

    60 ranges before they consider selling it or even higher if they see

    further potential for growth in the future.

    What is Contrarian Philosophy?

    A: Investing with a value philosophy can be considered as one form ofcontrarian investing. Buying stocks that are out of favor in the

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    marketplace, and avoiding stocks that are the latest market fad is a

    contrarian investing strategy. Thus it is an investment style that goes

    against prevailing market trends, where investors buy scrips that are

    performing poorly now and sell them in future when they perform

    well. Contrarians believe in taking advantages that arise out of

    temporary set backs or other such reasons that have caused a stocks

    price to decline at the moment.

    A simple example of Contrarian Philosophywould be buying

    umbrellas in winter season at a cheap rate and selling them during

    rainy days.

    | Back | Top | Next |

    Section 3 :

    Futures Trading

    What are Derivatives?

    A: A derivative is a financial instrument whose value depends on the values of other underlying variables. A

    suggests it derives its value from an underlying asset. For Ex-a derivative, may be created for a share, or anyobject. The most common underlying assets include stocks, bonds, commodities etc.

    Let us try and understand a Derivatives contract with an example:A: Anil buys a futures contract in the scrip "Satyam Computers". He will make a profit of Rs.500 if the pr

    Satyam Computers rises by Rs 500. If the price remains unchanged Anil will receive nothing. If the stock pri

    Satyam Computers falls by Rs 800 he will lose Rs 800.

    As we can see, the above contract depends upon the price of the Satyam Computers scrip, which is the under

    security. Similarly, futures trading can be done on the indices also. Nifty futures is a very commonly traded

    contract in the stock markets. The underlying security in the case of a Nifty Futures contract would be the In

    What are the different types of Derivatives?

    A: Derivatives are basically classified into the following:

    Futures /Forwards

    Options

    Swaps

    What are Futures?A: A futures contract is a type of derivative instrument, or financial contract where two parties agree to trans

    financial instruments or physical commodities for future delivery at a particular price.

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    The example stated below will simplify the concept offutures trading:

    Case1:

    Ravi wants to buy a Laptop, which costs Rs 50,000 but owing to cash shortage at the moment, he decides to

    later period say 2 months from today.However,he feels that after 2 months the prices of Lap tops may increaincrease in input/Manufacturing costs .To be on the safer side, Ravi enters into a contract with the Laptop M

    stating that 2 months from now he will buy the Laptop for Rs 50,000. In other words he is being cautious an

    buy the Laptop at today's price 2 months from now.The forward contract thus entered into will be settled at

    The manufacturer will deliver the asset to Ravi at the end of two months and Ravi in turn will pay cash deliv

    Thus a forward contract is the simplest mode of a derivative transaction. It is an agreement to buy or sell a

    quantity of an asset at a certain future time for a specified price. No cash is exchanged when the contr

    entered into.

    What are Index Futures?

    A: As Stated above, Futures are derivatives where two parties agree to transact a set of financial instrumentscommodities for future delivery at a particular price. Index futures are futures contracts where the underlyin

    index (Nifty or Sensex) and helps a trader to take a view on the market as a whole.

    What is meant by Lot size?A: Lot size refers to the quantity in which an investor in the markets can trade in a derivative of a particular

    Ex-Nifty Futures have a lot size of 100 or multiples of 100.Hence if a person were to buy 1 lot of Nifty Futu

    value would be 100*Nifty Index Value at that point of time.

    Similarly lots of other scrips such as Infosys, reliance etc can be bought and each may have a different lot si

    fixed the minimum value as two lakhs for an Futures and Options contract. Lot sizes are fixed accordingly w

    the minimum shares on which a trader can hold positions.

    What is meant by expiry period in Futures Trading?A: Each contract entered into has an expiry period. This refers to the period within which the futures contrac

    fulfilled. Futures contracts may have durations of 1 month,2 months or at the most 3 months. Each contract e

    the last Thursday of the expiry month and simultaneously a new contract is introduced for trading after expir

    contract.

    What are the uses of Derivatives? What are the various derivative strategies that I can use?A: Derivatives have a multitude of uses namely:

    a) Hedging

    b) Speculation &

    c) Arbitrage

    | Back | Top | Next |

    Derivative Services Home

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    Derivative Basic

    Derivative Futures

    Derivative Options

    Options Trading

    Strategies

    Online Trading Account

    Call & Trade

    Online Share Trading

    Software

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    About Us

    Research

    Open TraAccount

    Section 4:

    Chapter 1:OPTIONS

    What are options?

    A: Before you begin options trading it is critical to have a clear idea of what you hope to accomplish. Only t

    be able to narrow down on an options trading strategy. Let us first understand the concept of options.

