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Share common characteristics and priorities Architecture / Engineering / Construction & Real Estate Media and Entertainment Professional Services

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Performance Management Web-based timesheets Fixed Price or Time & Material Project manager role center Project Performance Metrics Pay- when- paid

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Sources: *Microsoft analysis of IDC data **Gartner ITKMD, Jan 2011

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Source: Enterprise Apps Customers Have Issues, Forrester Research, Inc., February 26, 2010 Challenges for Enterprise Applications

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THE RESULT: COMPLEX AND INFLEXIBLE 1980s ERP Architecture in Wide Use Today

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Partner Extensions Industry Solution Core ERP Solution Office ERP Client SharePoint Portal Easy-to-Use UI Application Platform Business Process Library *To be released later The New ERP Model

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Pervasive Interoperability Powerfully Simple

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Drive time-to-productivity for professionals with RoleTailored user experiences Scale the firm to each new opportunity with a global-by-design solution Streamline essential service processes with project-specific capabilities Deliver more value faster with a powerful unified solutionDeliver more value faster with a powerful unified solution

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Increase opportunities and reduce risk with an agile solutionIncrease opportunities and reduce risk with an agile solution Support timely decision-making with rich financial and operational insights Respond precisely to client needs with integrated relationship management Adapt to changing process and regulatory requirements with model-driven methods

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Extend existing business processes and systems with pervasive interoperability Easy-to-use software drives adoption and lowers costsEasy-to-use software drives adoption and lowers costs Connect easily with service teams, partners and clients through integrated collaboration capabilities Accelerate user onboarding and adoption with a familiar, intuitive user experience Easy to learn and use across the service chain

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Desire for above average growth Differentiation among Dynamics AX partners Build a defensible market position Repeatable, high margin solutions

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Solution Commit to delivering industry focused solutions Identify Microsoft, 3 rd party, and IP solution requirements to meet sub-vertical requirements Commit to delivering industry focused solutions Identify Microsoft, 3 rd party, and IP solution requirements to meet sub-vertical requirements Marketing Commit to being 100% vertically focused Sacrifice horizontal opportunities that arent strategic Branding, messaging, and investments 100% based in select verticals Commit to being 100% vertically focused Sacrifice horizontal opportunities that arent strategic Branding, messaging, and investments 100% based in select verticals Competencies Commit to building internal competencies to serve select verticals Sales and pre-sales competencies Consulting and delivery competencies Commit to building internal competencies to serve select verticals Sales and pre-sales competencies Consulting and delivery competencies

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Single integrated ERP platform Multi-X and global capabilities Strong project / services functional orientation Flexible platform to support many integrations Industry standard technology base

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Functional Breadth Usability Technology Platform Vendor Viability Industry Knowledge Strategic Focus Solution Capabilities References

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Access role-based learning for business and technical rolesrole-based learning Discover AX 2012 readiness materials including learning plans and the Getting ready for AX 2012 planning guideGetting ready for AX 2012

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