    An option is part of a class of securities called derivatives.

    The concept of options can be explained with this example. For instance, when you are planning to buy som

    you might have placed a nonrefundable deposit to hold it for a short time while you evaluate other options.

    example of a type of option.

    Similarly, you have probably heard about Bollywood buying an option on a novel. In 'optioning the novel,' t

    has bought the right to make the novel into a movie before a specified date. In both cases, with the house an

    somebody put down some money for the right to buy a product at a specific price before a specific date.

    Buying a stock option is quite similar. Options are contracts that give the holder the right to buy or sell a fix

    a certain stock at a specified price within a specified time. A put option gives the holder the right to sell the s

    call option gives the right to buy the security. However, this type of contract gives the holder the right, but n

    obligation to trade stock at a specific price before a specific date. Several individual investors find options u

    because they can be used either as:

    A) A type of leverage or

    B) A type of insurance.

    Trading in options lets you benefit from a change in the price of the share without having to pay the full pric

    share. They provide you with limited control over the shares of a stock with substantially less capital than w

    required to buy the shares outright.

    When used as insurance, options can partially protect you from the specific security's price fluctuations by g

    the right to buy or sell shares at a fixed price for a limited amount of time.

    Options are inherently risky investment vehicles and are suitable only for experienced and knowledgeable inare prepared to closely monitor market conditions and are financially prepared to assume potentially substan

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    What are the different types of Options? How can Options be used as a strategic measure to make

    profits/reduce losses?A: Options may be classified into the following types:

    a) Call Option

    b) Put Option

    As mentioned before, there are two types of options, calls and puts. A call option gives the holder the right t

    underlying stock at the strike price anytime before the expiration date. Generally Call options increase in val

    value of the underlying instrument increases.

    By contrast, the put option gives the holder the right to sell shares of the underlying stock at the strike price

    the expiry date. The put option gains in value as the value of the underlying instrument decreases. A put opti

    where one can insure a stock against subsequent price fall. If the value of your stocks goes down, you can ex

    put option and sell it at the price level decided upon earlier. If in case the stock price moves higher, all you lthe premium amount that was paid.

    Note that in newspaper and online quotes you will see calls abbreviated as C and puts abbreviated as P.

    The examples stated below will explain the use of Put options clearly:

    Case 1:

    Rajesh purchases 1 lot of Infosys Technologies MAY 3000 Put and pays a premium of 250 This contract all

    to sell 100 shares of Infosys at Rs 3000 per share at any time between the current date and the end of May.In

    avail this privilege, all Rajesh has to do is pay a premium of Rs 25,000 (Rs 250 a share for 100 shares).

    The buyer of a put has purchased a right to sell. The owner of a put option has the right to sell.

    Case 2:

    If you are of the opinion that a particular stock say "Ray Technologies" is currently overpriced in the month

    and hence expect that there will be price corrections in the future. However you don't want to take a chance ,

    the prices rise. So here your best option would be to take a Put option on the stock.

    Lets assume the quotes for the stock are as under:

    Spot Rs 1040

    May Put at 1050 Rs 10

    May Put at 1070 Rs 30

    So you purchase 1000 "Ray Technologies" Put at strike price 1070 and Put price of Rs 30/-. You pay

    as Put premium.

    Your position in two different scenarios have been discussed below:

    1. May Spot price of Ray Technologies = 1020

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    2. May Spot price of Ray Technologies = 1080

    In the first situation you have the right to sell 1000 "Ray Technologies" shares at Rs 1,070/- the price of whi

    1020/-. By exercising the option you earn Rs (1070-1020) = Rs 50 per Put, which amounts to Rs 50,000/-. Y

    income in this case is Rs (50000-30000) = Rs 20,000.

    In the second price situation, the price is more in the spot market, so you will not sell at a lower price by exe

    Put. You will have to allow the Put option to expire unexercised. In the process you only lose the premium p

    Rs 30,000.

    what is open interest?

    A: The total number of option contracts and/or futures contracts that are not closed or delivered on a particul

    hence remain to be exercised, expired or fulfilled through delivery is called open interest.

    What are Index Futures?

    A: As Stated above, Futures are derivatives where two parties agree to transact a set of financial instruments

    commodities for future delivery at a particular price. Index futures are futures contracts where the underlyinIndex (Nifty or Sensex) and helps a trader to take a view on the market as a whole.

    What is meant by the terms Option Premium, strike price and spot price?

    A: The price that a person pays for a call option/Put Option is called the Option Premium. It secures the righ

    that particular stock at a specified price called the strike price. In other words the strike priceis the specifie

    which the holder of a stock option may purchase the stock. If you decide not to use the option to buy the stoc

    are not obligated to, your only cos